| Our Guide to Careers in Affiliate Marketing | Faculty | |||||||
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Program OutcomesYou will understand techniques used by successful affiliate marketing guys. Basics of search advertising and affiliate marketing |
| Session Topic | Some of the areas that will be covered | |
| 1 | Introduction to Affiliate Marketing | Why will Affiliate Marketing be always be around ! Types of Affiliate programs. Comparison between two-tier and residual affiliate programs. Comparison of affiliate with other digital advertising tactics |
| 2 | Affiliate Marketing for Affiliates (Site Owners) – 1 | How Content = Traffic = Monetise Route to success. How to use the Pre-selling tactic Potential Monetisation models for the site |
| 3 | Affiliate Marketing for Affiliates (Site Owners) – 1 | How to get free traffic Importance of database building Analyzing Visitor Stats Staying away from Affiliate Marketing scams |
| 4 | Affiliate Marketing for Merchants |
When should you choose affiliate networks ? Should you outsource this function ? What are ways to Market your Affiliate Program How to motivating affiliates & On Going Costs |
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Introduction to PPC | PPC and Affiliate Marketing How to set-up campaigns and manage them Google Adwords iFAQ (Infrequently Asked Questions) How to leverage Arbitrage Marketing |
| 6 | Data Analysis & Profit Boosting | Tools to Analyse Analytics & Admanager What to Analyse (eCPM Vs Revenue) Measuring Performance Goal Settings & Bidding |
