Certified Institute : An Essential For Digital Marketing

CERTIFIED INSTITUTES: An Essential For Digital Maketing

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The world is scrambling in to get in line with digital marketing concepts – in an attempt to reach out and retain customers. The innovation of social networking websites managed to engage more and more people online. In society where communication is constantly propelled by the newest and best social networking website, training in-depth is required for marketers to face this digital space. To understand the current digital landscape, you need to consider well recognized and certified institutes that offer digital marketing course. Outlined below are well known certified institutes:

  1. Hubspot Inbound marketing certificate is a well recognized certificate that inform companies that skilled marketers understand the most effective methods to drive traffic and convert potential leads to customers.
  2. Market Motive offers Online Marketing Certified Professionals (OMCP) to successful candidates. OMCP is a professional certification that recognizes the candidate from digital industry’s best known institutions.
  3. A candidate certified with Chartered Institute of Marketing (CIM)  – will hold one of the highly respected certification in digital marketing.
  4. Digital Academy in India, offer professional diploma courses in digital marketing subjects either powered by Digital Media Institute (DMI), Ireland or Internet Marketing Association (IMA), USA .
  5. Another institute, NIIT has digital marketing courses certified by DMI, Ireland.
  6. Untitled 1 Edukart offers a six month online course certified by Internet and Mobile Association of India (IAMAI).
  7. Webnext Solutions founded in 2011, has digital courses certified from Google, Yahoo, NIIT Imperia and Microsoft .
  8.  Learning Catalyst also offers certified digital marketing courses, although we believe our USP is our managed freelancing platform called Web-Stepup – here we offer candidates the opportunity to assess their skills and get on to live projects on achieving the requisite ‘web quotient’

At the end of the day, marketing is about engaging and retaining the target market, providing valuable content, and thinking outside the box. For a course on insights of digital marketing, check out recognized institutes in digital marketing. Their courses offer valuable guidance in assignments and real projects that will show you the role digital marketing plays in the economic system. This will teach you how to develop a marketing strategy for a specific customer or organization.

As digital marketing becomes more complex in terms of the options of technology and online media channels, the complexity of campaigns (including advertisements) and integrated digital marketing approaches, so the greater need for digital marketing training with certified institutes.If you are interested in enrolling with a certified digital marketing institute, then consider selecting a course suitable for your organization and your requirements.

 

 Choosing a course in digital marketing

It is important to choose a training course that suits your goals and strategies. The right internet marketing training course could help you create an income stream – affiliate marketing. It will show you ample ways to advertise online. If you are interested in a career in marketing or advertising, then a course in SEM, Social Media and Mobile Marketing could add to your advantage. The demand for marketers with knowledge and training in various digital marketing courses, are increasing at a fast rate. Certified institutes offering a course in Social Media will train you to set up social media profiles and how to use them in your marketing strategies. You will understand the foundations of Facebook, Twitter, YouTube, Google+, LinkedIn and Pinterest and how to use these platforms to support your marketing campaigns.

We learn through experience, through making mistakes, and trying out ideas – not by being told. As digital marketing landscape continues to change at a rapid pace, a marketer is required to be updated in his/her digital skills.

Expert Advice on Digital Marketing | Shirish Deshpande SEM Specialist at Sokrati

виснет интернет причины (1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply?
I would highly recommend Sokrati.com as it is one of the top agencies specializing in search paid advertising. Using Google Adwords as advertising platform, its clientele ranges from top Indian brands of real estate, finance, travel and especially catering to e-commerce. In a nutshell, a very good place for freshers to start here.

как делать скрин на виндовс 7 (2) One tip that you would give the Freshers in the industry.
My career wasn’t created due to any university degree program nor directly created for me by an employer. Obsessively self taught and experimented until I was blue in the face and at the same time delivering expected results. So just I will say, just do it! Trial and error is the way to learn.

Expert Advice on Digital Marketing | Tauqueer Ali Digital Marketing Head at Indiaplaza.com

статусы классные новые 1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply?
A perfect mix of experienced and relatively newer workforce is what makes working for indiaplaza.com fun for me. I believe it’s very important for new media talent to also learn from people who have been in media/marketing business for a while rather than just following the next shiny object. When you get right down to it, every business exists to make profits and profits are made on margins – spend too much and you’ll never recover the cost, spend too little and you’ll not get enough scale. The entire profitability game is about what happens between those two extremes. At indiaplaza.com, you’ll learn to play this game.

http://macbooksupportnumber.com/disqusion/prikaz-minzdravsotsrazvitiya-ot-0608-2007-526.html приказ минздравсоцразвития от 06.08 2007 526 (2) One tip that you would give the Freshers in the industry.
If you are just starting a career in new media, spend some time and learn to measure the impact of your marketing activities. Seriously, it’s very important. In the new media, your creative choices and marketing decisions are all numbers-driven.

