A Brief Introduction to KPO Careers
For a brief introduction as to the exact meaning of KPO, KPO refers to Knowledge Process Outsourcing, which is actually an extension of Business Process Outsourcing (BPO) but with a focus on the information side of business processes. Thus, KPO is, in general, a more complex process than BPO. And hence, it also requires a high level of organization as well as effective communication channels between the operators.
So, now that you know what you’re dealing with, let’s get to the various jobs you can take up in KPOs. From the digital side of the arena, you have quite a range of digital marketing job opportunities available in KPOs, in addition to other jobs related to knowledge and information processes. So it’s a literal gold mine for anyone interested in this field. The graph below on Big Data’s rate of market growth is proof of the job potential available in KPOs:
As such, here are some of the many digital job one can look forward to in a KPO company:
Web Analytics Jobs
As most, if not all, KPO processes relate to information and knowledge sharing on the Internet, Web Analytics jobs are a dime a dozen in KPOs. What you need to snag and flourish in this job are keen analytical skills, digital know-how, and a capacity to update yourself on the new trends, patterns, and analytical software innovations that are constantly coming up all over the World Wide Web. To clarify, Web Analytics refers to collecting web data, measuring it, and then analyzing it in order to report the results obtained. And this is essential to not only figure out how something is faring online, but also to figure out how to improve the current processes or possibly fix the things that are not working out the way they should.
Consider, in simpler terms, that Web Analytics is the review board to any new digital marketing strategy: This is the department that reviews the improvements (or lack thereof) in the online traffic, conversions, and engagements of a company’s website and social media presence. And they then check to see whether the trends line up with the company’s goals. If it doesn’t, or if the trends are different from what was aimed for in the first place, the Web Analytics department is what tells you how and why that happens, and what can be done to change it. The opposite too can be the responsibility of one employed in Web Analytics. That is, if a company’s web traffic suddenly boosts for no reason, the Web Analytics personnel will be called upon to figure out what caused that boost in order to hopefully replicate the effect.
Social Media Jobs
Social media refers to online social platforms where users interact over the World Wide Web. Most data is shared on social networking accounts, and it is currently the best way possible to gain an audience for a post, offer, or news. However, businesses are required to also interact with their followers on social media. So it’s not enough to just generate content and share it. Rather, interactions via comments, likes, and shares of other posts – just like a regular person interacting on social media would do among their connections – are essential.
When it comes to social media jobs, the jobs are many and varied: It can range from analysis to content creation, marketing strategy to video production, and interacting on behalf of a company to managing the entire social media strategy as a supervisor or manager. Generally, however, you will likely first land a post where you are supposed to manage social media accounts, post content regularly, engage with followers on behalf of a company, and generally do everything you can to increase your follower count and engagement constantly.
Needless to say, social media job posts will require being analytical, logical, creative, and updated, all at the same time. For everything you will do on a company’s social media account is a marketing factor in one way or the other.
If you want anything that you put up online to gain the right kind of audience and the necessary kind of reactions, SEO is essential. So the demand for SEO experts is only rising by the day, as it is quite necessary for practically any online platform that deals with content like websites, blogs, social media, and a lot more.
SEO personnel (among other things) are now generally required to know about keyword searches, web trends, hashtags, and the kind of media content and digital marketing strategy that is currently the best medium for a company.
Just check out the graph below:
Also note that digital marketing and SEO cannot be separated at any level anymore – which is why familiarity with such digital marketing concepts is essential now for an SEO expert or analyst.
Web Research Jobs
In order to gain a good online marketing strategy, research and identification of online trends is essential. So web researchers are a prime job opportunity in KPOs. These researchers are the ones who find out what is currently trending on the web, what certain audience pattern indicate, and how and what content should be generated in order to create the most impact on the online target audience. Analytical skills, logical thinking, and the ability to assimilate a lot of information and understand current trends, is all essential for such a job.
Design jobs are another that’s aplenty in KPOs. After all, a platform needs to be designed on which content can be posted on. And it has to be designed in such a way that it is user-friendly, responsive, effective, and serviceable over a variety of platforms and devices. However, do note that designers who have digital marketing related experience will be preferred for such jobs, as such people will be able to work well with the entire digital marketing team at the KPO (although, this is not essential either as digital marketing can definitely be picked up if you are someone who is familiar with digital platforms and are willing to learn).
There are plenty more jobs that you can find in KPOs. But these are the ones with the most amount of growth and opportunity in the digital arena.
Here’s What Getting a Job in a Digital Agency Entail
What is a Digital Agency?
