SEO Careers in India : A primer

SEO Careers in India  A primer

Video Transcription :

Skills required for a successful SEO career

Right so we will be talking about careers in search engine optimization or SEO and we’ll be talking about the skills of prerequisites required,  various roles available in agencies and companies, what are your professional career options which are present and in the end ways to upskill.

one is the competitions and keyword research

which is really understanding. Why is competition on the top for certain keywords on doing the keyword researcher with respect to a category in which you are which is trying to understand what is it that people are searching for what is trending and hence what is it that we should run talk with respect to the keywords.

Next is On-Page Optimization and Off Page Optimization

Next comes the on-page optimization which is after you’ve identified the keywords you want to ensure that Google Recognizes you as for those keywords so on page optimization is all about how you implement those keywords soon to your website. Then comes off page optimization or Link building which is trying to improve the increase in number and the number of links increases the number and the quality of Link’s which you can get from outside your website but that also plays a part too with respect to Ranking.

Then is Technical SEO

And Technical SEO which is a more advanced SEO kind of activity which involves checking the overall health of your website and by that I mean including the speed up I mean range of things which that which would be included within that for example things like including your speed up a website including the data architecture including the way the layout it Could be including the usability so those are things which come under technical SEO. So these are things Which any SEO department would entail and move on to the skills keyword research is like a primary skin within for any SEO professional all the time would be spent understanding which keywords are being searched historically and one of the new keywords and understanding the search volume associated with each of those keywords or for the various geographies then is basic understanding of the backend of modern websites because end of the day. Technical SEO entails having a basic understanding of how stuff like your WordPress and Drupal all these modern content management systems, you should also be comfortable with changing the tags and the content of a website. You should be able to so actually go ahead and change things at the back end who’s available. let’s look at some actual job descriptions.

SEO Associate and Manager

Things Involved basically are on a page and off page activities. Reporting is also an important skill also.

Account Manager For SEO Campaigns

Account manager for SEO campaigns would mean that you are the face of the agency in front of the client and you try and work with a client with respect to what else can be done in the ranking of a website you are responsible recording success and for basically showing what-what is the plan for a next few months

E-Commerce SEO Manager

The first things we are working with SEO e-commerce company the environment is more aggressive the expectations that put on the table are more aggressive you need to be stronger with respect to your SEO fundamental with respect technical SEO and you need to really understand the systems on which the website is being built. Any establishes SEO professionals will tell you that for the biggest factors of ranking websites today how much they are shared on social so there is a symbiotic relationship between SEO and social media. You should be able to understand the more technical aspects of website management and tell Google what your website is all about by having right kind of information architecture.  

End-To-End Website Management Role

If would you be doing SEO for a couple of years you can fit your candidate into a role requiring managing the website on an end to end basis in end in any user company kind of scenario.

Website Analytics Roles

website analytics is a way to differentiate yourself in the market today and that hence we mention this separately.


What To Expect When It Comes To Marketing Trends In The Hospitality Industry In India

Compared to other industries, the hospitality industry is actually fairly new when it comes to involving digital technology into its everyday marketing. But, despite it being new, such practices have been picking up speed recently. And, with new technologies, apps, and web tools already being developed and at hand, it’s time the hospitality industry embraced digital technology as commonly as other industries have had to. On that note, here are the trends to expect when it comes to marketing trends in the hospitality industry in India:

Content is a strategic point when it comes to digital marketing in the hospitality industry:

A good portion of the traffic generated by the hospitality industry online is organic. And hence, hospitality vendors and entities need to focus on content strategies more than any other digital marketing technique in order to refine and make the best use of their SEO (Search Engine Optimization) potential.

Customers and users don’t want hotel and travel information alone anymore. To gain their interest, they need to provide valuable and interesting content to their target audience via blog posts, videos, and other kinds of engaging content.

Videos are a very popular media of content online:

The video marketing craze is everywhere. And consumers and users love watching videos online – whether they appear on websites, YouTube, or on social media. And the hospitality industry has climbed aboard this wagon as well: To reach their audience, they need to (and will) use videos on various online platforms in order to engage their target audience.

Alternatives need to be found for certain ads due to ad blocking:

Ad blocking for pop-up ads and some other kinds of online ads have been on the rise. And hence, hospitality entities need to be smarter about how they advertise online – as now a good portion of their ads are likely to be blocked. Hence, finding alternative avenues of advertising in order to make up for these “blocked” ads are necessary in order to not miss out on reaching audiences.

Relationship marketing will be the main focus of marketing in the hospitality industry:

As the marketing realm gets more and more digital, it is even more essential that hospitality enterprises connect more personally to their audience. Hence, personalized marketing strategies are going to be a common denominator. And, focussing on relationship marketing will make or break the popularity and reach of hospitality marketing. For, today, connecting to real people personally and forming relationships with your potential and existing customers (i.e., your target audience) is vital to the hospitality entity’s success.

Social media is a top marketing platform for the hospitality industry:

Social media has made a place for itself in the marketing section of every single industry. And the hospitality industry is no exception. In fact, considering the personal nature of this industry and how it ties in to what consumers are looking for on a personal level, it might well be true to say that the hospitality industry needs social media marketing strategies even more than other industries do.

Consumers and users are on social media for most of the day. Plus, users usually prefer the opinions of their peers before anything else. And social media provides just the right avenues for these opinions. Hence, hospitality brands need to have active social media accounts and engage aggressively and tactfully with social media users in order to have a sound digital marketing strategy.

