Deep passion for Digital Media, and Marketing
Strong Analytical skills, combined with a Creative streak
Experience in leading and executing strategies across various digital marketing which include:
SEO: Great understanding of SEO and its rapidly evolving dynamics. Understanding how to build a long term SEO strategy which includes content, links, on-site optimization, competitor analysis etc
SEM: Building PPC campaign strategies – running Adwords campaigns, Re-targeting campaigns, Optimizing CPC, Banner Ads etc. Optimizing campaigns on a real time basis & figuring out ways to improve ROI at not just the campaign but at the keyword level
Social Media: Experience conceptualizing and executing Social Media campaigns for brand building, and user engagement. Innovative ways to build engagement with users on various social media platforms.
- Experience with marketing tools/processes such as Kissmetrics, Hubspot, A/B Testing tools, Heatmap tools, Adwords, Webmaster. Knowledge of Excel will be a huge plus.
- Passion for Building and delivering great Content (all forms) – Syndication, Partnerships etc. Personality characteristics
- Self Starter
- Data-driven & Freakish about Measuring
- An ideal combination of Ideas + Execution
- Responsible/Dependable person, one who takes on work and sees it from the start to the end.
- People’s person. Will have to work with content, product, design, tech to make stuff happen
- Excellent written & verbal Communication
Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm has offices in the US, China, India and Israel.