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The Top List Of Digital Marketing Trends In The Food Industry That Marketers Need To Adopt

Food is no longer just a refueling factor for the human body. In today’s world of diverse food cultures  and international cuisines, deviations in eating habits and food choices are getting more varied than ever. Moreover, food is now an art form for most consumers. And consequently, the customers expect that the marketer of food, beverage, and restaurant brands, will put on a show that will both appeal to them and entertain them. This is exactly what the current digital marketing trends in the food industry revolve around. Here are the top trends that food industry marketers will need to adopt and include in their marketing strategy in order to remain a notable player in this competitively diverse industry:

Videos are the main feature with food:

As mentioned before, food is now an entertainment factor. And what can be more entertaining that videos? In fact, most recipe and food-related websites have videos of food, cooking, and even vegetable harvesting online in order to catch the consumer interest. It’s not even just food or making food either that makes interesting videos: The video can even be an introduction to the different kind of cooking knives one can use in the kitchen, or even how to quickly and effectively dice an onion. In short, the actual content of the video doesn’t matter as long as it is related to food and is entertaining or informative to consumers in some way.

Video marketing is thus the trend that currently dominates the food industry. And hence, any brand’s marketing professional’s will need to ensure that they provide a steady stream of food-related video content as part of their marketing strategy. Of course, video content certainly hasn’t replaced text content or images to make them redundant: Using a healthy amount of text content and images is a feasible idea too; just ensure that there’s regular and valuable video content too.

Social media ranks at the top for food-content:

The truth is, more and more people are flocking to social media for information and entertainment. Moreover, in recent years, it is social media that is dominating the highest amount of user-clicked food content online. In fact, social media has overtaken the food industry so thoroughly that having a Facebook page in addition to your food brand’s website is no longer optional. Food brands must engage with consumers via social media, and they are required to engage via social media even more than any other industry is required to in this digital age.

Among all social media, though, it is Facebook (and more specifically, Facebook videos) that is ruling the food sector at the moment. In fact, there are food pages on Facebook that don’t even have a website yet that is doing better than those food brands who only have a website. Twitter is also browsed equally fervently when it comes to food related content. But Facebook is a good notch above it, including both regular and video food content in explicit values.

Consequently, food marketers should focus on social media marketing strategies to get the most out of their food and beverage marketing strategies.

Storytelling is the key to promoting the food industry effectively:

Consumers are in no way impressed by brands that only provide promotional and marketing messages regarding their food brands. For, food is an experience now, not just a product or service; people use food to gain experience about other cultures, to give them comfort, and to give them a means to a better or more interesting lifestyle. And that’s how most food choices work now, in all honesty: It’s akin to a lifestyle.

Hence, people want the food industry to provide them with valuable content that either entertains them or informs them, or both.

Food entertainment is the key marketing theme at the moment (not ads):

Both food connoisseurs and regular shoppers do not want you to tell them why your food and beverage products are better than other brands. They want you to show it. And they don’t want to be bombarded with ads either, for they’re annoying. Instead, give them something entertaining: A TV spot run by a food brand for 30 minute cooking shows will give your brand more value. Or else, forget the TV spot, simply create a YouTube Channel for your brand and upload regular videos (even two-minute videos) that provide the consumer with some valuable food-related information or entertainment. (Even a video on creating food art with fruits would suffice; as long as you do give your customers something entertaining to watch.)

Make no mistake: Ads have their place. But too many video ads over entertainment videos will more likely drive your customers away rather than interest them towards your food brand.

Food brands need to act as a positive influence in order to interest consumers:

Is your brand known for organic food? Is it healthy? Can you tell consumers why it’s healthy? Does it give farmers more of an involvement? Is the produce safe? How are you better than other food brands? Do you offer variety? Do you offer discounts and promotions along with healthy and organic options? If it is milk and meat products, can you ensure your customers that it is naturally raised and “farm fresh”? Is your brand involved in philanthropic or public service activities that will benefit people or animals or the environment? Can you provide information on recipes that use only leftovers? Can you offer delicious recipes that use the often disregarded parts of a meal? Do you have videos that show meals that can be made in 15 minutes or less? Do your recipes have a health index that consumers can refer? Do you have vegetarian and vegan alternatives to the ingredients you mention for non-vegetarian and lactose-inclusive meals?

And so on…

For, these are the kinds of things that will interest your customers and keep them coming to your brand: They want to know that the food they buy from you has more than one positive factor. And make no mistakes, you will definitely need more that one or two factors to keep up with your competitors. (This is one other important factor to consider regarding the information provided in the marketing content of food brands.)

 

Digital Marketing Trends To Keep An Eye On In The Financial Services Industry In India

The relationship between digital marketing and the financial services industry has in no way been a smooth ride. For, the financial services industry is an old one and moreover, it is based on old tried and true business systems. Hence, it is not much of a surprise that this industry took the longest to adapt to the digital era.

In fact, some are still surprised that the digital era could manage to influence the financial services sector at all: Just how deeply digital trends have managed to latch on to this industry is a remarkable feat in some eyes. However, the fact now is that digital marketing trends have indeed slipped into the financial services industry. Hence, to not adapt those digital marketing trends into your financial services institution is a bad move for the business. To that end, here are some of the top digital marketing trends in the financial services industry that one should be aware of in India:

Engage with customers via social media:

For financial service institutions to reach the heart of their customers, mere ads and marketing messages are no longer adequate. Instead, the new millennial generation prefer it if financial institutions engage with them online via social media. Well, this generation of customers believe that nothing gives a better recommendation than positive social media reviews. So consequently, financial institutions should pay more attention to their social media engagement stats.

