Digital Makeover with Mobile Marketing and Advertising

With increase in mobile marketing and advertising, mobile is no longer considered an emerging channel. Along with social media, it’s become an essential part of every digital marketing and advertising strategy. People worldwide are mostly engaged to their mobile screens, which has generated mobile data traffic.

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In 1940, the first mobile technology was only available in taxis, police cars, long- haul trucks, ambulances and other emergency vehicles. And in 1993, the first smartphone (with touchscreen) – IBM Simon was launched by IBM. Today, the power of computer is in the palm of your hand; and mobile network subscription with over seven billion people.

Mobile marketing and advertising can reach anybody and everybody, located anywhere, with advertisements reaching their mobile and gauging user attention. Although user’s attention is short, it is frequent – smart phone users check their phones at least 150 times in a day. Smart phones generate loads of data about their user which can be used to push mobile advertisements to a particular target market. Moreover, with the introduction of 4G, faster mobile speed is not a worry.

Mobile Real Time Bidding (RTB) is at the intersection of two of the fastest growing areas within digital advertising as a whole, programmatic buying and mobile advertising. It went mainstream in 2013 with the Twitter acquisition of MoPub, an early leader in mobile RTB technology.However,the explosion in mobile advertising and marketing was as predicted by Google in 2009 by acquisition of Admob for 750 Million Dollar.

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In mobile advertisements, it’s the quality traffic that matters rather than just quantity. Henceforth, Cost Per Engagement (CPE) and Cost Per View (CPV) will become the main purchasing models while Cost Per Mille (CPM) will slowly be opted out. Mobile marketing will be more expensive with effective and engaging advertisements. As increasing numbers of users take to mobile devices, brands will adjust their spending budgets with larger allocation to mobile marketing and advertisements.

Users who previously browsed the web on their computers, are now performing 70% of this activity on their mobile phones or tablets. Facebook, Twitter, Instagram, WhatsApp, Vine, and others are drastically becoming  mobile first media and as a brand – being where your consumers are, should be an important step to building your business.

Since the user’s time spent on mobile advertisement is short, creative concept is to be implemented such as dynamic information (including weather or location), integrated mini-game activities, ads responsive to tilts or shakes, or other form of interactivity marketing strategy.
Ad formats in Mobile Advertising are normally standard banners, or expandable banners ( proposed for higher brand recall). Innovative rich media ads, Interstitial Ads, App lists Ads ( variety of apps in a list form) and Video ( Five- and 10-second mobile video spots widely accepted).

спортмастер гомель каталог Types Of Mobile Marketing and Advertising Strategies

The strategy will depend on your industry or service, target audience, and budget.

руки вверх баю бай скачать App-based marketing:  This Mobile advertising involves mobile apps. There are more than 800000 apps,30 billion downloads and more than 2 billion smartphone users. Services like Google AdMob help create mobile ads within mobile apps.

http://hangzhoumetal.ru/news/400-ml-vodi-isparilos-25-skolko-ostalos.html 400 мл воды испарилось 25 сколько осталось In-game mobile marketing: This mobile marketing refers to mobile ads that appear within mobile games. These mobile ads can appear as banner pop-ups, full-page image or even video ads that appear between loading screens.

развал своими руками ваз 2108 QR codes: QR codes are scanned by users, who are then taken to a specific webpage (to which the code is attached to).

http://dvcgroup.com.tr/ooq/hot-tempered-perevod.html hot tempered перевод Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon user’s location relative to a specific area or business.

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http://razreshenie-na-stroitelstvo.ru/ckeditor/prostimi-sposobami-narodnoe-lechenie.html простыми способами народное лечение Mobile Search ads: Basic Google search ads built for mobile, also featuring add-on extensions like click-to-call or maps.

флешка для регистратора сколько стоит Mobile Image ads: Image-based ads designed to appear on mobile devices.

насос фг 4 характеристики SMS: SMS marketing involves feeding a user’s mobile number and sending them text offers.

Mobile rich media advertisements have the ability to increase user’s level of engagement, while mobile search ads is a digital rage with click-to call – this generates genuine users calling for information, who are in consideration stage. This afterthought is why top and mid segment industries have started allocating a budget for mobile marketing and advertising strategy. With Google’s launch of mobile app ads on Search and Youtube, app developers and advertisers can target audience based on their online behavior.

Tags: #mobileadvertising #mobilemarketing #mobileapp #mobileappads #bannerads #mobilertb #clicktocall #mobilesearchads #qrcodes

Google Pushes Mobile App Ads on YouTube and Search

Google has introduced a niche market plan for mobile app developers and advertisers – now, promoting your app is an easy 3 step flow on Search and Youtube. By launching this mobile advertising plan, Google has

Given mobile app ads a new media to target audience.

