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Digital Marketing Vs. Digital Advertising: The Difference Between Digital Marketing And Digital Advertising

August 24, 2016/in Blog, Digital Marketing, Jobs /by

Even in the days of traditional marketing and advertising techniques, the lines between advertising and marketing were often blurred. And using both terms interchangeably was common enough even then. But now, in the digital marketing and digital advertising era, with media mix and combo strategies ruling the roost, the lines separating adverting and marketing have been blurred even further – so much so that it is even accepted to use “online marketing” and “online advertising” as synonymous terms now.

However, technically, digital marketing and online advertising are different. And here’s how you can tell the difference between the two:

Digital Advertising is One Aspect of Digital Marketing

Digital marketing starts from the very moment a digital marketer starts to establish a business or product’s presence online. The very fabric of a business’s online representation is a part of the marketing process. Choosing the price of the products, designing the packaging, deciding the appeal angle of the product for its customers, and choosing what kind of ads and posts will be used, is all a part of the business’s ongoing marketing strategy. And consequently, conceptualizing, designing, creating, and placing the ads online is just one single part of a business’s entire marketing strategy.

Digital Advertising is an Activity While Digital Marketing is a Process

Digital advertising (also referred to as online advertising) is often a short activity in the grand marketing scheme. Usually, digital advertisers work with the data given to them by the digital marketers to design the ads. But, often enough times, especially in the initial stages of a new business’s or new product’s establishment, digital advertisers mainly create ads than have a general appeal. (This also means that the target audience is often larger for ads than when marketing posts are created and shared online.)

However, online marketing begins from the moment one chooses the logo’s colors and design for their business – and sometimes even earlier than that. And then this process continues until either the dissolution of the business or till the end of time. Because everything – everything – that a business shares online with reference to itself is a form of marketing – be they ads, blog posts, how-to videos, seminar podcasts, or absolutely anything else.

Online Advertising is Based on Sales While Digital Marketing is Based on Audience Psychology

Online advertising is created with the intention to encourage people to buy things and is meant to boost a business’s sales. And, while digital marketing also has a sales angle, that is not the core concept or foundation for most marketing strategies. Rather, the main focus of digital marketing is to reach people online, who have the potential to become customers for the business. And since online audiences are people who (especially in today’s age) enjoy online social experiences and are very diverse in their interests and hobbies, audience psychology becomes the center stone of most marketing techniques and strategies. After all, most marketing concepts are even personalized these days based on a particular demographic or specialty of a business’s niche audience. So understanding what appeals to such audience subcategories (via understanding audience behaviors and psychology) is a must when it comes to online marketing.

Digital Advertising Makes Audiences Aware of a Brand While Digital Marketing Develops the Brand

Advertisements, in general – whether we’re talking about online ads or traditional ads – mainly focus on making audiences remember a brand and hopefully entice them into buying a product or service of that brand. However, marketing is all about designing a how a brand appears to its audience: Marketing defines the image of the brand and the automatic impression a potential customer gets of a brand when they see or hear about it. Marketing is what develops a brand online and establishes its overall impression in the audience’s minds. Hence, again, digital marketing is an ongoing process that lasts as long as the lifespan of the business and brand it is working on.

Digital Advertising is a Tool of Digital Marketing

Make no mistake: digital advertising is a huge part of a business and makes up a good gamut of the entire marketing process. But, like stated before, online advertising is only a tool in the arsenal tool box of digital marketing. So, while digital advertising may well be the power tool in this marketing tool box, it is still a tool that digital marketers use to achieve their brand development and marketing ends.

Digital Marketing Has a Plethora of Tools and Techniques

Digital advertising more or less uses the same (though) online versions of ads that were used during the traditional advertising era: Text-dominant ads, Image-dominant ads, Audio ads, and Audio-Visual ads. So ads are generally limited to such media online.

However, digital marketing has a wide range of tools and techniques to get your business, brand, and product into the heads of the masses. And this ranges all the way from blog posts and videos to mobile apps and your business’s website, SEO, and social media accounts. Frankly, even a simple tweet from a business’s Twitter account is a marketing tool. And so is an entire website representing the business, or even the ecommerce site the business sells its products on. In short, any online presence the business, brand, product, or service has on the World Wide Web is a marketing tool.

So yes, there is a difference between digital marketing and online advertising. And for those in the industry, or planning to make a career of this digital industry in the near future, it is a good idea to know the difference. Of course, considering that the Internet itself (thanks to most content on the subject matter being designed that way) seems to treat digital marketing and digital advertising as interchangeable concepts, you might never find it necessary to pinpoint the differences between the two. However, it’s always good to know anyway. After all, these are your tools to use now on the World Wide Web.