Build an online presence:

For a financial institution to adequately grab the attention of the current masses, it is imperative that they have a well-maintained online presence. Hence, a website, engaging and regularly maintaining social media accounts, and discussion forums relating to and managed by the financial service institution is a must. Online testimonials and Google reviews also do much to boost the reputation and reach of these institutions online. Plus, millennia’s and generation Z customers rarely (if ever) consider financial institutions if they don’t have an online presence.

Use mobile-based apps (as they are indispensable):

Digital technology is always evolving. And now, it has reached the mobile platform: Smartphones rule the digital roost at the moment. And hence, there is a need for mobile-optimized web platforms so that users can reach financial service bodies via their mobile phones too. In fact, any financial institute that does not invest in mobile-based services and mobile app versions of their institute is losing out on a whole host of potential customers.

Providing mobile-based and Internet-based services (like SMS alerts and mobile banking services and internet banking services in general) is another necessity in today’s smartphone dominated scenario. For, while it was just an added service before (which some financial institutes failed to have at all), it has now become a huge factor in determining whether or not a customer will opt for such a financial service institution.

Offer a “personal” experience:

While engaging with customers, especially on the online platform, customers respond better when the financial institute connects to them in a personal manner. In fact, a cold, detached manner is no longer as relevant or effective as it was in the past. For, customers expect such financial institutions to treat them with a more personal and personalized touch.

Monitor customer and market trends using real-time data:

The digital age has allowed digital marketers and analysts the option of analyzing and measuring various customer and market trends via real-time data. Financial service institutions should use this data in forming their marketing strategies, as well as in understanding customer and market needs in order to better refine their financial services and products.

Understand cyber and digital security regulations regarding financial services:

Despite all the great advantages of digital media, it also poses a lot of security concerns. And hence, financial institutions need to ensure that their online presence and their online services are backed up by stringent and constantly monitored cyber security systems. In fact, not having a security team made permanently available to monitor the institute’s digital venue is no longer an option in today’s scenario. Any financial institute that does not invest in such security measures might well be faced with legal issues regarding negligence as well. And customers will of course not appreciate this oversight either.

Aim for customer retention and customer loyalty:

What financial service institutions need to prioritize at the moment is customer retention: After all, it won’t matter how many customers your marketing strategy and services attract if you can’t retain them for a long term. And the best way to retain customers and gain their loyalty is via two main service factors: providing value for their money, and providing high quality customer services.

In other words, a financial services institution should have prices that are competitive and make the customer think that they are getting the best value they possibly can for their money through that institute. And then, in case a query or complaint comes up, customers expect the financial institute’s customer services section to solve the issue as smoothly and efficiently as possible – and preferably on the first point of customer service contact.

Content marketing should be a key strategy:

Content is king in this industry, as it gives the impression of thought leadership for the brand.  Hence, engaging and informative online content should be a crucial aspect of any financial institute’s online marketing strategy.                 

Meet customers where they conduct their business:

The easier it is for a customer to engage a service from a financial institution, the more likely it is for such an institution to attract and keep customers. Which is why, it makes sense to meet customers right through the channels in which they conduct their business.

For example, having online payment channels and payment portals will allow customers to conduct financial payments and transactions digitally. And in today’s world of e-commerce and online bill payments, this kind of channel availability is what will create convenience for the customers. And, on the other side, those customers who still prefer manual transactions should also have access to the requisite channels in order to keep it convenient for them.

In essence, the point is to meet the customer exactly how he or she wants to be met.

Emerging Travel Industry Marketing Trends To Look Out For

The travel industry is as caught up as any other industry in the hype and maelstrom of change that digital technology has brought in. In some aspects, travel is even more affected by digital technology than normal as it allows for a lot more travel opportunities and planning like never before, even making traveling a lucrative career (in the form of travel blogging, acting as tour guides, travel writing, travel photography, etc.) for those who know how to adapt it to their skills and interests. As such, it’s a good idea to keep an eye out for the new and emerging travel industry marketing trends that are well on their way. Here are some of those more prominent digital marketing trends in the travel industry:

Travel has gone mobile:

Travel plans and itinerary can now be accessed and managed online. In fact, forget that: Thanks to digital technology, you can now book flights, trains, buses, cabs, and arrange for lodging at multiple places, and then pay for everything online right from your smartphone or laptop. Recommendations to places as well as maps can be accessed via social media, travel sites, and/or from a Web search – and again, this can all be done right from your smartphone or laptop.

Hence, it is a sound idea for any travel entity or professional to optimize their online platform(s) – whether that is a website, social media accounts, and/or a travel blog – for mobile devices.

Travel planning has become super-convenient:

Thanks to digital technology bringing the travel industry to the World Wide Web, travel planning is now more convenient and easier than ever. In fact, it has never been easier to book and arrange travel plans well in advance than it is now – whether it is a solo trip, for business, family vacation or a fun trip with friends.

Social media recommendations and social media marketing has become indispensable to the travel industry:

Nothing has rocked the travel industry and urged them to scramble into the digital age like social media has. For, social media is where most (if not all) people nowadays check out in order to make travel plans. It’s the engaging quality of the social media platform that makes it so popular when considering issues of travel: Want to know the cheapest places to visit? Check out social media. Want suggestions of places to visit to relax for a weekend? Ask friends on social media. Want to check out whether a travel agency is good? Check the comments and recommendations that the agency gets on social media.

Hence, if any business entity in the travel industry wants to keep in touch with and attract customers, then they better have a regular presence on social media. In fact, social media marketing should be top priority for those in the travel industry.

