Digital Marketing Job Openings in KPO’s – Updated on 30th May 2017

A Brief Introduction to KPO Careers

For a brief introduction as to the exact meaning of KPO, KPO refers to Knowledge Process Outsourcing, which is actually an extension of Business Process Outsourcing (BPO) but with a focus on the information side of business processes. Thus, KPO is, in general, a more complex process than BPO. And hence, it also requires a high level of organization as well as effective communication channels between the operators.

So, now that you know what you’re dealing with, let’s get to the various jobs you can take up in KPOs. From the digital side of the arena, you have quite a range of digital marketing job opportunities available in KPOs, in addition to other jobs related to knowledge and information processes. So it’s a literal gold mine for anyone interested in this field. The graph below on Big Data’s rate of market growth is proof of the job potential available in KPOs:

Big Data Market Forecast

As such, here are some of the many digital job one can look forward to in a KPO company:

Web Analytics Jobs

As most, if not all, KPO processes relate to information and knowledge sharing on the Internet, Web Analytics jobs are a dime a dozen in KPOs. What you need to snag and flourish in this job are keen analytical skills, digital know-how, and a capacity to update yourself on the new trends, patterns, and analytical software innovations that are constantly coming up all over the World Wide Web. To clarify, Web Analytics refers to collecting web data, measuring it, and then analyzing it in order to report the results obtained. And this is essential to not only figure out how something is faring online, but also to figure out how to improve the current processes or possibly fix the things that are not working out the way they should.

Consider, in simpler terms, that Web Analytics is the review board to any new digital marketing strategy: This is the department that reviews the improvements (or lack thereof) in the online traffic, conversions, and engagements of a company’s website and social media presence. And they then check to see whether the trends line up with the company’s goals. If it doesn’t, or if the trends are different from what was aimed for in the first place, the Web Analytics department is what tells you how and why that happens, and what can be done to change it. The opposite too can be the responsibility of one employed in Web Analytics. That is, if a company’s web traffic suddenly boosts for no reason, the Web Analytics personnel will be called upon to figure out what caused that boost in order to hopefully replicate the effect.

Social Media Jobs

Social media refers to online social platforms where users interact over the World Wide Web. Most data is shared on social networking accounts, and it is currently the best way possible to gain an audience for a post, offer, or news. However, businesses are required to also interact with their followers on social media. So it’s not enough to just generate content and share it. Rather, interactions via comments, likes, and shares of other posts – just like a regular person interacting on social media would do among their connections – are essential.

When it comes to social media jobs, the jobs are many and varied: It can range from analysis to content creation, marketing strategy to video production, and interacting on behalf of a company to managing the entire social media strategy as a supervisor or manager. Generally, however, you will likely first land a post where you are supposed to manage social media accounts, post content regularly, engage with followers on behalf of a company, and generally do everything you can to increase your follower count and engagement constantly.

Needless to say, social media job posts will require being analytical, logical, creative, and updated, all at the same time. For everything you will do on a company’s social media account is a marketing factor in one way or the other.

SEO Jobs

If you want anything that you put up online to gain the right kind of audience and the necessary kind of reactions, SEO is essential. So the demand for SEO experts is only rising by the day, as it is quite necessary for practically any online platform that deals with content like websites, blogs, social media, and a lot more.

SEO personnel (among other things) are now generally required to know about keyword searches, web trends, hashtags, and the kind of media content and digital marketing strategy that is currently the best medium for a company.

Just check out the graph below:

2/3rd of Digital Universal Content=Consumed/Created by Consumer

Also note that digital marketing and SEO cannot be separated at any level anymore – which is why familiarity with such digital marketing concepts is essential now for an SEO expert or analyst.

Web Research Jobs

In order to gain a good online marketing strategy, research and identification of online trends is essential. So web researchers are a prime job opportunity in KPOs. These researchers are the ones who find out what is currently trending on the web, what certain audience pattern indicate, and how and what content should be generated in order to create the most impact on the online target audience. Analytical skills, logical thinking, and the ability to assimilate a lot of information and understand current trends, is all essential for such a job.

Design Jobs

Design jobs are another that’s aplenty in KPOs. After all, a platform needs to be designed on which content can be posted on. And it has to be designed in such a way that it is user-friendly, responsive, effective, and serviceable over a variety of platforms and devices. However, do note that designers who have digital marketing related experience will be preferred for such jobs, as such people will be able to work well with the entire digital marketing team at the KPO (although, this is not essential either as digital marketing can definitely be picked up if you are someone who is familiar with digital platforms and are willing to learn).

There are plenty more jobs that you can find in KPOs. But these are the ones with the most amount of growth and opportunity in the digital arena.

Job Opportunities in Digital Agencies in 2017 – Updated on 24th May 2017

Here’s What Getting a Job in a Digital Agency Entail

What is a Digital Agency?

A digital agency is a firm that takes care of the creative, tactical, and technical needs of a specific client. The agency could be a separate entity that functions by itself or part of a bigger organization. Earlier, such an organization limited itself to marketing and communication needs like delivering emails and designing advertisements. Now, their responsibilities have grown exponentially. Depending on the requirements of the client, digital agencies now cater to multitudinous needs like social networking, digital signage, as well as creating applications, videos, podcasts, and various kinds of software. With this rich and vibrant repertoire, digital agencies are digital talent hubs that constantly explore new avenues, innovations, and talents in marketing, branding, and sales.

What Skillset is Required to Work in a Digital Agency?

  • Familiarity with Digital Platforms

Since the world of digital marketing includes many technical and non-technical requirements, a basic digital marketing course that offers placement is recommended. However, what one really needs is intimate knowledge of the online world. Of course, the digital marketing course you opt for will introduce you to the digital world. However, making your own social media accounts, blogs, and even websites using common and simple (unless web designing is what you want to do) website platforms will you give you much better practice.

  • Marketing Knowledge

It doesn’t matter whether the specialization you’re looking for is precisely digital marketing or not; you need to be familiar with common digital marketing tips and tricks and why it works the way it does on the Internet. Because, no matter what your digital expertise is – web design, content writing, design, animation, video marketing, etc. – the truth is that it all boils down to digital marketing. In more direct terms, whatever you do on the World Wide Web for a brand or company or product, it all, inexorably, links into that brand, company, or product’s digital marketing strategy.