Personalized email marketing works better than bulk mails with no personal names:

Sending emails to your customer base (or even your potential customer base) is a good marketing strategy. However, bulk emails with promotional messages and a “Hello there!” or some other kind of generic address will not be received enthusiastically. Instead, make sure that your emails provide some kind of advantage and value to the customer. And, most of all, ensure that you actually address the customer by name in the emails you send out. They are much more likely to read and react to your email if they see their own name there.

The mobile platform is dominating the hospitality industry:

Mobile device users are constantly on the rise. And, thanks to smartphone technology and the sheer variety of things we can now do on our phone, mobile marketing and m-commerce is as prominent as generic digital marketing and e-commerce. Hence, hospitality enterprises need to optimize their business marketing strategy online to be compatible with mobile devices as well. The hospitality vendor and enterprise will be attracting a deeper pool of customers this way in the currently mobile-dominated digital scenario.

Data analytics will be used to tweak the marketing budget in order to make use of the most lucrative marketing avenues:

Unlike traditional marketing practices, data analytics now allow marketers to determine in real time which channels are bringing in the most revenue and which are costing more than they are making up for. And hence, hotels and other hospitality vendors will be able to refine their marketing strategy so that their marketing budget is focused more on the marketing channels that are the most lucrative and less on the marketing channels that are the least lucrative.

Online content will be optimized for cross-device platforms:

With the sheer variety of mobile devices and platforms available today, hospitality vendors and entities need to optimize their websites, their social media platforms, and any other online platform they have to be compatible with all kinds of Internet-connected devices. In other words, whether a customer is using a smartphone, a tablet, a notebook, or a laptop computer, they should be able to access the online platform with ease.

Instagram is a great marketing channel for hotels:

Thanks to their wide user base and the visually-dominated platform, Instagram is in fact a fantastic avenue for hotels to market on right now. In fact, many hotels and hospitality brands have already developed selfies stations and brand hashtag for this very platform.


Marketing Trends On The Rise In The Manufacturing Industry In India

The rise of Internet and mobile economies has changed and it has heavily directed the face of marketing in practically every industry. And the manufacturing industry in India is no different. On that note, here are the top emerging digital marketing trends in the manufacturing industry right now:

Social media for that firm presence in the current manufacturing industry:

The traditional business model of manufacturers has become outdated. Social media is a prime and compulsory venue for manufacturing companies to feature in now. And, in order to not be left behind, manufacturing companies must have a social media presence (something that now every company and brand should have).

It is social media that customers turn to in order to get an idea about a manufacturing company’s products – which is why social media is changing both B2B as well as B2C models with its involvement. For, social media is where customers can now compare various products and decide what to buy. This shift to social media in the purchasing style of customers means that manufacturing companies must shift their business models and presence to social media as well.

 Manufacturing companies will cater more keenly to customer expectations:

Traditional business models of B2B and B2C have crumbled to make way for customer expectations. Thanks to the Internet, consumers now compare, shop, and buy manufacturing products (as well as a whole range of other products) online – either through PCs, laptops or mobile phones. And this changing trend of shopping and product comparison among the consumer base has obligated the manufacturing industry to shift online as well, in order to match and cater to customer expectations. Further, customers now also expect on-demand products and doorstep delivery – which is why online shopping platforms for manufacturing companies have started becoming the norm.

The “SMACK” adoption strategy will be much more popular:

“SMACK” – social, mobile, analytics, and cloud – adoption strategy will be something manufacturing companies can no longer avoid. They must implement this into their marketing strategy to keep up with not only their competition, but also their customers’ expectations.

Having a social media presence; optimizing their website and shopping platforms (and social platforms); using analytics to observe, track, and redefine their online marketing strategy; to take advantage of cloud technology in their business – these techniques are all gaining importance in the realm of manufacturing.

(Note: The SMAC strategy has already reached a tipping point in global manufacturing industries. However, it is still in the fledgling stage in India.)

The Internet presence of manufacturing will increase automation:

The Internet is chalk-full of information and a wide variety of facts and explanations is available in the realm of science and engineering: two core subjects that practically define the manufacturing industry. Hence, manufacturers and manufacturing companies can now make use of such information (and the technologies available) to better automate their processes. And this automation process frees up technicians and other manufacturing professionals to focus more on the research and development of their products – which, in turn, up-scales the innovations that can be applied to manufacturing products, and it also makes regular maintenances and repairs more efficient as a whole.

The online presence of manufacturing companies will increase job opportunities:

As the manufacturing industry shifts to accommodate the online sphere of business and marketing, more job opportunities in this industry will simultaneously open up. In fact, the current technological advancements and the sheer amount of influence that the Internet is exerting on any industry – let alone the manufacturing industry – is redefining what a career in manufacturing means today.

It is easier to go global than ever before:

Manufacturing industries were at one time the most localized industry, which is understandable considering the very nature of this particular industry. However, with the Internet age marking its presence; it is currently easier than it ever was before, to create a global presence in the manufacturing realm. The World Wide Web will see that all manufacturing companies and manufacturing retailers get a global presence as long as they have a presence online (even if they still market mostly to local customers than global ones). Hence, with a little bit of smart digital marketing, the manufacturing entities that want a global client base can now be easily seen worldwide.

Social media reviews will affect customer choices and opinions:

Reviews and opinions on social media regarding manufacturing companies, retailers, and products will influence sales like no other online presence ever did. More than website testimonials, Google reviews, or any other form of online opinion, it is social media that seems to be leading customer opinion in the manufacturing industry.

Conversely, social media is where manufacturing companies, wholesalers, technicians, and retailers can get the best feedback about their products. It is also the best platform to know what their customers want and what they expect.

