Today the recession- free career path is the Digital sector. Digital marketing has been encompassed among marketers as we are headed to a digitalized future. Marketing and digital marketing are becoming synonyms. With the way people prefer using the web, organizations are molding their market focus entirely to digital media.
Digital Marketing involves promoting products or services by using digital media to reach consumers in a timely and cost-effective manner.
The digital marketing career options are not only for people with technical skills, one with a creative mind has a lot to explore in this industry. Digital careers move across a range of sectors- from the professional services to the creative industries and other businesses. With a flair for working in a challenging environment, new graduates and job seekers must venture into this attractive career prospect. Some digital marketing career options include SEO analyst, Social Media Manager, Digital Account Managers, E-commerce managers , Affiliate marketing specialists, Email Marketing Specialist, Content Marketing Specialist and PPC (Pay Per Click) Manager.
Digital marketing career trend is also set to continue with increase in mobile use, as advertising platforms target smartphones and tablets too. The job role for each and every designation is quite different and demanding:
A digital marketing career as a Seo Analyst will require some technical skills, so as to increase the website ranking and visibility on Google .
As a Digital Account Manager, you’ll be in charge of checking smooth and successful running of a digital marketing strategy.
Social Media Manager, PPC Manager, Affiliate Manager and E-commerce Manager will have to work on strategy plan and execution in respective fields.
Job role of Content Manager Specialist is to help organizations attract and engage customers by creating relevant content.
Lately Web Analytic Specialists are becoming a growing need, wherein he/she analyzes and enhances website traffic.
With advancement of technology, digital marketing is constantly evolving, hereby career options are also changing at an incredible pace. While other industries are struggling with a growth of 8%, digital marketing industry is at a staggering 30% growth rate and the scope for digital marketers in India will only get better in future.
This digital parlance requires spending and understanding majority time analyzing online market trends and executing a successful campaign. The salary and perks are not an issue for digital marketers, as long as they have sound knowledge or experience in this field. Taking up a digital marketing course right now will take you to a top level in coming years.
Social networks are enhancing their ad products and features – Twitter has is working on a “buy” button, and mobile banner ads are being designed to fit all screen size. According to a recent study, companies are unable to find the right digital marketing professionals.
Google’s 3rd largest market is India with around 82 million facebook users and approximately 52 million mobile subscribers have internet enabled on their mobile phones. At this juncture, digital marketing is being sought as a promising career for prospect graduates and job seekers. By considering this career option, digital marketers can prove their mettle through path-breaking online solutions.
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