Why Digital Marketing Is A Wise Career Option

Today the recession- free career path is the Digital sector. Digital marketing has been encompassed among marketers as we are headed to a digitalized future. Marketing and digital marketing are becoming synonyms. With the way people prefer using the web, organizations are molding their market focus entirely to digital media.
Digital Marketing involves promoting products or services by using digital media to reach consumers in a timely and cost-effective manner.















The digital marketing career options are not only for people with technical skills, one with a creative mind has a lot to explore in this industry. Digital careers move across a range of sectors- from the professional services to the creative industries and other businesses. With a flair for working in a challenging environment, new graduates and job seekers must venture into this attractive career prospect. Some digital marketing career options include SEO analyst, Social Media Manager, Digital Account Managers, E-commerce managers , Affiliate marketing specialists, Email Marketing Specialist, Content Marketing Specialist and PPC (Pay Per Click) Manager.

Digital marketing career trend is also set to continue with increase in mobile use, as advertising platforms target smartphones and tablets too. The job role for each and every designation is quite different and demanding:
 A digital marketing career as a Seo Analyst will require some technical skills, so as to increase the website ranking and visibility on Google .
 As a Digital Account Manager, you’ll be in charge of checking smooth and successful running of a digital marketing strategy.
 Social Media Manager, PPC Manager, Affiliate Manager and E-commerce Manager will have to work on strategy plan and execution in respective fields.
 Job role of Content Manager Specialist is to help organizations attract and engage customers by creating relevant content.
 Lately Web Analytic Specialists are becoming a growing need, wherein he/she analyzes and enhances website traffic.
With advancement of technology, digital marketing is constantly evolving, hereby career options are also changing at an incredible pace. While other industries are struggling with a growth of 8%, digital marketing industry is at a staggering 30% growth rate and the scope for digital marketers in India will only get better in future.











This digital parlance requires spending and understanding majority time analyzing online market trends and executing a successful campaign. The salary and perks are not an issue for digital marketers, as long as they have sound knowledge or experience in this field. Taking up a digital marketing course right now will take you to a top level in coming years.

Social networks are enhancing their ad products and features – Twitter has is working on a “buy” button, and mobile banner ads are being designed to fit all screen size. According to a recent study, companies are unable to find the right digital marketing professionals.
Google’s 3rd largest market is India with around 82 million facebook users and approximately 52 million mobile subscribers have internet enabled on their mobile phones. At this juncture, digital marketing is being sought as a promising career for prospect graduates and job seekers. By considering this career option, digital marketers can prove their mettle through path-breaking online solutions.

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Catalyst Verdict on sulekha | Learning Catalyst Blog


Sulekha.com is an Indian web & mobile company offering a digital commerce platform of marketplaces anchored around multiple consumer needs. Chosen by Internet & Mobile Association of India (IAMAI) in 2012 as India’s best multi-utility website, Sulekha integrates Local Search & Ecommerce services, enhanced by member blogs, answers, reviews and ratings in marketplaces like Property, Movies, Lifestyle, cars and a lot more.

Current Job Openings:

1. Product Team / Content Writer / Chennai-
The candidate should be able to write content on variety of subjects. Conduct online research, generate unique content for various websites and encourage community for their active participation | Know more
Know more about job opportunities in Sulekha

The Catalyst Verdict:

Sulekha is among the earliest portals to make a mark in the local commerce space. It would be interesting to see how they compete with the likes of Justdial


Catalyst Verdict on Web18 | Learning Catalyst Blog


Web 18 is the Internet & Mobile arm of Network 18, India’s leading Media conglomerate. It has a variety of leading information & transactional services online. Web 18’s offerings include; In.com, Moneycontrol.com, Cricketnext.com, CommoditiesControl.com, PowerYourTrade.com, Tech2.com, Biztech2.com, IBNLive.com, Compareindia.com, Storeguru.com, Indiaearnings.com, JobStreet.com, Indiwo.com, Buzz18.com, Josh18.com, Yatra.com & BookMyShow.com.