Expert Advice on Digital Marketing | Praveen Dwivedi Online Marketing Expert at AOL

I am working more than 11 Yrs. with different digital business domain Companies. Currently, I am working for AOL Search product with Mindtree Ltd. and I have been working with them for more than four years now.

It’s a really good learning environment which teaches you how to handle a big data set, a large audience and how to tackle many other types of challenges. These elements make my job interesting and encourage me for new learning every day. AOL is equally a great learning place for both, freshers and experienced candidates.

One thing I would like to suggest to the freshers is, focus on basics and have passion towards the industry. This will help you to acquire good knowledge. The success key to Digital Marketing domain is Passion and continuous learning

So try to think out of the box, come up with new thoughts & don’t be afraid to try new things.


Expert Advice on Digital Marketing | Chetan Sharma Manager – Online Marketing at Times Internet Limited


http://ranxis.be/blog/primerniy-plan-proizvodstvennogo-kontrolya.html примерный план производственного контроля What makes Times Internet a unique destination for new media talent?
Times Internet main focus is on Cloud computing and mobile apps. Gaana.com (Online music streaming site) and Boxtv.com (Online movie streaming site) are the two such examples which are already out & plenty more inline. We have Sites Across Almost all the verticals. A List of our sites can be seen on www.indiatimes.com
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http://dj.ejfox.com/sharre/sravnenie-2-tablitsv-excel.html сравнение 2 таблицв excel One tip for job seekers who are looking forward to get into Times Internet.Online Marketing, Online Analytics, Mobile App developers, if you are good in any of the three then you have a good future. There are Different openings form time to time in some or the other businesses of Times Internet. If you have expertise in any particular industry e.g telecom, e-com, etc and have been managing media buying, SEM, SEO or Social campaigns, that is all you need. If you have a technical background and have a good experience in PHP or Mobile app development( ios, blackberry, android) then also you have a good scope in any new age media company. And if someone has expertise in both then that person has a great future.

A tip for freshers & newbies who are planning to get into New Media as a career option. –
If you are a developer, get into mobile app development. If you are not, get in to Online marketing & Analytics. Mobile is huge. More and more companies are getting their mobile apps developed. Mobile Apps promotion and Mobile analytics is the next Big Thing.

Expert Advice on Digital Marketing | Meer Ali, Digital Marketing Expert

сколько времени занимает паромная переправа в крым (1) What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply?
Amazon, Walmartlabs, eBay/Paypal, Flipkart, AOL India, Accenture, Infosys, Google & Yahoo, WorldBizExpress, WNS, vmWare, IBM are few companies who can offer wide variety of roles suiting digital marketing, digital operations/merchandising, digital analytics and digital sales.

If you are looking for purely digital analytics based roles then DELL, HP, muSigma, 24/7 & Altisource is the place to be in. If you are looking to explore digital consultant roles then Adobe, Accenture, & Infosys can be ideal place.

And if you are very interested in client servicing in the digital space then you might want to explore opportunities with NEO@Ogilvy, Google, SapientNitro, Accenture and Infosys is an ideal place.

Apart from these domains, if you are someone who likes working on cutting edge web3.0 technologies which includes digital management(website management, apps development, product management, design and creation) then there are opportunities with every company who are establishing their digital space or who have already established a digital presence.

особенности истории феодального государства в индии кратко (2) One tip that you would give the Freshers in the industry.
Your entry into ‘Digital marketing and analytics’ can only be through campus recruitment or by pursuing a course and being certified. Thus, go ahead and explore the relevant options and you will be proud to be in the ‘digital marketing and analytics’ domain.

To get more expert views on Digital Marketing as a career option, Click Here

Expert Advice on Digital Marketing | Bhupendra Singh – Sr. Manager, Search at Group M

план счетов казенного учреждения 2015 What makes your current organization (or any other organization that you want to be featured in our list) a good place for new media media talent to apply?
Organization (GroupM) I am working with now offers 360 degree media solutions to brand managers therefore, one will get all possible opportunities to explore and learn each aspect of advertising holistically, which would eventually help in shaping his/her ideas which are most relevant to market dynamics and client’s needs.

