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Digital Marketing Job Opportunities for Sales and Marketing Professionals in 2017- Updated on 30th May 2017

Why You Should Consider Shifting to Digital Sales & Marketing

Over the course of the last decade or so, sales and marketing strategies have undergone massive strategic and conceptual changes. And the result in a nutshell is that they are catering to the digitally connected and internet-savvy consumer base of today. Hence, what needs to change first is the idea that traditional sales and marketing platforms are enough for businesses of today. Another thing that needs to change is the mindset that traditional sales and marketing professionals cannot shift to digital sales and marketing: They certainly can.

Digital marketing is important to businesses today; there’s no way around that. The graph below depicting the increasing shift from traditional marketing avenues to digital marketing avenues is proof of that:

Shift from marketing to digital continues

As a consequence, experimenting and learning about the current trends of market behavior on the Web is the only way to fully optimize this digital market for sales. Additionally, the number of online tools, platforms, and systems available to sales and marketing professionals to upgrade their digital knowledge and [consequently] their digital career opportunities is numerous and highly easy to acquire. Current sales and marketing job descriptions also show a leaning towards people who are capable of understanding and maneuvering Web behavior, especially if such candidates are already familiar with (or have experience with) sales and marketing professionally – even if it was related to traditional sales and marketing tactics.

Current Scope of Digital Marketing and Sales

The biggest change in marketing has been the shift from brand-centric propaganda to customer-centric marketing. In this highly connected era, where every target group tries to acquire information through digital screens, it is highly relevant for sales professionals to step into the digital marketing arena. Plus, as most clients prefer real-time conversations online, sales and marketing professionals have plenty of opportunity to step in and employ a consumer-oriented communication strategy that will ensure the client of the company’s integrity. Even the simple act of acquiring the e-mail id and phone number of a prospective client with the promise of sending relevant data will play a role in boosting sales targets and marketing reach.

This kind of job, however, will require a well-rooted knowledge of the company’s policies as well as the expectations and overall behavior of the target group or demographic. Again, though, this is something that even traditional sales and marketing professionals will have to do. The only difference here will be that this will be done now through a digital platform and targeted to online users.

Further, with ecommerce booming in India, digital marketing has become the perfect avenue to build up a career in marketing and sales. Professionals with a clear understanding of what the customer needs are very much in demand. Sales and marketing professionals also need to recognize the fact that the consumer of today is highly informed about their decisions, thanks to all kinds of information being available on the Internet. Therefore, the focus should be on connecting with the client and providing relevant data.

Marketing and sales professionals also do not (and cannot) limit themselves to email and telecommunications alone anymore. They are, instead, required to handle web pages, mobile applications, and other digital media efficiently to become more consumer-centric.

Thus, these avenues need sales and marketing professionals who are not only well-versed in marketing strategies, but also well-versed in the efficient use of digital resources.

Digital Marketing Factors that Sales & Marketing Professionals should Familiarize Themselves With:

There are three general skills that current (traditional) sales and marketers should become familiar with in order to effectively enter the digital realm of their field:

1) They should be digitally savvy.

This is probably going to be the hardest part of the shift. For, the sales and marketing professional will have to unlearn all they’ve known about traditional marketing methods, and shift entirely to digital platforms, digital trends, and digital customers. Of course, this can be jarring at first. But it’s a little like the culture shock one receives when they initially visit a completely different country to live in or work in for a while: The initial effect is as long as it lasts. And then, you’ll find yourself not only getting used to the change, but also making connections between your old experience and new experience until they don’t seem that different anymore.

2) They should be creatively bent.

Now, as a sales and marketing professional already, you’ll know the limitations of how creative you can be on the job. A digital marketing job will stretch those limits and give you more freedom. More importantly though, you will have to become familiar with the creative side of digital marketing and sales. For, in the digital realm, one can’t exist without the other.

3) They should have knowledge of sales and marketing strategies.

This is the easiest bit. You already have knowledge of sales and marketing strategies. You simply have to shift their employment to the digital realm.

How to Upgrade from Traditional Sales & Marketing to the Digital Level

Most major companies have realized the importance of digital marketing and are on the lookout for skilled individuals who can make the optimum use of digital media to enhance their consumers’ satisfaction. Hence, there is no dearth of opportunities, especially considering that all businesses require sales and marketing on the digital end.

To that end, a sales or marketing professional can upgrade to the digital level of their expertise by enrolling in online digital marketing courses that can enhance their skill-set – without compromising their current job. Such a course can greatly aid sales professionals in making efficient use of the tools and platforms available online, as well as also help them understand the buying and engagement behavior of Web audience groups.

As per the desired job role, a diploma in digital marketing can also help a sales or marketing professional to upgrade to a better [digital] career. In fact, since digital marketing is the future of advertising and sales, it would be a wise option to explore career options in this niche area – especially since, as a sales and marketing professional, you already have a good deal of the skills you need to be well-suited to this opportunity; all you need is the digital skills that go with it.


Digital Marketing Job Openings in KPO’s – Updated on 30th May 2017

A Brief Introduction to KPO Careers

For a brief introduction as to the exact meaning of KPO, KPO refers to Knowledge Process Outsourcing, which is actually an extension of Business Process Outsourcing (BPO) but with a focus on the information side of business processes. Thus, KPO is, in general, a more complex process than BPO. And hence, it also requires a high level of organization as well as effective communication channels between the operators.

So, now that you know what you’re dealing with, let’s get to the various jobs you can take up in KPOs. From the digital side of the arena, you have quite a range of digital marketing job opportunities available in KPOs, in addition to other jobs related to knowledge and information processes. So it’s a literal gold mine for anyone interested in this field. The graph below on Big Data’s rate of market growth is proof of the job potential available in KPOs:

Big Data Market Forecast

As such, here are some of the many digital job one can look forward to in a KPO company:

Web Analytics Jobs

As most, if not all, KPO processes relate to information and knowledge sharing on the Internet, Web Analytics jobs are a dime a dozen in KPOs. What you need to snag and flourish in this job are keen analytical skills, digital know-how, and a capacity to update yourself on the new trends, patterns, and analytical software innovations that are constantly coming up all over the World Wide Web. To clarify, Web Analytics refers to collecting web data, measuring it, and then analyzing it in order to report the results obtained. And this is essential to not only figure out how something is faring online, but also to figure out how to improve the current processes or possibly fix the things that are not working out the way they should.