Current Job Opening:

1. Programmer-
Assists in the design, coding, and testing of technical solutions | Know more

2. Associate Manager(Digital Products)-
Streamline daily work and Coordination both internally for the UMP YT Channel and the G+ Page. Work closely with the Google Teams. Work closely and interface with content partners on a film on film basis | Know more

Know more about job opportunities in Indiagames.

Recent Hot News:

Thomas and Srinivasan promoted as CEOs at Web 18 properties | Know more

Digital Makeover with Mobile Marketing and Advertising

With increase in mobile marketing and advertising, mobile is no longer considered an emerging channel. Along with social media, it’s become an essential part of every digital marketing and advertising strategy. People worldwide are mostly engaged to their mobile screens, which has generated mobile data traffic.















In 1940, the first mobile technology was only available in taxis, police cars, long- haul trucks, ambulances and other emergency vehicles. And in 1993, the first smartphone (with touchscreen) – IBM Simon was launched by IBM. Today, the power of computer is in the palm of your hand; and mobile network subscription with over seven billion people.

Mobile marketing and advertising can reach anybody and everybody, located anywhere, with advertisements reaching their mobile and gauging user attention. Although user’s attention is short, it is frequent – smart phone users check their phones at least 150 times in a day. Smart phones generate loads of data about their user which can be used to push mobile advertisements to a particular target market. Moreover, with the introduction of 4G, faster mobile speed is not a worry.

Mobile Real Time Bidding (RTB) is at the intersection of two of the fastest growing areas within digital advertising as a whole, programmatic buying and mobile advertising. It went mainstream in 2013 with the Twitter acquisition of MoPub, an early leader in mobile RTB technology.However,the explosion in mobile advertising and marketing was as predicted by Google in 2009 by acquisition of Admob for 750 Million Dollar.

In mobile advertisements, it’s the quality traffic that matters rather than just quantity. Henceforth, Cost Per Engagement (CPE) and Cost Per View (CPV) will become the main purchasing models while Cost Per Mille (CPM) will slowly be opted out. Mobile marketing will be more expensive with effective and engaging advertisements. As increasing numbers of users take to mobile devices, brands will adjust their spending budgets with larger allocation to mobile marketing and advertisements.

Users who previously browsed the web on their computers, are now performing 70% of this activity on their mobile phones or tablets. Facebook, Twitter, Instagram, WhatsApp, Vine, and others are drastically becoming  mobile first media and as a brand – being where your consumers are, should be an important step to building your business.

Since the user’s time spent on mobile advertisement is short, creative concept is to be implemented such as dynamic information (including weather or location), integrated mini-game activities, ads responsive to tilts or shakes, or other form of interactivity marketing strategy.
Ad formats in Mobile Advertising are normally standard banners, or expandable banners ( proposed for higher brand recall). Innovative rich media ads, Interstitial Ads, App lists Ads ( variety of apps in a list form) and Video ( Five- and 10-second mobile video spots widely accepted).

Types Of Mobile Marketing and Advertising Strategies

The strategy will depend on your industry or service, target audience, and budget.

App-based marketing:  This Mobile advertising involves mobile apps. There are more than 800000 apps,30 billion downloads and more than 2 billion smartphone users. Services like Google AdMob help create mobile ads within mobile apps.

In-game mobile marketing: This mobile marketing refers to mobile ads that appear within mobile games. These mobile ads can appear as banner pop-ups, full-page image or even video ads that appear between loading screens.

QR codes: QR codes are scanned by users, who are then taken to a specific webpage (to which the code is attached to).

Location-based marketing: Location-based mobile ads are ads that appear on mobile devices based upon user’s location relative to a specific area or business.















Mobile Search ads: Basic Google search ads built for mobile, also featuring add-on extensions like click-to-call or maps.