  • A “Creative” Skill

Since a digital agency undertakes creative tasks like designing and sometimes even software development, it is highly desirable to have creative skills like graphic design and content development. For that will determine the appearance and [human-readable] content of your design, app, site, or software. In fact, many digital agencies require content writers to handle their social networking and blogs, so good writing skills are also worth cultivating if a job in digital marketing is aspired for. In fact, practically any digital agency will need and have a creative team. At the very least, any digital job will require you to think out of the box at one time or the other – at least to understand how creatives help a digital strategy to stand out and catch a web demographic’s eye appropriately.

What is the Scope of Jobs in Digital Agencies in India?

Since marketing is an extremely lucrative field, but also an extremely diverse field, finding the right niche for yourself in digital marketing is important. Digital Agencies are exceedingly in demand in the current digital era, because digital marketing is very important to businesses at the moment – Just check out the the two graphs below to see the amount of digital marketing tactics that currently go into B2C and B2B marketing strategies on average:

B2C Content marketing tactic usage

B2B Content marketing tactic usage

Since the whole world is connected via screens in today’s world, reaching out to clients is easy, viral, and diversely attainable through the World Wide Web. Finding appropriate niches in the online world and filling it with pertinent information regarding the product is of utmost importance. Understanding Web user behaviors and employing the right marketing tactics is now more important than ever to reach the right Web demographic – and then to grow your traffic and engagement among this niche demographic. Creative skills are necessary and unique online advertisements play a pivotal role in increasing sales for any business and brand. And finally, digital media and online marketing [obviously] have an essential effect on business today. And thus, this makes digital agency jobs one of the most relevant job opportunities available in today’s market.

Subsequently, digital marketing is very important in India because it is a young, growing market with a huge population of tech-savvy consumers. However, even though digital agencies are thriving in India, the full potential of the market is yet to be untapped. But, in such a scenario, a creative digital marketing agency is usually the right place to begin a career because there are endless opportunities and a colossal amount of scope for growth in this industry.

What are the Common Job Profiles in Digital Agencies?

Digital Marketing jobs are available in all major cities like Mumbai, Delhi, Pune, Bangalore, Cochin and Chennai. Some examples of prolific companies include Hive Minds, Inkoniq, DigiFlip, Post Box Communications, Interactive Avenues, Orion Digital, Audio Campus and Shell Infotech.  Some popular job profiles in digital agencies include (but are not limited to) Social Media Manager, Media Executive, Business Development Manager, Content Head/Content Analyst, Creative Strategist, Online Media Strategist, Web Developer, Software Analyst, Graphic Designer, etc.

Generally, however, digital jobs fall under three main categories: Creative, Marketing, and Analysis:

The Creative side takes care of designing ads and brochures, developing content, creating animations, writing copies for ads, styling a website, and writing articles and blogs. This is the side that the audience for any business actually sees online. And this is the part that users engage with.

The Marketing side is responsible for marketing and sales – i.e., making plans and strategies that will help a business gain more Web traffic, sales leads, and conversions. They strategize how and when content will be marketed in order to engage the user.

Finally, the Analysis side is where the digital researchers and analysts reside. They actually analyze all the data relevant to the business and decide what strategies are working and what are not – as well as finding out the how and the why of it.

In essence, a career in digital marketing involves futuristic thinking and long-term vision. It is not limited to exploring new ways to market products but to finding new avenues that change the way people will see and interact with businesses. In short, “digital” is a highly relevant, challenging, and rewarding industry.

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Engineer Digital: An Example of a Marketing Agency that Specifically Targets Engineers

Digital marketing is an umbrella term for anything that involves the Internet or World Wide Web being used for promoting, marketing, advertising, engaging, conversing, branding, or selling. In short, absolutely anything a business does online — no matter what kind of business that may be — will fall under the realm of digital marketing practices for that business.

So now that we’ve clarified what digital marketing is and why it can be found everywhere, let’s skip to why and how Engineering students and graduates can jump into the field.

Why Engineers are in Demand for Digital Marketing Jobs

Now, most likely, you, as an engineering student, never really thought of going into marketing when you joined your course — let alone digital marketing. Maybe you never even considered that digital marketing could be a career option for you at all.

But guess what? If you’re interested in such a career, you can too catch a digital marketing career for yourself. In fact, there are plenty of companies out there right now who would love to hire engineers to become digital marketers in their company. And why? Because there are thousands of industries out there that need to get onto the digital marketing bandwagon too. And who better to bring their products and information online than an engineer who actually has all the knowledge and information of how the industry works?

For example, if you are an electrical engineering student, it is a valid guess that you probably already know how electrical products work, as well as how the entire manufacturing and industrial processes of those electrical goods come about. That means you can not only understand how this particular industry works, but also what needs to be communicated about the products and company you work for. Now, all you have to do is apply that same knowledge in the digital sphere so that it reaches the Internet audiences of the world.

Another reason for engineers being needed in the digital marketing job spectrum is because of education and information purposes. In other words, there are so many educational blogs and websites out there. And so many of them have engineering topics and news as their main subject. Which, again, will be best communicated and marketed by a person who already has sound knowledge of engineering topics.

In fact, check out the following graph on engineering blogs and what online medium is most popular for such blogs. Who could better handle such blogs and their digital marketing needs than engineers themselves?

What format do you prefer for your engineering news and information

And there you have it: Your engineering knowledge and skills now come in great demand in the digital marketing field.

Core Skills an Engineering Student Needs for a Digital Marketing Career:

Basically, there are certain skills an engineering student or graduate requires before they can jump into digital marketing:

  • Digital Know-How

This skill is an obvious necessity: You need to understand how digital platforms work and how to manage them. After all, this is the platform you are going to be working with.

  • Communication Skills

The Internet is all about communication. So it’s not enough that you only have the digital and engineering based knowledge and skills required for the post; you should also have the ability to clearly and engagingly communicate your knowledge online to audiences — and this includes both users who have engineering knowledge, as well as those who have no knowledge about engineering at all.

  • Analytical Skills

As most engineers are trained to analyze data and check for practical solutions in the course of their studies, this is a pretty easy skill to develop. However, again, remember that you have to apply these skills on analyzing digital data and implementing digital marketing strategies.

