In this era of Digitalization almost every business has an online presence and getting relevant traffic and maximum eyeballs for your website is the basic necessity and that is possible with SEO. SEO services comprise of thorough keyword research and analysis, reviewing current rankings, meta-tags, site architecture, site traffic, one page optimization, off- page optimization and other essential elements of search engine optimization. With a rapid increase of online presence the demand for SEO professional is increasing day by day.View & apply to the best SEO jobs across India

lot to learn from SEO

5 reasons why SEO is important for Small and Mid Businesses

Small businesses have a lot to learn from SEO and it is not an exaggeration that businesses not practicing SEO don’t fare well. But SEO is that jump on the bandwagon where you can optimize your business to a larger audience.
Doesn’t matter if you are a small business or a mid-sized business you should make sure you have proper visibility on all channels be it search engine or social media. In short Search Engine Optimization helps a business get better visibility on all platforms and is the first step for brand awareness.

SEARCH ENGINES GRABBING MORE MARKET SHARES
Now-a-days almost 80-90% people rely more on the internet search before going out in the market and getting what they want and number is expected to just increase. An in dept research of their interest is properly analyzed before they actually replace it with their product. This is impossible without having web presence and thus allowing your competitors taking away more business.

EXPOSURE TO BRAND AWARENESS
Continuing with the above point people unconsciously rely more on the search engine results. This can be considered as a blessing in disguise for your brand development. The more the presence of your website the more people know you and your Brand awareness increases.

YOUR COMPETITORS ARE DOING IT
Don’t get too comfortable your competitors are doing it. SEO is a never ending process. If your website is present and not moving up the rank you are not doing a good job. Your web page if properly ranked can increase traffic on your website which in turn helps a business. Don’t let your competitors out maneuver you by ignoring this simple tool

BYPASS COMPETITION
If 2 businesses are into the same niche markets with one having search engine optimized webpage and the other having a non optimized webpage, it isn’t difficult to guess which business would have more customer base and would gain more profits quickly from business. Such is the power of SEO.

OPENS YOUR BUSINESS 24*7
A business that gets organic traffic is considered open 24 hours a day 7 days a week. All you have to do is invest some quality time for your website to get it on top of the SERP and well your website is working for you even when you are closed.

Hence SEO stands greater importance in today’s market place if one is has to take their business on the digital platform.
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Why Digital Marketing Is A Wise Career Option

Today the recession- free career path is the Digital sector. Digital marketing has been encompassed among marketers as we are headed to a digitalized future. Marketing and digital marketing are becoming synonyms. With the way people prefer using the web, organizations are molding their market focus entirely to digital media.
Digital Marketing involves promoting products or services by using digital media to reach consumers in a timely and cost-effective manner.


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The digital marketing career options are not only for people with technical skills, one with a creative mind has a lot to explore in this industry. Digital careers move across a range of sectors- from the professional services to the creative industries and other businesses. With a flair for working in a challenging environment, new graduates and job seekers must venture into this attractive career prospect. Some digital marketing career options include SEO analyst, Social Media Manager, Digital Account Managers, E-commerce managers , Affiliate marketing specialists, Email Marketing Specialist, Content Marketing Specialist and PPC (Pay Per Click) Manager.

Digital marketing career trend is also set to continue with increase in mobile use, as advertising platforms target smartphones and tablets too. The job role for each and every designation is quite different and demanding:
 A digital marketing career as a Seo Analyst will require some technical skills, so as to increase the website ranking and visibility on Google .
 As a Digital Account Manager, you’ll be in charge of checking smooth and successful running of a digital marketing strategy.
 Social Media Manager, PPC Manager, Affiliate Manager and E-commerce Manager will have to work on strategy plan and execution in respective fields.
 Job role of Content Manager Specialist is to help organizations attract and engage customers by creating relevant content.
 Lately Web Analytic Specialists are becoming a growing need, wherein he/she analyzes and enhances website traffic.
With advancement of technology, digital marketing is constantly evolving, hereby career options are also changing at an incredible pace. While other industries are struggling with a growth of 8%, digital marketing industry is at a staggering 30% growth rate and the scope for digital marketers in India will only get better in future.