The manufacturing industry will be optimizing for mobile-based platforms as the norm:

Everyone uses their smartphones for everything nowadays – whether that means checking and responding to their social media accounts or whether they’re shopping online. Even videos and music are downloaded/watched/listened to via Internet-connected mobile devices now. Hence, in order to keep up with the advancements in technology as well as keep up with consumer trends, the manufacturing industry must now optimize their realm to be compatible online with the mobile platform.

Mobile marketing is now undergoing a revolution all of its own, with more and more users using their smartphones more than any other Internet-based device they can own. And hence, in order to not miss out on these potential customers, the manufacturing industry needs to be mobile friendly as well.

What You Need To Know Before Embarking On A Digital Marketing Career At BC Web Wise

An Introduction to the BC Web Wise Digital Agency

 BC Web Wise Pvt. Ltd. is an end-to-end digital marketing and advertising agency and is one of the top digital agencies in India. The company consists of two branches – one in Mumbai and one in Delhi – and it was founded in the year 2000 by BC Web Wise’s current CEO and MD, Chaaya Baradhwaaj. Their Mumbai branch is located opposite Raheja College of Art in Bandra (West).

Also referred to as BCWW, the company boasts of a global clientele along with a shining expertise in strategic brand solutions. BC Web Wise’s extensive range of services also include website development and web design services, Intranet development services, social media optimization (SMO) services, video production services, search engine marketing (SEM) services, content management system (CMS) services, media planning and buying services, email marketing services, online reputation management (ORM) services, and animation services.

Their range of clients is numbered beyond 400 and have included brands like Hero MotoCorp, Fevikwik, Sunsilk, HUL, Domex, Maruti Suzuki, Vardenchi, Grand Vitara, Madison, Petronas, SKNL, Tara, Viacom18, Heinz,CookitUp, McCain, Nilon’s, Maxwell, Optimystix, Z Learn, BBC, Dimexon, Unilever, ITC Limited,Kotak Mahindra Bank, and a wide range of other brands and businesses as well. Overall, BC Web Wise has covered brands and businesses in a wide range of domains, including but not limited to Entertainment, Media, Telecom, Automobiles, Finance, and Consumer Products.

Further, BC Web Wise has also earned a number of awards and recognitions for their work: The (Goafest) Abby Awards in 2013 had them receiving Bronze for their work on both Sunsilk and Fevikwik; they got Silver for another work for Sunsilk; and, they got Gold for yet another of Sunsilk’s creative work. At the DMAi in 2014, they got Silver for their revamp of HUL’s Intranet; the Asian Customer Engagement Forum & Awards in 2014 where they got the Bronze for both their Sunsilk and Domex clients’ digital works; and the Afaqs Digital Agency Awards in 2014 where BC Web Wise got the Bronze in both the Applications category and the Integrated category.

The BC Web Wise Digital Team

 The BCWW digital agency is headed by the company’s CEO and MD, Chaaya Baradhwaaj. The other core team members of BC Web Wise include Elstan Rebello as the Project Manager and Pramod Hegde as the Project Manager in the Account Management and Planning Department; Asha Ravaliya as the Senior V.P. of Finance and Monica Pereira as BCWW’s Partner in HR Development and Administration in the Finance and HR Department; Mangesh Bhayde as the Creative Director of Art and Design and Anita Rajagopalan as the Creative Director in the Design Department; Shailendra More as the Group Head of Innovations and Mobile Apps in the Flash Department; Ravish Shanbhag as the Group Head of Web Development in the Web Development Department; Rahul Patil as the Animation Head in the Animation Department; and Vishal Agrahari as the Group Head  of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) in the Search Department at BC Web Wise.

Current Digital Marketing Job Opportunities Available at BC Web Wise Pvt. Ltd. in Mumbai

 Currently, in the specific area of digital marketing job opportunities, only one advertised digital marketing related job opening is available for Mumbai residents at BC Web Wise: The job is for the post of a Senior Media Planner at BC Web Wise in Mumbai, Maharashtra.

For this post, BC Web Wise is looking only for candidates who have already had years of previous experience in media planning. Candidates must also have strong PR skills as well as contacts with publishers and media persons, and they must also have similar work experience in Mumbai.

Good presentation skills, easy familiarity with Internet technology, analytical skills, an aptitude for negotiation, and organizational skills are the additional profile skills that BCWW is looking for in candidates for this post. Also, candidates applying for this post will be expected to be in touch with and well-informed about the current industry trends as well as the technological innovations and practices that are active in this field. (You can learn more about this job opening here.)

Other Possible Careers to Apply for at BC Web Wise Pvt. Ltd. in Mumbai

 Although there are no advertised job openings for such digital marketing jobs at the present time, as their services include web design, web development, Intranet development, SMO, email marketing, SEM, CMS, SEO, ORM, video production, and animation in addition to their media planning and media buying services, then it is a possibility for qualified and experienced candidates in these fields to put their CVs forward to BC Web Wise as independent applications.

At the very least, it’s a good idea to keep an eye out for job opening in these areas from BCWW. Or else, the candidates themselves could take the initiative and send their relevant applications to BCWW for the digital marketing positions that they think they will fill in well at the digital agency.

In all the above mentioned digital marketing positions to which candidates might apply, know that all of them require candidates to have a good amount of experience. Also that experience should fall in the very same category of jobs that they are applying for. (General experience in the realm of digital marketing most likely won’t cut it here.)

Aspiring job candidates may either send their applications (with an attached resume and portfolio samples) by email to BC Web Wise via Or, they may fill in the contact form on BC Web Wise’s Contact Us web page and submit the said form online.



Digital Marketing Jobs Currently Available at Interactive Avenues (Bangalore)

Digital Marketing Jobs

‘Digital marketing jobs’ is an umbrella term, which covers any and all jobs that relate to the process and strategy of marketing in the digital sphere. Even just two years ago, digital marketing jobs could be defined as SEO, SRM, SMM, etc. But now, a whole variety of roles have come up in the realm of digital marketing jobs in order to keep up with the changing digital landscape of marketing.

