Before we get down to the nitty-gritty of pursuing a digital marketing job at Webchutney, let’s tackle the basics first:
What are Digital Marketing Jobs?
Since this is the information age and the World Wide Web has more or less exploded all over the place and every sector of society and business, let’s just say that working in the Digital Media and Digital Marketing is kind of like the “it” job right now. (And that is also a massive understatement!)
As to what digital marketing jobs actually are, the term constitutes a plethora of positions that relate to marketing using online tools and platforms: SEO (Search Engine Optimization), SEM (Search Engine Marketing), social media marketing, paid advertising (like PPC and other paid forms of marketing online), organic online marketing, web design, web development and web maintenance, blogging, social media content analysis, content creation, video marketing – and basically the whole shebang of everything that has anything at all to do with advertising, promotion, branding, and generally reaching out in any way to audiences on the Internet. Each of these roles and functions is unique yet inescapably connected with each other.
And, if you’re interested in these job roles (or already have experience in the field), and if you’re currently looking for such digital marketing jobs in Mumbai, then you should definitely consider getting a digital marketing job at Webchutney (Mumbai).
Webchutney is considered to be among the top digital agencies in India, specializing in digital marketing, interactive digital media, and practically everything in between. They have branches in Delhi, Mumbai, and Bangalore and they provide services that encompass the entire sphere of the digital space, i.e., the technological, the technical, and the creative aspects of the sector.
Webchutney’s impressive customer portfolio includes HBO, Flipkart, Alootechie, JuxtConsult, Airtel, and the like. In 2013, Dentsu India picked Webchutney up and became a majority stakeholder in the company, and hence, the Dentsu Webchutney Innovation Lab also came to be (and is currently going strong).
Webchutney’s general philosophy is to bring kick-ass work to the forefront, and they appear to enjoy the informality and creativity that current digital trends give scope for in plenty. Their productions and strategies are characterized by creativity, self-deprecating humor, and a clear understanding of what the current digital trends are at the given time.
They prefer that prospective digital marketing job seekers get in touch through email first (via email@example.com). And their own website points out that they are willing to consider any and all in the digital marketing field as long as their expertise actually pertains to digital marketing in some way. They also add that they prefer cover letters, resumes, and previous samples to be attached in any job application email, and they further add that they prefer clear subject lines.
Other than that, below, with a little more explanation, are the skills you’ll likely need to have to have a chance for a career here:
What are the Skills Required for Digital Marketing Jobs at Webchutney?
An honest answer? A lot! In fact, we might never be able to cover the sheer diversity and extensive skills that a digital marketer needs. This, however, is not because a digital marketing job is impossible. Rather, it’s because of the fact that digital marketing – like digital technology in general – is evolving like plants on a futuristic hyper-growth solution. What’s enough for a digital marketer to know, three or even one year ago might not be enough to compete with the skills and trends in online marketing today. Plus, there are just so many various digital marketing roles that exist; and every company and every role often has their own definition of what each digital marketing job entails.
But wait. Don’t be scared. Digital marketing is an incredible career and extremely fulfilling if you enjoy the intricacies of the World Wide Web. And honestly, it’s not as complex as it sounds: It’s just that, well, we’re in the “Information Age”, after all, and hence, we’re prone to have “information overload” problems as well – and that can make some things, like a career in digital marketing, seem much more overwhelming than it already is.
However, despite the diversity of jobs here, there are two key skills and characteristics that digital marketers in any role require: logical/analytical thinking and creativity. Other than this, depending on the area of digital marketing that you want to start a career in at Webchutney, you of course need the requisite technical skills.
For example, if you’re aiming to be a graphic designer at Webchutney, then you need to be adept at graphic design software like Photoshop, Illustrator, Corel Draw, and the like. Whereas, if you’re aiming for web design or web development, then you need to know graphic design software and web hosting software, as well as website development languages such as HTML, CSS, PHP, and the like.
Current Availability of Jobs at Webchutney
Webchutney is always on the lookout for passionate writers, designers, flash artists and coders, social media experts, and basically all kinds of Web experts and “Internet geeks” in general. They also mostly prefer such applications to reach them via emails – specifically emails that are properly crafted and written with Webchutney’s work culture and their digital marketing requirements in mind. They have also specified on their website that they in no way appreciate being a part of a candidate’s bulk email mailing list (meaning mailing lists where a candidate crafts a generalized job application email and sends the same email to a number of companies in bulk). Webchutney has additionally informed that they will not consider emails with absent or vague subject lines; they want the subject line to specify (at a glance) the subject of the job applicant’s email (for example, “Job Application for…”, and the like).
Generally, whichever field of digital interactivity you prefer, if you play to your skills right, and constantly keep learning and updating yourself regarding the various digital trends and tools, you might be well suited for a job and ensuing career at Webchutney.