Content is King for the travel industry:

Is your travel agency’s website and social media marketing strategy chalk-full of promotions, discounts, and marketing messages? Yes? Do you have oodles of valuable content and blog posts that your customers and audience base will enjoy to off-set the promotional gimmicks? No? Then you better take note as audiences and travellers today want engagement and value above anything else. So a site that focuses on promotion more than value-based content is standing to lose their customers in this day and age. Rather, travel agencies will have to invest in regular blog posts and articles in order to add value to their business and effectively market their brand to their audiences. (And, this content doesn’t have to be about travelling to places alone either. Even remotely travel-related content is feasible, as long as it is entertaining, informative, or enjoyable for your target audience.)

The travel industry must jump onto the video marketing bandwagon:

Video content is ruling the roost when it comes to digital marketing trends at the moment. And the travel industry is no exception. Hence, to really reach your customers and audience base, you’ll need to include regular and exciting travel-related videos to reel the viewers in. Plus, as travel is one of those industries where visual appeal is an important factor, the truth is that travel agencies and independent professionals in this industry can actually milk this video marketing trend better than most other industries could.

The video content in question can range anywhere from a reel of raw, dimly-cut footage of two people travelling and talking about their experience to a video on how to set up a tent or which street side shop or cafe serves the best coffee. Just ensure that your video content is regular and related to what your travel audience of customers will enjoy.

emarketing and reusing content is a prominent and necessary marketing trend:

With social media and the World Wide Web completely changing the dynamics of communication, travel agencies and other travel entities are now constantly refining their marketing strategies and creating ads in order to attract new followers and customers. However, this is why reusing content and remarketing has become necessary:

On the remarketing trend: Many new and old customers don’t often revisit travel websites. They’re spoiled for choice and don’t often see the need to. Hence, travel enterprises and professionals have to consistently remarket themselves to their existing clients in order to be considered a choice the next time an existing customer wants to make any kind of travel plan.

On the reusing content trend: Your new followers would not have seen any of your old content; they will most likely only be familiar with the new content they saw before they decided to “follow” you. Hence, re-sharing and reusing your old content to remarket your travel brand to your followers is a very good idea. For, this not only gets your new followers more familiar with you, but you also save the effort of needing to create brand new content. Moreover, this way, you can get more out of your old content. (Plus, your old followers are not going to remember all your old content either; so the reminder is good for them too!)

 

 

What To Expect When It Comes To Marketing Trends In The Hospitality Industry In India

Compared to other industries, the hospitality industry is actually fairly new when it comes to involving digital technology into its everyday marketing. But, despite it being new, such practices have been picking up speed recently. And, with new technologies, apps, and web tools already being developed and at hand, it’s time the hospitality industry embraced digital technology as commonly as other industries have had to. On that note, here are the trends to expect when it comes to marketing trends in the hospitality industry in India:

Content is a strategic point when it comes to digital marketing in the hospitality industry:

A good portion of the traffic generated by the hospitality industry online is organic. And hence, hospitality vendors and entities need to focus on content strategies more than any other digital marketing technique in order to refine and make the best use of their SEO (Search Engine Optimization) potential.

Customers and users don’t want hotel and travel information alone anymore. To gain their interest, they need to provide valuable and interesting content to their target audience via blog posts, videos, and other kinds of engaging content.

Videos are a very popular media of content online:

The video marketing craze is everywhere. And consumers and users love watching videos online – whether they appear on websites, YouTube, or on social media. And the hospitality industry has climbed aboard this wagon as well: To reach their audience, they need to (and will) use videos on various online platforms in order to engage their target audience.

Alternatives need to be found for certain ads due to ad blocking:

Ad blocking for pop-up ads and some other kinds of online ads have been on the rise. And hence, hospitality entities need to be smarter about how they advertise online – as now a good portion of their ads are likely to be blocked. Hence, finding alternative avenues of advertising in order to make up for these “blocked” ads are necessary in order to not miss out on reaching audiences.

Relationship marketing will be the main focus of marketing in the hospitality industry:

As the marketing realm gets more and more digital, it is even more essential that hospitality enterprises connect more personally to their audience. Hence, personalized marketing strategies are going to be a common denominator. And, focussing on relationship marketing will make or break the popularity and reach of hospitality marketing. For, today, connecting to real people personally and forming relationships with your potential and existing customers (i.e., your target audience) is vital to the hospitality entity’s success.

Social media is a top marketing platform for the hospitality industry:

Social media has made a place for itself in the marketing section of every single industry. And the hospitality industry is no exception. In fact, considering the personal nature of this industry and how it ties in to what consumers are looking for on a personal level, it might well be true to say that the hospitality industry needs social media marketing strategies even more than other industries do.

Consumers and users are on social media for most of the day. Plus, users usually prefer the opinions of their peers before anything else. And social media provides just the right avenues for these opinions. Hence, hospitality brands need to have active social media accounts and engage aggressively and tactfully with social media users in order to have a sound digital marketing strategy.

Personalized email marketing works better than bulk mails with no personal names:

Sending emails to your customer base (or even your potential customer base) is a good marketing strategy. However, bulk emails with promotional messages and a “Hello there!” or some other kind of generic address will not be received enthusiastically. Instead, make sure that your emails provide some kind of advantage and value to the customer. And, most of all, ensure that you actually address the customer by name in the emails you send out. They are much more likely to read and react to your email if they see their own name there.

The mobile platform is dominating the hospitality industry:

Mobile device users are constantly on the rise. And, thanks to smartphone technology and the sheer variety of things we can now do on our phone, mobile marketing and m-commerce is as prominent as generic digital marketing and e-commerce. Hence, hospitality enterprises need to optimize their business marketing strategy online to be compatible with mobile devices as well. The hospitality vendor and enterprise will be attracting a deeper pool of customers this way in the currently mobile-dominated digital scenario.