  • Self-Learning Skills

Technology and information is always being updated, as an engineering graduate will already know. Hence, it’s important to constantly update yourself and teach yourself new skills as and when Web technology, digital software, and online trends change. And, of course, you should also keep in touch with the updated information regarding your own [engineering] field of expertise.

  • A Digital Skill

As an engineer, you’ll already have a number of skills related to your field. But, it’s a good idea to learn a skill that will add to your repertoire digitally as well. For example: A software engineer would find it easy to pick up app development skills. A mechanical engineer could learn a 3D computer design software. Or an electrical or civil engineer could work on their writing skills to become expert online writers in their field

Digital Marketing Job Titles Engineers can Seek a Career In

The following list of job posts are a few of the most common kinds of areas where engineering students can find a career:

Web Development:

Developing and creating websites is right up the alley for engineers who are familiar with web design and coding. After all, engineering means building and creating stuff. The main difference here is that it’s a digital product.

Software Development:

With the number of Web applications and digital software that are out there, an engineer with software development skills can find a number of companies willing to hire him or her. Cloud-based companies, as well as companies that primarily work with cloud computing software and want to develop their own cloud software, both require engineering graduates with software development skills. (Software engineering graduates are particularly coveted for this kind of work.)

Mobile Development:

With so many users online, websites now need to be adapted to mobile device platforms. Plus, all businesses and services are now looking for mobile app developers who will develop customized mobile apps for their business.

Engineering Content Experts:

There are a number of websites, blogs, and e-magazines out there that particularly target engineering students, engineering graduates, aspiring engineers, and experienced engineers as their target audience. And engineering students who have the requisite content writing skills would be perfect to cater to such an audience niche.

Do note that the above list of job titles is not exhaustive. New and old job titles are appearing and changing almost every few months as digital marketing as a whole adapts and changes the job market, industries, and how the world functions.

 

 

Digital Marketing Job Opportunity in Ecommerce Companies in 2017 – Guidebook – Updated on 23rd May

Jobs in Ecommerce are Growing by 10%!

Ecommerce is Thriving in Today’s Digital Era

Ecommerce is the current favorite in the list of lucrative fields that young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops – Which can also be noted in the constantly rising worldwide ecommerce sales trends depicted in the graph below:

 Ecommerce is Thriving in Today’s Digital Era Ecommerce is the current favorite in the list of lucrative fields that young graduates prefer to take up. With more and more businesses taking root online, the scope and magnitude of this field is limitless. Recent surveys revealed that a high percentage of purchasing was done online as opposed to physical shops – Which can also be noted in the constantly rising worldwide ecommerce sales trends depicted in the graph below:

Mobile Internet Marketing has Become the Main Platform for Ecommerce Marketing Strategies

In addition to this, social networking plays a major role in regulating traffic towards certain websites. And since most people access social media like Facebook on their mobiles, a radical change in perspectives has come about. This has, in turn, led to a major shift towards mobile marketing and its related offshoots in recent years. In fact, experts continue to predict that mobile marketing is the sector to look out for this year and the years to come.

Exciting and Innovative Job Opportunities Await Ecommerce Students

The most exciting part of E-commerce careers is the novelty of the field. Since most career options are being created to address new needs of the market, prospective employees will receive the opportunity to research, learn, and forge new paths. Every year will bring forth new challenges and new avenues to discover amazing possibilities. Of these many possibilities, Marchitecture, Marketing Cloud Companies, Mobile Optimization, Robobranding, Social Media Marketing, 3D Printing are some of them. So, if you’re an ecommerce student, check out the following wealth of opportunities:

Marchitecture

Marchitecture: A combination of marketing and architecture, this field is trying to address the issue of data overdose. Since the vast amount of data being generated every second is predicted to pose a problem, most companies want to take precautionary measures to create data that is bound by necessity, logic, and regulations.

Marketing Cloud Companies for Data Management and Customer Relationship Management Opportunities

Yet another career choice that is quickly gaining popularity is the field of Marketing Cloud Companies. This particular sector of e-commerce focuses on making storage and management of data more effective. It also involves finding ways to improve communication between the business and the client. If creating Data Management Platforms and Customer Relationship Management portals is what interests you, then this is the field for you.

(Do note that these two are two separate job opportunities in ecommerce.)

3D Printing (a More Futuristic Opportunity)

Another exciting new career choice for E-commerce students is that of 3D printing. Though it is in its infancy, a lot of research and development is being conducted in the field. It won’t be long that 3D printing enters e-commerce and changes customer-seller relationships in a radical manner. On the ecommerce job-front, however, 3D Printing will likely fall into the manufacturing and design section of the industry. Another option – although one that will likely happen well into the future, rather than now – will likely be that 3D printing designs might be sold instead of the actual product on ecommerce sites when it comes to certain categories of products.

Mobile App Development, Optimization, and Marketing

Mobile app development optimization is another field that is very popular because of the constantly growing importance (and growing trends) of mobile marketing. E-commerce students will also receive opportunities to learn and conduct research on ways to integrate artificial intelligence into customer service. Facebook M is, in fact, one innovative foray into mobile AI that is entering the stream. (Soon, many more companies will likely follow, thereby opening up a plethora of job opportunities for E-commerce students.) In addition, every ecommerce site now needs a mobile device Internet-equivalent to keep up with the growing numbers of mobile users and customers. So if app development and optimization is your thing, you’re in the right ecommerce field here.

Programming

Fields like Robobranding are also being explored as the next big thing in ecommerce. So much so that ecommerce students equipped with basic programming and software knowledge can prepare themselves for these new exciting opportunities by enrolling in courses that teach DTP (Data Management Platforms) and CSM (Customer Relationship Management) in order to remain updated.

Search Engine Optimization

While mobile Internet usage is on the rise, that doesn’t mean that ecommerce websites are obsolete. Rather, it simply means that ecommerce websites now need to be optimized for mobile viewing and interaction as well. Hence, optimizing ecommerce websites for easy navigation, comprehension, and keyword searches and sales are still very much needed in this field. And if that’s your cup of tea, then SEO might well be the job opportunity for you.

Social Media Marketing

More than any other platform, it is on social media that most ecommerce-related marketing ventures seem to thrive. (Actually, forget that, most digital marketing avenues use social media more than any other digital platform for marketing and engagement purposes.) As such, social media marketing is a hotspot for job opportunities in the ecommerce world.