Consider, in simpler terms, that Web Analytics is the review board to any new digital marketing strategy: This is the department that reviews the improvements (or lack thereof) in the online traffic, conversions, and engagements of a company’s website and social media presence. And they then check to see whether the trends line up with the company’s goals. If it doesn’t, or if the trends are different from what was aimed for in the first place, the Web Analytics department is what tells you how and why that happens, and what can be done to change it. The opposite too can be the responsibility of one employed in Web Analytics. That is, if a company’s web traffic suddenly boosts for no reason, the Web Analytics personnel will be called upon to figure out what caused that boost in order to hopefully replicate the effect.

Social Media Jobs

Social media refers to online social platforms where users interact over the World Wide Web. Most data is shared on social networking accounts, and it is currently the best way possible to gain an audience for a post, offer, or news. However, businesses are required to also interact with their followers on social media. So it’s not enough to just generate content and share it. Rather, interactions via comments, likes, and shares of other posts – just like a regular person interacting on social media would do among their connections – are essential.

When it comes to social media jobs, the jobs are many and varied: It can range from analysis to content creation, marketing strategy to video production, and interacting on behalf of a company to managing the entire social media strategy as a supervisor or manager. Generally, however, you will likely first land a post where you are supposed to manage social media accounts, post content regularly, engage with followers on behalf of a company, and generally do everything you can to increase your follower count and engagement constantly.

Needless to say, social media job posts will require being analytical, logical, creative, and updated, all at the same time. For everything you will do on a company’s social media account is a marketing factor in one way or the other.

SEO Jobs

If you want anything that you put up online to gain the right kind of audience and the necessary kind of reactions, SEO is essential. So the demand for SEO experts is only rising by the day, as it is quite necessary for practically any online platform that deals with content like websites, blogs, social media, and a lot more.

SEO personnel (among other things) are now generally required to know about keyword searches, web trends, hashtags, and the kind of media content and digital marketing strategy that is currently the best medium for a company.

Just check out the graph below:

2/3rd of Digital Universal Content=Consumed/Created by Consumer

Also note that digital marketing and SEO cannot be separated at any level anymore – which is why familiarity with such digital marketing concepts is essential now for an SEO expert or analyst.

Web Research Jobs

In order to gain a good online marketing strategy, research and identification of online trends is essential. So web researchers are a prime job opportunity in KPOs. These researchers are the ones who find out what is currently trending on the web, what certain audience pattern indicate, and how and what content should be generated in order to create the most impact on the online target audience. Analytical skills, logical thinking, and the ability to assimilate a lot of information and understand current trends, is all essential for such a job.

Design Jobs

Design jobs are another that’s aplenty in KPOs. After all, a platform needs to be designed on which content can be posted on. And it has to be designed in such a way that it is user-friendly, responsive, effective, and serviceable over a variety of platforms and devices. However, do note that designers who have digital marketing related experience will be preferred for such jobs, as such people will be able to work well with the entire digital marketing team at the KPO (although, this is not essential either as digital marketing can definitely be picked up if you are someone who is familiar with digital platforms and are willing to learn).

There are plenty more jobs that you can find in KPOs. But these are the ones with the most amount of growth and opportunity in the digital arena.

Job Opportunities in Digital Agencies in 2017 – Updated on 24th May 2017

Here’s What Getting a Job in a Digital Agency Entail

What is a Digital Agency?

A digital agency is a firm that takes care of the creative, tactical, and technical needs of a specific client. The agency could be a separate entity that functions by itself or part of a bigger organization. Earlier, such an organization limited itself to marketing and communication needs like delivering emails and designing advertisements. Now, their responsibilities have grown exponentially. Depending on the requirements of the client, digital agencies now cater to multitudinous needs like social networking, digital signage, as well as creating applications, videos, podcasts, and various kinds of software. With this rich and vibrant repertoire, digital agencies are digital talent hubs that constantly explore new avenues, innovations, and talents in marketing, branding, and sales.

What Skillset is Required to Work in a Digital Agency?

  • Familiarity with Digital Platforms

Since the world of digital marketing includes many technical and non-technical requirements, a basic digital marketing course that offers placement is recommended. However, what one really needs is intimate knowledge of the online world. Of course, the digital marketing course you opt for will introduce you to the digital world. However, making your own social media accounts, blogs, and even websites using common and simple (unless web designing is what you want to do) website platforms will you give you much better practice.

  • Marketing Knowledge

It doesn’t matter whether the specialization you’re looking for is precisely digital marketing or not; you need to be familiar with common digital marketing tips and tricks and why it works the way it does on the Internet. Because, no matter what your digital expertise is – web design, content writing, design, animation, video marketing, etc. – the truth is that it all boils down to digital marketing. In more direct terms, whatever you do on the World Wide Web for a brand or company or product, it all, inexorably, links into that brand, company, or product’s digital marketing strategy.

  • A “Creative” Skill

Since a digital agency undertakes creative tasks like designing and sometimes even software development, it is highly desirable to have creative skills like graphic design and content development. For that will determine the appearance and [human-readable] content of your design, app, site, or software. In fact, many digital agencies require content writers to handle their social networking and blogs, so good writing skills are also worth cultivating if a job in digital marketing is aspired for. In fact, practically any digital agency will need and have a creative team. At the very least, any digital job will require you to think out of the box at one time or the other – at least to understand how creatives help a digital strategy to stand out and catch a web demographic’s eye appropriately.