 

Job Openings for Web Designer / Creative Designer, Senior Executive in Online Marketing at Snapdeal | Media Job in New Delhi | Learning Catalyst Blog

описание видов роз Summary-

Snapdeal.com is a leading Online market place, headquartered in New Delhi, India. Snapdeal features products across categories like Mobiles, Electronics, Fashion accessories, Apparel, Footwear, Kids, Home and Kitchen, Sports, Books; and services like Restaurants, Spas & Entertainment amongst others. The company was started by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi, in February 2010.

http://hangzhoumetal.ru/news/skolko-kvadratnih-metrov-v-doske-25.html сколько квадратных метров в доске 25 Job Openings:-

Web Designer / Creative Designer (Delhi) –

The desired candidate will be responsible for making Banner, Newsletters, Mailers. Working Knowledge of Photoshop, Illustrator is necessary | Know more

Sr. Executive – Online Marketing-

The desired candidate wil be accountable for communication across online marketing channels for a set of Snapdeal categories & expand & maintain Facebook marketing and Yahoo / Google SEM campaigns | Know moreWeb Designer / Creative Designer | Know more

Know more about job opportunities in Snapdeal

Company Profile:-

Snapdeal-

Snapdeal eyes Alibaba-like growth with new pay system | Know more

Snapdeal.com through its marketplace platform is providing a revenue channel to many small and medium sized businesses | Know more

More news

Job Openings for Business Development and Corporate Branding Executive at World Biz Global Services | Media Job in Chennai | Learning Catalyst Blog

Summary

“Founded in 2009, it was formerly known as World Biz Technologies. Later in 2010, it was established as World Biz Global Services.

Job Openings:- Business Development Executive, Corporate Branding Executive, Client Relations, Content writers.

 Requirements:- Have great  interest in telesales marketing, email.

Company Profile:

It is one of the leading service providers to most Fortune companies of the world in a variety of sectors. World Biz Global Services employs some of the smartest and most capable people in the industry. They believe in the convergence of skills, creative ideas, innovation, and passion for excellence as their key competencies.

E-mail Marketing Associates At Infoface Solutions Pvt. Ltd. | Media Job in Noida| Learning Catalyst Blog

Job Description

Generation of business leads through e-mail marketing. Bulk e-mailing & campaigning. Search on Google/LinkedIn/Blogs for Email Addresses and Send out Emails to the relevant ones. Work with BD team to target relevant companies and nurture leads.

Experience: 1 yrs.

Desired Candidate Profile

Company Profile

Infoface Solutions Pvt. Ltd.
http://www.infoface.com

A Leading Software Solutions and Services Company based in Noida.

Source:

Email Marketing Manager / Email Expert at Customer Is King| Media Jobs in Hyderabad / Secunderabad , Chennai, Bangalore| Learning Catalyst Blog

Job Description

The Email Marketing Manager will help manage email marketing programs that drive engagement and generate revenue. This person will be a talented professional who combines strategic vision with demonstrated email marketing experience. This position requires a seasoned professional who can translate business objectives into strategies and project plans for high-volume email marketing programs. Metrics driven, this position requires an experienced eye towards ROI targets and is someone that can analyze large volumes of data and can make key business decisions in a fast-paced environment. Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, win-back, cross-sell and up-sell programs Manage creation and execution of email marketing campaigns that deliver against business goals Create data-driven, dynamic email campaigns and tests that deliver against ROI targets through a highly segmented customer base Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue lift, engagement, retention, and installs Contribute to comprehensive testing & reporting matrix that accurately assesses delivery, profitability and performance of each email campaign on a daily, weekly and monthly basis Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists Develop strong relationships with game studios to continually test and optimize programs Work with cross functional team to develop and advance email tools Required Skills: BA required; MBA preferred 5 7 years online marketing-specific experience with a minimum 3 years demonstrated success in email marketing from concept to completion Demonstrated success in managing high volume integrated email marketing programs for consumer audiences Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis Expert knowledge of Silverpop, Cheetahmail or other top tier email marketing/CRM Strategic CRM focus and can suggest creative solutions in-line with business objectives Self-starter with ability to thrive under pressure in a fast paced environment Understanding of HTML, basic image editing functions with an eye towards award-winning email designs Passion for retention and email marketing, as well as personal achievement of goals with a drive to succeed Exceptional communication skills and with a team-first attitude.

Experience: 1 to 4 yrs

Source:

 

Email Marketing Manager – International Market Job Opening at XDBS Private Limited | Media Job in Pune | The Learning Catalyst Blog


Job Description

POSITION: EMAIL MARKETING MANAGER – INTERNATIONAL MARKET.

EXPERIENCE: Internet Marketing, Email Marketing, Traffic generation

COMMUNICATION: EXCELLENT VERBAL & WRITTEN ENGLISH

Duties include:

  • Devising strategies to drive online traffic to the company website.
  • Tracking conversion rates and making improvements to the website.
  • Developing and managing digital marketing campaigns
  • Utilising a range of techniques including paid search, SEO and PPC.
  • Overseeing the social media strategy for the company.
  • Managing online brand and product campaigns to raise brand awareness.
  • Managing the redesign of the company website.
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data.
  • Review new technologies and keep the company at the forefront of developments in digital marketing.