A digital agency is a firm that takes care of the creative, tactical, and technical needs of a specific client. The agency could be a separate entity that functions by itself or part of a bigger organization. Earlier, such an organization limited itself to marketing and communication needs like delivering emails and designing advertisements. Now, their responsibilities have grown exponentially. Depending on the requirements of the client, digital agencies now cater to multitudinous needs like social networking, digital signage, as well as creating applications, videos, podcasts, and various kinds of software. With this rich and vibrant repertoire, digital agencies are digital talent hubs that constantly explore new avenues, innovations, and talents in marketing, branding, and sales.
What Skillset is Required to Work in a Digital Agency?
- Familiarity with Digital Platforms
Since the world of digital marketing includes many technical and non-technical requirements, a basic digital marketing course that offers placement is recommended. However, what one really needs is intimate knowledge of the online world. Of course, the digital marketing course you opt for will introduce you to the digital world. However, making your own social media accounts, blogs, and even websites using common and simple (unless web designing is what you want to do) website platforms will you give you much better practice.
- Marketing Knowledge
It doesn’t matter whether the specialization you’re looking for is precisely digital marketing or not; you need to be familiar with common digital marketing tips and tricks and why it works the way it does on the Internet. Because, no matter what your digital expertise is – web design, content writing, design, animation, video marketing, etc. – the truth is that it all boils down to digital marketing. In more direct terms, whatever you do on the World Wide Web for a brand or company or product, it all, inexorably, links into that brand, company, or product’s digital marketing strategy.
- A “Creative” Skill
Since a digital agency undertakes creative tasks like designing and sometimes even software development, it is highly desirable to have creative skills like graphic design and content development. For that will determine the appearance and [human-readable] content of your design, app, site, or software. In fact, many digital agencies require content writers to handle their social networking and blogs, so good writing skills are also worth cultivating if a job in digital marketing is aspired for. In fact, practically any digital agency will need and have a creative team. At the very least, any digital job will require you to think out of the box at one time or the other – at least to understand how creatives help a digital strategy to stand out and catch a web demographic’s eye appropriately.
What is the Scope of Jobs in Digital Agencies in India?
Since marketing is an extremely lucrative field, but also an extremely diverse field, finding the right niche for yourself in digital marketing is important. Digital Agencies are exceedingly in demand in the current digital era, because digital marketing is very important to businesses at the moment – Just check out the the two graphs below to see the amount of digital marketing tactics that currently go into B2C and B2B marketing strategies on average:
Since the whole world is connected via screens in today’s world, reaching out to clients is easy, viral, and diversely attainable through the World Wide Web. Finding appropriate niches in the online world and filling it with pertinent information regarding the product is of utmost importance. Understanding Web user behaviors and employing the right marketing tactics is now more important than ever to reach the right Web demographic – and then to grow your traffic and engagement among this niche demographic. Creative skills are necessary and unique online advertisements play a pivotal role in increasing sales for any business and brand. And finally, digital media and online marketing [obviously] have an essential effect on business today. And thus, this makes digital agency jobs one of the most relevant job opportunities available in today’s market.
Subsequently, digital marketing is very important in India because it is a young, growing market with a huge population of tech-savvy consumers. However, even though digital agencies are thriving in India, the full potential of the market is yet to be untapped. But, in such a scenario, a creative digital marketing agency is usually the right place to begin a career because there are endless opportunities and a colossal amount of scope for growth in this industry.
What are the Common Job Profiles in Digital Agencies?
Digital Marketing jobs are available in all major cities like Mumbai, Delhi, Pune, Bangalore, Cochin and Chennai. Some examples of prolific companies include Hive Minds, Inkoniq, DigiFlip, Post Box Communications, Interactive Avenues, Orion Digital, Audio Campus and Shell Infotech. Some popular job profiles in digital agencies include (but are not limited to) Social Media Manager, Media Executive, Business Development Manager, Content Head/Content Analyst, Creative Strategist, Online Media Strategist, Web Developer, Software Analyst, Graphic Designer, etc.
Generally, however, digital jobs fall under three main categories: Creative, Marketing, and Analysis:
The Creative side takes care of designing ads and brochures, developing content, creating animations, writing copies for ads, styling a website, and writing articles and blogs. This is the side that the audience for any business actually sees online. And this is the part that users engage with.
The Marketing side is responsible for marketing and sales – i.e., making plans and strategies that will help a business gain more Web traffic, sales leads, and conversions. They strategize how and when content will be marketed in order to engage the user.
Finally, the Analysis side is where the digital researchers and analysts reside. They actually analyze all the data relevant to the business and decide what strategies are working and what are not – as well as finding out the how and the why of it.
In essence, a career in digital marketing involves futuristic thinking and long-term vision. It is not limited to exploring new ways to market products but to finding new avenues that change the way people will see and interact with businesses. In short, “digital” is a highly relevant, challenging, and rewarding industry.