What is the Scope of Jobs in Digital Agencies in India?

Since marketing is an extremely lucrative field, but also an extremely diverse field, finding the right niche for yourself in digital marketing is important. Digital Agencies are exceedingly in demand in the current digital era, because digital marketing is very important to businesses at the moment – Just check out the the two graphs below to see the amount of digital marketing tactics that currently go into B2C and B2B marketing strategies on average:

B2C Content marketing tactic usage

B2B Content marketing tactic usage

Since the whole world is connected via screens in today’s world, reaching out to clients is easy, viral, and diversely attainable through the World Wide Web. Finding appropriate niches in the online world and filling it with pertinent information regarding the product is of utmost importance. Understanding Web user behaviors and employing the right marketing tactics is now more important than ever to reach the right Web demographic – and then to grow your traffic and engagement among this niche demographic. Creative skills are necessary and unique online advertisements play a pivotal role in increasing sales for any business and brand. And finally, digital media and online marketing [obviously] have an essential effect on business today. And thus, this makes digital agency jobs one of the most relevant job opportunities available in today’s market.

Subsequently, digital marketing is very important in India because it is a young, growing market with a huge population of tech-savvy consumers. However, even though digital agencies are thriving in India, the full potential of the market is yet to be untapped. But, in such a scenario, a creative digital marketing agency is usually the right place to begin a career because there are endless opportunities and a colossal amount of scope for growth in this industry.

What are the Common Job Profiles in Digital Agencies?

Digital Marketing jobs are available in all major cities like Mumbai, Delhi, Pune, Bangalore, Cochin and Chennai. Some examples of prolific companies include Hive Minds, Inkoniq, DigiFlip, Post Box Communications, Interactive Avenues, Orion Digital, Audio Campus and Shell Infotech.  Some popular job profiles in digital agencies include (but are not limited to) Social Media Manager, Media Executive, Business Development Manager, Content Head/Content Analyst, Creative Strategist, Online Media Strategist, Web Developer, Software Analyst, Graphic Designer, etc.

Generally, however, digital jobs fall under three main categories: Creative, Marketing, and Analysis:

The Creative side takes care of designing ads and brochures, developing content, creating animations, writing copies for ads, styling a website, and writing articles and blogs. This is the side that the audience for any business actually sees online. And this is the part that users engage with.

The Marketing side is responsible for marketing and sales – i.e., making plans and strategies that will help a business gain more Web traffic, sales leads, and conversions. They strategize how and when content will be marketed in order to engage the user.

Finally, the Analysis side is where the digital researchers and analysts reside. They actually analyze all the data relevant to the business and decide what strategies are working and what are not – as well as finding out the how and the why of it.

In essence, a career in digital marketing involves futuristic thinking and long-term vision. It is not limited to exploring new ways to market products but to finding new avenues that change the way people will see and interact with businesses. In short, “digital” is a highly relevant, challenging, and rewarding industry.

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Engineer Digital: An Example of a Marketing Agency that Specifically Targets Engineers

Digital marketing is an umbrella term for anything that involves the Internet or World Wide Web being used for promoting, marketing, advertising, engaging, conversing, branding, or selling. In short, absolutely anything a business does online — no matter what kind of business that may be — will fall under the realm of digital marketing practices for that business.

So now that we’ve clarified what digital marketing is and why it can be found everywhere, let’s skip to why and how Engineering students and graduates can jump into the field.

Why Engineers are in Demand for Digital Marketing Jobs

Now, most likely, you, as an engineering student, never really thought of going into marketing when you joined your course — let alone digital marketing. Maybe you never even considered that digital marketing could be a career option for you at all.

But guess what? If you’re interested in such a career, you can too catch a digital marketing career for yourself. In fact, there are plenty of companies out there right now who would love to hire engineers to become digital marketers in their company. And why? Because there are thousands of industries out there that need to get onto the digital marketing bandwagon too. And who better to bring their products and information online than an engineer who actually has all the knowledge and information of how the industry works?

For example, if you are an electrical engineering student, it is a valid guess that you probably already know how electrical products work, as well as how the entire manufacturing and industrial processes of those electrical goods come about. That means you can not only understand how this particular industry works, but also what needs to be communicated about the products and company you work for. Now, all you have to do is apply that same knowledge in the digital sphere so that it reaches the Internet audiences of the world.

Another reason for engineers being needed in the digital marketing job spectrum is because of education and information purposes. In other words, there are so many educational blogs and websites out there. And so many of them have engineering topics and news as their main subject. Which, again, will be best communicated and marketed by a person who already has sound knowledge of engineering topics.

In fact, check out the following graph on engineering blogs and what online medium is most popular for such blogs. Who could better handle such blogs and their digital marketing needs than engineers themselves?

What format do you prefer for your engineering news and information

And there you have it: Your engineering knowledge and skills now come in great demand in the digital marketing field.

Core Skills an Engineering Student Needs for a Digital Marketing Career:

Basically, there are certain skills an engineering student or graduate requires before they can jump into digital marketing:

  • Digital Know-How

This skill is an obvious necessity: You need to understand how digital platforms work and how to manage them. After all, this is the platform you are going to be working with.

  • Communication Skills

The Internet is all about communication. So it’s not enough that you only have the digital and engineering based knowledge and skills required for the post; you should also have the ability to clearly and engagingly communicate your knowledge online to audiences — and this includes both users who have engineering knowledge, as well as those who have no knowledge about engineering at all.

  • Analytical Skills

As most engineers are trained to analyze data and check for practical solutions in the course of their studies, this is a pretty easy skill to develop. However, again, remember that you have to apply these skills on analyzing digital data and implementing digital marketing strategies.

  • Self-Learning Skills

Technology and information is always being updated, as an engineering graduate will already know. Hence, it’s important to constantly update yourself and teach yourself new skills as and when Web technology, digital software, and online trends change. And, of course, you should also keep in touch with the updated information regarding your own [engineering] field of expertise.