Design & Video Marketing

Video Marketing is a hot hub of opportunities at the moment as Internet users seem to react more to video content than any other medium. Hence, ecommerce sites are increasingly using video ads, demo videos, and the like on their sites. Consequently, those candidates who have a creative flair and a knack for making videos will get good opportunities in ecommerce. Plus, designers (i.e., web designers, graphic designers, etc.) are in equally high demand.

Overall, prospective employees will be very much benefited if they have a quest for learning and an ability to constantly update one’s knowledge in their field.  For, the jobs and skills related to E-commerce are innovating and increasing quickly, and opportunities are aplenty for the well-informed, prepared candidate. Plus, a creative bent of mind will also help when it comes to standing out and coming up with innovative ideas – both to make yourself stand out in the field as well as to help the ecommerce company you work for stand out from among its many competitors.

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Digital Marketing Job Opportunities For Creative Professionals in 2017– Updated on 19th January 2017

 

What Being a Digital Creative Professional Looks Like

The Role of Creatives in Today’s digitally-Defined Era

Since digital marketing has grown and spread its branches across various sectors, jobs related to art, design, animation, software design, content writing, marketing, SEO, PR, and marketing management are all a part of digital agencies. In fact, every field of digital marketing needs some kind of creative participation in one form or the other.

For instance, in the realm of social media, with the current social media audience being so visually inclined, a graphic designer or video marketer and video editor is often part of the social media marketing team. And as the actual text content in social media needs writers, a content writer is usually part of the social media marketing team too. Website and blog marketing also has graphic designers, content writers, and web designers as part of their team. And even app development and software design need copywriters and visual arts experts to ensure that all their work is delivered in an appealing package that is easy to navigate and comprehend.

In essence, creativity is an indispensable part of digital marketing at every level and in every field. For, the creative part is not only what actually communicates to the digital audience, but it is also what makes a particular, post, strategy, plan, or package initially worth noticing to a potential customer.

If you need further proof of what a lucrative career digital marketing is, check out the creative design and content marketing job growth graphs below:

Predicted job growth

As one can see from the above graph, content marketing jobs are at an all-time high and will likely continue to grow. And while content means the whole gamut from video to images to text, aspiring content writers, copywriters, and the like should know that writing of all kinds is now more necessary than ever with content marketing being in such incredible demand.

What Defines You as a Creative Professional?

If creating visually appealing images and/or videos, writing engaging content, or designing websites, and ads is your forte, then you are treading the path of a creative digital professional. Which is a good thing – For the digital sphere is an absolute haven for creative individuals and offers a number of diverse career opportunities like graphic designing, animation, video editing, video production and marketing, copywriting, content development, article writing, web designing, and blogging (among others).

Enormous Opportunities for Creative Professionals

As for the actual digital marketing job opportunities for creative professionals in question, there’s actually a pretty diverse number of titles. However, they can be cumulatively grouped into three main categories:

  • Graphic Design

Graphic designers include the entire realm of graphic artists, ad designers, brochure and pamphlet designers, image editors, illustrators, and the like. Basically, any kind of visual design (that is still) falls under the graphic design category.

  • Web Design

Consumers of the digital age expect the overall aesthetic quality of the web page to be perfectly attractive. They also prefer an interactive online platform that gives the impression of talking to a person and not a machine. These aesthetic and interactive features are carefully visualized and created by web designers who understand the needs of the clients and the pulse of the target group.

  • Mobile App Design

With so many users limiting themselves to using mobile devices more than traditional PCs and laptops, it is a crucial time for companies and businesses not only to have a website for themselves, but to also ensure that the website is optimized for mobile viewing. Even more importantly however, mobile app downloads are at an all-time high, and now it’s inconceivable for an online store or online business service not to have a mobile app of their own. And this is where mobile app designers come in to save the business from fading into mobile obscurity.

Generally, mobile app designers have the same responsibilities and job functions as web designers, with the focus being on the mobile Web platform rather than the overall Web platform.

Note: In more relative terms, graphic design, mobile app design, and web design are the costume design and makeup department of any digital marketing strategy.

  • Live Videos & Animated Videos

Videos are the most popular medium of content at the moment. And hence, the animator and the video marketer is in high demand. Hence, those with good storytelling skills and skilled in shooting videos and/or creating animations have a good future in a digital creative career.

Note: Often, graphic designers, mobile app designers, and web designers, too, learn a few animation skills, as they might need to create minor animations and animated GIFs for websites and social media posts. And while video producers often know animation software and the mechanics of animations as well, not all of them will be familiar with the concept.)

  • Content Writing & Development

Creative professionals who specialize in writing have a lot of demand in digital agencies. Their job profiles could be that of content writer, copywriter, article writer, blogger, or content analyst. The nature of the job deals with promoting the client’s web page and providing useful content with the help of ingeniously well-crafted content. This will include content written for social media, SEO (Search Engine Optimization), AdWords, blogs, and anything else in the digital sphere.

The primary requirement for this job profile is a firm understanding of web content, keywords, and web audience behaviors. The changing trends of social networking sites and the current interests of the target group must also be reflected in the content written for that particular purpose.

Search Engine Optimization is crucial for the visibility of the web page too (as carefully worded content will lead to the appearance of the desired web page in the top search results). Similarly, ads also require copy written content. (For instance, AdWords is a feature offered by Google that requires payment only when the advertisement receives clicks. Hence, only prodigiously crafted ads can invite clicks by users.)

Thus, needless to say, digital agencies offer a goldmine of opportunities for creative writers.

The Ongoing Scope for Creative Digital Careers

Currently, a large number of creative professionals are already in demand and will certainly have a continuing role to play in the digital marketing business. In fact, if current trends hold, a creative digital job is right now among the most lucrative fields for creative professionals in India.