Digital Marketing vs. Traditional Marketing: Why Digital Marketing is better than Traditional Marketing

August 24, 2016/in Blog, Digital Marketing, Jobs /by

In this age of instant (Internet) communication and social media, it is pretty obvious that digital marketing has an edge over traditional marketing. But, traditional marketing obviously has not become obsolete.

Traditional marketing does have its place even now. However, with the current trends, it is incomprehensible to treat traditional marketing as anything but a supplement to online digital marketing. Any business, in fact – especially startups and new businesses – will find themselves missing out if they neglect the digital marketing avenue.

However, if you need a little more persuasion, here is a list of advantages of digital marketing over traditional marketing:

Small Businesses can Compete Much More Evenly with Their Bigger Competitors:

The level playing field that digital marketing provides between businesses of all sizes and budgets is one of the main reasons why digital marketing wins over traditional marketing. It doesn’t matter if you are a startup or a big conglomerate with departments ready to market for you. When it comes to Internet marketing, what a digital marketer needs to do is understand the current digital marketing trends and form a marketing strategy based on those trends. Tech expertise, SEO know-how, and knowledge about online trends and online audience behaviors are what will win the day in the virtual realm. (And then, of course, being consistent and creating valuable content for the niche audience of the business.)

For instance, when a small business invests in traditional marketing methods, they not only have more limited funds (than a larger business would), but they are also limited geographically if they have only one main office for their business. However, online, both big and small enterprises can compete for a global market, regardless of their size or number of (geographical) branches.

Vastly Reduced Marketing Costs:

Digital marketing, compared to traditional marketing, is much more affordable. It is this factor too that makes it easier for all kinds and sizes of businesses to apply digital marketing strategies over traditional methods of marketing.

In fact, a lot of the digital marketing tools and techniques that one can use and find online are perfectly free. However, even if you do decide to employ paid digital marketing techniques, the truth is that the fee doesn’t make a dent in your budget – not anywhere near as much as a traditional marketing avenue would have. Plus, online ads impact audiences for much longer than traditional ads ever do, thereby giving you even better value for the money you spent.

For example, an ear panel ad or a full-page ad in a newspaper – for a single day – can easily go into thousands and lakhs in terms of price. However, an ad the same size that is posted online costs a fraction of that amount. And, especially if it’s put up on social media or on the business’s website, it has a lifetime potential to influence customers.

Marketing Impact can be Measured in Real Time:

Measuring the impact of a digital marketing strategy is incredibly less hassle-free than if you had to analyze a traditional marketing avenue. Even better, you can measure such results in real time as well, as online (digital) marketing practices usually transfer analytical data instantly so that you can see how your strategy is working for your business in real time. This, in turn, will allow a digital marketer to tweak their online marketing methods to improve the niche audience response. Conversely, if the marketer has chosen a more traditional marketing avenue, they would have had to wait for the data to come in and then reapply their marketing strategy after a delay.

For example, on Facebook and Twitter, insights on your posts and tweets (respectively) can be checked at any time of the day, and they show real-time updates of how your followers and non-followers are engaging with your posts. The same real-time impact statistics can also be seen for YouTube videos as well.

Easier Avenues for Brand Development:

When you market online, the entire virtual realm – meaning everyone in the world with Internet connection – is your potential customer. And hence, your business and brand can count on much better exposure when it’s marketed online. Moreover, there are just so many numerous platforms when you choose digital marketing: email marketing, video marketing, social media marketing, blogging, PPCs, Sponsored search engine ads, Pop-Up ads, online Banner ads, and basically the online equivalent of every traditional marketing platform out there, and a lot more.

And it all costs a fraction of the amount such branding strategies would have cost a business, had it chosen traditional marketing avenues. (Plus, don’t forget the global exposure that the World Wide Web offers for online ads and digital marketing posts.)

Aid Through Engagement from Your Online Audience:

Your online audience engages with your posts and images and all other online marketing content via shares, likes, comments, tweets, re-blogs, etc. So, in essence, your online audience niche is acting as the secondary marketers for your business – as long as they like and find value in your content. Your business’s marketing content could even go viral under the right conditions, and you wouldn’t have to pay a single extra cent for that kind of exposure. The same could not be said for traditional marketing methods:

Flyers and billboards can’t go viral, but online videos, tweets, and blog posts certainly can!

