SEO Strategy- Devising A Successful & Comprehensive SEO Strategy

Devising A Comprehensive SEO strategyDevising a successful & comprehensive SEO strategy is important if you want your website to rank at the top. Search Engine Optimization or SEO is one of the most important aspects for any website to get itself a better rank in the search engine results page like Google. It is considered that around 60 per cent of clicks go towards the first result on Google. Therefore devising a successful & comprehensive SEO strategy is important if as you cannot let go those 60% of people.

Hence, in this article we present to you few simple steps which will pave your way to devise a comprehensive SEO strategy. These are the key principles which are common & important & you will be able to easily devise a complete SEO strategy for your website.

The five key principles which you should remember while you devise an SEO strategy for your website are as follows-

Ensure that your website has internal links

It’s important that your website has at least one internal link & is one of the important aspects of a successful SEO strategy. This internal link when clicked goes to another page of your own same website. It’s important because these internal links allow search engines like Google to crawl naturally through all pages of your website without referring to your sitemap. This increases the chances of your website to rank better on Google search engine results page. It establishes a proper information hierarchy for your website. Also it helps your users to navigate through your website easily thus enhancing user’s experience on your website.

Ensure that your website has some external links

It’s important that your website has some external links & is another important aspect of a successful & comprehensive SEO strategy. When a link from another website takes a user to your website it is known as an external link. You can ask your clients, service providers & suppliers to write about your website on their websites & link back towards your website. This can range from blogs, reviews & testimonials. External links are vital for a comprehensive SEO strategy because for a search engine external links act as endorsements & support votes for your website. This increases the chances of your website to rank better as it increases the visibility of your website.

Create fresh content regularly

It’s important that your website is uploaded with fresh content regularly. This forms another important aspect of a successful & comprehensive SEO strategy. You can make a blog for your website. Blog is the best medium to upload fresh content for a website. When you regularly upload fresh content it enables your website to attract natural links. Also search engines like Google crawls a website more often which has fresh content. This again increases the chances of your website to rank better on Google.

Understand the importance of directory listings for your website

It’s important that your website is listed in major directory pages. Directory listings of your website play an important role in devising a successful & comprehensive SEO strategy. It’s because directory pages have more chances to rank better for certain important search terms. If your website is listed in some major directories, it increases the credibility of your website. Also it helps your website to garner additional exposure in search engine results pages thus enhancing your website’s rank on Google. Hence you must submit your website to all major directories. However remember that the directories you submit must be relevant to your website’s content to boost your website’s rankings.

Have a resource page for your website

It’s important that your website has a resource page. When your website has a resource page it adds to your effort to devise a successful & comprehensive SEO strategy. Creating resource page on a website proves to be invaluable both from an SEO perspective as well as for your users. You should therefore create a resource page for your website depending on your website’s niche. Your resource page could be a glossary of important terms or Do-It-Yourself guides which provides useful resources & information to your users to rely on. Such resource pages usually attract many links from people who look for important resources & information on your website.

Hence now you can easily remember the foundation principles to device a successful & comprehensive SEO strategy for your website.

Benefits Of Social Media Marketing For Business

Benefits Of Social Media Marketing For Business Benefits Of Social Media Marketing For Business is an important topic for many businesses in the digital world. Everyday humongous numbers of people use social media websites like Twitter, Facebook, YouTube, LinkedIn & other social media platforms. The major reason of such huge leverage of social media platforms is their ability to build a powerful online or virtual community. This online community is powerful & impactful because it’s driven people like us. This online community is built on factors like trust & common interest of people. Hence, it is obvious that everyone wants to obtain maximum Benefits of Social Media Marketing for their Business.

In this article, you can browse through the various benefits of social media marketing for business. These benefits of social media marketing for business will help your business to get the benefits of social media marketing manifold.

Listed below are the benefits of social media marketing for business-

It is cheap to gain access & use social media websites to obtain benefits of social media marketing for business

Social Media websites are cost-effective. It’s free to sign up & create accounts in most of the top social media websites like Facebook, LinkedIn & Twitter. You can also use these websites to promote your business for free. This helps your business to gain huge brand awareness with millions of people present on social media sites with minimal cost. Hence, you start to obtain the benefits of social media marketing for business with increasing brand awareness among millions of people.


You can benefit from huge volume of traffic adding on to the benefits of social media marketing for business

Social media websites have massive volume of traffic. You can receive great benefits of social media marketing for business through this factor. Your business can greatly benefit from quality traffic that comes to your website through social media platforms. Hence, further you benefit from increasing conversion rates. This is the ultimate objective of any business.