  • A Digital Skill

As an engineer, you’ll already have a number of skills related to your field. But, it’s a good idea to learn a skill that will add to your repertoire digitally as well. For example: A software engineer would find it easy to pick up app development skills. A mechanical engineer could learn a 3D computer design software. Or an electrical or civil engineer could work on their writing skills to become expert online writers in their field

Digital Marketing Job Titles Engineers can Seek a Career In

The following list of job posts are a few of the most common kinds of areas where engineering students can find a career:

Web Development:

Developing and creating websites is right up the alley for engineers who are familiar with web design and coding. After all, engineering means building and creating stuff. The main difference here is that it’s a digital product.

Software Development:

With the number of Web applications and digital software that are out there, an engineer with software development skills can find a number of companies willing to hire him or her. Cloud-based companies, as well as companies that primarily work with cloud computing software and want to develop their own cloud software, both require engineering graduates with software development skills. (Software engineering graduates are particularly coveted for this kind of work.)

Mobile Development:

With so many users online, websites now need to be adapted to mobile device platforms. Plus, all businesses and services are now looking for mobile app developers who will develop customized mobile apps for their business.

Engineering Content Experts:

There are a number of websites, blogs, and e-magazines out there that particularly target engineering students, engineering graduates, aspiring engineers, and experienced engineers as their target audience. And engineering students who have the requisite content writing skills would be perfect to cater to such an audience niche.

Do note that the above list of job titles is not exhaustive. New and old job titles are appearing and changing almost every few months as digital marketing as a whole adapts and changes the job market, industries, and how the world functions.



Digital Marketing Job Opportunity in Ecommerce Companies in 2017 – Guidebook – Updated on 23rd May

Jobs in Ecommerce are Growing by 10%!

Ecommerce is Thriving in Today’s Digital Era

Ecommerce is the current favorite in the list of lucrative fields that young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops – Which can also be noted in the constantly rising worldwide ecommerce sales trends depicted in the graph below:

 Ecommerce is Thriving in Today’s Digital Era Ecommerce is the current favorite in the list of lucrative fields that young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops – Which can also be noted in the constantly rising worldwide ecommerce sales trends depicted in the graph below:

Mobile Internet Marketing has Become the Main Platform for Ecommerce Marketing Strategies

In addition to this, social networking plays a major role in regulating traffic towards certain websites. And since most people access social media like Facebook on their mobiles, a radical change in perspectives has come about. This has, in turn, led to a major shift towards mobile marketing and its related offshoots in recent years. In fact, experts continue to predict that mobile marketing is the sector to look out for this year and the years to come.

Exciting and Innovative Job Opportunities Await Ecommerce Students

The most exciting part of E-commerce careers is the novelty of the field. Since most career options are being created to address new needs of the market, prospective employees will receive the opportunity to research, learn, and forge new paths. Every year will bring forth new challenges and new avenues to discover amazing possibilities. Of these many possibilities, Marchitecture, Marketing Cloud Companies, Mobile Optimization, Robobranding, Social Media Marketing, 3D Printing are some of them. So, if you’re an ecommerce student, check out the following wealth of opportunities:


Marchitecture: A combination of marketing and architecture, this field is trying to address the issue of data overdose. Since the vast amount of data being generated every second is predicted to pose a problem, most companies want to take precautionary measures to create data that is bound by necessity, logic, and regulations.

Marketing Cloud Companies for Data Management and Customer Relationship Management Opportunities

Yet another career choice that is quickly gaining popularity is the field of Marketing Cloud Companies. This particular sector of e-commerce focuses on making storage and management of data more effective. It also involves finding ways to improve communication between the business and the client. If creating Data Management Platforms and Customer Relationship Management portals is what interests you, then this is the field for you.

(Do note that these two are two separate job opportunities in ecommerce.)

3D Printing (a More Futuristic Opportunity)

Another exciting new career choice for E-commerce students is that of 3D printing. Though it is in its infancy, a lot of research and development is being conducted in the field. It won’t be long that 3D printing enters e-commerce and changes customer-seller relationships in a radical manner. On the ecommerce job-front, however, 3D Printing will likely fall into the manufacturing and design section of the industry. Another option – although one that will likely happen well into the future, rather than now – will likely be that 3D printing designs might be sold instead of the actual product on ecommerce sites when it comes to certain categories of products.

Mobile App Development, Optimization, and Marketing

Mobile app development optimization is another field that is very popular because of the constantly growing importance (and growing trends) of mobile marketing. E-commerce students will also receive opportunities to learn and conduct research on ways to integrate artificial intelligence into customer service. Facebook M is, in fact, one innovative foray into mobile AI that is entering the stream. (Soon, many more companies will likely follow, thereby opening up a plethora of job opportunities for E-commerce students.) In addition, every ecommerce site now needs a mobile device Internet-equivalent to keep up with the growing numbers of mobile users and customers. So if app development and optimization is your thing, you’re in the right ecommerce field here.


Fields like Robobranding are also being explored as the next big thing in ecommerce. So much so that ecommerce students equipped with basic programming and software knowledge can prepare themselves for these new exciting opportunities by enrolling in courses that teach DTP (Data Management Platforms) and CSM (Customer Relationship Management) in order to remain updated.

Search Engine Optimization

While mobile Internet usage is on the rise, that doesn’t mean that ecommerce websites are obsolete. Rather, it simply means that ecommerce websites now need to be optimized for mobile viewing and interaction as well. Hence, optimizing ecommerce websites for easy navigation, comprehension, and keyword searches and sales are still very much needed in this field. And if that’s your cup of tea, then SEO might well be the job opportunity for you.

Social Media Marketing

More than any other platform, it is on social media that most ecommerce-related marketing ventures seem to thrive. (Actually, forget that, most digital marketing avenues use social media more than any other digital platform for marketing and engagement purposes.) As such, social media marketing is a hotspot for job opportunities in the ecommerce world.