Mobile Image ads: Image-based ads designed to appear on mobile devices.

SMS: SMS marketing involves feeding a user’s mobile number and sending them text offers.

Mobile rich media advertisements have the ability to increase user’s level of engagement, while mobile search ads is a digital rage with click-to call – this generates genuine users calling for information, who are in consideration stage. This afterthought is why top and mid segment industries have started allocating a budget for mobile marketing and advertising strategy. With Google’s launch of mobile app ads on Search and Youtube, app developers and advertisers can target audience based on their online behavior.

Tags: #mobileadvertising #mobilemarketing #mobileapp #mobileappads #bannerads #mobilertb #clicktocall #mobilesearchads #qrcodes

Google Pushes Mobile App Ads on YouTube and Search

Google has introduced a niche market plan for mobile app developers and advertisers – now, promoting your app is an easy 3 step flow on Search and Youtube. By launching this mobile advertising plan, Google has

Given mobile app ads a new media to target audience.


Catalyst Verdict on Linkedin | Learning Catalyst Blog


LinkedIn Corporation is a social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking.
As of January 2013, LinkedIn reports more than 200 million registered users in more than 200 countries and territories.

Current jobs Opening:

Relationship Manager-Staffing (Mumbai)-

The Relationship Manager-Staffing will be responsible for generating new revenue within an existing customer base and managing relationships with Staffing customers (agencies) | Know more

Know more about job opportunities in LinkedIn

Catalyst Verdict:

Ad operations accounts for most of the hires that Linkedin is doing in Mumbai. This profile would be a good starting point for those wanting to understand how online publishers monetize their digital inventory.

Recent Hot News:

Check out the latest news & articles about LinkedIn


Catalyst Verdict on Google | Learning Catalyst Blog


Google without any hesitation is the Search Engine Giant. Its Bangalore office works on engineering projects. Some of the products that they have worked on include Map Maker, Finance, Adwords keywords suggestions.

The Hyderabad office works on products like Gmail, Calendar, Docs and Chrome. Mumbai and Delhi have sales offices.

Jobs Opening:

1. Senior Programs/Programming Strategist, YouTube NextLab (Mumbai)-

As Senior Programs/Programming Strategist for the YouTube Next Lab, you will be a key member of a team tasked with supercharging YouTube creator development and accelerating partner growth and success | Know more

2. Account Manager, CPG (Mumbai) –

Serve as a liaison with clients regarding new product launches and advertising opportunities | Know more

Know more about job opportunities in Google

The Catalyst Verdict:

Google’s mission is to organize the world’s information and make it universally accessible and useful. To say that they work on cutting edge stuff would be an understatement making it the one of best organizations to work with.

Recent Hot News:

All the latest news about Google

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.



Catalyst Verdict on Facebook | Learning Catalyst Blog


Facebook is undoubtedly one of the grand daddies when it comes to social networking websites across the world. Its Operations team in India is based in Hyderabad and an Inside sales team in Mumbai.

Current Jobs Opening:

1. Marketing Communications Manager (Mumbai)-

This is an opportunity for an individual to drive the creation of world-class marketing communications for all Facebook marketing products across their agency and brand advertiser customer base in India | Know more

2. Specialist, User Operations (Hyderabad) –

Become an expert in the user support experience for Facebook products | Know more

Know more about job opportunities in Facebook (India).

The Catalyst Verdict:

The Inside sales profile they offer in Mumbai office is a good starting point for anyone interested in making a career in ‘digital’ business development. Apart from this, other interesting profiles like usability are also getting outsourced to India

Recent Hot News:

Facebook changes news feed often. Here are the biggest changes, and why they were made, from the last six months | Know More

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.


Catalyst Verdict on Ebay | Learning Catalyst Blog

Summary :

In India, Ebay has developed a brand name for auction listings, but most people don’t know that it sells a lot of new items as well. It has offices in Chennai, Bangalore and Mumbai. With the acquisition of Paypal, the job opportunities in Ebay have increased than before.