You can benefit from more visibility & Brand Status for your business on social media platforms

Social media sites have a potential to fetch greater visibility for any business worldwide. Further businesses can benefit from a plethora of audiences & building an online community of trust. Later, businesses may start conversations with their potential customers through social media websites. In certain period of time some of these people turn into your loyal consumers of long time. These consumers will be your major source of business. This happens when you maintain a positive relationship & care for your customers. When you care for your customers it increases the credibility of your business. Therefore, you are able to multiply the benefits of social media marketing for business.

Hence, this is how social media websites help to create a better visibility & greater brand status for your business.

Social Media websites enable your customers to give feedback- one of the most important benefits of social media marketing for business

Social Media websites enable your customers to give feedback which is one of the most important benefits of social media marketing for business. Social media websites enable consumers to review the products & services a business has to present. It also enables consumers to network with other consumers who use same products or services. Thus, businesses benefit from what is called virality effect. If people find your product to be good then it generates good word of mouth between more people of your business. Negative feedback is also important as it allows your business to get better solutions in a proactive manner.

Hence, now you know the various kinds of benefits of social media marketing for business. You can now develop your strategies keeping in mind the benefits of social media marketing for business as listed above.

Five Ways To Design A Breakthrough Content Marketing Strategy

Content marketing strategy

Content marketing strategy

A Google search of “content marketing for small businesses” shows above 200 million search results. This means that there are many out there who talk about content marketing & its importance. The core focus of this article is to tell you that why is content marketing important for businesses & five ways to design a breakthrough content marketing strategy.

Let’s first understand the importance of content marketing. Keyword filling or writing meaningless content that only impresses search engines, are thankfully a distant memory. For any business, creating great content that engages visitors is of utmost importance. Yes, content is the king!

Today SEO is at the top of the list of priorities for any business. This is because good content is the most important to determine how a website is ranked by Google. The next good thing is that the sheer amount of free content online makes activities like curation arguably easier than content creation itself.

Further you can browse through the five best strategies you can adopt to gain leverage in content marketing over others.

Getting professional assistance is always good for a comprehensive content marketing strategy

It is important to have at least one person in your organization to create content. However, it is always good to outsource some of the work. This helps you to supplement your overall output & incorporate new perspectives. If you want to leverage the skills of a professional writer to enhance your content, it is always is a good option. A professional writer has years of experience & understands any type of content very well. He knows to create content that would generate maximum appeal to readers.

You should use content recommendation tools & earned media to device a comprehensive content marketing strategy

If you invest in PR or gain coverage from press, you will absolutely benefit from the extra mileage from media placements. An easy way is to include coverage of PR sites on your blog. Before that you should first check the PR site’s original publication reposting guidelines. You can drive traffic to your blog using content recommendation tools. These tools will link your content to sections on other relevant PR content websites around the web.

You should master the art of curation to device a comprehensive content marketing strategy

Curation has become increasingly important. It becomes easier as there is a lot of data available online which you can curate. If you aim at a niche market, you can greatly benefit by helping your audience make sense of the content that you pick from the web. However, an important thing to note here is that curation is more than to just repost content from the web.

Forbes contributor Susan Gunelius has said beautifully, “Well-executed content curation isn’t just a regurgitation of content that was already published but rather a personalized retelling of a story. The human element of content curation is what makes curated content compelling.” You can use tools like Dupe free, Scribit, NewsCred, & OpenTopic to curate & 100% copyscape pass your content.

Use content partnership to gain leverage while you draft a content marketing strategy

The basic idea of “content partnership” is to grab guaranteed eyeballs to your content. More & more brands & small businesses are trying to gain leverage in the content marketing world. This has created a content ecosystem which has opened the gates for creative content partnerships among the various non-competitive businesses. You can use cross-promotion techniques using social media, email marketing, sharing content & exchange of ad space that can expose your content to new people.

Use social media to incorporate your content marketing strategy

When you invest in social media, it is always good. This is because large numbers of people spend a lot of time on social media platforms like Facebook & Twitter. You should also include & use social media strategies to the benefit of your content marketing strategy. Both can work in sync so that you benefit from each (social media & content marketing strategy) & gain leverage over your competitors.

Storify is a comprehensive tool for the same. Storify is a tool that enables you to convert social interactions into wonderfully designed content. Hence, your conversations with Facebook fans & Twitter followers can be redesigned for other channels easily.

Hence, now you know the importance of content marketing & the ways to design a comprehensive content marketing strategy for your brand. You can start with mastering the art of curation!