Design & Video Marketing

Video Marketing is a hot hub of opportunities at the moment as Internet users seem to react more to video content than any other medium. Hence, ecommerce sites are increasingly using video ads, demo videos, and the like on their sites. Consequently, those candidates who have a creative flair and a knack for making videos will get good opportunities in ecommerce. Plus, designers (i.e., web designers, graphic designers, etc.) are in equally high demand.

Overall, prospective employees will be very much benefited if they have a quest for learning and an ability to constantly update one’s knowledge in their field.  For, the jobs and skills related to E-commerce are innovating and increasing quickly, and opportunities are aplenty for the well-informed, prepared candidate. Plus, a creative bent of mind will also help when it comes to standing out and coming up with innovative ideas – both to make yourself stand out in the field as well as to help the ecommerce company you work for stand out from among its many competitors.

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Digital Marketing Job Opportunities For Creative Professionals in 2017– Updated on 19th January 2017


What Being a Digital Creative Professional Looks Like

The Role of Creatives in Today’s digitally-Defined Era

Since digital marketing has grown and spread its branches across various sectors, jobs related to art, design, animation, software design, content writing, marketing, SEO, PR, and marketing management are all a part of digital agencies. In fact, every field of digital marketing needs some kind of creative participation in one form or the other.

For instance, in the realm of social media, with the current social media audience being so visually inclined, a graphic designer or video marketer and video editor is often part of the social media marketing team. And as the actual text content in social media needs writers, a content writer is usually part of the social media marketing team too. Website and blog marketing also has graphic designers, content writers, and web designers as part of their team. And even app development and software design need copywriters and visual arts experts to ensure that all their work is delivered in an appealing package that is easy to navigate and comprehend.

In essence, creativity is an indispensable part of digital marketing at every level and in every field. For, the creative part is not only what actually communicates to the digital audience, but it is also what makes a particular, post, strategy, plan, or package initially worth noticing to a potential customer.

If you need further proof of what a lucrative career digital marketing is, check out the creative design and content marketing job growth graphs below:

Predicted job growth

As one can see from the above graph, content marketing jobs are at an all-time high and will likely continue to grow. And while content means the whole gamut from video to images to text, aspiring content writers, copywriters, and the like should know that writing of all kinds is now more necessary than ever with content marketing being in such incredible demand.

What Defines You as a Creative Professional?

If creating visually appealing images and/or videos, writing engaging content, or designing websites, and ads is your forte, then you are treading the path of a creative digital professional. Which is a good thing – For the digital sphere is an absolute haven for creative individuals and offers a number of diverse career opportunities like graphic designing, animation, video editing, video production and marketing, copywriting, content development, article writing, web designing, and blogging (among others).

Enormous Opportunities for Creative Professionals

As for the actual digital marketing job opportunities for creative professionals in question, there’s actually a pretty diverse number of titles. However, they can be cumulatively grouped into three main categories:

  • Graphic Design

Graphic designers include the entire realm of graphic artists, ad designers, brochure and pamphlet designers, image editors, illustrators, and the like. Basically, any kind of visual design (that is still) falls under the graphic design category.

  • Web Design

Consumers of the digital age expect the overall aesthetic quality of the web page to be perfectly attractive. They also prefer an interactive online platform that gives the impression of talking to a person and not a machine. These aesthetic and interactive features are carefully visualized and created by web designers who understand the needs of the clients and the pulse of the target group.

  • Mobile App Design

With so many users limiting themselves to using mobile devices more than traditional PCs and laptops, it is a crucial time for companies and businesses not only to have a website for themselves, but to also ensure that the website is optimized for mobile viewing. Even more importantly however, mobile app downloads are at an all-time high, and now it’s inconceivable for an online store or online business service not to have a mobile app of their own. And this is where mobile app designers come in to save the business from fading into mobile obscurity.

Generally, mobile app designers have the same responsibilities and job functions as web designers, with the focus being on the mobile Web platform rather than the overall Web platform.

Note: In more relative terms, graphic design, mobile app design, and web design are the costume design and makeup department of any digital marketing strategy.

  • Live Videos & Animated Videos

Videos are the most popular medium of content at the moment. And hence, the animator and the video marketer is in high demand. Hence, those with good storytelling skills and skilled in shooting videos and/or creating animations have a good future in a digital creative career.

Note: Often, graphic designers, mobile app designers, and web designers, too, learn a few animation skills, as they might need to create minor animations and animated GIFs for websites and social media posts. And while video producers often know animation software and the mechanics of animations as well, not all of them will be familiar with the concept.)

  • Content Writing & Development

Creative professionals who specialize in writing have a lot of demand in digital agencies. Their job profiles could be that of content writer, copywriter, article writer, blogger, or content analyst. The nature of the job deals with promoting the client’s web page and providing useful content with the help of ingeniously well-crafted content. This will include content written for social media, SEO (Search Engine Optimization), AdWords, blogs, and anything else in the digital sphere.

The primary requirement for this job profile is a firm understanding of web content, keywords, and web audience behaviors. The changing trends of social networking sites and the current interests of the target group must also be reflected in the content written for that particular purpose.

Search Engine Optimization is crucial for the visibility of the web page too (as carefully worded content will lead to the appearance of the desired web page in the top search results). Similarly, ads also require copy written content. (For instance, AdWords is a feature offered by Google that requires payment only when the advertisement receives clicks. Hence, only prodigiously crafted ads can invite clicks by users.)

Thus, needless to say, digital agencies offer a goldmine of opportunities for creative writers.

The Ongoing Scope for Creative Digital Careers

Currently, a large number of creative professionals are already in demand and will certainly have a continuing role to play in the digital marketing business. In fact, if current trends hold, a creative digital job is right now among the most lucrative fields for creative professionals in India.