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Digital advertising industry in particular is so dynamic in nature that a person may find himself totally irrelevant if he does not keep himself abreast with latest developments. Hence, my suggestion for a beginner would be to read as much relevant stuff as you can. This will help you in becoming a better human being personally and professionally in New Media.

To get more expert views on Digital Marketing as a career option, Click Here

Digital Marketing and Analytics in 2013

This a Guest Post from Learning Catalsyt’s Faculty, Meer Ali who gives his expert take on Digital Marketing & Analytics for 2013.

Source: http://goo.gl/U56Zo

‘WWW(World Wide Web) marketing and analytics kick started as ‘internet marketing and analytics’ which then became ‘web or online marketing and analytics and today it is ‘digital marketing and analytics.

Every new year brings in new challenges, dimensions and buzz in the digital marketing and analytics domain. Digital Marketing and Analytics in 2013 will evolve into a platform specific engagement catering to the world of WWW on desktop/laptop, WWW on tablets, and WWW on mobile phones.

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Thumb rule: Divide your ‘digital marketing and analytics’ by desktop/laptop, tablets, mobile phones. And integrate your digital marketing with the offline marketing activities. Remember – the power of integrated marketing and analytics is much wider and very effective.

понятие текстовые задачи 1) Advertising via Google AD-words :
* Using the keyword tool – do a keyword research by platforms(desktop, mobile, tablet) and create platform specific ADs.
* Create various dimensions of banners suitable for desktop/laptop sites, tablet sites and mobile sites and execute them on Google AD-words mapping them via keywords or target sites.
* Use the power of Google AD-words reports and your website analytics tool reports to optimize the campaigns and save your marketing spends for better Return On Investment (ROI). For ex: A keyword with only impressions and no clicks has to be removed, A keyword with only clicks and no action on the landing webpage will demand a renovation of the landing page.

A word of caution –
a) Ensure there is a relevancy of the keyword with the AD and the landing page. In simple words: what you promote should be highlighted on the landing page.
b) Ensure a CRM tool/software powers your website, campaigns and analytical tool so that you are hands off with reporting the ROI.

2) Advertising on the Social Media:
Test if the campaigns work well on all 3 platforms and report statistics in scorecards classified as social for desktop/laptop, tablet and mobile.

a) Facebook:
In 2012, Profile page, Fan page, Contests, Behavioral Image advertising were popular, What is in store for 2013?
* The local search on Facebook is gaining momentum, plan to integrate mashups and your store details on the Facebook local search via Facebook listings etc.
* You were used to ‘search advertising’ on Google, Yahoo, Bing, AOL, Baidu! Switch gears for ‘search advertising’ on Facebook.
* You were building Apps for IOS, Android in 2011? You are now thinking about APPS for Windows, start thinking about APPS for Facebook.
* Facebook can very well take the global lead against Google in transforming social advertising to help improve performance & engagement metrics. Be prepared to unleash its power!
* Plan to integrate Facebook comment spree on the campaign landing page.
* Use the power of Facebook analytics and your website analytics tool to unleash the power of data mining, sentiment analysis, visitor analysis and evolve your social media techniques to not only build brand and also profit online businesses with SROI (Social Return On Investment). Explore options to integrate Social CRMs.

b) Youtube:
Youtube.com is the 2nd largest search engine, can it be a no.1 ? Definitely not!
* Optimize all your current videos ( do a video search optimization)
* Do a keyword research using Youtube keyword tool before hand & then plan the video content strategy for the entire year. Post videos only if they are being searched.
* Integrate youtube.com videos on the campaign landing page.
* Use the power of youtube.com analytics and your website analytics tool to unleash the power of video marketing.

c) Twitter:
* Integrate live twitter feeds on your campaign landing page
* Keep tweeting!

d) Plan to onboard your company profile on Google+ and Pinterest.

3) Email Marketing:
* Integrate your email marketing campaigns with social media marketing. Don’t you think ‘a post’ onFacebook can help you set up a live multi touch email marketing campaign?Think loud!
* Plan to start Mobile Email Marketing and Analytics
* Launch the email marketing campaign with all other forms of marketing campaigns. For example: send a EDM (electronic direct mail) to potential customers during a car launch, card launch or a investment policy launch.
* Test your email campaigns big time – example tests can be: call to action, buttons, text, content layout, subject line, frequency, and image.
* Use the power of email marketing tool analytics(Unica, Eloqua etc) and your website analytics tool to unleash the power of email marketing.