 Interactive Avenues: Company Profile

Interactive Avenues is a digital marketing agency that has branches in Bangalore, Delhi, and Mumbai. The company provides end-to-end digital marketing services and is a part of IPG Mediabrands. Interactive Avenues (also referred to as IA by its team members) was first set up and launched in the year 2006 in April. And today, it is one of the most well-known digital marketing agencies in the country.

Currently housing a team of more than 220 digital professionals, Interactive Avenues offers digital media and marketing services that include creative services, SEO (Search Engine Optimization) services, social media services, SEM (Search Engine Marketing) services, digital media services, Google Analytics services, web design services, web development services, mobile marketing services, and ORM (Online Reputation Management).

Interactive Avenues also has ample experience in providing their services to various domains – a list which is as extensive as their full-fledged digital marketing services: For, their domain expertise has ranged across the telecom, logistics, FMCG (Fast Moving Consumer Goods), insurance, IT, travel, finance, e-commerce, real estate, and education sectors. Needless to say, blue-chip companies are their primary clientele.

Jobs Currently Available at Interactive Avenues (IA):

Interactive Avenues has a Bangalore branch which is situated in the Diamond District of Domlur. They have a variety of job openings available related to digital marketing. So if you’re looking for a career in the same, check out the following digital marketing job openings and apply to the ones that fit your career goals and skills best:

 The Post of Digital Marketing Account Director or Associate Account Director

Those applying for this post will be expected to work with and as a liaison between the Client Servicing Head and the Creative Director. Whether as an account director or associate account director, the person holding this post will lead a team of account managers to elevate the client’s account and keep its marketing strategies and goals on point. The account director will be dealing with social media heavy accounts, and he or she will need to pitch these accounts as well as keep the account’s plan(s) on track. He or she can also expect to work closely with the creative team, the project management team, the strategy head, and also the social media team. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to

The Post of Digital Marketing Account Manager or Senior Account Manager

Those applying for this post will be responsible for aiding clients towards reaching their digital marketing goals. The account manager will work closely with the account director to fulfill the client’s needs. He or she will also work closely with the technology engineers, designers, SEM managers, traffic managers, SEO managers, social media managers, and media planners at Interactive Avenues. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to

The Post of SEO Manager

Those candidates who apply for this post will be expected to lead a team of SEO executives at Interactive Avenues to work on key SEO projects (both international and domestic SEO projects). The candidate will be responsible for handling SEO-related information for both existing as well as new clients. Site audits, comprehensive keyword searches, implementation of effective SEO strategies, and monitoring and tracking SEO metrics will constitute a major part of the chosen candidate’s responsibilities in this post. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to

The Post of SEO Executive

Those applying for the post of SEO Executive at Interactive Avenues will be expected to handle both domestic and international SEO projects that the company takes on. They will most likely work with a team of other SEO executives that is headed by an SEO Manager. While the candidate’s educational qualifications merely need to be at (any) graduate level, this post requires that candidates have excellent spoken and written English skills as well as in-depth SEO experience. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to

The Post of SEO Content Writer

Those candidates who apply for this post will have the opportunity to work on both international and domestic SEO projects. Candidates for this post will be required to have excellent spoken and written English skills, an aptitude for writing articles and blogs, and a former experience in SEO. Along with writing content, proof reading and copy editing content will also be a part of their job description. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to

To check out all the job openings currently available at Interactive Avenues, simply check out IA’s Careers page on the company’s website. However, do note that this will give you a list of digital marketing job opportunities in all three of IA’s branches in India and not just Bangalore. All of the above job openings require the candidate to have prior experience in digital marketing.


Healthcare Industry Marketing Trends In India To Look Out For

Healthcare is a booming business. And like any other industry in the 21st century, it is as heavily impacted by digital trends as any other industry. Consequently, healthcare industry marketing trends have evolved into the digital sphere, and below are some of the top healthcare industry marketing trends in India that digital marketers (in this industry) should watch for:

Online Searches for Medical Information:

Consumers today are very self-sufficient, and they prefer to do online searches for basic queries themselves rather than consult medical professionals. (Now, obviously there is no substituting getting certified information from a healthcare professional, but for initial questions and basic explanations, users generally prefer to do their own research first.)

The user or patient might search online via search engines, medical websites (like WebMD), Wikipedia, or even social media sites for medical information and clarifications. Hence, what a healthcare body needs to do is ensure that their own website has a valid amount of information that will benefit the user, and that the website is SEO optimized so that the user will find the website in their online searches (on search engines) in the first place. It is important that healthcare websites cater to the users’ need for online medical information.

Mobile Devices are Used More than Ever:

Mobile devices are now being used more than ever to browse and function on the Internet. And, for the user to do everything online on a mobile device that they would normally do on a PC or laptop computer is quite a common trend now – and only rising. Hence, it’s imperative that healthcare websites are optimized to be mobile friendly as well. For, users tend to search online for medical information via their mobile devices now.

So not having a mobile-optimized website means that you’ll miss out on a good quantity of potential visitors. However, trends show that having a mobile-optimized blog and website increases the healthcare facilities’ number of visitors and their (consequent) brand’s exposure.

Focus on Information not Propaganda:

If a healthcare facility’s website or social media page is full of propaganda and promotional messages, chances are that that facility is faring badly in the marketing realm. For, potential patients don’t want to hear about how great a facility is or how well-qualified the doctors of the hospital are. They’re much more interested in medical-based information.