Long-Lasting Content:

Unless you’re using time-limited content, your businesses online marketing content has the potential to last forever. In fact, it’s downright eerie how a post that was first created five years ago can suddenly crop up again all over the Internet. But this is great news for marketers: They don’t have to create new content all the time. They can use old content that is currently relevant along with their new content and make a brand new digital marketing strategy with it.

Plus, even if you cannot use the old marketing content you have entirely, you can always repurpose the content or merely tweak it to be more relevant. The main point, though, is that digital marketers will now have access to – and use of – their content on the Internet for a very long time.

For example, any video or blog post you post on a business’s Facebook page will be stored there on the page for as long as the account lasts. So, if it’s relevant, these videos and links can be re-shared as a new update even five years after they were first posted.

Unobtrusive Marketing Content:

On the World Wide Web, the most irritating marketing concept that your audience might encounter is the Pop-Up Ad and Spam Emails. However, with email software adequately keeping most spam mails away from the user’s Inbox, and website owners being smarter about how frequently and irrelevantly Pop-Up Ads might pop up, even these are minor annoyances now.

In fact, audiences now choose the types of emails, newsletters, and ads they want to see, bringing about the fact that audiences only see what they find relevant. And that’s a far cry from the marketing phone calls or flyers that are sent – without permission – to all and sundry.

For example, when you visit a website, they often ask whether you’d like to subscribe to a newsletter or regular updates before you start receiving emails on the same. And an “Unsubscribe” option is available when you want them to stop. (Emails that don’t follow this route are obviously spam websites, and they can be marked as spam by users in order to not receive them anymore.)

There are a number of other benefits when it comes to using digital marketing over traditional marketing methods – from the more intricate advantages to the more obvious ones. But, for the purpose of this article, we’ve limited the content to the more speedy and apparent plus points of this marketing medium. At the very heart of the digital marketing trend, though, is this pertinent fact: This is the Information Age with the Internet leading the charge. Hence, the most obvious and smartest marketing strategy is to make full use of the advantages that the digital marketing sphere offers.

What You Need To Know About Getting A Digital Marketing Job At Webchutney

August 24, 2016/in Blog, Digital Marketing Jobs, Jobs /by

Before we get down to the nitty-gritty of pursuing a digital marketing job at Webchutney, let’s tackle the basics first:

What are Digital Marketing Jobs?

Since this is the information age and the World Wide Web has more or less exploded all over the place and every sector of society and business, let’s just say that working in the Digital Media and Digital Marketing is kind of like the “it” job right now. (And that is also a massive understatement!)

As to what digital marketing jobs actually are, the term constitutes a plethora of positions that relate to marketing using online tools and platforms: SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, paid advertising (like PPC and other paid forms of marketing online), organic online marketing, web design, web development and web maintenance, blogging, social media content analysis, content creation, video marketing – and basically the whole shebang of everything that has anything at all to do with advertising, promotion, branding, and generally reaching out in any way to audiences on the Internet. Each of these roles and functions is unique yet inescapably connected with each other.

And, if you’re interested in these job roles (or already have experience in the field), and if you’re currently looking for such digital marketing jobs in Mumbai, then you should definitely consider getting a digital marketing job at Webchutney (Mumbai).

Webchutney

Webchutney is considered to be among the top digital agencies in India, specializing in digital marketing, interactive digital media, and practically everything in between. They have branches in Delhi, Mumbai, and Bangalore and they provide services that encompass the entire sphere of the digital space, i.e., the technological, the technical, and the creative aspects of the sector.

Webchutney’s impressive customer portfolio includes HBO, Flipkart, Alootechie, JuxtConsult, Airtel, and the like. In 2013, Dentsu India picked Webchutney up and became a majority stakeholder in the company, and hence, the Dentsu Webchutney Innovation Lab also came to be (and is currently going strong).

Webchutney’s general philosophy is to bring kick-ass work to the forefront, and they appear to enjoy the informality and creativity that current digital trends give scope for in plenty. Their productions and strategies are characterized by creativity, self-deprecating humor, and a clear understanding of what the current digital trends are at the given time.

They prefer that prospective digital marketing job seekers get in touch through email first (via contact@webchutney.net). And their own website points out that they are willing to consider any and all in the digital marketing field as long as their expertise actually pertains to digital marketing in some way. They also add that they prefer cover letters, resumes, and previous samples to be attached in any job application email, and they further add that they prefer clear subject lines.

