» Basic Social Media (6 weeks)

Our Guide to Careers in SMO

Faculty

Moksha Juneja

Social Media Catalyst at Avignyata Inc

Sameer Pitalwalla SMO Training Course Faculty Sameer Pitalwalla
Head – Digital
at Zoom Entertainment Network Ltd

Details : 6 weeks, Rs.13,000, All sessions on Sat and Sun.Access to Online study material.

Why Learning Catalyst

Special Support For Small Biz Owners in the batch

Placement / Freelancing Support Assurance

Register for Counseling session

Program Outcomes

Learn the currently most buzzing form of advertising
At the end of the program, you would be able to.
(1) You will know how to use the main social media networks – facebook, linkedin, twitter and youtube.This includes a detailed introduction to their features and tools.
(2) How to leverage social media for online relationship management
(3) Get the low-down on Videos, virals, content aggregators, bookmarking, community sites, corporate blogging
(4) How to systematically track and improve social media efforts

Program Outline

	Session Topic	Some of the areas that will be covered
1	Social Media – Introduction & Benefits	Why PR works better than advertising Parallels between word-of-mouth and social media. How can social media help you online :Marketing, PR, Sales, Customer Service, Market Survey, Product Testing. Examples of results seen by advertisers : Indian and international examples
2	Social Media Techniques – Session 1	Blogs, Online PR Choosing between blogging platforms. How to generate hype using review sites What kinds of articles work best for online PR and options for distributing them. Interesting and effective online PR tactics
3	Social Media Techniques – Session 2	Videos, virals, content aggregators, bookmarking, community sites Why Videos are more effective then other tactics What makes a good viral Advertising options on social networking sites
4	Corporate Social Media – corporate blogging, profiling, Online reputation management	Corporate Blogging, Profiling, Online reputation management Thumb Rules while blogging for corporates Various options during profiling Examples of effective ORM and various options one can use for this
5	Do’s and Dont’s of Social Media Optimization	Key aspects to bear in mind when engaging in social media activity
6	Social Media Effectiveness Tracking and Analytics	What is the challenge while measuring effectiveness Various approaches taken by agencies International attempts being made on this front
7	Case Studies	Examples where comprehensive SMO has been done