Catalyst Verdict on Linkedin | Learning Catalyst Blog

Summary:

LinkedIn Corporation is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking.
As of January 2013, LinkedIn reports more than 200 million registered users in more than 200 countries and territories.

Current jobs Opening:

Relationship Manager-Staffing (Mumbai)-

The Relationship Manager-Staffing will be responsible for generating new revenue within an existing customer base and managing relationships with Staffing customers (agencies) | Know more

Know more about job opportunities in LinkedIn

Catalyst Verdict:

Ad operations accounts for most of the hires that Linkedin is doing in Mumbai. This profile would be a good starting point for those wanting to understand how online publishers monetize their digital inventory.

Recent Hot News:

Check out the latest news & articles about LinkedIn

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Catalyst Verdict on Google | Learning Catalyst Blog

Summary:

Google without any hesitation is the Search Engine Giant. Its Bangalore office works on engineering projects. Some of the products that they have worked on include Map Maker, Finance, Adwords keywords suggestions.

The Hyderabad office works on products like Gmail, Calendar, Docs and Chrome. Mumbai and Delhi have sales offices.

Jobs Opening:

1. Senior Programs/Programming Strategist, YouTube NextLab (Mumbai)-

As Senior Programs/Programming Strategist for the YouTube Next Lab, you will be a key member of a team tasked with supercharging YouTube creator development and accelerating partner growth and success | Know more

2. Account Manager, CPG (Mumbai) –

Serve as a liaison with clients regarding new product launches and advertising opportunities | Know more

Know more about job opportunities in Google

The Catalyst Verdict:

Google’s mission is to organize the world’s information and make it universally accessible and useful. To say that they work on cutting edge stuff would be an understatement making it the one of best organizations to work with.

Recent Hot News:

All the latest news about Google

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.

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Catalyst Verdict on Facebook | Learning Catalyst Blog

Summary:

Facebook is undoubtedly one of the grand daddies when it comes to social networking websites across the world. Its Operations team in India is based in Hyderabad and an Inside sales team in Mumbai.

Current Jobs Opening:

1. Marketing Communications Manager (Mumbai)-

This is an opportunity for an individual to drive the creation of world-class marketing communications for all Facebook marketing products across their agency and brand advertiser customer base in India | Know more

2. Specialist, User Operations (Hyderabad) –

Become an expert in the user support experience for Facebook products | Know more

Know more about job opportunities in Facebook (India).

The Catalyst Verdict:

The Inside sales profile they offer in Mumbai office is a good starting point for anyone interested in making a career in ‘digital’ business development. Apart from this, other interesting profiles like usability are also getting outsourced to India

Recent Hot News:

Facebook changes news feed often. Here are the biggest changes, and why they were made, from the last six months | Know More

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.

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Catalyst Verdict on Ebay | Learning Catalyst Blog

Summary :

In India, Ebay has developed a brand name for auction listings, but most people don’t know that it sells a lot of new items as well. It has offices in Chennai, Bangalore and Mumbai. With the acquisition of Paypal, the job opportunities in Ebay have increased than before.

Current Jobs Opening :

1. Manager Strategic Initiatives eBay-

The desired candidate will get  chance to develop an in depth understanding of the eBay business, its strategic direction & priorities | Know more

2. Head Product Management eBay-

eBay India is hiring the Head Product Management who will take responsibility for championing the launch of new features on the platform which enhances User experience & meet Business needs | Know more

Know more about job opportunities in Ebay India.

The Catalyst Verdict : 

In the entire bloodbath happening in E-commerce in India, Ebay is a shining example of a profitable e-commerce company. If you are looking at ‘job security’ in an E-commerce company, you need to head here 🙂

Recent Hot News : 

eBay faces backlash on hack delays | Know More

eBay makes users change their passwords after hack |Know More

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.

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Catalyst Verdict on Packt Publishing | Learning Catalyst Blog

Summary :

Packt Publishing provides books, eBooks, video tutorials and articles for IT developers, administrators, and users. Packt published its first book, “Mastering for Effective Management”, in April 2004. It continues to specialize in publishing focused books on specific technologies and solutions.

The company claims that it supports and publishes books on smaller projects and subjects that standard publishing companies cannot make profitable. The aim of this business model is to give authors high royalty rates and the opportunity to write on topics that standard publishers tend to avoid.