Data analytics will be used to tweak the marketing budget in order to make use of the most lucrative marketing avenues:

Unlike traditional marketing practices, data analytics now allow marketers to determine in real time which channels are bringing in the most revenue and which are costing more than they are making up for. And hence, hotels and other hospitality vendors will be able to refine their marketing strategy so that their marketing budget is focused more on the marketing channels that are the most lucrative and less on the marketing channels that are the least lucrative.

Online content will be optimized for cross-device platforms:

With the sheer variety of mobile devices and platforms available today, hospitality vendors and entities need to optimize their websites, their social media platforms, and any other online platform they have to be compatible with all kinds of Internet-connected devices. In other words, whether a customer is using a smartphone, a tablet, a notebook, or a laptop computer, they should be able to access the online platform with ease.

Instagram is a great marketing channel for hotels:

Thanks to their wide user base and the visually-dominated platform, Instagram is in fact a fantastic avenue for hotels to market on right now. In fact, many hotels and hospitality brands have already developed selfies stations and brand hashtag for this very platform.

 

Marketing Trends On The Rise In The Manufacturing Industry In India

The rise of Internet and mobile economies has changed and it has heavily directed the face of marketing in practically every industry. And the manufacturing industry in India is no different. On that note, here are the top emerging digital marketing trends in the manufacturing industry right now:

Social media for that firm presence in the current manufacturing industry:

The traditional business model of manufacturers has become outdated. Social media is a prime and compulsory venue for manufacturing companies to feature in now. And, in order to not be left behind, manufacturing companies must have a social media presence (something that now every company and brand should have).

It is social media that customers turn to in order to get an idea about a manufacturing company’s products – which is why social media is changing both B2B as well as B2C models with its involvement. For, social media is where customers can now compare various products and decide what to buy. This shift to social media in the purchasing style of customers means that manufacturing companies must shift their business models and presence to social media as well.

 Manufacturing companies will cater more keenly to customer expectations:

Traditional business models of B2B and B2C have crumbled to make way for customer expectations. Thanks to the Internet, consumers now compare, shop, and buy manufacturing products (as well as a whole range of other products) online – either through PCs, laptops or mobile phones. And this changing trend of shopping and product comparison among the consumer base has obligated the manufacturing industry to shift online as well, in order to match and cater to customer expectations. Further, customers now also expect on-demand products and doorstep delivery – which is why online shopping platforms for manufacturing companies have started becoming the norm.

The “SMACK” adoption strategy will be much more popular:

“SMACK” – social, mobile, analytics, and cloud – adoption strategy will be something manufacturing companies can no longer avoid. They must implement this into their marketing strategy to keep up with not only their competition, but also their customers’ expectations.

Having a social media presence; optimizing their website and shopping platforms (and social platforms); using analytics to observe, track, and redefine their online marketing strategy; to take advantage of cloud technology in their business – these techniques are all gaining importance in the realm of manufacturing.

(Note: The SMAC strategy has already reached a tipping point in global manufacturing industries. However, it is still in the fledgling stage in India.)

The Internet presence of manufacturing will increase automation:

The Internet is chalk-full of information and a wide variety of facts and explanations is available in the realm of science and engineering: two core subjects that practically define the manufacturing industry. Hence, manufacturers and manufacturing companies can now make use of such information (and the technologies available) to better automate their processes. And this automation process frees up technicians and other manufacturing professionals to focus more on the research and development of their products – which, in turn, up-scales the innovations that can be applied to manufacturing products, and it also makes regular maintenances and repairs more efficient as a whole.

The online presence of manufacturing companies will increase job opportunities:

As the manufacturing industry shifts to accommodate the online sphere of business and marketing, more job opportunities in this industry will simultaneously open up. In fact, the current technological advancements and the sheer amount of influence that the Internet is exerting on any industry – let alone the manufacturing industry – is redefining what a career in manufacturing means today.

It is easier to go global than ever before:

Manufacturing industries were at one time the most localized industry, which is understandable considering the very nature of this particular industry. However, with the Internet age marking its presence; it is currently easier than it ever was before, to create a global presence in the manufacturing realm. The World Wide Web will see that all manufacturing companies and manufacturing retailers get a global presence as long as they have a presence online (even if they still market mostly to local customers than global ones). Hence, with a little bit of smart digital marketing, the manufacturing entities that want a global client base can now be easily seen worldwide.

Social media reviews will affect customer choices and opinions:

Reviews and opinions on social media regarding manufacturing companies, retailers, and products will influence sales like no other online presence ever did. More than website testimonials, Google reviews, or any other form of online opinion, it is social media that seems to be leading customer opinion in the manufacturing industry.

Conversely, social media is where manufacturing companies, wholesalers, technicians, and retailers can get the best feedback about their products. It is also the best platform to know what their customers want and what they expect.

The manufacturing industry will be optimizing for mobile-based platforms as the norm:

Everyone uses their smartphones for everything nowadays – whether that means checking and responding to their social media accounts or whether they’re shopping online. Even videos and music are downloaded/watched/listened to via Internet-connected mobile devices now. Hence, in order to keep up with the advancements in technology as well as keep up with consumer trends, the manufacturing industry must now optimize their realm to be compatible online with the mobile platform.

Mobile marketing is now undergoing a revolution all of its own, with more and more users using their smartphones more than any other Internet-based device they can own. And hence, in order to not miss out on these potential customers, the manufacturing industry needs to be mobile friendly as well.

What You Need To Know Before Embarking On A Digital Marketing Career At BC Web Wise

An Introduction to the BC Web Wise Digital Agency

 BC Web Wise Pvt. Ltd. is an end-to-end digital marketing and advertising agency and is one of the top digital agencies in India. The company consists of two branches – one in Mumbai and one in Delhi – and it was founded in the year 2000 by BC Web Wise’s current CEO and MD, Chaaya Baradhwaaj. Their Mumbai branch is located opposite Raheja College of Art in Bandra (West).