Hence, rather than propaganda, a medical blog that gives explanations and answers common to not-so-common medical queries have been seen to perform much better than websites that are purely promotional. True, certain promotional messages are necessary and even encouraged, but keeping that to a minimum and valuable information-based content to the maximum is the more successful measure today.

The Video Content Trend is in Full Swing:

Most industries are encouraged to use videos in their digital marketing strategy – whether that means demos or informative educational videos. However, in an industry like healthcare, video content is even more appreciated and essential for the online platform. For, medical information can often be hard to read and understand, and sometimes too tedious or descriptive in text form. But if this text content is supported by an explanatory video of some kind, then the information becomes much easier to comprehend. This has also proven to get visitors coming back to a website for more information in the future. Moreover, it also aids in making the visitor become more loyal to the healthcare brand.

Online Reviews Matter:

Reputation is of great importance in the healthcare industry. And it still is today. However, while patients will consider a healthcare facility based on its word-of-mouth reputation from friends and family, online reviews of such institutes matters a lot too.

In fact, currently, the main trend is that users (potential patients) check the online reviews of hospital facilities and healthcare clinics before deciding whether or not to avail their services. And hence, having no online reputation to speak of, can hurt a facility’s patient numbers significantly – especially new patients. So whether it’s on social media or Google reviews or even based on website testimonials, healthcare websites need to make their online reputation management a priority for an effective digital marketing strategy.

Be Active on Social Media:

Social media is where a majority of online users (and thereby, a facility’s potential customers) spend their time during any day. Hence, it is no wonder that they are more likely to recognize and engage with a brand that they have been exposed to via social media.

This, however, does not only mean that a healthcare facility should have social media accounts, but that they should also engage with potential customers via these accounts regularly and engagingly. Having links and medical-based question and answer sessions on these accounts is an especially worthwhile marketing practice – for this not only gives users information they might be looking for, but they are also more likely to value the facility’s services this way.

Localized Online Marketing Strategies:

Focusing on reaching and engaging the local market in a geographical area is as important today as handling global and generalized reach online. In fact, such strategies are paramount in ensuring that locals residing within your healthcare facility’s branches know that you exist and where to find you. In fact, those who did not focus on localized marketing strategies in healthcare even lose their existing patients sometimes to those facilities that do. Hence, ensure that you use targeting strategies in your marketing plan in order to target the local market with your medical content as well.

More Website Interactivity:

While this is still an emerging trend in India and not as obvious as the other above trends yet, the fact is that healthcare websites with more interactive functions will pull in potential patients better than the non-interactive platforms. In other words, such interactivity refers to being able to book appointments online, chat directly with certified healthcare professionals over certain queries, and the like.

Digital Marketing Trends In The Fashion Industry In India

Digital media has invaded practically every sector in society, and hence, digital marketing is a trend that has entwined itself deeply in every industry that exists – And the fashion industry is no exception to this ongoing phenomenon.

However, the fashion industry is unique in that fashion trends often change even faster than advancements in the digital media. It is true that we have jumped from wireless phones with limited storage to smartphones that can practically double as a compact laptop computer (and more) within less than a decade, but fashion, be it in any form, changes even faster.

But it isn’t the speed of change that is capturing everyone’s interest right now; rather, it’s the sheer complexity with which the fashion industry has entwined itself with digital media and technology in current times. From fashion trends regarding wearable technology to e-commerce sites booming the whole package of vintage, contemporary, and ethnic fashion trends indiscriminately, it is frankly an exciting time in the fashion industry.

And if you’re a digital marketer involved in fashion in one way or the other, these are the current fashion industry marketing trends that you should consider when building your digital marketing strategy:

“Self-Expression” is a key concept in the digital marketing strategy of fashion:

Fashion trends are extremely versatile nowadays. But, unlike the olden days, there are not just one or two kinds of trends dominating the fashion market anymore. Rather, there are many styles competing with equal fervor in the fashion market during any season – whether that includes ethnic wear, vintage styles, western ensembles, or combo designs from various trends and times. Hence, the driving force behind fashion sales right now is the self-expression element that potential customers can gain from a fashion store. And that’s what the marketing trends focus on as well: It lets online users see the sheer variety of designs a store sells and the potential the business has to satisfy all kinds of style choices. Current video ads regarding fashion stores are especially and prominently establishing this trend too.

 Consumer-centric is the way to go:

As far as fashion marketing goes in this digital era, contacting and communicating with potential and existing customers is actually much more informal and a “human” process than it once was. Sure, business etiquette and polite communication still stand, but customers are much more inclined to be attracted by a fashion brand or store that appears more like a human in their online interactions.

Consequently, this means that consumer relations – especially in terms of the online social media presence of a fashion brand or business – is of paramount importance when it comes to a sound marketing strategy for fashion.

Social media and Influencers rule the marketing roost of the fashion industry:

Social media is the current trendsetter when it comes to fashion. And it is the influencers on social media who really get any fashion trends going now. Because, as the average Indian user spends more time on social media websites than on any other online platform, it is the trends they see there (especially when endorsed by the Influencers they follow) that dictates their own patterns of fashion-related shopping.

E-commerce is where digital marketing for the fashion industry truly thrives:

 E-commerce in India is still in the booming stage – and the fashion industry is no exception. Outfits and fashion accessories of various styles and combos – both branded as well as hand-made – can all be bought online now. Hence, the current digital marketing trends in the fashion industry more or less revolve around the e-commerce sector of the World Wide Web. For, not only is online shopping a more convenient form of shopping, but it also has the potential to make the styles and fashion items available at a global level (if the store chooses to ship to an audience that wide).