Current Jobs Opening :

1. Technical Editing –

This is a creative & exciting role! The desired candidate will work directly on draft book manuscripts from skilled authors around the world. Readers will rely on your editorial skills to take an author’s draft copy and turn it into a well crafted, readable and technically accurate finished book! | Know More

2. Acquisition Editor –

This is a role where the selected individual will get an opportunity to create & develop new titles from initial concept to market launch. This is a fantastic opportunity to take a leading role in one of the industry’s most innovative and fastest growing publishing brands | Know More

Career Opportunities at Packt Publishing | Know More

Catalyst Verdict :

The ‘link builder’ profiles that they hire are a good entry into the online PR world of web marketing. It’s a unique example where an international company decided early on to move its web activities to India

Recent Hot News :

Packt Publishing celebrate their 2000th title with an exclusive offer | Know More

 

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.

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Catalyst Verdict on Accenture | Learning Catalyst Blog

Summary :

Accenture is a multinational management consulting, technology services and outsourcing company headquartered in Dublin, Republic of Ireland. It is the world’s largest consulting firm measured by revenues and is a constituent of the Fortune Global 500 list. The Mumbai office manages a lot of the P & G global digital outsourcing for the web. In the last six months, SEO Audit & Project Manager profiles have been the most largely recruited profiles. Project Managers get an opportunity to interact with some of the big brands of the world that fall under the hood of Accenture.

Current Jobs Opening :

1. Social Media Monitoring Specialist- The desired candidate will get an opportunity to specialize in client management skills. He will also get an exposure in the traditional media as well as social media platforms like Facebook, Twitter & other blogs | Know more

2. Media & Analyst Relations MGR- The desired candidate will be responsible for the strategy, execution & measurement of Media & Analyst Relations Campaigns of Accenture. His goal would be to build & enhance a favorable image of Accenture in India with all its employees & customers | Know more Career Opportunities in Accenture | Know more

The Catalyst Verdict :

If you want to learn process driven web marketing & want to gain leverage in client management skills then working in such profiles makes a lot of sense.

Recent Hot News : 

Accenture hosted a live webcast of remarks by Chief Financial Officer David Rowland at its Investor & Analyst Conference on Tuesday, Oct. 8 in the New York City | Know More

Accenture has positioned itself in the “Leaders” Quadrant of Gartner’s Magic Quadrant for Enterprise Application Service Providers in China for Two Consecutive Years | Know More

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.

What is Search Marketing

What is Search Marketing

What is Search Marketing

What is search marketing is a common topic among people. Search engine marketing or SEM is a type of Internet marketing. Using SEM you can promote your websites by making your websites more visible in the SERP which is also known as search engine results page. These results appear on the right hand side of the page. This is achieved through optimization & advertising. The left hand side of the page contains results which are organic or unpaid results. These results are achieved through search engine optimization or SEO. SEM is a paid form of advertising. SEM is also known as PPC or Pay-Per-Click advertising method.

In this article you will gain knowledge about what is search marketing & what are the methods used in search marketing to improve the visibility of you website.

Now that you know what is search marketing, further you can gain knowledge about the four methods which are used in search marketing or search engine marketing. These methods will help you to optimize your websites through search marketing or search engine marketing (SEM).

Keyword research & analysis

There are three steps involved in keyword research & analysis.

Step one- Step one requires you to ensure that search engines can index your website.

Step two- Step two requires you to find the most relevant & popular keywords for your website’s products.

Step three- Step three requires you to use those selected relevant & popular keywords on your website. This should be done in a manner that generates traffic on your website so that conversions happen through your website.

Website saturation & popularity

Website saturation & popularity tells that how much presence your website shows on search engines. Website saturation & popularity depends on two factors. The first factor your website’s number of pages which are indexed. This is known as website saturation in search engine marketing or search marketing. The second factor is the number of backlinks your website has. This denotes your website’s popularity. Website saturation & popularity also depends on the fact that your ad campaign contains relevant keywords which people look for mostly. This increases the chances that your ad campaign ranks at the top on the SERP.

There are various tools which help you to measure your website’s saturation & link popularity. Some of the major tools include Link Popularity, Top 10 Google Analysis & Marketleap’s Link Popularity & Search Engine Saturation.

Back end tools

Your search engine marketing efforts can be further improved by the various back end tools which are available online. These back end tools help you to measure the success of a website. These tools include Web analytic tools & HTML validators. These tools provide you with data which helps you take decisions for the next moves for your website. These tools will tell you whether your ad campaigns are working or not. These tools also give information about the number of clicks & number of conversions your ad campaigns generate. Hence, with the help of all this information you are able to take correct decisions further & minimize your costs increase your ROI.

Whois tools

Whois tools reveal the owners of various websites & provide other valuable information related to copyright & trademark issues.

