Small businesses have a lot to learn from SEO and it is not an exaggeration that businesses not practicing SEO don’t fare well. But SEO is that jump on the bandwagon where you can optimize your business to a larger audience.
Doesn’t matter if you are a small business or a mid-sized business you should make sure you have proper visibility on all channels be it search engine or social media. In short Search Engine Optimization helps a business get better visibility on all platforms and is the first step for brand awareness.
SEARCH ENGINES GRABBING MORE MARKET SHARES
Now-a-days almost 80-90% people rely more on the internet search before going out in the market and getting what they want and number is expected to just increase. An in dept research of their interest is properly analyzed before they actually replace it with their product. This is impossible without having web presence and thus allowing your competitors taking away more business.
EXPOSURE TO BRAND AWARENESS
Continuing with the above point people unconsciously rely more on the search engine results. This can be considered as a blessing in disguise for your brand development. The more the presence of your website the more people know you and your Brand awareness increases.
YOUR COMPETITORS ARE DOING IT
Don’t get too comfortable your competitors are doing it. SEO is a never ending process. If your website is present and not moving up the rank you are not doing a good job. Your web page if properly ranked can increase traffic on your website which in turn helps a business. Don’t let your competitors out maneuver you by ignoring this simple tool
If 2 businesses are into the same niche markets with one having search engine optimized webpage and the other having a non optimized webpage, it isn’t difficult to guess which business would have more customer base and would gain more profits quickly from business. Such is the power of SEO.
OPENS YOUR BUSINESS 24*7
A business that gets organic traffic is considered open 24 hours a day 7 days a week. All you have to do is invest some quality time for your website to get it on top of the SERP and well your website is working for you even when you are closed.
Hence SEO stands greater importance in today’s market place if one is has to take their business on the digital platform.
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