Desired Candidate Profile:

Requirements of the role

Preferably Bachelor/Masters degree in Marketing.
Qualified member of the CIM or equivalent.
Experience managing PPC, SEO and Affiliate programmes.
Strong understanding of current online marketing concepts, strategy and best practice.
Experience in ecommerce, SEO, PPC, Email marketing, and social media.
Previous experience in a similar digital marketing role.
Company Profile

XDBS Private Limited
XDBS has been instrumental in driving pipeline and revenue for all its clients. We play a key role in developing & implementing crucial go-to-market strategies for some of the most successful small and mid-sized companies across the UK, US and India. We have also partnered with some of the World’s leading technology giants for the fulfilment of their demand generation requirements.

Source

Email Marketing Specialist Jobs – Do they exist ??

Hell, yes !

Have a look at this snippet from a job description from Netcore, the email marketing specialist company in India

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Job Synopsis

Openings for Email Marketing Expert
Company: Netcore Solutions Pvt Ltd
Experience: 1 to 5 yrs
Salary: INR 2,00,000 – 7,00,000 P.A
Location: Mumbai, Bengaluru/Bangalore, Delhi

Job Description

1. The ideal candidate will have experience sending and managing high volume email with an emphasis on customer acquisition.
2. Work with the email marketing team to design, implement and monitor consumer lifecycle campaigns.
3. Analysis and report key metrics on performance, deliverability and revenue to management
4. Work with third party email delivery service to manage and resolve deliverability issues.
5. Provide requirements documentation for new campaigns
6. Prepare & manage email content .

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Netcore btw has been started by Rajesh Jain (http://www.netcore.co.in/aboutus/management)  – the same Rajesh Jain who sold a slew of portals to Sify in the pre-2000 mad rush for dot come portals for an awesome amount.

So do you need to already be doing Email marketing to qualify for this – although the JD would lead you to believe this, we at the Premium placement division of Learning Catalyst would tend to disagree. If you are into any form of direct marketing on the web, it’s easy to  learn email marketing tool skills – what is important is the direct marketing mindset.

 

 

 

Opening for E-mail Marketing in Digital Marketing Firm| Location : Pune | The Learning Catalyst Blog

Job Description

POSITION: EMAIL MARKETING MANAGER – INTERNATIONAL MARKET.

EXPERIENCE: Digital Marketing, Email Marketing, Traffic generation

COMMUNICATION: EXCELLENT VERBAL & WRITTEN ENGLISH

ARRANGEMENT OF SELF CONVEYANCE REQUIRED

US/ UK Shift (Might vary as per the Business Requirement)

Duties include:

Devising strategies to drive online traffic to the company website.

Tracking conversion rates and making improvements to the website.

Developing and managing digital marketing campaigns

Utilising a range of techniques including paid search, SEO and PPC.

Overseeing the social media strategy for the company.

Managing online brand and product campaigns to raise brand awareness.

Managing the redesign of the company website.

Improving the usability, design, content and conversion of the company website

Responsibility for planning and budgetary control of all digital marketing

Evaluating customer research, market conditions and competitor data.

Review new technologies and keep the company at the forefront of developments in digital marketing.

Requirements of the role : 

Preferably Bachelor/Masters degree in Marketing.

Qualified member of the CIM or equivalent.

Experience managing PPC, SEO and Affiliate programmes.

Strong understanding of current online marketing concepts, strategy and best practice.

Experience in ecommerce, SEO, PPC, Email marketing, and social media.

Previous experience in a similar digital marketing role.

Desired Candidate Profile:

Duties include: Devising strategies to drive online traffic to the company website. Tracking conversion rates and making improvements to the website. Developing and managing digital marketing campaigns Utilising a range of techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness. Managing the redesign of the company website. Improving the usability, design, content and conversion of the company website Responsibility for planning and budgetary control of all digital marketing Evaluating customer research, market conditions and competitor data. Review new technologies and keep the company at the forefront of developments in digital marketing.Requirements of the role Bachelor degree in Marketing. Qualified member of the CIM or equivalent. Experience managing PPC, SEO and Affiliate programmes. Strong understanding of current online marketing concepts, strategy and best practice. Experience in ecommerce, SEO, PPC, Email marketing, and social media. Previous experience in a similar digital marketing role.

Company profile:

Company has been instrumental in driving pipeline and revenue for all its clients. We play a key role in developing & implementing crucial go-to-market strategies for some of the most successful small and mid-sized companies across the UK, US and India. We have also partnered with some of the World’s leading technology giants for the fulfilment of their demand generation requirements.