Other than that, below, with a little more explanation, are the skills you’ll likely need to have to have a chance for a career here:

What are the Skills Required for Digital Marketing Jobs at Webchutney?

An honest answer? A lot! In fact, we might never be able to cover the sheer diversity and extensive skills that a digital marketer needs. This, however, is not because a digital marketing job is impossible. Rather, it’s because of the fact that digital marketing – like digital technology in general – is evolving like plants on a futuristic hyper-growth solution. What’s enough for a digital marketer to know, three or even one year ago might not be enough to compete with the skills and trends in online marketing today. Plus, there are just so many various digital marketing roles that exist; and every company and every role often has their own definition of what each digital marketing job entails.

But wait. Don’t be scared. Digital marketing is an incredible career and extremely fulfilling if you enjoy the intricacies of the World Wide Web. And honestly, it’s not as complex as it sounds: It’s just that, well, we’re in the “Information Age”, after all, and hence, we’re prone to have “information overload” problems as well – and that can make some things, like a career in digital marketing, seem much more overwhelming than it already is.

However, despite the diversity of jobs here, there are two key skills and characteristics that digital marketers in any role require: logical/analytical thinking and creativity. Other than this, depending on the area of digital marketing that you want to start a career in at Webchutney, you of course need the requisite technical skills.

For example, if you’re aiming to be a graphic designer at Webchutney, then you need to be adept at graphic design software like Photoshop, Illustrator, Corel Draw, and the like. Whereas, if you’re aiming for web design or web development, then you need to know graphic design software and web hosting software, as well as website development languages such as HTML, CSS, PHP, and the like.

Current Availability of Jobs at Webchutney

Webchutney is always on the lookout for passionate writers, designers, flash artists and coders, social media experts, and basically all kinds of Web experts and “Internet geeks” in general. They also mostly prefer such applications to reach them via emails – specifically emails that are properly crafted and written with Webchutney’s work culture and their digital marketing requirements in mind. They have also specified on their website that they in no way appreciate being a part of a candidate’s bulk email mailing list (meaning mailing lists where a candidate crafts a generalized job application email and sends the same email to a number of companies in bulk). Webchutney has additionally informed that they will not consider emails with absent or vague subject lines; they want the subject line to specify (at a glance) the subject of the job applicant’s email (for example, “Job Application for…”, and the like).

Generally, whichever field of digital interactivity you prefer, if you play to your skills right, and constantly keep learning and updating yourself regarding the various digital trends and tools, you might be well suited for a job and ensuing career at Webchutney.

Top Web Analytics Jobs in Pune – Updated on 15th February 2016

February 10, 2016/in Catalyst Verdict 2016, Jobs, Web Analytics /by

Web Analytics is extremely helpful for online business. This is the reason why the Analytics industry in India has risen significantly and the desired aspirants now have a wide scope.

Many business use this technique to attract more visitors, retain new customers for their offerings or to increase the value for money each customer spends. One can analyse the geographic regions from which the most and the least customers visits the site and what do they purchase, predicting which products customers are most and least likely to buy in the future and personalizing the site to customers who visit it repeatedly.

This prerequisite has created an entire new career opportunities for web enthusiasts who completely understands the platform and know how to present the right analyses based on web trends. A web analytics consultant helps with understanding a company’s web presence and uses those insights to chase a larger horizon. If this idea excites you, this might just be a career path meant for you. Web analytics is a wide field. You may specialize in one aspect but you have to be well aware of the others like Website Analyst, PPC Analyst, Social Media Analyst, Competitor Analyst, Campaign Analyst or Tool specialist.

In this section we will talk about the Web Analytics Jobs in Pune. Pune is the second most populous metropolitan area in India and it is the financial, commercial and entertainment capital of India. City has many job opportunities. Following are the Web Analytics Jobs in Pune

Brainstorm Force

Brainstorm Force is a rapidly growing IT Services company based out of Pune, India providing unique solutions to build, integrate & customize web development, web design, Internet marketing, SEO, custom application development, eLearning solutions and mobile application development services across a broad spectrum of industries across the globe. They have requirement for PPC Analyst for more details please click Click here

Vodafone

Vodafone Group plc is a British multinational telecommunications company headquartered in London. Currently they are looking for Web Analyst – Governance for Mumbai office. For further details please click here

Stringhead Technologies

Stringhead Technologies is a progressive web, software and application development company. They build and market websites, applications that work, it work for the user. They work for the client. It’s that straightforward! They are hiring The SEO Analyst and will be responsible for implementing SEO and social media strategies for clients. For more details please click here

Top Web Analytics Jobs in Ahmedabad – Updated on 11th February 2016

February 10, 2016/in Catalyst Verdict 2016, Jobs, Web Analytics /by

The world wants to be Digital, but not many people realize the medium in depth. The art of analysing the behaviour of visitors to a Web site. This requirement has created a whole new career option for web enthusiasts who understand the platform well and know how to draw out the right analyses based on web trends.