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Digital Marketing Jobs for MBA Graduates in 2017 – Updated on 19 May 2017

Career Opportunities in Digital Marketing Management for MBA Graduates

Thanks to the Internet virtually taking up every sector, businesses now have a heaping amount of participation necessary in the World Wide Web. So it’s no surprise that digital marketing is constantly growing field with incredible scope. In fact, here’s a graph on the what the predicted prospects of various marketing careers look like:

projected mba job grown form 2014 to 2024

 

Why MBA Graduates are Well-Suited to Digital Marketing

MBA graduates, in particular, will often find that they have a better familiarity with the digital marketing field than one would think. (And not necessarily because they are well-versed with the Internet either.) It’s because MBA graduates are already trained to understand the business spectrum of the world: They develop a keen insight into understanding business tactics, target consumer patterns, and marketing strategies. And these skills are what are necessary in the digital marketing domain too. The only difference is that these skills and knowledge need to be applied by the MBA graduate to the digital world.

Hence, as an MBA graduate, you have quite a few options for lucrative careers in the digital marketing domain. And here are some of those Internet marketing jobs for MBAs:

Job Post: Social Media Manager

What the Post Entails: Managing the company’s creative and conscientious digital marketing strategies on social media platforms

Often referred to as just SMM (Social Media Marketing), the management of this job often requires that you adeptly handle multiple social media accounts for a company or brand.

Consumers are no longer satisfied with a company merely existing and producing products. They want interaction. And this should be expected, as the main purpose of the Internet is communication in the first place. In fact, social media is used as part of the business plan of small-scale businesses as well, not just in large-scale businesses.

As for the responsibilities that come with this post, a social media manager should know how to manage multiple social media accounts simultaneously. He or she should also be well-versed in social media and Internet etiquette practices and make sure that nothing is posted which will offend their target consumers’ or others’ sensibilities. For, the content should be above reproach as much as possible. Hence, in order to market on social media effectively and positively, it is not only necessary to be well-versed in navigating the digital world, but also to have a sound familiarity with online etiquette.

Additionally, overseeing the scheduling various content posts, analyzing reach and engagement of updates, and link building on social media and websites is all a part of a social media manager’s job. Plus, other than managing content, many social media managers will sometimes have to create the content from the company’s base idea(s) too – Which means that you’ll at times have to come up with creative strategies and content ideas based on what you have on hand.

Job Post: Web Analytics Manager

What the Post Entails: Managing the digital Analysis and creative strategizing of a company’s marketing goals

Compiling, processing, and analyzing data gathered is something all MBA students would have had to do during the duration of their course. And this would certainly aid MBA graduates, who want to consider Web Analytics as a career.

In this job, you will not be managing the creation or posting of the content, but rather be in charge of analyzing how such content performs on the Internet. That is, you’ll be in charge of measuring their performance in the digital sphere of communication and marketing – Whether that includes website content, social media content, blog content, or any other, depends on the company one might work for.

In any case, though, using the various web analytical tools that are available, the Web Analytics and Data Analysis department will have to judge trends, performance, and marketing reach from the data collected. And then, they will also have to suggest possible improvements and even more innovative possibilities to the current digital and marketing strategies employed (in addition to compiling and giving the analysis report).

Job Post: Digital Marketing Manager

What the Post Entails: Digital expertise and creative supervision for digital marketing strategies and their Execution

This is usually the top post in the digital marketing domain. And to reach here, you will have to be connoisseur of digital marketing. In other words, you must be an expert and extremely good at what you do.

The DMM (Digital Marketing Manager) will sometimes take a hands-on participation. But mostly, he or she will be the person who supervises. Either way, nothing gets approved in the digital marketing department of the company without his or her say so. And they will usually be at the very center of the digital marketing action.

Needless to say, individuals who snag this post will need to be highly creative individuals who are overtly familiar and competent with digital media, the Internet, and marketing strategies and analysis. These individuals also have to be someone who will constantly update themselves on how the digital world is growing and evolving.

Job Post: Branding & PR Manager

What the Post Entails: Managing the overall brand image and Public Relations facet of the company

The brand of the company is the face, heart, and public impression of the company. And as such, managing the brand image and public face of the company (both online and offline) is an essential part of any business’s permanent marketing plan. For, every marketing strategy and action taken on behalf of the company reflects back on its brand in one way or the other. And how the brand appears directly affects the public’s relationship and impression of the company.

Job Post: Marketing Manager:

What the Post Entails: Managing the offline marketing strategy of the company

Since digital marketing is a huge area to maintain, the offline marketing aspects of the company — such as the TV spots, radio shows, press releases, live shows, print articles, and anything that is not solely limited to the Internet –is overseen by the marketing manager of the company. Yes, such marketing materials do often find their way into the digital domain eventually. But their offline creation and effect is the marketing manager’s responsibility to supervise.

An MBA graduate, thus, has a lot of scope for jobs in digital marketing. But, in addition to the skills they learn in MBA, they will also need to be Internet-savvy to navigate the digital world, have excellent communication and research skills to apply marketing strategies effectively and efficiently, and also simultaneously give in to their more creative thought processes in order to come up with new and innovative ways for their company to stand out in the noticeably vast World Wide Web.

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Digital Marketing Jobs for BMS Students and Graduates in 2017– Updated on 18th May

Why Business Management & Digital Marketing Cannot be Separated Anymore

Digital Marketing is one of the fastest growing sectors in the job market today. With the steady rise of people choosing to shop online, the number of businesses going online is phenomenal. Another major factor that opens up plenty of job opportunities is the current trend of favoring mobiles over desktops. As more and more customers prefer to shop and access social media through their phones, factors like web analysis and search engine optimization can lead to highly desirable results for various companies. This is where BMS (Bachelor of Management Studies) students can prove their mettle.

Current Digital Trends Have Inexorably Combined Business & Digital Marketing

In order to be visible among their storm of competitors on the Internet, companies spend millions to invest in digital marketing avenues like Google Adwords, PPC, etc. Additionally, college goers and millennials usually trust information given on Facebook more than information given in print media like newspapers and magazines.

The graph below is an additionally clear indication of how much digital marketing is required for any business and, consequently, what a hot job market it is. After all, when businesses of all kinds are allocating such a significant portion of their marketing budget to digital marketing, it stands to reason that digital marketing jobs are not only available in practically every business field, but that they are also extremely important, thus making it a good and available career opportunity:

 % of marketing budget dedicated to digital marketing

In short, it is a great time for Management Studies graduates to get into a digital marketing career.