Digital marketing is an umbrella term for anything that involves the Internet or World Wide Web being used for promoting, marketing, advertising, engaging, conversing, branding, or selling. In short, absolutely anything a business does online — no matter what kind of business that may be — will fall under the realm of digital marketing practices for that business.
So now that we’ve clarified what digital marketing is and why it can be found everywhere, let’s skip to why and how Engineering students and graduates can jump into the field.
Why Engineers are in Demand for Digital Marketing Jobs
Now, most likely, you, as an engineering student, never really thought of going into marketing when you joined your course — let alone digital marketing. Maybe you never even considered that digital marketing could be a career option for you at all.
But guess what? If you’re interested in such a career, you can too catch a digital marketing career for yourself. In fact, there are plenty of companies out there right now who would love to hire engineers to become digital marketers in their company. And why? Because there are thousands of industries out there that need to get onto the digital marketing bandwagon too. And who better to bring their products and information online than an engineer who actually has all the knowledge and information of how the industry works?
For example, if you are an electrical engineering student, it is a valid guess that you probably already know how electrical products work, as well as how the entire manufacturing and industrial processes of those electrical goods come about. That means you can not only understand how this particular industry works, but also what needs to be communicated about the products and company you work for. Now, all you have to do is apply that same knowledge in the digital sphere so that it reaches the Internet audiences of the world.
Another reason for engineers being needed in the digital marketing job spectrum is because of education and information purposes. In other words, there are so many educational blogs and websites out there. And so many of them have engineering topics and news as their main subject. Which, again, will be best communicated and marketed by a person who already has sound knowledge of engineering topics.
In fact, check out the following graph on engineering blogs and what online medium is most popular for such blogs. Who could better handle such blogs and their digital marketing needs than engineers themselves?
And there you have it: Your engineering knowledge and skills now come in great demand in the digital marketing field.
Core Skills an Engineering Student Needs for a Digital Marketing Career:
Basically, there are certain skills an engineering student or graduate requires before they can jump into digital marketing:
- Digital Know-How
This skill is an obvious necessity: You need to understand how digital platforms work and how to manage them. After all, this is the platform you are going to be working with.
- Communication Skills
The Internet is all about communication. So it’s not enough that you only have the digital and engineering based knowledge and skills required for the post; you should also have the ability to clearly and engagingly communicate your knowledge online to audiences — and this includes both users who have engineering knowledge, as well as those who have no knowledge about engineering at all.
- Analytical Skills
As most engineers are trained to analyze data and check for practical solutions in the course of their studies, this is a pretty easy skill to develop. However, again, remember that you have to apply these skills on analyzing digital data and implementing digital marketing strategies.
- Self-Learning Skills
Technology and information is always being updated, as an engineering graduate will already know. Hence, it’s important to constantly update yourself and teach yourself new skills as and when Web technology, digital software, and online trends change. And, of course, you should also keep in touch with the updated information regarding your own [engineering] field of expertise.
- A Digital Skill
As an engineer, you’ll already have a number of skills related to your field. But, it’s a good idea to learn a skill that will add to your repertoire digitally as well. For example: A software engineer would find it easy to pick up app development skills. A mechanical engineer could learn a 3D computer design software. Or an electrical or civil engineer could work on their writing skills to become expert online writers in their field
Digital Marketing Job Titles Engineers can Seek a Career In
The following list of job posts are a few of the most common kinds of areas where engineering students can find a career:
Developing and creating websites is right up the alley for engineers who are familiar with web design and coding. After all, engineering means building and creating stuff. The main difference here is that it’s a digital product.
With the number of Web applications and digital software that are out there, an engineer with software development skills can find a number of companies willing to hire him or her. Cloud-based companies, as well as companies that primarily work with cloud computing software and want to develop their own cloud software, both require engineering graduates with software development skills. (Software engineering graduates are particularly coveted for this kind of work.)
With so many users online, websites now need to be adapted to mobile device platforms. Plus, all businesses and services are now looking for mobile app developers who will develop customized mobile apps for their business.
Engineering Content Experts:
There are a number of websites, blogs, and e-magazines out there that particularly target engineering students, engineering graduates, aspiring engineers, and experienced engineers as their target audience. And engineering students who have the requisite content writing skills would be perfect to cater to such an audience niche.
Do note that the above list of job titles is not exhaustive. New and old job titles are appearing and changing almost every few months as digital marketing as a whole adapts and changes the job market, industries, and how the world functions.
Jobs in Ecommerce are Growing by 10%!