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Digital Marketing Jobs for MBA Graduates in 2017 – Updated on 19 May 2017

Career Opportunities in Digital Marketing Management for MBA Graduates

Thanks to the Internet virtually taking up every sector, businesses now have a heaping amount of participation necessary in the World Wide Web. So it’s no surprise that digital marketing is constantly growing field with incredible scope. In fact, here’s a graph on the what the predicted prospects of various marketing careers look like:

projected mba job grown form 2014 to 2024


Why MBA Graduates are Well-Suited to Digital Marketing

MBA graduates, in particular, will often find that they have a better familiarity with the digital marketing field than one would think. (And not necessarily because they are well-versed with the Internet either.) It’s because MBA graduates are already trained to understand the business spectrum of the world: They develop a keen insight into understanding business tactics, target consumer patterns, and marketing strategies. And these skills are what are necessary in the digital marketing domain too. The only difference is that these skills and knowledge need to be applied by the MBA graduate to the digital world.

Hence, as an MBA graduate, you have quite a few options for lucrative careers in the digital marketing domain. And here are some of those Internet marketing jobs for MBAs:

Job Post: Social Media Manager

What the Post Entails: Managing the company’s creative and conscientious digital marketing strategies on social media platforms

Often referred to as just SMM (Social Media Marketing), the management of this job often requires that you adeptly handle multiple social media accounts for a company or brand.

Consumers are no longer satisfied with a company merely existing and producing products. They want interaction. And this should be expected, as the main purpose of the Internet is communication in the first place. In fact, social media is used as part of the business plan of small-scale businesses as well, not just in large-scale businesses.

As for the responsibilities that come with this post, a social media manager should know how to manage multiple social media accounts simultaneously. He or she should also be well-versed in social media and Internet etiquette practices and make sure that nothing is posted which will offend their target consumers’ or others’ sensibilities. For, the content should be above reproach as much as possible. Hence, in order to market on social media effectively and positively, it is not only necessary to be well-versed in navigating the digital world, but also to have a sound familiarity with online etiquette.

Additionally, overseeing the scheduling various content posts, analyzing reach and engagement of updates, and link building on social media and websites is all a part of a social media manager’s job. Plus, other than managing content, many social media managers will sometimes have to create the content from the company’s base idea(s) too – Which means that you’ll at times have to come up with creative strategies and content ideas based on what you have on hand.

Job Post: Web Analytics Manager

What the Post Entails: Managing the digital Analysis and creative strategizing of a company’s marketing goals

Compiling, processing, and analyzing data gathered is something all MBA students would have had to do during the duration of their course. And this would certainly aid MBA graduates, who want to consider Web Analytics as a career.

In this job, you will not be managing the creation or posting of the content, but rather be in charge of analyzing how such content performs on the Internet. That is, you’ll be in charge of measuring their performance in the digital sphere of communication and marketing – Whether that includes website content, social media content, blog content, or any other, depends on the company one might work for.

In any case, though, using the various web analytical tools that are available, the Web Analytics and Data Analysis department will have to judge trends, performance, and marketing reach from the data collected. And then, they will also have to suggest possible improvements and even more innovative possibilities to the current digital and marketing strategies employed (in addition to compiling and giving the analysis report).

Job Post: Digital Marketing Manager

What the Post Entails: Digital expertise and creative supervision for digital marketing strategies and their Execution

This is usually the top post in the digital marketing domain. And to reach here, you will have to be connoisseur of digital marketing. In other words, you must be an expert and extremely good at what you do.

The DMM (Digital Marketing Manager) will sometimes take a hands-on participation. But mostly, he or she will be the person who supervises. Either way, nothing gets approved in the digital marketing department of the company without his or her say so. And they will usually be at the very center of the digital marketing action.

Needless to say, individuals who snag this post will need to be highly creative individuals who are overtly familiar and competent with digital media, the Internet, and marketing strategies and analysis. These individuals also have to be someone who will constantly update themselves on how the digital world is growing and evolving.

Job Post: Branding & PR Manager

What the Post Entails: Managing the overall brand image and Public Relations facet of the company

The brand of the company is the face, heart, and public impression of the company. And as such, managing the brand image and public face of the company (both online and offline) is an essential part of any business’s permanent marketing plan. For, every marketing strategy and action taken on behalf of the company reflects back on its brand in one way or the other. And how the brand appears directly affects the public’s relationship and impression of the company.

Job Post: Marketing Manager:

What the Post Entails: Managing the offline marketing strategy of the company

Since digital marketing is a huge area to maintain, the offline marketing aspects of the company — such as the TV spots, radio shows, press releases, live shows, print articles, and anything that is not solely limited to the Internet –is overseen by the marketing manager of the company. Yes, such marketing materials do often find their way into the digital domain eventually. But their offline creation and effect is the marketing manager’s responsibility to supervise.

An MBA graduate, thus, has a lot of scope for jobs in digital marketing. But, in addition to the skills they learn in MBA, they will also need to be Internet-savvy to navigate the digital world, have excellent communication and research skills to apply marketing strategies effectively and efficiently, and also simultaneously give in to their more creative thought processes in order to come up with new and innovative ways for their company to stand out in the noticeably vast World Wide Web.

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Digital Marketing Jobs for BMS Students and Graduates in 2017– Updated on 18th May

Why Business Management & Digital Marketing Cannot be Separated Anymore

Digital Marketing is one of the fastest growing sectors in the job market today. With the steady rise of people choosing to shop online, the number of businesses going online is phenomenal. Another major factor that opens up plenty of job opportunities is the current trend of favoring mobiles over desktops. As more and more customers prefer to shop and access social media through their phones, factors like web analysis and search engine optimization can lead to highly desirable results for various companies. This is where BMS (Bachelor of Management Studies) students can prove their mettle.

Current Digital Trends Have Inexorably Combined Business & Digital Marketing

In order to be visible among their storm of competitors on the Internet, companies spend millions to invest in digital marketing avenues like Google Adwords, PPC, etc. Additionally, college goers and millennials usually trust information given on Facebook more than information given in print media like newspapers and magazines.