 Celebrity endorsement can take a fashion brand or store a long way:

Movie celebrities have always caught the interest of the Indian audience – and that includes the Indian fashion consumer. Hence, it makes sense that celebrity endorsements for fashion stores and brands are highly successful and popular as a digital marketing trend.

Content is the fashion industry’s new best friend for digital marketing:

Online content – whether that includes social media posts, blog posts, online articles, e-zines, or online press releases – are the fashion industry’s latest and most upcoming partner as a digital marketing medium. Because fashion consumers don’t just want you to tell them a fashion brand or store is great; they also expect to gain other kinds of value from it in order to be impressed. In fact, fashion brands and stores that have carefully crafted online updates and blog posts regarding their business and fashion styles (i.e., tips, interviews, exclusives, etc.) have seen a massive upturn in consumer engagement like none other. Digital marketing strategies for the fashion industry just can’t be without content right now.

The mobile platform is the fastest growing platform for digital marketing for fashion:

The compact and mobile smartphone has further enhanced the avenues one can access, admire, learn about, and shop for fashion-related items. And just as most online shopping avenues (i.e., e-commerce) has seen the boom of mobile users, the numbers relating to fashion purchases via mobile phones are growing (rapidly) too. So, any brand or store should consider a mobile app equivalent for their store to make the most of the potential market out there.

Multiple digital platforms are being overseen to adequately market the fashion industry online:

Mobile shopping or m-commerce for fashion is thriving. But that doesn’t mean that digital marketing plans are not put in place for the Internet via laptops or other kinds of devices. Websites, social media, and even brick-and-mortar fashion stores are still made available and accessible to customers. For, the idea is easy accessibility. So the digital marketing trend for the fashion industry is not to focus on one device or avenue, but to encompass any kind of device or avenue a customer might think of using.

Digital Marketing Trends In Banking In India

Banking has been undergoing liberalization policies and technological advancements in the last decade in India. And while those tech-related changes – like most changes in an old industry – have been protested and resisted, for the most part, tech has won. And the banks must accept that fact and move with the trends, or find themselves left behind as their more digitally inclusive competitors plow forward. This is, without doubt, the digital era, and no industry can escape the ongoing and incoming digital trends that now influence all sectors of society.

On that note, here are the current digital marketing trends in banking that India can currently look out for and look forward to:

Big data should be a big deal:

Big data is already used in a number of industries to refine better marketing strategies and to gain more customers. And as of now, banks would profit the most by dipping into the pool of big data. However, it isn’t enough that such relevant and pertinent data is just stored, it should be analysed and used to redefine and refine the existing marketing strategy that banks are using.

Internet banking is all the rage:

Ever since Internet banking facilities were implemented, the number of users/customers availing this facility has been on the rise. Hence, not considering digital banking features as part of a bank’s marketing strategy is simply not feasible anymore. If anything, the more advanced, numerous, accessible, and easy-to-use a bank’s facilities are, the more prominently it should feature in the bank’s promotional activities. For, that is exactly what customers are looking for in banks now.

Innovations are customer-oriented rather than product-oriented:

Innovations (like digital banking innovations especially) that focus on ease of access and use for the bank’s customers are the primary focus right now; everything else is secondary. Mobile banking, internet banking, SMS alerts, banking kiosks, 24/7 ATMs, mobile check deposits and transfers, and any other banking innovation that allows customers to access and make use of their bank accounts and funds without needing to directly visit a branch, are the kinds of innovations that banks currently need to focus on in order to attract and keep customers.

However, this does not in any way mean that retail bank branches will be replaced. Rather, it means that customers have as much independence and self-sufficiency as is securely possible without needing to rely on visiting a bank’s branch.

Risk management and cyber security is of prime importance:

With so many financial functions and transactions taking place in the virtual realm of the Internet, banks are required to ensure that their online servers are duly protected and that their customer data is painstakingly secured. Having hackers on their security team to counteract any cyber threats from malicious hackers and cyber thieves will soon be a norm. In any case, the cyber security of banking websites and portals need to be armed with the latest and most secure cyber security apps and software.

Banks need to have a presence on social media:

Today, every business has a social media presence. And banks cannot escape this necessary marketing trend either. For, whether for information or for aid or bad news, people always check social media for information now. In fact, most of a bank’s youngest adult customers won’t even consider joining a bank if they can’t find good information and references about the bank on social media. And customers aren’t satisfied with a basic account that’s barely logged in to either. They expect their banks to interact with them on social media and also provide them with valuable and relevant content. Hence, social media marketing for banks is turning into a very dominant digital marketing trend. And it doesn’t look like it’s going to fade away any time soon.

Business is as much an aspect of banking now as finance is:

Thanks to the more liberal policies that have been circling and shaping the banking sector in the last decade or so, banks now have a lot more competition than they once did. Hence, business tactics and transparent business policies are now as important as financial knowledge and policies are for banks.

Banking needs to be digitally interactive and a people-oriented business:

Banks that focus on propaganda messages and which are more profit-oriented, rather than customer-oriented, are not going to survive. Customers openly flock to banks that provide them with the best convenience and benefits. And, as banks are available in plenty now, banks need to keep up with the times and provide the same value-added services that their competitors do in order to keep up. Plus, banks need to have a solid presence in the World Wide Web. And they need to interact and engage with existing and potential customers a lot like how other kinds of businesses do online.

Mobile banking is the upcoming rising star:

Among all the current digital trends around the banking sector, the potential for mobile banking is the leading trend. After all, mobile users are only increasing in number (both in India and all over the world). And so, being able to access and transact banking functions via mobile phones, and on a secure mobile-based online platform, is the main focus of banking innovations right now.

