» Basic SEO Weekend Crash course for Working Professionals

Our Guide to Careers in SEO

Faculty

Rahul Shrivastava

Manager – Digital Marketing at INDIA.COM

Anish Sapra SEO Training Course Faculty Anish Sapra
Head – Search Marketing & Digital Media Analytics at Shaadi.com

Details : 2 days, Rs,4500, All sessions on Sat and Sun.Access to Online study material.

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Program Outcomes

This is a crash course for those who are ready for a rigorous 2 day assignment-filled training in various aspects of SEO

(1) You would be able to increase the rankings of your client websites or any of your own blogs or websites.There are loads of freelancing opportunities in this space which you’ll be able to make full use of.

(2) You will understand how search engines work and what needs to be done on the site to keep them happyand come back more often !

(3) Apart from off-page optimization, you will get a hands-on training on all all aspects of on-page optimization starting from competition research, keyword research and implementation on site.

Program Outline

	Session Topic	Some of the areas that will be covered
1	History & Evolution Of Search Engine Optimization (SEO)	Importance of SEO in online advertising. What you need to know about websites before you start optimizing them.
2	How Search Engine Works	Search Engine relevancy Algorithms. Basic differences between the way Google, Yahoo and MSN ranks web pages.
3	Keyword Research and Target Audience	How is keyword strategy tied to marketing strategy. Tips on the keyword selection process and keyword tool choice. How to ‘go broad’ What kinds of keywords are easier to optimize. How to judge competitiveness of a keyword.
4	SEO Website Evaluation & SEO – On page	How to quickly do a mini-audit of the SEO of an existing site. Review of the elements of the on-page optimization and their relative importance. How is SEO implemented in CMS packages. Common on-page SEO mistakes How is usability and information architecture linked to SEO ?
5	SEO – Off-Page	Review of the elements of off-page optimization. Common off-page SEO mistakes.
6	Advanced SEO	Universal SEO : Digital Asset Management. Vertical seo : mobile, local and international. Multi-lingual SEO.
7	Copywriting for SEO purposes	How to arrive at the ‘brief’ for SEO copywriting. Why should one stay away from black hat techniques. Studying competition and the category to get ideas
8	SEO Maintainace	How to make a SEO Maintenance Plan. How to study Analytics data and get inputs from there for the plan