Many business use this technique to attract more visitors, retain new customers for their offerings or to increase the value for money each customer spends. One can analyse the geographic regions from which the most and the least customers visits the site and communicating with browsers to track and analyse online behaviour.

This prerequisite has created an entire new career opportunities for web enthusiasts who completely understands the platform and know how to present the right analyses based on web trends. A web analytics consultant helps with understanding a company’s web presence and uses those insights to chase a larger horizon. If this idea excites you, this might just be a career path meant for you. Web analytics is a wide field. You may specialize in one aspect but you have to be well aware of the others like Website Analyst, PPC Analyst, Social Media Analyst, Competitor Analyst, Campaign Analyst or Tool specialist.

In this section we will talk about the Web Analytics Jobs in Ahmedabad. Ahmedabad is the second most populous metropolitan area in India and it is the financial, commercial and entertainment capital of India. City has many job opportunities. Following are the Web Analytics Jobs in Ahmedabad:

Milestone

Milestone is a leading digital marketing software and services company, providing solutions to the lodging industry. For more than 16 years, Milestone Internet Marketing has been a pioneer and provider of internet marketing software and services. Currently they have openings for the following post:

Manager Web Analytics:

The Manager of Web Analytics is responsible for leading analytics implementation for all of Milestones clients. More details

Senior Analyst (WEB ANALYTICS – AHMEDABAD)

The Web Analytics team is responsible for the collection, analysis and reporting of web metrics across all Milestone Internet Marketing’s client web sites. More details

Hi-Tech Outsourcing Services

Hi-Tech Outsourcing Services (Hi-Tech) is a privately owned India-based corporation and has been in the outsourcing industry for more than 18 years. Hi-Tech is a 100% Export Oriented Company has been a major outsourcing partner to over 500 clients globally, including some of the Fortune 500. Hi-Tech is providing a wide range of IT Outsourcing (ITO), Engineering Outsourcing Services (ESO) and Business Process Outsourcing (BPO) services to clients worldwide. Currently they are hiring Search Engine Optimizer / Digital Marketing Executive, for more details please click here

Evince Development Pvt. Ltd

Evince Development Pvt. Ltd was established in 2012, with a vision to cater something exclusive to our clients by using cutting-edge technologies. They consecutively achieved the 100% target since inception on the pillar of “Quality deliveries and Best services“with their hard work, transparency, honesty and best work ethics. Currently they are hiring SEO Executive who has experience with Google and Bing services, including Analytics and Webmaster Tools, for more details please click here

Infibeam

Infibeam Inc is a leading online retailer in India & world fastest growing ecommerce Technology Company. Infibeam offers cloud based ecommerce platform service in B2C and B2B verticals and is recognized globally for its innovative approach towards delivering business values and responsive to changing customer needs. Currently they are hiring SEO Executive, who has Knowledge of web analytics applications and In depth knowledge and experience of On- page & Off- page factors. For more details please click here

MICA

Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution, offering a wide-range of academic programmes during the past two decades. Currently they are looking for Research Assistants / Associates – Digital Communication Management (DCM) for more details please click here

Top Web Analytics Jobs in Bangalore – Updated on 10th february 2016

February 10, 2016/in Catalyst Verdict 2016, Jobs, Web Analytics /by

Today the world is Digital. With the increased customer’s online engagement and competition it is very necessary for the brands to understand the customer’s behaviour online and here Web Analytics is helpful. Many business use this technique to attract more visitors, retain new customers for their offerings or to increase the value for money each customer spends. One can analyse the geographic regions from which the most and the least customers visits the site and what do they purchase, predicting which products customers are most and least likely to buy in the future and personalizing the site to customers who visit it repeatedly.

This prerequisite has created an entire new career opportunities for web enthusiasts who completely understands the platform and know how to present the right analyses based on web trends. A web analytics consultant helps with understanding a company’s web presence and uses those insights to chase a larger horizon. If this idea excites you, this might just be a career path meant for you. Web analytics is a wide field. You may specialize in one aspect but you have to be well aware of the others like Website Analyst, PPC Analyst, Social Media Analyst, Competitor Analyst, Campaign Analyst or Tool specialist.