Banks that do not focus on mobile banking features to be part of their services are going to lose a major market share of customers if they don’t rethink their marketing strategy. In fact, the more banks cater to being available digitally for their customers, the more they will save on funds and the more marketable they will be in this digital era.

Well, in a nutshell, most digital marketing trends in the banking sector, in India currently revolves around social media, internet banking services, and the availability (and innovations) of mobile banking services. Digital security and working hand in hand with new banking technologies additionally constitute the current trends in the banking sector in India.


Digital Marketing Vs. Digital Advertising: The Difference Between Digital Marketing And Digital Advertising

Even in the days of traditional marketing and advertising techniques, the lines between advertising and marketing were often blurred. And using both terms interchangeably was common enough even then. But now, in the digital marketing and digital advertising era, with media mix and combo strategies ruling the roost, the lines separating adverting and marketing have been blurred even further – so much so that it is even accepted to use “online marketing” and “online advertising” as synonymous terms now.

However, technically, digital marketing and online advertising are different. And here’s how you can tell the difference between the two:

  • Digital Advertising is One Aspect of Digital Marketing

Digital marketing starts from the very moment a digital marketer starts to establish a business or product’s presence online. The very fabric of a business’s online representation is a part of the marketing process. Choosing the price of the products, designing the packaging, deciding the appeal angle of the product for its customers, and choosing what kind of ads and posts will be used, is all a part of the business’s ongoing marketing strategy. And consequently, conceptualizing, designing, creating, and placing the ads online is just one single part of a business’s entire marketing strategy.

  • Digital Advertising is an Activity While Digital Marketing is a Process

Digital advertising (also referred to as online advertising) is often a short activity in the grand marketing scheme. Usually, digital advertisers work with the data given to them by the digital marketers to design the ads. But, often enough times, especially in the initial stages of a new business’s or new product’s establishment, digital advertisers mainly create ads than have a general appeal. (This also means that the target audience is often larger for ads than when marketing posts are created and shared online.)

However, online marketing begins from the moment one chooses the logo’s colors and design for their business – and sometimes even earlier than that. And then this process continues until either the dissolution of the business or till the end of time. Because everything – everything – that a business shares online with reference to itself is a form of marketing – be they ads, blog posts, how-to videos, seminar podcasts, or absolutely anything else.

  • Online Advertising is Based on Sales While Digital Marketing is Based on Audience Psychology

Online advertising is created with the intention to encourage people to buy things and is meant to boost a business’s sales. And, while digital marketing also has a sales angle, that is not the core concept or foundation for most marketing strategies. Rather, the main focus of digital marketing is to reach people online, who have the potential to become customers for the business. And since online audiences are people who (especially in today’s age) enjoy online social experiences and are very diverse in their interests and hobbies, audience psychology becomes the center stone of most marketing techniques and strategies. After all, most marketing concepts are even personalized these days based on a particular demographic or specialty of a business’s niche audience. So understanding what appeals to such audience subcategories (via understanding audience behaviors and psychology) is a must when it comes to online marketing.

  • Digital Advertising Makes Audiences Aware of a Brand While Digital Marketing Develops the Brand

Advertisements, in general – whether we’re talking about online ads or traditional ads – mainly focus on making audiences remember a brand and hopefully entice them into buying a product or service of that brand. However, marketing is all about designing a how a brand appears to its audience: Marketing defines the image of the brand and the automatic impression a potential customer gets of a brand when they see or hear about it. Marketing is what develops a brand online and establishes its overall impression in the audience’s minds. Hence, again, digital marketing is an ongoing process that lasts as long as the lifespan of the business and brand it is working on.

  • Digital Advertising is a Tool of Digital Marketing

Make no mistake: digital advertising is a huge part of a business and makes up a good gamut of the entire marketing process. But, like stated before, online advertising is only a tool in the arsenal tool box of digital marketing. So, while digital advertising may well be the power tool in this marketing tool box, it is still a tool that digital marketers use to achieve their brand development and marketing ends.

  • Digital Marketing Has a Plethora of Tools and Techniques

Digital advertising more or less uses the same (though) online versions of ads that were used during the traditional advertising era: Text-dominant ads, Image-dominant ads, Audio ads, and Audio-Visual ads. So ads are generally limited to such media online.

However, digital marketing has a wide range of tools and techniques to get your business, brand, and product into the heads of the masses. And this ranges all the way from blog posts and videos to mobile apps and your business’s website, SEO, and social media accounts. Frankly, even a simple tweet from a business’s Twitter account is a marketing tool. And so is an entire website representing the business, or even the ecommerce site the business sells its products on. In short, any online presence the business, brand, product, or service has on the World Wide Web is a marketing tool.

So yes, there is a difference between digital marketing and online advertising. And for those in the industry, or planning to make a career of this digital industry in the near future, it is a good idea to know the difference. Of course, considering that the Internet itself (thanks to most content on the subject matter being designed that way) seems to treat digital marketing and digital advertising as interchangeable concepts, you might never find it necessary to pinpoint the differences between the two. However, it’s always good to know anyway. After all, these are your tools to use now on the World Wide Web.

Digital Marketing vs. Traditional Marketing: Why Digital Marketing is better than Traditional Marketing

In this age of instant (Internet) communication and social media, it is pretty obvious that digital marketing has an edge over traditional marketing. But, traditional marketing obviously has not become obsolete.

Traditional marketing does have its place even now. However, with the current trends, it is incomprehensible to treat traditional marketing as anything but a supplement to online digital marketing. Any business, in fact – especially startups and new businesses – will find themselves missing out if they neglect the digital marketing avenue.