Also referred to as BCWW, the company boasts of a global clientele along with a shining expertise in strategic brand solutions. BC Web Wise’s extensive range of services also include website development and web design services, Intranet development services, social media optimization (SMO) services, video production services, search engine marketing (SEM) services, content management system (CMS) services, media planning and buying services, email marketing services, online reputation management (ORM) services, and animation services.

Their range of clients is numbered beyond 400 and have included brands like Hero MotoCorp, Fevikwik, Sunsilk, HUL, Domex, Maruti Suzuki, Vardenchi, Grand Vitara, Madison, Petronas, SKNL, Tara, Viacom18, Heinz,CookitUp, McCain, Nilon’s, Maxwell, Optimystix, Z Learn, BBC, Dimexon, Unilever, ITC Limited,Kotak Mahindra Bank, and a wide range of other brands and businesses as well. Overall, BC Web Wise has covered brands and businesses in a wide range of domains, including but not limited to Entertainment, Media, Telecom, Automobiles, Finance, and Consumer Products.

Further, BC Web Wise has also earned a number of awards and recognitions for their work: The (Goafest) Abby Awards in 2013 had them receiving Bronze for their work on both Sunsilk and Fevikwik; they got Silver for another work for Sunsilk; and, they got Gold for yet another of Sunsilk’s creative work. At the DMAi in 2014, they got Silver for their revamp of HUL’s Intranet; the Asian Customer Engagement Forum & Awards in 2014 where they got the Bronze for both their Sunsilk and Domex clients’ digital works; and the Afaqs Digital Agency Awards in 2014 where BC Web Wise got the Bronze in both the Applications category and the Integrated category.

The BC Web Wise Digital Team

 The BCWW digital agency is headed by the company’s CEO and MD, Chaaya Baradhwaaj. The other core team members of BC Web Wise include Elstan Rebello as the Project Manager and Pramod Hegde as the Project Manager in the Account Management and Planning Department; Asha Ravaliya as the Senior V.P. of Finance and Monica Pereira as BCWW’s Partner in HR Development and Administration in the Finance and HR Department; Mangesh Bhayde as the Creative Director of Art and Design and Anita Rajagopalan as the Creative Director in the Design Department; Shailendra More as the Group Head of Innovations and Mobile Apps in the Flash Department; Ravish Shanbhag as the Group Head of Web Development in the Web Development Department; Rahul Patil as the Animation Head in the Animation Department; and Vishal Agrahari as the Group Head  of SEO (Search Engine Optimization) and SEM (Search Engine Marketing) in the Search Department at BC Web Wise.

Current Digital Marketing Job Opportunities Available at BC Web Wise Pvt. Ltd. in Mumbai

 Currently, in the specific area of digital marketing job opportunities, only one advertised digital marketing related job opening is available for Mumbai residents at BC Web Wise: The job is for the post of a Senior Media Planner at BC Web Wise in Mumbai, Maharashtra.

For this post, BC Web Wise is looking only for candidates who have already had years of previous experience in media planning. Candidates must also have strong PR skills as well as contacts with publishers and media persons, and they must also have similar work experience in Mumbai.

Good presentation skills, easy familiarity with Internet technology, analytical skills, an aptitude for negotiation, and organizational skills are the additional profile skills that BCWW is looking for in candidates for this post. Also, candidates applying for this post will be expected to be in touch with and well-informed about the current industry trends as well as the technological innovations and practices that are active in this field. (You can learn more about this job opening here.)

Other Possible Careers to Apply for at BC Web Wise Pvt. Ltd. in Mumbai

 Although there are no advertised job openings for such digital marketing jobs at the present time, as their services include web design, web development, Intranet development, SMO, email marketing, SEM, CMS, SEO, ORM, video production, and animation in addition to their media planning and media buying services, then it is a possibility for qualified and experienced candidates in these fields to put their CVs forward to BC Web Wise as independent applications.

At the very least, it’s a good idea to keep an eye out for job opening in these areas from BCWW. Or else, the candidates themselves could take the initiative and send their relevant applications to BCWW for the digital marketing positions that they think they will fill in well at the digital agency.

In all the above mentioned digital marketing positions to which candidates might apply, know that all of them require candidates to have a good amount of experience. Also that experience should fall in the very same category of jobs that they are applying for. (General experience in the realm of digital marketing most likely won’t cut it here.)

Aspiring job candidates may either send their applications (with an attached resume and portfolio samples) by email to BC Web Wise via info@bcwebwise.com. Or, they may fill in the contact form on BC Web Wise’s Contact Us web page and submit the said form online.

 

 

Digital Marketing Jobs Currently Available at Interactive Avenues (Bangalore)

Digital Marketing Jobs

‘Digital marketing jobs’ is an umbrella term, which covers any and all jobs that relate to the process and strategy of marketing in the digital sphere. Even just two years ago, digital marketing jobs could be defined as SEO, SRM, SMM, etc. But now, a whole variety of roles have come up in the realm of digital marketing jobs in order to keep up with the changing digital landscape of marketing.

 Interactive Avenues: Company Profile

Interactive Avenues is a digital marketing agency that has branches in Bangalore, Delhi, and Mumbai. The company provides end-to-end digital marketing services and is a part of IPG Mediabrands. Interactive Avenues (also referred to as IA by its team members) was first set up and launched in the year 2006 in April. And today, it is one of the most well-known digital marketing agencies in the country.