Ecommerce is Thriving in Today’s Digital Era
Ecommerce is the current favorite in the list of lucrative fields that young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops – Which can also be noted in the constantly rising worldwide ecommerce sales trends depicted in the graph below:
Mobile Internet Marketing has Become the Main Platform for Ecommerce Marketing Strategies
In addition to this, social networking plays a major role in regulating traffic towards certain websites. And since most people access social media like Facebook on their mobiles, a radical change in perspectives has come about. This has, in turn, led to a major shift towards mobile marketing and its related offshoots in recent years. In fact, experts continue to predict that mobile marketing is the sector to look out for this year and the years to come.
Exciting and Innovative Job Opportunities Await Ecommerce Students
The most exciting part of E-commerce careers is the novelty of the field. Since most career options are being created to address new needs of the market, prospective employees will receive the opportunity to research, learn, and forge new paths. Every year will bring forth new challenges and new avenues to discover amazing possibilities. Of these many possibilities, Marchitecture, Marketing Cloud Companies, Mobile Optimization, Robobranding, Social Media Marketing, 3D Printing are some of them. So, if you’re an ecommerce student, check out the following wealth of opportunities:
Marchitecture: A combination of marketing and architecture, this field is trying to address the issue of data overdose. Since the vast amount of data being generated every second is predicted to pose a problem, most companies want to take precautionary measures to create data that is bound by necessity, logic, and regulations.
Marketing Cloud Companies for Data Management and Customer Relationship Management Opportunities
Yet another career choice that is quickly gaining popularity is the field of Marketing Cloud Companies. This particular sector of e-commerce focuses on making storage and management of data more effective. It also involves finding ways to improve communication between the business and the client. If creating Data Management Platforms and Customer Relationship Management portals is what interests you, then this is the field for you.
(Do note that these two are two separate job opportunities in ecommerce.)
3D Printing (a More Futuristic Opportunity)
Another exciting new career choice for E-commerce students is that of 3D printing. Though it is in its infancy, a lot of research and development is being conducted in the field. It won’t be long that 3D printing enters e-commerce and changes customer-seller relationships in a radical manner. On the ecommerce job-front, however, 3D Printing will likely fall into the manufacturing and design section of the industry. Another option – although one that will likely happen well into the future, rather than now – will likely be that 3D printing designs might be sold instead of the actual product on ecommerce sites when it comes to certain categories of products.
Mobile App Development, Optimization, and Marketing
Mobile app development optimization is another field that is very popular because of the constantly growing importance (and growing trends) of mobile marketing. E-commerce students will also receive opportunities to learn and conduct research on ways to integrate artificial intelligence into customer service. Facebook M is, in fact, one innovative foray into mobile AI that is entering the stream. (Soon, many more companies will likely follow, thereby opening up a plethora of job opportunities for E-commerce students.) In addition, every ecommerce site now needs a mobile device Internet-equivalent to keep up with the growing numbers of mobile users and customers. So if app development and optimization is your thing, you’re in the right ecommerce field here.
Fields like Robobranding are also being explored as the next big thing in ecommerce. So much so that ecommerce students equipped with basic programming and software knowledge can prepare themselves for these new exciting opportunities by enrolling in courses that teach DTP (Data Management Platforms) and CSM (Customer Relationship Management) in order to remain updated.
Search Engine Optimization
While mobile Internet usage is on the rise, that doesn’t mean that ecommerce websites are obsolete. Rather, it simply means that ecommerce websites now need to be optimized for mobile viewing and interaction as well. Hence, optimizing ecommerce websites for easy navigation, comprehension, and keyword searches and sales are still very much needed in this field. And if that’s your cup of tea, then SEO might well be the job opportunity for you.
Social Media Marketing
More than any other platform, it is on social media that most ecommerce-related marketing ventures seem to thrive. (Actually, forget that, most digital marketing avenues use social media more than any other digital platform for marketing and engagement purposes.) As such, social media marketing is a hotspot for job opportunities in the ecommerce world.
Design & Video Marketing
Video Marketing is a hot hub of opportunities at the moment as Internet users seem to react more to video content than any other medium. Hence, ecommerce sites are increasingly using video ads, demo videos, and the like on their sites. Consequently, those candidates who have a creative flair and a knack for making videos will get good opportunities in ecommerce. Plus, designers (i.e., web designers, graphic designers, etc.) are in equally high demand.
Overall, prospective employees will be very much benefited if they have a quest for learning and an ability to constantly update one’s knowledge in their field. For, the jobs and skills related to E-commerce are innovating and increasing quickly, and opportunities are aplenty for the well-informed, prepared candidate. Plus, a creative bent of mind will also help when it comes to standing out and coming up with innovative ideas – both to make yourself stand out in the field as well as to help the ecommerce company you work for stand out from among its many competitors.