However, if you need a little more persuasion, here is a list of advantages of digital marketing over traditional marketing:

  • Small Businesses can Compete Much More Evenly with Their Bigger Competitors:

The level playing field that digital marketing provides between businesses of all sizes and budgets is one of the main reasons why digital marketing wins over traditional marketing. It doesn’t matter if you are a startup or a big conglomerate with departments ready to market for you. When it comes to Internet marketing, what a digital marketer needs to do is understand the current digital marketing trends and form a marketing strategy based on those trends. Tech expertise, SEO know-how, and knowledge about online trends and online audience behaviors are what will win the day in the virtual realm. (And then, of course, being consistent and creating valuable content for the niche audience of the business.)

For instance, when a small business invests in traditional marketing methods, they not only have more limited funds (than a larger business would), but they are also limited geographically if they have only one main office for their business. However, online, both big and small enterprises can compete for a global market, regardless of their size or number of (geographical) branches.

  • Vastly Reduced Marketing Costs:

Digital marketing, compared to traditional marketing, is much more affordable.  It is this factor too that makes it easier for all kinds and sizes of businesses to apply digital marketing strategies over traditional methods of marketing.

In fact, a lot of the digital marketing tools and techniques that one can use and find online are perfectly free. However, even if you do decide to employ paid digital marketing techniques, the truth is that the fee doesn’t make a dent in your budget – not anywhere near as much as a traditional marketing avenue would have. Plus, online ads impact audiences for much longer than traditional ads ever do, thereby giving you even better value for the money you spent.

For example, an ear panel ad or a full-page ad in a newspaper – for a single day – can easily go into thousands and lakhs in terms of price. However, an ad the same size that is posted online costs a fraction of that amount. And, especially if it’s put up on social media or on the business’s website, it has a lifetime potential to influence customers.

  • Marketing Impact can be Measured in Real Time:

Measuring the impact of a digital marketing strategy is incredibly less hassle-free than if you had to analyze a traditional marketing avenue. Even better, you can measure such results in real time as well, as online (digital) marketing practices usually transfer analytical data instantly so that you can see how your strategy is working for your business in real time. This, in turn, will allow a digital marketer to tweak their online marketing methods to improve the niche audience response. Conversely, if the marketer has chosen a more traditional marketing avenue, they would have had to wait for the data to come in and then reapply their marketing strategy after a delay.

For example, on Facebook and Twitter, insights on your posts and tweets (respectively) can be checked at any time of the day, and they show real-time updates of how your followers and non-followers are engaging with your posts. The same real-time impact statistics can also be seen for YouTube videos as well.

  • Easier Avenues for Brand Development:

When you market online, the entire virtual realm – meaning everyone in the world with Internet connection – is your potential customer. And hence, your business and brand can count on much better exposure when it’s marketed online. Moreover, there are just so many numerous platforms when you choose digital marketing: email marketing, video marketing, social media marketing, blogging, PPCs, Sponsored search engine ads, Pop-Up ads, online Banner ads, and basically the online equivalent of every traditional marketing platform out there, and a lot more.

And it all costs a fraction of the amount such branding strategies would have cost a business, had it chosen traditional marketing avenues. (Plus, don’t forget the global exposure that the World Wide Web offers for online ads and digital marketing posts.)

  • Aid Through Engagement from Your Online Audience:

Your online audience engages with your posts and images and all other online marketing content via shares, likes, comments, tweets, re-blogs, etc. So, in essence, your online audience niche is acting as the secondary marketers for your business – as long as they like and find value in your content. Your business’s marketing content could even go viral under the right conditions, and you wouldn’t have to pay a single extra cent for that kind of exposure. The same could not be said for traditional marketing methods:

Flyers and billboards can’t go viral, but online videos, tweets, and blog posts certainly can!

  • Long-Lasting Content:

Unless you’re using time-limited content, your businesses online marketing content has the potential to last forever. In fact, it’s downright eerie how a post that was first created five years ago can suddenly crop up again all over the Internet. But this is great news for marketers: They don’t have to create new content all the time. They can use old content that is currently relevant along with their new content and make a brand new digital marketing strategy with it.

Plus, even if you cannot use the old marketing content you have entirely, you can always repurpose the content or merely tweak it to be more relevant. The main point, though, is that digital marketers will now have access to – and use of – their content on the Internet for a very long time.

For example, any video or blog post you post on a business’s Facebook page will be stored there on the page for as long as the account lasts. So, if it’s relevant, these videos and links can be re-shared as a new update even five years after they were first posted.

  • Unobtrusive Marketing Content:

On the World Wide Web, the most irritating marketing concept that your audience might encounter is the Pop-Up Ad and Spam Emails. However, with email software adequately keeping most spam mails away from the user’s Inbox, and website owners being smarter about how frequently and irrelevantly Pop-Up Ads might pop up, even these are minor annoyances now.

In fact, audiences now choose the types of emails, newsletters, and ads they want to see, bringing about the fact that audiences only see what they find relevant. And that’s a far cry from the marketing phone calls or flyers that are sent – without permission – to all and sundry.

For example, when you visit a website, they often ask whether you’d like to subscribe to a newsletter or regular updates before you start receiving emails on the same. And an “Unsubscribe” option is available when you want them to stop. (Emails that don’t follow this route are obviously spam websites, and they can be marked as spam by users in order to not receive them anymore.)

There are a number of other benefits when it comes to using digital marketing over traditional marketing methods – from the more intricate advantages to the more obvious ones. But, for the purpose of this article, we’ve limited the content to the more speedy and apparent plus points of this marketing medium. At the very heart of the digital marketing trend, though, is this pertinent fact: This is the Information Age with the Internet leading the charge. Hence, the most obvious and smartest marketing strategy is to make full use of the advantages that the digital marketing sphere offers.