SEO Strategy- Devising A Successful & Comprehensive SEO Strategy

Devising A Comprehensive SEO strategyDevising a successful & comprehensive SEO strategy is important if you want your website to rank at the top. Search Engine Optimization or SEO is one of the most important aspects for any website to get itself a better rank in the search engine results page like Google. It is considered that around 60 per cent of clicks go towards the first result on Google. Therefore devising a successful & comprehensive SEO strategy is important if as you cannot let go those 60% of people.

Hence, in this article we present to you few simple steps which will pave your way to devise a comprehensive SEO strategy. These are the key principles which are common & important & you will be able to easily devise a complete SEO strategy for your website.

The five key principles which you should remember while you devise an SEO strategy for your website are as follows-

Ensure that your website has internal links

It’s important that your website has at least one internal link & is one of the important aspects of a successful SEO strategy. This internal link when clicked goes to another page of your own same website. It’s important because these internal links allow search engines like Google to crawl naturally through all pages of your website without referring to your sitemap. This increases the chances of your website to rank better on Google search engine results page. It establishes a proper information hierarchy for your website. Also it helps your users to navigate through your website easily thus enhancing user’s experience on your website.

Ensure that your website has some external links

It’s important that your website has some external links & is another important aspect of a successful & comprehensive SEO strategy. When a link from another website takes a user to your website it is known as an external link. You can ask your clients, service providers & suppliers to write about your website on their websites & link back towards your website. This can range from blogs, reviews & testimonials. External links are vital for a comprehensive SEO strategy because for a search engine external links act as endorsements & support votes for your website. This increases the chances of your website to rank better as it increases the visibility of your website.

Create fresh content regularly

It’s important that your website is uploaded with fresh content regularly. This forms another important aspect of a successful & comprehensive SEO strategy. You can make a blog for your website. Blog is the best medium to upload fresh content for a website. When you regularly upload fresh content it enables your website to attract natural links. Also search engines like Google crawls a website more often which has fresh content. This again increases the chances of your website to rank better on Google.

Understand the importance of directory listings for your website

It’s important that your website is listed in major directory pages. Directory listings of your website play an important role in devising a successful & comprehensive SEO strategy. It’s because directory pages have more chances to rank better for certain important search terms. If your website is listed in some major directories, it increases the credibility of your website. Also it helps your website to garner additional exposure in search engine results pages thus enhancing your website’s rank on Google. Hence you must submit your website to all major directories. However remember that the directories you submit must be relevant to your website’s content to boost your website’s rankings.

Have a resource page for your website

It’s important that your website has a resource page. When your website has a resource page it adds to your effort to devise a successful & comprehensive SEO strategy. Creating resource page on a website proves to be invaluable both from an SEO perspective as well as for your users. You should therefore create a resource page for your website depending on your website’s niche. Your resource page could be a glossary of important terms or Do-It-Yourself guides which provides useful resources & information to your users to rely on. Such resource pages usually attract many links from people who look for important resources & information on your website.

Hence now you can easily remember the foundation principles to device a successful & comprehensive SEO strategy for your website.

Benefits Of Social Media Marketing For Business

Benefits Of Social Media Marketing For Business Benefits Of Social Media Marketing For Business is an important topic for many businesses in the digital world. Everyday humongous numbers of people use social media websites like Twitter, Facebook, YouTube, LinkedIn & other social media platforms. The major reason of such huge leverage of social media platforms is their ability to build a powerful online or virtual community. This online community is powerful & impactful because it’s driven people like us. This online community is built on factors like trust & common interest of people. Hence, it is obvious that everyone wants to obtain maximum Benefits of Social Media Marketing for their Business.

In this article, you can browse through the various benefits of social media marketing for business. These benefits of social media marketing for business will help your business to get the benefits of social media marketing manifold.

Listed below are the benefits of social media marketing for business-

It is cheap to gain access & use social media websites to obtain benefits of social media marketing for business

Social Media websites are cost-effective. It’s free to sign up & create accounts in most of the top social media websites like Facebook, LinkedIn & Twitter. You can also use these websites to promote your business for free. This helps your business to gain huge brand awareness with millions of people present on social media sites with minimal cost. Hence, you start to obtain the benefits of social media marketing for business with increasing brand awareness among millions of people.


You can benefit from huge volume of traffic adding on to the benefits of social media marketing for business

Social media websites have massive volume of traffic. You can receive great benefits of social media marketing for business through this factor. Your business can greatly benefit from quality traffic that comes to your website through social media platforms. Hence, further you benefit from increasing conversion rates. This is the ultimate objective of any business.