In this section we will talk about the Web Analytics Jobs in Bangalore. The City has many job opportunities. Following are the Web Analytics Jobs in Bangalore

Flipkart

Flipkart is making ecommerce happen in India. Flipkart’s vision is to make analytics part of its overarching competitive strategy, and push it up to decision makers at every level. The Analytics Team serves data requirements to a diverse set of customers – from Business Teams to Supply Chain Teams to Product Teams. They have openings for the following posts:

Senior Business Analyst

Desired candidate is responsible for defining, analysing and communicating key metrics and business trends to the management teams. Model data in order to create reporting infrastructure/dashboards for business process management and data mining. For more details please click here

Lead Business Analyst:

Candidate will work as a partner to business unit executives, process owners to identify, develop and drive key analytic and reporting projects relevant to the business. Also responsible for defining, developing and communicating key metrics and business trends to partner and management teams. Please click here for more details

Digital Analyst:

Candidate will be responsible to identify, develop and deliver key analytics projects that will make significant impact to the company and ecommerce in India. Please click here for more details.

Accenture

Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies. Currently they are hiring Analytics Associate Manager. For more details please click here

TECSOL

TECSOL is a full service mobile app development company. We’re your one-stop solution provider for design, development and QA of your mobility needs. Web lead Analyst, responsible for Conceptualizing and implementing outstanding Inbound and Outbound marketing campaigns across all digital channels; Search, Paid Media etc for more details please click here

Social Media Analyst

Desired Candidate is expected to manage all social media channels by creating & scheduling posts and working with editorial teams for content strategy. Also Generate ideas and create fun visual assets for Facebook, Instagram, and Twitter for more details please click here

Responsive Media Tech Services

Responsive Media Tech Services is an online media technology outsourcing company based in Bangalore. With its three distinct offerings of outsourced staffing solutions, creative and cross platform design and development for global clients for more details please click here

Lenovo

Lenovo, the world’s largest PC manufacturer, the world’s largest PC manufacturer is looking for detail oriented and analytical driven individuals as Senior Data Analyst to support the Business Intelligence function globally at our Bangalore, India office. This position is responsible for analyzing customer feedback across various touch points, building customized statistical models and For more details please click here

Top Web Analytics Jobs in Mumbai – Updated on 14th February 2016

February 10, 2016/in Catalyst Verdict 2016, Jobs, Web Analytics /by

Few years back analytics was restricted only to specific sectors like Finance, healthcare, Telecom, Retail but today the requirement is must for each and every sector. Whether it is a small business or big corporate the need of analytics is mandatory. Today at this era of digitalisation where people are spending more time online, it is important to understand their online behaviour, time spent, and their likes dislikes etc. Web Analytics makes this task little easy. It is the art of analysing data through the use of strong techniques and tools.

Many business use this technique to attract more visitors, retain new customers for their offerings or to increase the value for money each customer spends. One can analyse the geographic regions from which the most and the least customers visits the site and what do they purchase, predicting which products customers are most and least likely to buy in the future and personalizing the site to customers who visit it repeatedly.

This prerequisite has created an entire new career opportunities for web enthusiasts who completely understands the platform and know how to present the right analyses based on web trends. A web analytics consultant helps with understanding a company’s web presence and uses those insights to chase a larger horizon. If this idea excites you, this might just be a career path meant for you. Web analytics is a wide field. You may specialize in one aspect but you have to be well aware of the others like Website Analyst, PPC Analyst, Social Media Analyst, Competitor Analyst, Campaign Analyst or Tool specialist.

In this section we will talk about the Web Analytics Jobs in Mumbai. Mumbai is the second most populous metropolitan area in India and it is the financial, commercial and entertainment capital of India. City has many job opportunities. Following are the Web Analytics Jobs in Mumbai

Tata Motors

Tata Motors is a leading global automobile manufacturer with a portfolio that covers a wide range of cars, sports vehicles, buses, trucks and defence vehicles. Our marque can be found on and off-road in over 175 countries around the globe. Currently they are hiring Manager Website & Analytics (Passenger Vehicle Business Unit) for more details please click here

HDFC Life

HDFC Life is a joint venture between Housing Development Finance Corporation Limited (HDFC), India’s leading housing finance institution and Standard Life plc, the leading provider of financial services in the United Kingdom.We are looking for exceptional and innovative individuals to build a great Life for themselves and people around them. We have opening for Digital Marketing Manager, for more details please click here