4) Onsite Merchandising:
* Integrate onsite merchandising plan with entire marketing plan.
* Behavioral onsite merchandising is just not limited to ecommerce world, you can as well initiate behavioral onsite merchandising on your homepage, high trafficked webpages, onsite search result page and campaign landing page.
* Tag the onsite merchandising very well such that the website analytics tool can capture the clicks & ROI.

5) SEO – Search Engine Optimization:
* Get started with ORM (Online Reputation Management)
* Get started with Mobile Search Optimization
* Get started with Social Search Optimization
* Get started with Video Search Optimization
* Get started with Image Search Optimization
* Power the above optimizations with Universal Search Result Dominance for your top business keywords
* If SEO is big for you then empower your enterprise website with Search Softwares such as Covario, Conductor, Bright Edge, or Adobe Search Center.
* Integrate SEO with all forms of marketing efforts because every offline and digital marketing effort can lead the prospect customer for a ‘online search’ and a proper SEO or Paid Search Advertising campaign has the ability to convert a prospect into a customer.

6) The world of APPs:
* If 2012 was dominated by IOS and Android, 2013 will see a spike in Windows and Facebook based Apps. Thus, continue to upgrade IOS and Android based APPs and build apps for Windows and Facebook platforms.
* Extensively use Mobile & Tablet Marketing techniques to promote your APPs. However, plan to integrate APPs marketing with the entire marketing campaign.
* Use the power of online stores to promote & sell your APPs.
* Lastly, consider APPs to be a product and not a website. Thus continue efforts on product management and analytics efforts to make the APPs better & better.
* Lastly, plan to integrate a APPs analytics tool with your website analytics tool.

7) Analytics should evolve into actionable insights:
* Plan to advance your analytic capability to provide meaningful insights which can profit online businesses
* Plan to enhance your website analytics tool to provide integrated views divided by 3 platforms desktop/laptop, tablet and mobile constituting of below statistics:
i) 1 Social View: Facebook, Twitter, Youtube, Google+, Pinterest etc
ii) 1 Search View: SEO, Paid Search and Onsite Search
iii) 1 Onsite Merchandising View: Static and Behavioral Targeting
iv) 1 Email Marketing View: Single and Multi Touch
v) 1 Video Marketing View: Enterprise TV and Online Videos of youtube, metacafe etc
v) 1 Offline Impact View: Stats from TV, Print, Hoardings etc
vi) 1 Multi Channel Marketing View: Including all digital and offline marketing efforts
vii) Integrate the tool with the any of the CRM tools such as Salesforce, Siebel etc.

Your KPIS should be divided by 3 platforms – desktop/laptop, tablet and mobile and include the below:
1) Traffic: Unique Visitors, Visits, Visitors, Page Views
2) Visitor Referrals: Search(SEO, SEM, Onsite), Social (Youtube, Facebook, Twitter, Google+, Pinterest, Digg, Delicious etc), Offline Sources (TV, Print etc), External Links (Free & Paid : OPR, Blogs, Links), Campaigns ( Banners, etc), Email Marketing (Free and Paid : Newsletter, Subscriptions, EDMs), Onsite Merchandising
3) Bounce Rates and Exit Rates
4) Segmentation by Country, States, Cities, Gender, Age and Income Group
5) Influence: PDF Downloads, Video Watch, Demo Watch, Anchor Text Clicks, Onsite Searches, Onsite Merchandising Touch Points, Subscriptions, Clicks on Social Buttons
6) Engagement Metrics: Ratings, Reviews, Comments
7) Lead Metrics: Usage of options such as Email Us, Live Chat Applications, Contact Us Form, Dial on Toll free number, Click to Call, Click to Chat Option, Completion of a form.
8) Conversion Metrics: Purchase, Trades, Money Transaction, Willing to Buy

 

Career Opportunities in Marketing Management

Careers in Marketing Management

There is a lot of buzz happening around the internet. Every 60 seconds, nearly 50 blogs are created, 70 domains are registered, 600 videos are uploaded on youtube and 13,000 iPhone apps are downloaded. This buzz has given birth to a lot of budding career opportunities for people who have done MBA in marketing.  Web Marketing is a huge domain and businesses have now realized that the activity around the web and mobile technology is just going to increase day by day. Hence, they are investing heavily in New Media which consists of the Web & Mobile domain.