Digital Marketing Jobs that is Well-Suited for Digitally Savvy BMS Graduates

This trend of inevitably needing to combine both business and digital strategies has resulted in digital job profiles like social media campaign executive, web analyst executive, etc. Here’s what these jobs generally entail:

Social Media Campaign Executive:

This job profile entails understanding current trends and providing apt information in the most effective way to social media users through online marketing efforts. A keen understanding of mass market behavior and social trends and engagement is necessary here.

Web Analyst Executive:

This job profile deals with a close study and research of rising and dipping digital trends at any point or frame of time, and then devising a digital marketing strategy that can be used to monetize these trends effectively.

SEO Executive:

Search Engine Optimization is what ensures that a website or mobile app for a business actually reaches the audience who need and want their services.

Digital Marketing Executive:

Search Engine marketing and digital marketing in general are two other job profiles that suit BMS students who want to ride the digital marketing wave. Devising market strategies and plans that will need to be implemented

Content Executive:

Content is what actually reaches the business’s target audience on the Web. Hence, copywriters, content developers, and content strategists are also in great demand (especially with content marketing jobs rising in the ranks of job sites and with more and more businesses focusing on content marketing as their primary strategy.

Additionally, BMS students can also have great opportunities in jobs that are not centered solely around the Internet too, such as the following opportunities:

PR Executive:

A Public Relations Executive takes care of the business’s relationship and image with the public. These executives are in charge of press releases, live public footage, and generally everything that involves the business interacting directly with the public in real time.

Branding Executive:

The brand image and the relationship of the brand with its audience and consumers are the core responsibilities of the branding executive. For, not only should the business’s brand be memorable, but the memory should also invoke the impression the business is aiming for, in the consumers’ minds.

Media Management Executive:

Other than the Internet, TV, radio, and print are also part of most businesses’ marketing strategies. And the media management executive is responsible for managing the media spots (and overseeing the related content) that their company/business is a part of.

It’s good to note that while PR, media management, and branding are not solely related to the digital sphere of the Internet alone, it does not mean that the Internet does not get integrated into these job processes as well.

Core Skills Required for the BMS Student Opting for a Digital Career:

While the business management and strategizing skills the BMS student has are essential, the BMS graduate must also cultivate three other core skills if he or she wants to get into a digital marketing career:

  • Familiarity with Digital Platforms

Now, this is a fun skill to develop: For, all you have to do is set up a number of social media accounts for yourself and regularly use them. Maintaining a blog or website and also regularly writing emails is also a good practice for familiarizing yourself with various digital platforms and their features.

Of course, a digital marketing course can give you the same practice. But hands-on and regular practice is a much better option when it comes to learning anything. Besides, when something is part of your own personal routine and enjoyment, it is much easier to inculcate as a skill. As for any extra information, update yourself regularly regarding the digital sphere and its related innovations and trends via articles, videos, and infographics.

  • Knowledge of Marketing Trends and Strategies

Marketing plans, strategies, and their execution is something a BMS student will often learn and become familiar with during the duration of their graduation course. However, BMS students will also need to consider how such marketing knowledge can be applied to the digital sphere and how each different digital platform can be used to those ends. Being able to analyze digital marketing patterns, trends, and their effects and results are also an essential digital marketing skill to have.

  • A Creative Bent of Mind that is Capable of Learning and Innovating

The BMS student looking to have a career in digital marketing must also have a creative bent of mind. However, to clarify, this doesn’t mean that you have to have incredible artistic abilities in one form or another (although, this would definitely be a plus). Rather, it simply means being able to be flexible and come up with creative and innovative ideas with what you may have on hand.

For instance: Using a different turn of phrase for a headline that is still quite relevant to a post can get that post more clicks. Incorporating live videos in the marketing strategy that is mostly raw and unedited when you’re short on time or need to appeal to a larger or different demographic. Using old photographs and having the idea to photoshop/edit them into memes or some other quirky form of a post. In other words, as much as you use data and numbers and planned strategies, you need to be able to innovate as well.

In short, skilled BMS students with a passion to learn, unlearn, and relearn will have numerous job opportunities in the digital market. BMS students who have gone through a digital marketing course or an internship in a digital marketing company will have an added advantage here as well.

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YouTube Monetization Rates in India: Your Complete Guide to Monetizing YouTube and Posting Advertisements on YouTube in India

YouTube is unarguably the very best video social media platform on the World Wide Web. And, considering the current popularity of video content above all other kinds of content, YouTube is an advertising and marketing goldmine if one plays their cards right. In fact, despite YouTube being a free platform, many YouTubers are actually making a decent income by monetizing their channels via ads – a lot like a blogger or website owner might. And advertisers in India (as well as the rest of the world) currently find advertising on YouTube remarkably cost-effective thanks to the platform’s popularity and reach.

A Brief Explanation of Monetizing YouTube and Advertising on YouTube

Now, there are two sides to monetizing YouTube. Both sides require you to create a YouTube Channel first and then upload videos on your Channel. Then, one side is where you monetize your video views on YouTube (where YouTube pays you for every 1000 views of your video). One can also monetize their YouTube Channel by signing up to being a YouTube Ads Partner in order to display ads on their videos.

The other side requires you to sign up for AdWords and then link your AdWords account to your YouTube account. This way, you can now display your ads on YouTube, thereby actively marketing your brand and business on YouTube.

These are the two main ways you can monetize your YouTube Channel. However, for this article, we’ll be focusing mainly on the advertising aspect of YouTube (although the YouTube monetization rates for video views are also considered at the end of this article).

 

The Major Factors Influencing YouTube Advertising Costs

Your ad customizations and specifications are, predictably, going to influence the cost of the ads on YouTube videos:

Your YouTube Ad Format:

The format of your YouTube ad will determine the cost of your ad: In-search ads are ads that show up at the top of YouTube search results. In-slate ads are ads that are displayed on the right side-bar in your suggested videos list (i.e., the list of videos suggested to you after you’ve finished watching a video). In-stream ads are the most common type of ad format used on YouTube: It’s the ad shown on your video before the actual video starts streaming. And finally, in-display ads are the ads you see beside the video you are playing – i.e., the ad displayed on the right side-bar of the YouTube window atop the list of suggested videos.