Currently housing a team of more than 220 digital professionals, Interactive Avenues offers digital media and marketing services that include creative services, SEO (Search Engine Optimization) services, social media services, SEM (Search Engine Marketing) services, digital media services, Google Analytics services, web design services, web development services, mobile marketing services, and ORM (Online Reputation Management).

Interactive Avenues also has ample experience in providing their services to various domains – a list which is as extensive as their full-fledged digital marketing services: For, their domain expertise has ranged across the telecom, logistics, FMCG (Fast Moving Consumer Goods), insurance, IT, travel, finance, e-commerce, real estate, and education sectors. Needless to say, blue-chip companies are their primary clientele.

Jobs Currently Available at Interactive Avenues (IA):

Interactive Avenues has a Bangalore branch which is situated in the Diamond District of Domlur. They have a variety of job openings available related to digital marketing. So if you’re looking for a career in the same, check out the following digital marketing job openings and apply to the ones that fit your career goals and skills best:

 The Post of Digital Marketing Account Director or Associate Account Director

Those applying for this post will be expected to work with and as a liaison between the Client Servicing Head and the Creative Director. Whether as an account director or associate account director, the person holding this post will lead a team of account managers to elevate the client’s account and keep its marketing strategies and goals on point. The account director will be dealing with social media heavy accounts, and he or she will need to pitch these accounts as well as keep the account’s plan(s) on track. He or she can also expect to work closely with the creative team, the project management team, the strategy head, and also the social media team. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to careers@interactiveavenues.com.

The Post of Digital Marketing Account Manager or Senior Account Manager

Those applying for this post will be responsible for aiding clients towards reaching their digital marketing goals. The account manager will work closely with the account director to fulfill the client’s needs. He or she will also work closely with the technology engineers, designers, SEM managers, traffic managers, SEO managers, social media managers, and media planners at Interactive Avenues. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to careers@interactiveavenues.com.

The Post of SEO Manager

Those candidates who apply for this post will be expected to lead a team of SEO executives at Interactive Avenues to work on key SEO projects (both international and domestic SEO projects). The candidate will be responsible for handling SEO-related information for both existing as well as new clients. Site audits, comprehensive keyword searches, implementation of effective SEO strategies, and monitoring and tracking SEO metrics will constitute a major part of the chosen candidate’s responsibilities in this post. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to careers@interactiveavenues.com.

The Post of SEO Executive

Those applying for the post of SEO Executive at Interactive Avenues will be expected to handle both domestic and international SEO projects that the company takes on. They will most likely work with a team of other SEO executives that is headed by an SEO Manager. While the candidate’s educational qualifications merely need to be at (any) graduate level, this post requires that candidates have excellent spoken and written English skills as well as in-depth SEO experience. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to careers@interactiveavenues.com.

The Post of SEO Content Writer

Those candidates who apply for this post will have the opportunity to work on both international and domestic SEO projects. Candidates for this post will be required to have excellent spoken and written English skills, an aptitude for writing articles and blogs, and a former experience in SEO. Along with writing content, proof reading and copy editing content will also be a part of their job description. For more information on the job post, check out the full job description here.

Interactive Avenues prefers job applicants to apply via email. Relevant resumes for this job post can be sent to careers@interactiveavenues.com.

To check out all the job openings currently available at Interactive Avenues, simply check out IA’s Careers page on the company’s website. However, do note that this will give you a list of digital marketing job opportunities in all three of IA’s branches in India and not just Bangalore. All of the above job openings require the candidate to have prior experience in digital marketing.

 

Healthcare Industry Marketing Trends In India To Look Out For

Healthcare is a booming business. And like any other industry in the 21st century, it is as heavily impacted by digital trends as any other industry. Consequently, healthcare industry marketing trends have evolved into the digital sphere, and below are some of the top healthcare industry marketing trends in India that digital marketers (in this industry) should watch for:

Online Searches for Medical Information:

Consumers today are very self-sufficient, and they prefer to do online searches for basic queries themselves rather than consult medical professionals. (Now, obviously there is no substituting getting certified information from a healthcare professional, but for initial questions and basic explanations, users generally prefer to do their own research first.)

The user or patient might search online via search engines, medical websites (like WebMD), Wikipedia, or even social media sites for medical information and clarifications. Hence, what a healthcare body needs to do is ensure that their own website has a valid amount of information that will benefit the user, and that the website is SEO optimized so that the user will find the website in their online searches (on search engines) in the first place. It is important that healthcare websites cater to the users’ need for online medical information.

Mobile Devices are Used More than Ever:

Mobile devices are now being used more than ever to browse and function on the Internet. And, for the user to do everything online on a mobile device that they would normally do on a PC or laptop computer is quite a common trend now – and only rising. Hence, it’s imperative that healthcare websites are optimized to be mobile friendly as well. For, users tend to search online for medical information via their mobile devices now.

So not having a mobile-optimized website means that you’ll miss out on a good quantity of potential visitors. However, trends show that having a mobile-optimized blog and website increases the healthcare facilities’ number of visitors and their (consequent) brand’s exposure.

Focus on Information not Propaganda:

If a healthcare facility’s website or social media page is full of propaganda and promotional messages, chances are that that facility is faring badly in the marketing realm. For, potential patients don’t want to hear about how great a facility is or how well-qualified the doctors of the hospital are. They’re much more interested in medical-based information.

Hence, rather than propaganda, a medical blog that gives explanations and answers common to not-so-common medical queries have been seen to perform much better than websites that are purely promotional. True, certain promotional messages are necessary and even encouraged, but keeping that to a minimum and valuable information-based content to the maximum is the more successful measure today.

