SEM-PPC- course-mumbai

 

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Why you should study Basic SEM – Weekend Crash Course (2 days) @ Learning Catalyst

2 MONTH CLASSROOM HANDS-ON + ONLINE PROJECT + INTERNSHIP
All rolled into one. Others give lip service to experience, we have a full fledged platform at
www.web-stepup.com to help you with your project experience. Also our placement team is constantly in touch with the industry and will provide you with a 2 month internship.

OLDEST NAME IN DIGITAL MARKETING EDUCATION + AWESOME FACULTY
We are a five year old brand with the best faculty in the business. Don’t believe us – have a look at our faculty page. Also have a look at the previous company executives who have attended
our training.

THE BEST PLACEMENTS IN DIGITAL INDUSTRY
You need a specialist to help you with placements in the the digital world and we have the experience and the right relationships to be help you with this. Have a look at our past placements.

Our Industry Faculty from Mumbai

Beverly D’souza

Beverly D’souza

Account Director
@ Ogilvy One
Rahul Shrivastava

Rahul Shrivastava

Manager – Digital Marketing
@ India.com
Sudish Balan

Sudish Balan

Business Director
@ Tonic Media
Kaushik Mhadeshwar

Kaushik Mhadeshwar

Founder and CEO
@ web-stepup

Program Outline

SEM : Introduction, Trends and Potential

Role played by SEM in digital advertising. Why financial services, education and travel were the earliest adoptors ? What kinds of trends can one see in SEM campaigns

Basics of Adwords – 2

Effective selection and qualification of keywords (Popularity, Specificity, BroadWords) Ad Copy writing basics (Key elements of message, Call to action, Persuasion inside messaging and Innovations in messaging) More advanced Targeting techniques. Fully using the Adwords Toolsbox

Non-Google SEM

Why using multiple search engines is crucial. Walk through the main non-Google search engine alternatives : Yahoo, Bing, Baidu Doing India specific campaigns with non-Google

SEM for E-commerce sites

What makes E-commerce site SEM so challenging ? Which are the metrics to be tracked ? And what optimization tactics can one pursue Case Studies

Basics of Adwords – 1

Why Adwords has become the leader in SEM Basics of Account Set-up and Targeting Allocating costs between Search, contextual and Placement targeting

Basics of Adwords – 3

Tracking ad performance, Optimizing ads and Analytics How to track the performance of your keywords, ads and landing pages and get data to optimize your campaign. Elements of Quality Score and how they are interconnected. Which specific optimization strategies can you follow

Measurement and Analytics

What are the different metrics which need to be tracked.How to use the data to optimize the campaigns

  • Classroom Option
  • Venue: Office No-2, Ground floor, Ganga keshav SO, Hanuman Road, Cross Road No.1, Opp- Lakme salon,Vile Parle (E), Mumbai- 400057.
  • Session: Weekend Only
  • Duration: 2 Days
  • Cost: INR 6500 + service tax
  • Contact: +91 89761 05325
  • Certification: Yes
  • Online Option
  • Venue: Google Hangout!
    .
  • Session: Weekdays and weekend both options available
  • Duration: 2 Days
  • Cost: INR 3250 + service tax
  • Contact: +91 89761 05325
  • Certification: Yes

Both options include a free two month membership of  Web-stepup (www.web-stepup.com). Web-stepup is a  managed freelancing  platform for web skills.After you are done with our course you can get live project experience on this platform. And also – here’s the awesome thing : Once you have acquired the required score on this platform,you start earning from projects ! 

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