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This digital parlance requires spending and understanding majority time analyzing online market trends and executing a successful campaign. The salary and perks are not an issue for digital marketers, as long as they have sound knowledge or experience in this field. Taking up a digital marketing course right now will take you to a top level in coming years.

Social networks are enhancing their ad products and features – Twitter has is working on a “buy” button, and mobile banner ads are being designed to fit all screen size. According to a recent study, companies are unable to find the right digital marketing professionals.
Google’s 3rd largest market is India with around 82 million facebook users and approximately 52 million mobile subscribers have internet enabled on their mobile phones. At this juncture, digital marketing is being sought as a promising career for prospect graduates and job seekers. By considering this career option, digital marketers can prove their mettle through path-breaking online solutions.

#digitalmarketingcareer #marketingcareer #digitalmarketingcourse #seomanager #socialmediamanager #webanalytics #affiliatemarketing #jobseekers #digitalmarketer #careeroptions

SEO Executive at Gogappa.com | Jobs in Mumbai | Learning Catalyst Blog

Job Description:

  •  Capable of planning, strategizing and executing SEO project along with the technical team.
  •  Perform exhaustive keyword analysis for the site
  •  In depth understanding and experience of On-site & Off-site SEO.
  •  Track the trending white hat techniques for SEO
  •  Best practices for dynamic and static WebPages/Websites.
  •  Leverage social networking sites/ social media optimization tools & techniques.
  •  Having technical understanding and knowledge of HTML.
  •  Experience on blog marketing, article submissions, forum updates, RSS making & xml sitemaps
  •  Knowledge of web analytics applications like Google Analytics, Webmaster tools, Click Heat, Crazy Egg etc.
  •  Content analysis and optimization, writing search engine optimized title tags, description tags.
  • Directory sourcing for relevant industry and directory submission/ link building.
Company Profile

GoGappa.com is committed to the art of online shopping and gifting. We are a fast growing startup based out of Mumbai. We are a small team with a ton of experience across several continents. We are creating a fun and energetic culture right in the middle of beautiful Hiranandani Gardens in Powai, and are looking for equally passionate people to join us in this journey.

At GoGappa, the team believe in offering awesome products that is sure to make your life less ordinary! Premium quality with exclusive designs, that would definitely stand out and would command attention.

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SEO Specialist job opportinity at Vistaprint India Marketing Solutions Pvt Ltd | Job in mumbai | Learning Catalsyt Blog

Job Description :

Do you have experience in SEO? here is an opportunity to to join our high-growth online marketing team

Vistaprint is a Leading online provider of marketing products and services to small businesses around the globe with corporate headquarters in Venlo, the Netherlands. (www.vistaprint.in)Vistaprint has grown into an e-commerce powerhouse. Around the globe, Vistaprint is revolutionizing marketing and technology and imprinting our unique stamp of excellence on custom products

Your role will involve: 
  • Helping define the strategy for the Organic Search channel
  • Building and runing SEO audits on the website
  • Building and maintaining strong relationships with key internal partners
  • Working with the Technology and Creative teams to define and implement best practices
  • Advocating for internal projects that have SEO benefits
  • Looking for new ways to make social media more prominent for SEO
  • Executing day-to-day activities to meet channel strategies and quarterly objectives

Company Profile

Vistaprint is a Leading online provider of marketing products and services to small businesses around the globe with corporate headquarters in Venlo, the Netherlands. (www.vistaprint.in)
Vistaprint has grown into an e-commerce powerhouse.
Around the globe, Vistaprint is revolutionizing marketing and technology and imprinting our unique stamp of excellence on custom products and manufacturing

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Social Media Executive Required at Grasshoppers India Pvt. Ltd | Job From Anywhere | Learning Catalyst Blog

Job Description :-

They are looking out for an active user of major social media sites like Twitter, Facebook and LinkedIn, as well as photo sharing, video sharing and Bookmarking sites. Curating content (online & offline) for successful user engagement, is a MUST-HAVE!

Company Profile :-

Grasshoppers India Pvt. Ltd

They have been a leading creative powerhouse since 2002 with an illustrious legacy of successful campaigns and brand building activities.