Your YouTube Ad Type:

The type of YouTube ad you display is also a factor on the price of your ad. For instance, the banner ad displayed on YouTube’s homepage is pretty expensive compared to other ad types. Then there are the in-stream format ads, which are of two types: Skip-able and non-skip-able ads. The skip-able ads are the ads a user can skip after around 5 seconds of watching the ad. While the non-skip-able ads are ads that a user must watch before that can get to watch the actual video. Predictably, the cost of displaying non skip-able ads is more than displaying skip-able ads. (And on the other side, the video uploader or channel owner earns more with non-skip-able ads than with skip-able ads as well.) Then, there are the ads that are simply displayed as links at the bottom or top of a video while it is playing, and these are cheaper overall. However, as they can be closed by the user any time, the lower costs of such ads is expected.

Your Daily YouTube Ad Budget:

What daily budget you want to allot to your YouTube ads is up to you. However, predictably, your prescribed daily budget will duly influence the cost and returns of your YouTube ad.

The US Dollar to Indian Rupee Conversion Rate (An additional YouTube ad price influencer for Indians):

The rates of YouTube ads, as well as the monetization rates of YouTube videos, will depend on the US Dollar ($) to Indian Rupee (INR) conversion rate at the time.

Your YouTube Ad Quality:

The quality of your video ad is a prime factor in your ad costs. There are dozens of video ads out there now, so it’s only natural that video ad quality has also improved by great standards. Hence, if your video ad quality is high, it will automatically rank higher and get you better views for your budget. Whereas, if your video quality is poor, even a high budget could ruin your ad goals.

 

The Range of YouTube Ad Rates and Monetization Rates in India

The minimum budget for YouTube ads can be specified as per the advertiser’s discretion. However, on average, the typical cost rates per view or click on YouTube right now ranges from around Rs.0.70 to Rs.17. Hence, a viewing goal of 10,000 views for a video ad will cost a budget ranging from around Rs.7000 to Rs.1,70,000, depending on the quality and popularity of the video.

As for monetizing YouTube using one’s own YouTube channel, the monetization range is around Rs.199 to Rs.465 per 1000 video views. As for displaying ads on your YouTube videos and monetizing your channel through AdWords, you are only eligible for an AdWords account for your YouTube Channel if you have at least one video with 5000 views. Plus, any ads that are displayed with or on your videos have to be approved by both sides of the advertising table.

 

The rates of advertising on YouTube has risen and fallen over the years. However, with the current uplift in the interest in video content, the cost of advertising on YouTube has relatively increased. But as its returns are massive, the consequent CPM and CPC are greatly reduced, and thus make the budget and expenses incurred well-worth the cost. But whether or not advertising on YouTube is beneficial for a brand will also depend on how “viral” that video goes and what the quality of the video is. On that same vein, monetizing YouTube has started delivering greater gains for account holders as well.

Twitter Ad Rates in India: Your Best Guide to Using Advertising Campaigns on Twitter in India

Twitter’s advertising platform is huge. And while its content restrictions might seem counter-productive for advertising and marketing, its micro blogging feature is precisely what makes this such an effective advertising platform. After all, a limit of 140 characters (for text content, images, and all tweet-embedded media as a whole) and 140 seconds (for video) actually forces advertisers to keep their content concise, as well as design the ad to be instantly appealing and memorable.  And fortunately, its ad campaign platform is also available in India.

A Quick Introduction to Budgeting for Twitter Ads

The most comprehensive quality about Twitter Ads is that it gives advertisers, marketers, and small businesses to choose a very customized advertising objective for users on Twitter. Advertisers can also run multiple ad campaigns at once on Twitter. (In fact, it’s advisable to do so as, this way, you can observe very closely which ads are performing well and which need to be tweaked or scrapped.) Plus, the moment you specify your budget, you also get a summarized prediction of what your end results will be. However, if you decide to run multiple campaigns at once, note that your budget needs to be specified for each Twitter ad campaign separately.

The Major Factors Influencing Twitter Advertising Costs

Your ad customizations and specifications are, predictably, going to influence the cost of your Twitter ad. Here are the factors that will influence the price of your Twitter ads:

Your Twitter Ad Objective:

twitter ad example

Each Twitter ad objective has a different set of goals, and you pay for something different depending on which objective you pick for your ad campaign: When you pick the “Followers” objective, you only pay for the number of followers you acquire during the run-time of your campaign. If you pick the “Tweet engagements” objective, you only pay for the initial engagements that Twitter gets you; you won’t have to pay for any following engagements that occur organically. On picking the “Video views” objective, you’ll have to only pay for the views that your Twitter video(s) gains. And if you want to create awareness for your brand and pick the “Awareness” objective, then you only pay for the number of impressions you receive.

Each of the above objectives is picked when you want engagement of some sort on Twitter. However, if you want to use Twitter Ads to drive traffic and performance to your website or app, then you’ll need to pick the “Website clicks and performance” objective, the “App installs or re-engagements” objective, or the “Lead generation” objective, depending on your overall advertising goals – which, again, will influence what you actually pay for on Twitter: You only pay for the number of website clicks your Twitter ad campaign generates when you pick the “Website clicks and performance” objective; you pay solely for any app downloads and installations if you pick the “App installs or re-engagements” objective; and with the “Lead generation” objective, you only have to pay for the number of leads you gain from Twitter during the run-time of your ad.

Your Twitter Ad Run-Time:

You can either pick a start and end time for your ad campaign (recommended), or you can decide to run your ad immediately and continuously with no specified end date. And if you pick the “run continuously” run-time for your ad campaign and don’t specify your total campaign budget, then it will undoubtedly cost you more overall.

Your Total Ad Budget:

Whether or not you choose to specify your total ad campaign budget also influences you ad costs in the long run. Not specifying a budget means that you will be billed per your specified daily budget until your ad’s run-time is brought to an end. Whereas, if you specify a total ad budget, your cost will not cross that amount regardless of your ad’s run-time.

The Average Advertiser Bidding Range on Twitter:

Whether you choose the “Automatic Bid”, “Target Cost”, or “Maximum Bid” pricing option for your ad, how much you are charged for each occurrence of your ad objective (i.e., each follower, or each website click, or each app download, etc.) will depend on the price range at which Twitter advertisers as  a whole are currently bidding. Picking the “Automatic Bid” option will automatically pick the Twitter-optimized bidding price for your ad; the “Target Cost” and “Maximum Bid” options, however, will allow you to specify how much you are willing to pay for each of your ad objective’s occurrence.