The graph below is an additionally clear indication of how much digital marketing is required for any business and, consequently, what a hot job market it is. After all, when businesses of all kinds are allocating such a significant portion of their marketing budget to digital marketing, it stands to reason that digital marketing jobs are not only available in practically every business field, but that they are also extremely important, thus making it a good and available career opportunity:

 % of marketing budget dedicated to digital marketing

In short, it is a great time for Management Studies graduates to get into a digital marketing career.

Digital Marketing Jobs that is Well-Suited for Digitally Savvy BMS Graduates

This trend of inevitably needing to combine both business and digital strategies has resulted in digital job profiles like social media campaign executive, web analyst executive, etc. Here’s what these jobs generally entail:

Social Media Campaign Executive:

This job profile entails understanding current trends and providing apt information in the most effective way to social media users through online marketing efforts. A keen understanding of mass market behavior and social trends and engagement is necessary here.

Web Analyst Executive:

This job profile deals with a close study and research of rising and dipping digital trends at any point or frame of time, and then devising a digital marketing strategy that can be used to monetize these trends effectively.

SEO Executive:

Search Engine Optimization is what ensures that a website or mobile app for a business actually reaches the audience who need and want their services.

Digital Marketing Executive:

Search Engine marketing and digital marketing in general are two other job profiles that suit BMS students who want to ride the digital marketing wave. Devising market strategies and plans that will need to be implemented

Content Executive:

Content is what actually reaches the business’s target audience on the Web. Hence, copywriters, content developers, and content strategists are also in great demand (especially with content marketing jobs rising in the ranks of job sites and with more and more businesses focusing on content marketing as their primary strategy.

Additionally, BMS students can also have great opportunities in jobs that are not centered solely around the Internet too, such as the following opportunities:

PR Executive:

A Public Relations Executive takes care of the business’s relationship and image with the public. These executives are in charge of press releases, live public footage, and generally everything that involves the business interacting directly with the public in real time.

Branding Executive:

The brand image and the relationship of the brand with its audience and consumers are the core responsibilities of the branding executive. For, not only should the business’s brand be memorable, but the memory should also invoke the impression the business is aiming for, in the consumers’ minds.

Media Management Executive:

Other than the Internet, TV, radio, and print are also part of most businesses’ marketing strategies. And the media management executive is responsible for managing the media spots (and overseeing the related content) that their company/business is a part of.

It’s good to note that while PR, media management, and branding are not solely related to the digital sphere of the Internet alone, it does not mean that the Internet does not get integrated into these job processes as well.

Core Skills Required for the BMS Student Opting for a Digital Career:

While the business management and strategizing skills the BMS student has are essential, the BMS graduate must also cultivate three other core skills if he or she wants to get into a digital marketing career:

  • Familiarity with Digital Platforms

Now, this is a fun skill to develop: For, all you have to do is set up a number of social media accounts for yourself and regularly use them. Maintaining a blog or website and also regularly writing emails is also a good practice for familiarizing yourself with various digital platforms and their features.

Of course, a digital marketing course can give you the same practice. But hands-on and regular practice is a much better option when it comes to learning anything. Besides, when something is part of your own personal routine and enjoyment, it is much easier to inculcate as a skill. As for any extra information, update yourself regularly regarding the digital sphere and its related innovations and trends via articles, videos, and infographics.

  • Knowledge of Marketing Trends and Strategies

Marketing plans, strategies, and their execution is something a BMS student will often learn and become familiar with during the duration of their graduation course. However, BMS students will also need to consider how such marketing knowledge can be applied to the digital sphere and how each different digital platform can be used to those ends. Being able to analyze digital marketing patterns, trends, and their effects and results are also an essential digital marketing skill to have.

  • A Creative Bent of Mind that is Capable of Learning and Innovating

The BMS student looking to have a career in digital marketing must also have a creative bent of mind. However, to clarify, this doesn’t mean that you have to have incredible artistic abilities in one form or another (although, this would definitely be a plus). Rather, it simply means being able to be flexible and come up with creative and innovative ideas with what you may have on hand.

For instance: Using a different turn of phrase for a headline that is still quite relevant to a post can get that post more clicks. Incorporating live videos in the marketing strategy that is mostly raw and unedited when you’re short on time or need to appeal to a larger or different demographic. Using old photographs and having the idea to photoshop/edit them into memes or some other quirky form of a post. In other words, as much as you use data and numbers and planned strategies, you need to be able to innovate as well.

In short, skilled BMS students with a passion to learn, unlearn, and relearn will have numerous job opportunities in the digital market. BMS students who have gone through a digital marketing course or an internship in a digital marketing company will have an added advantage here as well.

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The Upcoming And Most Influential Digital Marketing Trends In The Retail Industry Of India


In truth, the biggest and most influential trend in the retail industry in India, is the massive shift of most retail stores and sectors from brick and mortar stores (solely) to e-tail (or better known as electronic retail, online retail, or ecommerce). Based on that shift, digital marketing has become a big player in the retail sector. And hence, the current and upcoming digital marketing trends in the retail industry have followed this shift from offline selling to online selling. Here are some of the most influential and emerging digital marketing trends that the retail sector should watch out for in India:

The massive shift to ecommerce:

It is in the Asia-Pacific region that the heaviest shift from offline stores to ecommerce has happened. And that’s significant and worth noting, especially because Internet usage in this region is nowhere as heavy as it is in the western regions. However, this incredibly speedy shift that has been happening to a large portion of the Indian retail sector (and is still happening) is the first and most crucial trend that retailers should pay attention to. For, if they are into ecommerce already, then they need to understand that their competition is only going to increase and that they need to diversify and refine their digital marketing strategy even further.