The Video Content Trend is in Full Swing:

Most industries are encouraged to use videos in their digital marketing strategy – whether that means demos or informative educational videos. However, in an industry like healthcare, video content is even more appreciated and essential for the online platform. For, medical information can often be hard to read and understand, and sometimes too tedious or descriptive in text form. But if this text content is supported by an explanatory video of some kind, then the information becomes much easier to comprehend. This has also proven to get visitors coming back to a website for more information in the future. Moreover, it also aids in making the visitor become more loyal to the healthcare brand.

Online Reviews Matter:

Reputation is of great importance in the healthcare industry. And it still is today. However, while patients will consider a healthcare facility based on its word-of-mouth reputation from friends and family, online reviews of such institutes matters a lot too.

In fact, currently, the main trend is that users (potential patients) check the online reviews of hospital facilities and healthcare clinics before deciding whether or not to avail their services. And hence, having no online reputation to speak of, can hurt a facility’s patient numbers significantly – especially new patients. So whether it’s on social media or Google reviews or even based on website testimonials, healthcare websites need to make their online reputation management a priority for an effective digital marketing strategy.

Be Active on Social Media:

Social media is where a majority of online users (and thereby, a facility’s potential customers) spend their time during any day. Hence, it is no wonder that they are more likely to recognize and engage with a brand that they have been exposed to via social media.

This, however, does not only mean that a healthcare facility should have social media accounts, but that they should also engage with potential customers via these accounts regularly and engagingly. Having links and medical-based question and answer sessions on these accounts is an especially worthwhile marketing practice – for this not only gives users information they might be looking for, but they are also more likely to value the facility’s services this way.

Localized Online Marketing Strategies:

Focusing on reaching and engaging the local market in a geographical area is as important today as handling global and generalized reach online. In fact, such strategies are paramount in ensuring that locals residing within your healthcare facility’s branches know that you exist and where to find you. In fact, those who did not focus on localized marketing strategies in healthcare even lose their existing patients sometimes to those facilities that do. Hence, ensure that you use targeting strategies in your marketing plan in order to target the local market with your medical content as well.

More Website Interactivity:

While this is still an emerging trend in India and not as obvious as the other above trends yet, the fact is that healthcare websites with more interactive functions will pull in potential patients better than the non-interactive platforms. In other words, such interactivity refers to being able to book appointments online, chat directly with certified healthcare professionals over certain queries, and the like.

Digital Marketing Trends In The Fashion Industry In India

Digital media has invaded practically every sector in society, and hence, digital marketing is a trend that has entwined itself deeply in every industry that exists – And the fashion industry is no exception to this ongoing phenomenon.

However, the fashion industry is unique in that fashion trends often change even faster than advancements in the digital media. It is true that we have jumped from wireless phones with limited storage to smartphones that can practically double as a compact laptop computer (and more) within less than a decade, but fashion, be it in any form, changes even faster.

But it isn’t the speed of change that is capturing everyone’s interest right now; rather, it’s the sheer complexity with which the fashion industry has entwined itself with digital media and technology in current times. From fashion trends regarding wearable technology to e-commerce sites booming the whole package of vintage, contemporary, and ethnic fashion trends indiscriminately, it is frankly an exciting time in the fashion industry.

And if you’re a digital marketer involved in fashion in one way or the other, these are the current fashion industry marketing trends that you should consider when building your digital marketing strategy:

“Self-Expression” is a key concept in the digital marketing strategy of fashion:

Fashion trends are extremely versatile nowadays. But, unlike the olden days, there are not just one or two kinds of trends dominating the fashion market anymore. Rather, there are many styles competing with equal fervor in the fashion market during any season – whether that includes ethnic wear, vintage styles, western ensembles, or combo designs from various trends and times. Hence, the driving force behind fashion sales right now is the self-expression element that potential customers can gain from a fashion store. And that’s what the marketing trends focus on as well: It lets online users see the sheer variety of designs a store sells and the potential the business has to satisfy all kinds of style choices. Current video ads regarding fashion stores are especially and prominently establishing this trend too.

 Consumer-centric is the way to go:

As far as fashion marketing goes in this digital era, contacting and communicating with potential and existing customers is actually much more informal and a “human” process than it once was. Sure, business etiquette and polite communication still stand, but customers are much more inclined to be attracted by a fashion brand or store that appears more like a human in their online interactions.

Consequently, this means that consumer relations – especially in terms of the online social media presence of a fashion brand or business – is of paramount importance when it comes to a sound marketing strategy for fashion.

Social media and Influencers rule the marketing roost of the fashion industry:

Social media is the current trendsetter when it comes to fashion. And it is the influencers on social media who really get any fashion trends going now. Because, as the average Indian user spends more time on social media websites than on any other online platform, it is the trends they see there (especially when endorsed by the Influencers they follow) that dictates their own patterns of fashion-related shopping.

E-commerce is where digital marketing for the fashion industry truly thrives:

 E-commerce in India is still in the booming stage – and the fashion industry is no exception. Outfits and fashion accessories of various styles and combos – both branded as well as hand-made – can all be bought online now. Hence, the current digital marketing trends in the fashion industry more or less revolve around the e-commerce sector of the World Wide Web. For, not only is online shopping a more convenient form of shopping, but it also has the potential to make the styles and fashion items available at a global level (if the store chooses to ship to an audience that wide).

 Celebrity endorsement can take a fashion brand or store a long way:

Movie celebrities have always caught the interest of the Indian audience – and that includes the Indian fashion consumer. Hence, it makes sense that celebrity endorsements for fashion stores and brands are highly successful and popular as a digital marketing trend.