You can benefit from more visibility & Brand Status for your business on social media platforms

Social media sites have a potential to fetch greater visibility for any business worldwide. Further businesses can benefit from a plethora of audiences & building an online community of trust. Later, businesses may start conversations with their potential customers through social media websites. In certain period of time some of these people turn into your loyal consumers of long time. These consumers will be your major source of business. This happens when you maintain a positive relationship & care for your customers. When you care for your customers it increases the credibility of your business. Therefore, you are able to multiply the benefits of social media marketing for business.

Hence, this is how social media websites help to create a better visibility & greater brand status for your business.

Social Media websites enable your customers to give feedback- one of the most important benefits of social media marketing for business

Social Media websites enable your customers to give feedback which is one of the most important benefits of social media marketing for business. Social media websites enable consumers to review the products & services a business has to present. It also enables consumers to network with other consumers who use same products or services. Thus, businesses benefit from what is called virality effect. If people find your product to be good then it generates good word of mouth between more people of your business. Negative feedback is also important as it allows your business to get better solutions in a proactive manner.

Hence, now you know the various kinds of benefits of social media marketing for business. You can now develop your strategies keeping in mind the benefits of social media marketing for business as listed above.

Five Ways To Design A Breakthrough Content Marketing Strategy

Content marketing strategy

Content marketing strategy

A Google search of “content marketing for small businesses” shows above 200 million search results. This means that there are many out there who talk about content marketing & its importance. The core focus of this article is to tell you that why is content marketing important for businesses & five ways to design a breakthrough content marketing strategy.

Let’s first understand the importance of content marketing. Keyword filling or writing meaningless content that only impresses search engines, are thankfully a distant memory. For any business, creating great content that engages visitors is of utmost importance. Yes, content is the king!

Today SEO is at the top of the list of priorities for any business. This is because good content is the most important to determine how a website is ranked by Google. The next good thing is that the sheer amount of free content online makes activities like curation arguably easier than content creation itself.

Further you can browse through the five best strategies you can adopt to gain leverage in content marketing over others.

Getting professional assistance is always good for a comprehensive content marketing strategy

It is important to have at least one person in your organization to create content. However, it is always good to outsource some of the work. This helps you to supplement your overall output & incorporate new perspectives. If you want to leverage the skills of a professional writer to enhance your content, it is always is a good option. A professional writer has years of experience & understands any type of content very well. He knows to create content that would generate maximum appeal to readers.

You should use content recommendation tools & earned media to device a comprehensive content marketing strategy

If you invest in PR or gain coverage from press, you will absolutely benefit from the extra mileage from media placements. An easy way is to include coverage of PR sites on your blog. Before that you should first check the PR site’s original publication reposting guidelines. You can drive traffic to your blog using content recommendation tools. These tools will link your content to sections on other relevant PR content websites around the web.

You should master the art of curation to device a comprehensive content marketing strategy

Curation has become increasingly important. It becomes easier as there is a lot of data available online which you can curate. If you aim at a niche market, you can greatly benefit by helping your audience make sense of the content that you pick from the web. However, an important thing to note here is that curation is more than to just repost content from the web.

Forbes contributor Susan Gunelius has said beautifully, “Well-executed content curation isn’t just a regurgitation of content that was already published but rather a personalized retelling of a story. The human element of content curation is what makes curated content compelling.” You can use tools like Dupe free, Scribit, NewsCred, & OpenTopic to curate & 100% copyscape pass your content.

Use content partnership to gain leverage while you draft a content marketing strategy

The basic idea of “content partnership” is to grab guaranteed eyeballs to your content. More & more brands & small businesses are trying to gain leverage in the content marketing world. This has created a content ecosystem which has opened the gates for creative content partnerships among the various non-competitive businesses. You can use cross-promotion techniques using social media, email marketing, sharing content & exchange of ad space that can expose your content to new people.

Use social media to incorporate your content marketing strategy

When you invest in social media, it is always good. This is because large numbers of people spend a lot of time on social media platforms like Facebook & Twitter. You should also include & use social media strategies to the benefit of your content marketing strategy. Both can work in sync so that you benefit from each (social media & content marketing strategy) & gain leverage over your competitors.

Storify is a comprehensive tool for the same. Storify is a tool that enables you to convert social interactions into wonderfully designed content. Hence, your conversations with Facebook fans & Twitter followers can be redesigned for other channels easily.

Hence, now you know the importance of content marketing & the ways to design a comprehensive content marketing strategy for your brand. You can start with mastering the art of curation!