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SEO & SEM Specialist Required at WCI Consultancy Pvt. Ltd. | Job in Mumbai & Pune| Learning Catalyst Blog

Job Description :-

WCI is interested in candidates with SEO experience. You should be well versed in all aspects of SEO, all theories and have actual examples of success. You should be active in the SEO community and well versed in article submissions, authority articles, press releases, linking strategies,HTML, SEO structuring, etc.

  • On Page Optimization (You should know who Aaron Wall and Bruce Clay are)
  • Best Use Off Page Tactics
  • Quality Link Building
  • How to use Blogs, Forums, Commenting, Bookmarks for SEO
  • Experience in programming in CSS and CMS, PHP or Cake PHP is a plus
  • HTML (you may be asked to code a tad here and there, so the more HTML/PHP/Drupal you know the better)
  • Good SEO writing skills. You don’t have to be Walt Whitman, but you should be able to write well, as it is important in SEO

Company Profile :-

WCI Consultancy Pvt. Ltd. is qn Offshore Software & Web Application Development, PHP/ASP.Net/AJAX/RoR Programming, Ecommerce Solutions, RIA, Web 2.0 and Mobile Application Development Company from India.

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Digital Marketing Manager Required at Sequoia Capital | Job in Bangalore | Learning Catalyst blog

Job Description-

Deep passion for Digital Media, and Marketing
Strong Analytical skills, combined with a Creative streak
Experience in leading and executing strategies across various digital marketing which include:

SEO: Great understanding of SEO and its rapidly evolving dynamics. Understanding how to build a long term SEO strategy which includes content, links, on-site optimization, competitor analysis etc
SEM: Building PPC campaign strategies – running Adwords campaigns, Re-targeting campaigns, Optimizing CPC, Banner Ads etc. Optimizing campaigns on a real time basis & figuring out ways to improve ROI at not just the campaign but at the keyword level
Social Media: Experience conceptualizing and executing Social Media campaigns for brand building, and user engagement. Innovative ways to build engagement with users on various social media platforms.

Candidate Profile-

  • Experience with marketing tools/processes such as Kissmetrics, Hubspot, A/B Testing tools, Heatmap tools, Adwords, Webmaster. Knowledge of Excel will be a huge plus.
  • Passion for Building and delivering great Content (all forms) – Syndication, Partnerships etc. Personality characteristics
  • Self Starter
  • Data-driven & Freakish about Measuring
  • An ideal combination of Ideas + Execution
  • Responsible/Dependable person, one who takes on work and sees it from the start to the end.
  • People’s person. Will have to work with content, product, design, tech to make stuff happen
  • Excellent written & verbal Communication

Company Profile-

Sequoia Capital is a venture capital firm founded by Don Valentine in 1972. The firm has offices in the US, China, India and Israel.

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Search & Social Media Marketing Specialist Required at 3M Digital Networks Pvt Ltd | Job in Bangalore | Learning Catalyst Blog

Job Description :-

Social Media Marketing: optimise, maintain, monitor and lead the platforms and any marketing strategies carried out in them: Facebook, Twitter, Foursquare, YouTube, Pinterest, Mixcloud, Soundcloud, Google+, Flickr, etc.
– Content creation and management: content marketing.
– Interaction with users: community engagement.
– Social commerce: leads, calls to action and conversions in social media.
– Monitoring: online media, information sources and social channels.
– Measurements and follow-up: determining the ROI of the work carried out, justifying the quality of the actions taken and, of course, the results thereof.
– Fan building: based on achieving specific ROI objectives.
– Contests and campaigns: creative input, development, starting up and monitoring.
– Qualitative aspects: Sentiment reports, strengths, scope, virality, passion and effects for the brand online.
– SEO: website, blog and social platform (social search) optimization, aimed at improving search results.
– Keyword optimization and improvement in new SEO/SEM opportunities
– Email marketing: development, creative input, running, results and campaigns.
– Database: creation, management and maintenance of the database, making it larger and more streamlined.
– Website: content optimization and stimulation, improvements within the website structure: functionality, usability, navigation by users. Developing and launching a mobile version. Promoting, marketing and communicating all the website’s contents. Measurements, monitoring and follow-up of results.
– Coordination and management of press and communication tasks: contents, interviews, website news, exclusive acts, etc.
– Video-marketing: optimization, search, keywords, sponsored videos, marketing.
– e-Commerce: creation and generation of online sales opportunities.
– Reports: online sales, online positioning, online reputation, online results.
– Community: leading online communities, brand representation in different forums and communities.
– Online branding: searching, identifying and improving all brand-related aspects in social media