Content is the fashion industry’s new best friend for digital marketing:

Online content – whether that includes social media posts, blog posts, online articles, e-zines, or online press releases – are the fashion industry’s latest and most upcoming partner as a digital marketing medium. Because fashion consumers don’t just want you to tell them a fashion brand or store is great; they also expect to gain other kinds of value from it in order to be impressed. In fact, fashion brands and stores that have carefully crafted online updates and blog posts regarding their business and fashion styles (i.e., tips, interviews, exclusives, etc.) have seen a massive upturn in consumer engagement like none other. Digital marketing strategies for the fashion industry just can’t be without content right now.

The mobile platform is the fastest growing platform for digital marketing for fashion:

The compact and mobile smartphone has further enhanced the avenues one can access, admire, learn about, and shop for fashion-related items. And just as most online shopping avenues (i.e., e-commerce) has seen the boom of mobile users, the numbers relating to fashion purchases via mobile phones are growing (rapidly) too. So, any brand or store should consider a mobile app equivalent for their store to make the most of the potential market out there.

Multiple digital platforms are being overseen to adequately market the fashion industry online:

Mobile shopping or m-commerce for fashion is thriving. But that doesn’t mean that digital marketing plans are not put in place for the Internet via laptops or other kinds of devices. Websites, social media, and even brick-and-mortar fashion stores are still made available and accessible to customers. For, the idea is easy accessibility. So the digital marketing trend for the fashion industry is not to focus on one device or avenue, but to encompass any kind of device or avenue a customer might think of using.

Digital Marketing Trends In Banking In India

Banking has been undergoing liberalization policies and technological advancements in the last decade in India. And while those tech-related changes – like most changes in an old industry – have been protested and resisted, for the most part, tech has won. And the banks must accept that fact and move with the trends, or find themselves left behind as their more digitally inclusive competitors plow forward. This is, without doubt, the digital era, and no industry can escape the ongoing and incoming digital trends that now influence all sectors of society.

On that note, here are the current digital marketing trends in banking that India can currently look out for and look forward to:

Big data should be a big deal:

Big data is already used in a number of industries to refine better marketing strategies and to gain more customers. And as of now, banks would profit the most by dipping into the pool of big data. However, it isn’t enough that such relevant and pertinent data is just stored, it should be analysed and used to redefine and refine the existing marketing strategy that banks are using.

Internet banking is all the rage:

Ever since Internet banking facilities were implemented, the number of users/customers availing this facility has been on the rise. Hence, not considering digital banking features as part of a bank’s marketing strategy is simply not feasible anymore. If anything, the more advanced, numerous, accessible, and easy-to-use a bank’s facilities are, the more prominently it should feature in the bank’s promotional activities. For, that is exactly what customers are looking for in banks now.

Innovations are customer-oriented rather than product-oriented:

Innovations (like digital banking innovations especially) that focus on ease of access and use for the bank’s customers are the primary focus right now; everything else is secondary. Mobile banking, internet banking, SMS alerts, banking kiosks, 24/7 ATMs, mobile check deposits and transfers, and any other banking innovation that allows customers to access and make use of their bank accounts and funds without needing to directly visit a branch, are the kinds of innovations that banks currently need to focus on in order to attract and keep customers.

However, this does not in any way mean that retail bank branches will be replaced. Rather, it means that customers have as much independence and self-sufficiency as is securely possible without needing to rely on visiting a bank’s branch.

Risk management and cyber security is of prime importance:

With so many financial functions and transactions taking place in the virtual realm of the Internet, banks are required to ensure that their online servers are duly protected and that their customer data is painstakingly secured. Having hackers on their security team to counteract any cyber threats from malicious hackers and cyber thieves will soon be a norm. In any case, the cyber security of banking websites and portals need to be armed with the latest and most secure cyber security apps and software.

Banks need to have a presence on social media:

Today, every business has a social media presence. And banks cannot escape this necessary marketing trend either. For, whether for information or for aid or bad news, people always check social media for information now. In fact, most of a bank’s youngest adult customers won’t even consider joining a bank if they can’t find good information and references about the bank on social media. And customers aren’t satisfied with a basic account that’s barely logged in to either. They expect their banks to interact with them on social media and also provide them with valuable and relevant content. Hence, social media marketing for banks is turning into a very dominant digital marketing trend. And it doesn’t look like it’s going to fade away any time soon.

Business is as much an aspect of banking now as finance is:

Thanks to the more liberal policies that have been circling and shaping the banking sector in the last decade or so, banks now have a lot more competition than they once did. Hence, business tactics and transparent business policies are now as important as financial knowledge and policies are for banks.

Banking needs to be digitally interactive and a people-oriented business:

Banks that focus on propaganda messages and which are more profit-oriented, rather than customer-oriented, are not going to survive. Customers openly flock to banks that provide them with the best convenience and benefits. And, as banks are available in plenty now, banks need to keep up with the times and provide the same value-added services that their competitors do in order to keep up. Plus, banks need to have a solid presence in the World Wide Web. And they need to interact and engage with existing and potential customers a lot like how other kinds of businesses do online.

Mobile banking is the upcoming rising star:

Among all the current digital trends around the banking sector, the potential for mobile banking is the leading trend. After all, mobile users are only increasing in number (both in India and all over the world). And so, being able to access and transact banking functions via mobile phones, and on a secure mobile-based online platform, is the main focus of banking innovations right now.

Banks that do not focus on mobile banking features to be part of their services are going to lose a major market share of customers if they don’t rethink their marketing strategy. In fact, the more banks cater to being available digitally for their customers, the more they will save on funds and the more marketable they will be in this digital era.

Well, in a nutshell, most digital marketing trends in the banking sector, in India currently revolves around social media, internet banking services, and the availability (and innovations) of mobile banking services. Digital security and working hand in hand with new banking technologies additionally constitute the current trends in the banking sector in India.