Current Jobs Opening :

1. Manager Strategic Initiatives eBay-

The desired candidate will get  chance to develop an in depth understanding of the eBay business, its strategic direction & priorities | Know more

2. Head Product Management eBay-

eBay India is hiring the Head Product Management who will take responsibility for championing the launch of new features on the platform which enhances User experience & meet Business needs | Know more

Know more about job opportunities in Ebay India.

The Catalyst Verdict : 

In the entire bloodbath happening in E-commerce in India, Ebay is a shining example of a profitable e-commerce company. If you are looking at ‘job security’ in an E-commerce company, you need to head here 🙂

Recent Hot News : 

eBay faces backlash on hack delays | Know More

eBay makes users change their passwords after hack |Know More

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.


Catalyst Verdict on Packt Publishing | Learning Catalyst Blog

Summary :

Packt Publishing provides books, eBooks, video tutorials and articles for IT developers, administrators, and users. Packt published its first book, “Mastering for Effective Management”, in April 2004. It continues to specialize in publishing focused books on specific technologies and solutions.

The company claims that it supports and publishes books on smaller projects and subjects that standard publishing companies cannot make profitable. The aim of this business model is to give authors high royalty rates and the opportunity to write on topics that standard publishers tend to avoid.

Current Jobs Opening :

1. Technical Editing –

This is a creative & exciting role! The desired candidate will work directly on draft book manuscripts from skilled authors around the world. Readers will rely on your editorial skills to take an author’s draft copy and turn it into a well crafted, readable and technically accurate finished book! | Know More

2. Acquisition Editor –

This is a role where the selected individual will get an opportunity to create & develop new titles from initial concept to market launch. This is a fantastic opportunity to take a leading role in one of the industry’s most innovative and fastest growing publishing brands | Know More

Career Opportunities at Packt Publishing | Know More

Catalyst Verdict :

The ‘link builder’ profiles that they hire are a good entry into the online PR world of web marketing. It’s a unique example where an international company decided early on to move its web activities to India

Recent Hot News :

Packt Publishing celebrate their 2000th title with an exclusive offer | Know More


If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.


Catalyst Verdict on Accenture | Learning Catalyst Blog

Summary :

Accenture is a multinational management consulting, technology services and outsourcing company headquartered in Dublin, Republic of Ireland. It is the world’s largest consulting firm measured by revenues and is a constituent of the Fortune Global 500 list. The Mumbai office manages a lot of the P & G global digital outsourcing for the web. In the last six months, SEO Audit & Project Manager profiles have been the most largely recruited profiles. Project Managers get an opportunity to interact with some of the big brands of the world that fall under the hood of Accenture.

Current Jobs Opening :

1. Social Media Monitoring Specialist- The desired candidate will get an opportunity to specialize in client management skills. He will also get an exposure in the traditional media as well as social media platforms like Facebook, Twitter & other blogs | Know more

2. Media & Analyst Relations MGR- The desired candidate will be responsible for the strategy, execution & measurement of Media & Analyst Relations Campaigns of Accenture. His goal would be to build & enhance a favorable image of Accenture in India with all its employees & customers | Know more Career Opportunities in Accenture | Know more

The Catalyst Verdict :

If you want to learn process driven web marketing & want to gain leverage in client management skills then working in such profiles makes a lot of sense.

Recent Hot News : 

Accenture hosted a live webcast of remarks by Chief Financial Officer David Rowland at its Investor & Analyst Conference on Tuesday, Oct. 8 in the New York City | Know More

Accenture has positioned itself in the “Leaders” Quadrant of Gartner’s Magic Quadrant for Enterprise Application Service Providers in China for Two Consecutive Years | Know More

If you found this useful, you might want to download the second version of the ‘Catalyst Verdict’ : a report on the job scenario in the top new media companies in the country. – Click here to download for free.