Candidate Profile :-

  • Minimum Qualifications:
  • College degree in Marketing, PR, Business or related field
  • Successful experience growing a social media brand presence, preferably for a tech or recruiting established or startup brand
  • Extensive working knowledge of Facebook, Twitter (and Paper.li), LinkedIn, Foursquare, Tumblr, StumbleUpon, YouTube!, Google+, Pinterest, Instagram, SlideShare and other major social channels is a must; ability to crowdsource and create viral buzz
  • Blogger Outreach knowledge
  • Liaise with creative, marketing, content and sales teams
  • Analytics and reporting background
  • Excellent computer skills – Word, Excel, PowerPoint, Adobe
  • Excellent professional writing skills, creativity and business acumen

Company Profile :-

3m Digital is a digital marketing firm.

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Opening for a Content Writer at VCARE Consultancy | Job in Kolkata | Learning Catalyst Blog

JD :- Content Writer required for VCARE consultancy.

Job Description :-

Work Experience 0-1 year Exp in Content Writing. Job Opening for a Content Writer at VCARE consultancy. Should have very good command over written English and Grammar.
Preferably an English Hons Graduate
Both Male/ Female will be entertained
Freshers are welcome
Minimum Graduate

Candidate Profile :-

Education :

UG – Any Graduate – Any Specialization
PG – Post Graduation Not Required
Doctorate – Any Doctorate – Any Specialization, Doctorate Not Required

Company Profile :-

VCARE Consultancy

VCARE Consultancy Services is a complete Recruitment Solution provider firm has been established with the sole objective to dedicate itself for quality service in Human Resource Sector. We are specialists in HR consulting, providing skilled, unskilled Human Resources at Top, Middle and Junior level.

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Openings for SMO, SEO and Web Manager at BlueApple Technologies | Job in Noida | Learning Catalyst Blog

JD :- Openings for SMO, SEO and Web Manager at BlueApple Technologies | Job in Noida | Learning Catalyst Blog.

Job Description :-

Major Functions as Business Development Manager

  • For Business Deveolopment, you are responsible for selling Internet Social Media/SEO & web services..
  • Would work as an independent sales person responsible for generating business in the India as well as international market. Reporting will be to the Director of Blue Apple Technologies.
  • Will make sales calls to potential clients and cracking deals through cold calling. Must be proficient in cold calling.
  • Outbound sales experience, including qualifying and pressing for appointments and  would be responsible for delivering corporate presentation to new business prospects
  • Understand business targets from Account growth and large client’s business channel perspective.
  • Solid business sense in the qualification process. Willingness to walk away from scheduling an inappropriate appointment.
  • Understanding client’s requirements and scope of work, preparing proposals and drafting quotes & estimates.

Candidate Profile :-

Experience Required- 1-5 years.

Must have good knowledge about Social Media Optimization, Search Engine Optimization and how to manage campaigns.

You are responsible for selling Internet SMO, SEO & web services.

Salary- Not a constraint for a good candidate.

Company Profile :-

BlueApple Technologies

BlueApple with its expertise in web solutions and services that extends around 13 years has implemented over 300 projects for the global top-notch companies. With access to some of the best trained and experienced IT professionals in India, BlueApple makes business sense to partner with, and lets you secure a development company for building solutions that will meet your standards of quality and expectations completely.

BlueApple Technologies provides end-to-end web design and development solutions that enhance organizational processes and extend the power to harness the Web for your Business. We optimize real-world functions with innovative use of Technology and User-centric Designs. Our services include Strategic Consulting for Employee Relationships, Web Solutions, Website Maintenance, e-Learning Systems and Solutions and Audience Development.

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