The US Dollar to Indian Rupee Conversion Rate (An additional Twitter ad campaign price influencer for Indians):

Twitter Ads do not currently support the Indian Rupee (INR) currency. Hence, the price that Indians will have to pay for their Twitter ads will depend on the US Dollar ($) to Indian Rupee (INR) conversion rate at the time.

The Range of Twitter Ad Rates and Pricing in India

Twitter ad costs completely depend on the budget you allot for your ad campaign and the kind of results and engagement your ad campaign garners (based on your ad objective). Plus, there is no minimum amount that Twitter insists on when you allot you ad budget. However, Twitter Ads does require you to set a daily maximum budget for your ad (the total budget amount, though, is an optional specification). Hence, you can even set up a daily budget of $1 alone if you wish.

Then, depending on whether you choose the Automatic bid or Target cost pricing option, you’ll be accordingly charged for each engagement, or follow, or lead, etc., that your campaign generates. However, in case you opt for the “Target cost” pricing option for your ad campaign, it is generally advised that you pick an amount within the bidding range that is shown to you under that option. This will likely allow your ad to perform better and consequently get you a much better value of results for the money you’re investing.

Currently, depending on your ad objective, the bidding range for Twitter ads can range anywhere from around $1 to $23 per ad objective occurrence. And, considering current US dollar ($) to Indian Rupee (INR) conversion rates, it presently puts the price range for Twitter ad rates in India at around Rs.67 to Rs.1537 per result (i.e., per ad objective occurrence).

LinkedIn Ad Rates in India: Everything You Need to Know about Advertising on LinkedIn in India

LinkedIn is an excellent self-service advertising platform for marketers and advertisers to promote their business and services. And, while Facebook and Twitter are more prominent as advertising and marketing platforms, marketers will be losing out in not advertising on LinkedIn as part of their marketing strategy. For, it is, after all, the fastest growing professional social media network out there.

A Basic Introduction to LinkedIn Ads

linkedin ad campaign

If you’re looking to advertise on LinkedIn in India, first know that there are two kinds of ads you can set up on LinkedIn via LinkedIn’s Campaign Manager: Text Ads and Sponsored Ads. The text ads will only appear on desktop devices like PC’s and laptops and will, hence, not be seen by any mobile device users on LinkedIn. Plus, as these ads only allow text content, any image content in the ad will be automatically omitted. Such ads are good for headline-styled ads, where a call-to-action or lead is all you need to get LinkedIn users interested. Sponsored Ads, on the other hand, can be seen by both desktop and mobile device users on LinkedIn. They appear either (or both) on the LinkedIn home page’s main feed as well as on the right panel of the LinkedIn home page.

Once you’ve decided on the kind of ad you want to display, the next most important factor is the targeting specifications of your ad: The skills of your target audience, industry(s) of your target audience, job titles of your target audience, etc. Any one or more of these targeting options need to be specified in order to optimally target the audience who needs to your ad(s) on LinkedIn. However, know that LinkedIn requires your target audience to be at least as large as 1,000 members.

The Major Factors Influencing Each LinkedIn Ad’s Cost

LinkedIn allows you to limit your ad’s cost by letting you set a start and end date for your ad. Additionally, LinkedIn allows you to limit your advertising costs in two ways: You can either specify a maximum daily budget that you’re willing to allot for your ad; or you can set a “bid” for your ad. If you pick the bidding option for your ad budget (which is also the most commonly picked option for LinkedIn ads in relative terms), you once again have two options for specifying your bid: CPC or CPM: CPC refers to Cost Per Click, and in this kind of bid, you’re specifying the highest amount you’re willing to pay for every click on your ad. CPM refers to the cost you’re willing to pay for every 1,000 impressions that your ad receives on LinkedIn. The “bid” amount ranges depend on the current competing bids for your ad on your specified target audience, and LinkedIn will specify a range of amounts you can choose from depending on these current competing bids. As such, these competing bids for your target audience is the main criteria that will influence your ad costs. Secondary to this is the target audience [options] you pick and its relative size, as this influences what the current bidding competition level is in the first place.

Setting up a LinkedIn Ad in India

The Indian Rupee (INR) is one of the supported currencies on the LinkedIn platform. So, in order to pay for your ad in India, you need to first choose INR as your currency.

As mentioned earlier, you’ll first have to pick your ad type and ad targeting options. Then, you’ll be asked, “How would you like to pay for this campaign?” And you can either choose between paying for every time someone clicks on your ad (CPC budgeting) or every time your ad is shown (CPM budgeting). Then, under the question “What’s your budget for this campaign?”, you’ll have to specify your total daily budget for your ad campaign. Based on your input, your ad will be shown as often as possible in a day until the daily budget you specified has been depleted (For instance, if you’ve picked CPC as your bidding option, then your ad will continue showing all day until the number of clicks on your ad has used up your specified daily budget for that particular day).

Once your ad budget options have been set, you’ll have to choose the time range of your ad under the question, “How long should we run your campaign?”, wherein you can either choose “Indefinitely” or specify a particular end date for your ad. (However, considering that you are running this ad on a limited budget, choosing an end date is generally advised as you’ll be charged the daily budget of your ad until the day your ad campaign ends; so “indefinitely” isn’t a wise option unless you have a large budget to spend.)

Minimum LinkedIn Ad Rates in India

The minimum amount that LinkedIn will generally require you to allot for your CPC and CPM bids is Rs.100 (for either). And the minimum budget generally allotted by LinkedIn for your daily budget is Rs.500. Again, LinkedIn will also give you a “Suggested bid range” for both CPM and CPC options. And, it is advisable for your ad’s success on LinkedIn that you pick within this suggested range, or towards the higher scale of this suggested range.

The reason for considering this “bidding range” is that other advertisers will also have ad campaigns on LinkedIn that will have similar targets to yours, and running simultaneously at different parts of the day with yours. And, the ads with the higher bids “wins the bidding competition” and gets shown first, thereby getting more clicks as well. In fact, if your ad is not performing well enough and not getting enough impressions and/or clicks, even picking a higher amount than the system-specified bidding range is advised.

Overall, the LinkedIn ad rates in India have been steady, more or less. And while LinkedIn is on the more expensive side when compared to other social media advertising platforms such as Facebook and Twitter, it is also the most affordable and fastest-growing B2B advertising platform available today.