Further, you can discover which opportunities have blossomed for MBA marketing candidates in New Media. We’ll also talk about some freelance opportunities in New Media for MBAs

MBA PP New from New Media E-learning videos on Vimeo.

Job Opportunities for Marketing Management

Web marketing requires potential candidates who are good with management skills. Hence, there’s a wide scope for MBA Marketing or any post graduate marketing candidates who are looking for a bright career. Here are few job opportunities for MBA Marketing Candidates.

Product Manager in Ecommerce

As a Product Manager you would be responsible for the profitability of a particular product line in an Ecommerce company. There are Indian companies like Shaadi.com & Makemytrip.com that have product managers who build and maintain various products for the company.

Campaign Manager in Digital Marketing

As a Campaign Manager you are responsible for volunteering the overall activity around a brand’s campaign. You will also be responsible for managing the online advertising, SEO and strategizing part.

Web Analytics Manager

As a Web Analytics Manager you’re responsible for the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage around a particular brand, product or service. KPO giants like Eclerx have Web Analytics Managers who specifically monitor the activity around client’s brands.

Client Servicing Manager

As a Client Servicing Manager you are responsible to understand the client’s expectations and communicate the same to your agency or organisation.

Business Development Manager

As a Business development Manager you are heavily into business planning. You are also responsible for lead generation and follow up activities. Strategizing with the sales team is also a part of Business Development.

There are various ways to reach out to these Job opportunities but you need an expert to connect you with the best organisations that have these opportunities. Learning Catalyst is one of the very few organisations which help you to get placed in the top companies. You can log on the website if you are an MBA marketing candidate and if you’re looking to build a career with the growing trend.

As we saw some of the full time job opportunities in New Media, let’s also know about some freelance Opportunities in New Media.

Freelance Opportunities for Marketing Management

There are also a lot of freelance opportunities in New Media. Being an MBA you won’t be able to do freelance work in a traditional organisation. In this case, Learning Catalyst can help you to get freelance projects in the following domains:

Content Writing

There are various projects in social media, copywriting and overall web content writing which Learning Catalyst can assist you with. This will help you to generate a good source of part-time income.

Designing

Along with content, designing is also the core of New Media. Learning Catalyst can help you to get modern web designing and modern graphic designing projects.

Web Marketing

There are also a lot of projects in web marketing on social media, seo and online marketing. Usually, web marketing requires you to have knowledge on a lot of things like online marketing strategies, social media tool knowledge, SEO and a little bit of content writing.

Learn more about how you can grab these full time and part time job opportunities.

 

 

Careers in Web Development

Career in Web Development | India

There is a lot of buzz happening around the internet. Every 60 seconds, nearly 50 blogs are created, 70 domains are registered, 600 videos are uploaded on youtube and 13,000 iPhone apps are downloaded. This buzz has given birth to a lot of budding career opportunities for people who have a flair for Web development. Web Marketing is a huge domain and businesses have now realized that the activity around the web and mobile technology is just going to increase day by day. Hence, they are investing heavily in New Media which consists of the Web & Mobile domain.

Further, you can discover which opportunities have flourished in Web development in New Media. We’ll also talk about some freelance web development opportunities in New Media.

Tech Opportunities from New Media E-learning videos on Vimeo.

Careers in Web Development | Job Opportunities

Web marketing requires potential candidates who are good with Web development. Hence, there’s a wide scope for graduates who are looking for a bright career in the Web development domain. Here are few job opportunities:

iOS App Developer

As an iOS application developer, you would be assigned to build iOS applications for iPhone or iPad. You also need to be proficient in writing the networking codes.

Android App Developer

As an Andriod App developer you are supposed to have a thorough understanding of android programming paradigms & memory management. You would be specifically assigned to build android apps.

HTML5 Developer

As an HTML5 Developer, you are supposed to build and maintain high quality websites. There’s a lot of scope for proficient HTML5 developers in the current market of new media.

PHP Developer

As a PHP developer you have to always take care of the functionality of Dynamic Websites.

Freelancing Careers in Web Development

There are various freelance opportunities in the web development domain. These include projects that require a mobile application developer, HTML5 developer and PHP developer. But you need an expert to connect with the best freelance opportunities and full time job opportunities.

Learning Catalyst is one of the very few organisations which helps you to get placed in the top organisations and also helps you with freelancing opportunities in the web development domain. You can log on the website if you’re looking to build a career in web development with the growing trend.

Learn more about how you can grab these full time and part time job opportunities.