Social media marketing and having a social media presence will be indispensable to e-marketers:

It is no new news that most of the Indian population spend a massive amount of time on social media. And, it is even more of a fact that ecommerce retail stores will be able to reach more of their consumer base via social media beyond any other platform. Plus, considering both the free and paid marketing and advertising avenues that are available for businesses on social media, it would be almost criminal for e-tailers to not take advantage of social media this way.

Additionally, ecommerce stores will not only need to market to their consumer base via social media, but they will also be required to have an engaging presence on social media via social media accounts and/or social media pages dedicated to their brand. For, consumers today prefer engagement and interaction with the brand to strategized marketing messages.

Besides, the purpose of social media is to engage with people in the first place. So adhering to this digital marketing trend will only benefit the Indian retail industry.

It is the era of mobile marketing:

Like social media marketing, mobile marketing is no longer an option but a necessity. For, considering the sheer amount of mobile users in India, ecommerce sites need to ensure their marketing strategy includes reaching this huge pool of potential retail customers.

Consumers expect a seamless shopping experience:

Whether in the case of finding products they would like to buy, getting discounts, paying online for purchases, or even just plain consumer queries, retail customers now expect the process to be convenient for them and seamless. Hence, any broken links, convoluted ways of purchasing products, lack of variety, lack of discounts and value for money for products, limited payment options, and lackadaisical customer service, are all triggers for consumers to exit your ecommerce site and go elsewhere for their online retail needs. In essence, make shopping easier and more convenient for your customers, and you’ll have little to worry about for sales as well as customer return rates.

Local SEO, searches, and marketing is hotter than ever:

While the older digital marketing trends in the ecommerce and retail industry tended to focus on as many in their consumer base and area as possible, the current digital marketing trends in retail tend to focus on localized marketing with equal fervor. This will be a benefit to the retail store to tap into this previously overlooked customer base.

In fact, the Google search engine even encourages localized marketing with its new algorithm. And you’ll now be able to tap into the large base of customers in your local geographical location better than ever. Also, it is good to note that even small retail stores who have only a basic online presence (compared to larger retail stores) will benefit from localized marketing: There are still plenty of people left who would like to browse local stores personally instead of always browsing online. (Such customers would just like to find these stores first.) And, as for stores that can provide online purchases and home deliveries as well, customers would still enjoy knowing that the main store is within their physical location.

Video content is reigning supreme:

Videos engage the customer’s attention like no other media does: It satisfies the customer’s audial and visual senses simultaneously and also allows a much larger amount of information to be processed (simultaneously) like no other media can boast. Hence, it’s no wonder that more and more retail brands are employing video content in their digital marketing strategy. And, if any retail store expects to make an impact on its consumer base and keep up with its larger (and equal) competitors, then not tapping into the video marketing trend is not an option.

Content marketing is on the rise:

Promotional messages and marketing messages playing as content simply won’t cut it anymore. Customers want information and entertainment and value from their content, and the fact that the primary purpose of ecommerce is to sell simply isn’t an excuse for such outdated content strategies anymore.

Rather, customers today are more likely to return to a retail and ecommerce brand if that brand publishes valuable content for them. This content can be in the form of text, images, videos, or even a delightful combo of all three. However, it will only make an impact if the content in question looks beyond marketing messages and promotional messages, and it actually gives the consumer content that they find valuable.


Digital Marketing Trends In The Hotel Industry That All Marketers Should Be Aware Of In

Hotels and resorts have sprung up all over the place. And, with the travel bug getting to people at the rate that it is, it is no wonder that hotels have a lot of scope to make use of. However, this excessive availability of hotels only makes it more prudent for hotel marketers to keep up with the latest digital marketing trends and strategies in order to keep up with their competition. Here are some of the most important digital marketing trends in the hotel industry that digital marketers should watch out for:

Video marketing for hotels gets the most response and engagement:

Videos have taken over the World Wide Web by storm. There is nothing that consumers engage with more online when it comes to videos. Consequently, your hotel’s videos will be much better fodder for marketing campaigns than any other kind of content would be. (It’s also advisable that, when it comes to hotel marketing videos on Facebook, the visuals of the video are interesting enough for consumers to switch on the audio, as most “watch time” on Facebook is calculated if the consumer watches the video after activating the play button manually.) It is good to note that Facebook, Instagram, and YouTube are the top social media contenders for popular video content.

Mobile marketing is now indispensable, and it is here to stay:

With so many users checking the World Wide Web via their smartphones, the hotel industry would be losing a huge chunk of their potential (as well as existing) customers if they did not optimize their website and their content for mobile devices. Creating a mobile app for their mobile brand where customers can easily make bookings, reservations, browse content, as well as make payments is the best way to keep abreast of current consumers in this digital age.

There has been a lot of noise about how mobile marketing will be a necessity in recent years. But now that factor is a firm reality and something that all hotels should dip into for its enormous marketing potential and extensive reach to customers.

The line between social media and ecommerce is blurring:

“Buy buttons” are all the rage now as people flock to social media for hotel bookings and information. In fact, now, it is advisable for hotels to seriously consider using buy buttons on the social media accounts connected to their purchases. In other words, ecommerce and social media no longer has a keen wall of separation between the two; instead, the lines have blurred. And the hotel industry should make full use of this blurring of lines by using “buy buttons” to ensure that their services and products can be bought via social media too.

Content should be valuable and informative in order to gain the best organic Web traffic:

Pure marketing messages and promotional content will do nothing for the consumers of today. Instead, they will expect and appreciate valuable content (either in the form of videos, text, or photos) that will provide them with either entertainment value or educational value. Even if the video is a demo, or a guide to the various kinds of wines that the hotel offers and what kind of food goes best with those wines, it is still valuable content.

In other words, customers now expect a storytelling strategy with the hotel industry’s marketing content. They want to be interested in the brand, learn stories about it, and even feel connected to the hotel brand in some way. In fact, inciting some sort of personal appeal or impression of the hotel and brand with the marketing content is the ideal and most successful content marketing trend right now in this industry.