Accenture

Accenture is a global management consulting, technology services and outsourcing company, with more than 305,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world’s most successful companies. Currently they are hiring Analytics Associate Manager. For more details please click here

Stellar Analytics

Stellar Analytics is a fast growing Financial Services and Strategic Consulting organization, providing a wide range of Research services. We provide clients with expert knowledge with high quality analysis and actionable insights. They are looking for Research Associate, for further details please click here

Ideatlabs

Ideatlabs is a leading online digital marketing agency. Specializing in SEM, SEO, SMO, website design, mobile marketing, e-commerce, creative and more. Currently they are hiring Web Analytics Manager, Mumbai, who can Create holistic dashboards by pulling data from different data sources and websites for presentations to senior management team. For more details please click here

Top Web Analytics Jobs in Navi Mumbai and Vashi- Updated on 12th February 2016

February 10, 2016/in Jobs /by

Few years back analytics was restricted only to specific sectors like Finance, healthcare, Telecom, Retail but today the requirement is must for each and every sector. Whether it is a small business or big corporate the need of analytics is mandatory. Today at this era of digitalisation where people are spending more time online, it is important to understand their online behaviour, time spent, and their likes dislikes etc. Web Analytics makes this task little easy. It is the art of analysing data through the use of strong techniques and tools.

Many business use this technique to attract more visitors, retain new customers for their offerings or to increase the value for money each customer spends. One can analyse the geographic regions from which the most and the least customers visits the site and what do they purchase, predicting which products customers are most and least likely to buy in the future and personalizing the site to customers who visit it repeatedly.

This prerequisite has created an entire new career opportunities for web enthusiasts who completely understands the platform and know how to present the right analyses based on web trends. A web analytics consultant helps with understanding a company’s web presence and uses those insights to chase a larger horizon. If this idea excites you, this might just be a career path meant for you. Web analytics is a wide field. You may specialize in one aspect but you have to be well aware of the others like Website Analyst, PPC Analyst, Social Media Analyst, Competitor Analyst, Campaign Analyst or Tool specialist.

In this section we will talk about the Web Analytics Jobs in Navi Mumbai and Vashi. City has many job opportunities. Following are the Web Analytics Jobs in Navi Mumbai and Vashi.

DG7 Solutions

DG7 Solutions is an analytics-focused, research-based consulting partner for medium and large organizations offering end-to-end Digital Marketing Solutions. They are looking to hire an SEO Specialist who has a passion for search engine optimization, web analytics. This position will work cross-functionally with SEO, PPC and Content teams. For more details please click here

Coldwell Banker

Coldwell Banker Principled Realty is a global real estate services brand engaged in the business of selling real estate in India and across the globe. The company is building its real estate business with a major dependency on lead generation using digital platforms to reach out to appropriate customers across the globe for its various products. They are hiring Digital Marketing Specialist. The candidate is responsible for developing a comprehensive digital strategy for the company thru the use of Adwords, SEO/SEM, Social Media and other platforms for more details please click here

FlightNetwork.com

FlightNetwork.com is one of Canada’s leaders in the online travel industry and named two years consecutively by PROFIT magazine as one of the 100 fastest growing companies in Canada. As one of Canadas top Online Travel Agencies, Flightnetwork has access to petabytes of data with ample opportunity for data discovery, analysis and optimization. They are hiring Marketing Data Analyst (Web Analyst). Candidate will be at the forefront of FlightNetworks global marketing initiatives by analyzing data and optimizing campaigns, pricing and technology. For more details please click here

Mirraw

Mirraw is leading online store for ethnic wear. With over 1 lac listed products, 3 million and counting customers worldwide, our mission is to bring the world’s best ethnic designs to your doorstep. Founded by Shailesh Jain & Anup Nair in 2011, our products make our customers look incredible. With a great fan following in India, US & Europe. Mirraw is extremely focused on ethnic wear and wants to dominate this space in the coming few years. For more details please click here

ReachLocal

ReachLocal, Inc.’s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing. Currently they are hiring Web Analyst for more details please click here

Digital Marketing Job Opportunity in Ecommerce Companies in 2016 – Guidebook – Updated on 3rd february

February 1, 2016/in Blog, Catalyst Verdict 2016, Jobs /by

E-Commerce is the current favourite in the list of lucrative fields young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops. In addition to this, social networking plays a major role in regulating traffic towards certain websites. Since most people access social media like Facebook on their mobiles, a radical change in perspectives has come about. It has led to a major shift towards mobile marketing and its related offshoots. Experts predict that mobile marketing is the sector to look out for this year.

The most exciting part of E-commerce careers is the novelty of the field. Since most career options are being created to address new needs of the market, prospective employees will receive the opportunity to research, learn and forge new paths. Every year will bring forth new challenges and new avenues to discover amazing possibilities. One example of this would be the field of Marchitecture A combination of marketing and architecture, this field is trying to address the issue of data overdose. Since the vast amount of data being generated every second is predicted to pose a problem, most companies want to take precautionary measures to create data that that is bound by necessity, logic and regulations.

Yet another career choice that is quickly gaining popularity is the field of Marketing Cloud Companies. This particular sector of e-commerce focuses on making storage and management of data more effective. It also involves finding ways to improve communication between the business and the client. If creating Data Management Platforms and Customer Relationship Management portals is what interest you, then this is the field for you.

Another exciting new career choice for E-commerce students is that of 3D printing. Though it is in its infancy, a lot of research and development is being conducted in the field. It won’t be long that 3D printing enters e-commerce and changes customer-seller relationships in a radical manner. Mobile optimization is another field that is gaining popularity because of the growing importance of mobile marketing. E-commerce students will also receive opportunities to learn and conduct research on ways to integrate artificial intelligence into customer service. Facebook M is simply one innovative foray into AI that is entering the stream. Soon, many companies will follow opening up a plethora of job opportunities for E-commerce students.

Similarly, fields like Robobranding and Video Marketing are also being explored as the next big thing. E-commerce students equipped with basic programming and software knowledge can prepare themselves for these new exciting opportunities by enrolling in courses that teach DTP (Data Management Platforms) and CSM (Customer Relationship Management) in order to remain updated. Prospective employees will be very much benefited by a quest for learning and an ability to constantly update one’s knowledge. Jobs related to E-commerce are growing quickly and opportunities are plenty for the well-informed, prepared candidate.

Digital Marketing Jobs for BMS Students and Graduates in 2016 – Updated on 2nd february

February 1, 2016/in Blog, Catalyst Verdict 2016, Jobs /by

Digital Marketing is one of the fastest growing sectors in the job market today. With the steady rise of people choosing to shop online, the number of businesses going online is phenomenal. Another major factor that opens up plenty of job opportunities is the current trend of favouring mobiles over desktops. As more and more customers prefer to shop and access social media through their phones, factors like web analysis and search engine optimization can lead to highly desirable results for various companies. This is where BMS students can prove their mettle. Not only are these jobs highly lucrative, they are also very challenging jobs that require a lot of hands on training and learning. For an inquisitive BMS student passionate about taming the Internet, there is a plethora of interesting jobs up for grabs.

In order to be visible in the storm of options available on the Internet, companies spend millions to invest in Google Adwords. According to certain surveys, Indian companies like InkFruit also spend a lot of money attracting prospective customers through Adwords. In addition to this, surveys also claim that college goers and millennials trust information given on Facebook more than print media like newspapers and magazines. This trend has resulted in job profiles like social media campaign expert and web analyst. The former job profile entails understanding current trends and providing the apt information in the most effective way to social media users. The latter deals with a close study of rising trends and devising a marketing strategy that can be used to monetize these trends effectively.

Search Engine marketing and search engine optimization are two other job profiles that suit BMS students who want to ride the digital marketing wave. Web copywriters are also in great demand. So whether it is programming or analyzing, BMS students stand to gain a lot from tapping into these current trends. They must also possess the ability to enhance their skills and market their talents even while they’re on the job. Many companies of international fame hire BMS students to take the helm of social media and web management. Some examples of such companies include trailblazers like Amazon, Disney and Capgemini. Indian ecommerce giants like Flipkart and SnapDeal also offer such job profiles to skilled BMS students.

BMS students who have gone through an internship in a digital marketing company are highly in demand. Students will find it highly useful to approach institutes that provide opportunities to discover various aspects of digital marketing like content writing, creation of websites for clients, business development, campaign management and analysis. Full time jobs in these sectors are rewarding in many ways but students can start early by entering the world of digital marketing early through part time jobs. Choosing an institution that provides part time job opportunities like web content writing is a very good way to familiarize oneself with the nuances of digital marketing before immersing oneself in the field. Overall, for the skilled BMS student with a passion to learn, unlearn and relearn, the world is brimming with opportunities.