YouTube Monetization Rates in India: Your Complete Guide to Monetizing YouTube and Posting Advertisements on YouTube in India

YouTube is unarguably the very best video social media platform on the World Wide Web. And, considering the current popularity of video content above all other kinds of content, YouTube is an advertising and marketing goldmine if one plays their cards right. In fact, despite YouTube being a free platform, many YouTubers are actually making a decent income by monetizing their channels via ads – a lot like a blogger or website owner might. And advertisers in India (as well as the rest of the world) currently find advertising on YouTube remarkably cost-effective thanks to the platform’s popularity and reach.

A Brief Explanation of Monetizing YouTube and Advertising on YouTube

Now, there are two sides to monetizing YouTube. Both sides require you to create a YouTube Channel first and then upload videos on your Channel. Then, one side is where you monetize your video views on YouTube (where YouTube pays you for every 1000 views of your video). One can also monetize their YouTube Channel by signing up to being a YouTube Ads Partner in order to display ads on their videos.

The other side requires you to sign up for AdWords and then link your AdWords account to your YouTube account. This way, you can now display your ads on YouTube, thereby actively marketing your brand and business on YouTube.

These are the two main ways you can monetize your YouTube Channel. However, for this article, we’ll be focusing mainly on the advertising aspect of YouTube (although the YouTube monetization rates for video views are also considered at the end of this article).

 

The Major Factors Influencing YouTube Advertising Costs

Your ad customizations and specifications are, predictably, going to influence the cost of the ads on YouTube videos:

Your YouTube Ad Format:

The format of your YouTube ad will determine the cost of your ad: In-search ads are ads that show up at the top of YouTube search results. In-slate ads are ads that are displayed on the right side-bar in your suggested videos list (i.e., the list of videos suggested to you after you’ve finished watching a video). In-stream ads are the most common type of ad format used on YouTube: It’s the ad shown on your video before the actual video starts streaming. And finally, in-display ads are the ads you see beside the video you are playing – i.e., the ad displayed on the right side-bar of the YouTube window atop the list of suggested videos.

Your YouTube Ad Type:

The type of YouTube ad you display is also a factor on the price of your ad. For instance, the banner ad displayed on YouTube’s homepage is pretty expensive compared to other ad types. Then there are the in-stream format ads, which are of two types: Skip-able and non-skip-able ads. The skip-able ads are the ads a user can skip after around 5 seconds of watching the ad. While the non-skip-able ads are ads that a user must watch before that can get to watch the actual video. Predictably, the cost of displaying non skip-able ads is more than displaying skip-able ads. (And on the other side, the video uploader or channel owner earns more with non-skip-able ads than with skip-able ads as well.) Then, there are the ads that are simply displayed as links at the bottom or top of a video while it is playing, and these are cheaper overall. However, as they can be closed by the user any time, the lower costs of such ads is expected.

Your Daily YouTube Ad Budget:

What daily budget you want to allot to your YouTube ads is up to you. However, predictably, your prescribed daily budget will duly influence the cost and returns of your YouTube ad.

The US Dollar to Indian Rupee Conversion Rate (An additional YouTube ad price influencer for Indians):

The rates of YouTube ads, as well as the monetization rates of YouTube videos, will depend on the US Dollar ($) to Indian Rupee (INR) conversion rate at the time.

Your YouTube Ad Quality:

The quality of your video ad is a prime factor in your ad costs. There are dozens of video ads out there now, so it’s only natural that video ad quality has also improved by great standards. Hence, if your video ad quality is high, it will automatically rank higher and get you better views for your budget. Whereas, if your video quality is poor, even a high budget could ruin your ad goals.

 

The Range of YouTube Ad Rates and Monetization Rates in India

The minimum budget for YouTube ads can be specified as per the advertiser’s discretion. However, on average, the typical cost rates per view or click on YouTube right now ranges from around Rs.0.70 to Rs.17. Hence, a viewing goal of 10,000 views for a video ad will cost a budget ranging from around Rs.7000 to Rs.1,70,000, depending on the quality and popularity of the video.

As for monetizing YouTube using one’s own YouTube channel, the monetization range is around Rs.199 to Rs.465 per 1000 video views. As for displaying ads on your YouTube videos and monetizing your channel through AdWords, you are only eligible for an AdWords account for your YouTube Channel if you have at least one video with 5000 views. Plus, any ads that are displayed with or on your videos have to be approved by both sides of the advertising table.

 

The rates of advertising on YouTube has risen and fallen over the years. However, with the current uplift in the interest in video content, the cost of advertising on YouTube has relatively increased. But as its returns are massive, the consequent CPM and CPC are greatly reduced, and thus make the budget and expenses incurred well-worth the cost. But whether or not advertising on YouTube is beneficial for a brand will also depend on how “viral” that video goes and what the quality of the video is. On that same vein, monetizing YouTube has started delivering greater gains for account holders as well.

Twitter Ad Rates in India: Your Best Guide to Using Advertising Campaigns on Twitter in India

Twitter’s advertising platform is huge. And while its content restrictions might seem counter-productive for advertising and marketing, its micro blogging feature is precisely what makes this such an effective advertising platform. After all, a limit of 140 characters (for text content, images, and all tweet-embedded media as a whole) and 140 seconds (for video) actually forces advertisers to keep their content concise, as well as design the ad to be instantly appealing and memorable.  And fortunately, its ad campaign platform is also available in India.

A Quick Introduction to Budgeting for Twitter Ads

The most comprehensive quality about Twitter Ads is that it gives advertisers, marketers, and small businesses to choose a very customized advertising objective for users on Twitter. Advertisers can also run multiple ad campaigns at once on Twitter. (In fact, it’s advisable to do so as, this way, you can observe very closely which ads are performing well and which need to be tweaked or scrapped.) Plus, the moment you specify your budget, you also get a summarized prediction of what your end results will be. However, if you decide to run multiple campaigns at once, note that your budget needs to be specified for each Twitter ad campaign separately.

The Major Factors Influencing Twitter Advertising Costs

Your ad customizations and specifications are, predictably, going to influence the cost of your Twitter ad. Here are the factors that will influence the price of your Twitter ads:

Your Twitter Ad Objective:

twitter ad example

Each Twitter ad objective has a different set of goals, and you pay for something different depending on which objective you pick for your ad campaign: When you pick the “Followers” objective, you only pay for the number of followers you acquire during the run-time of your campaign. If you pick the “Tweet engagements” objective, you only pay for the initial engagements that Twitter gets you; you won’t have to pay for any following engagements that occur organically. On picking the “Video views” objective, you’ll have to only pay for the views that your Twitter video(s) gains. And if you want to create awareness for your brand and pick the “Awareness” objective, then you only pay for the number of impressions you receive.

Each of the above objectives is picked when you want engagement of some sort on Twitter. However, if you want to use Twitter Ads to drive traffic and performance to your website or app, then you’ll need to pick the “Website clicks and performance” objective, the “App installs or re-engagements” objective, or the “Lead generation” objective, depending on your overall advertising goals – which, again, will influence what you actually pay for on Twitter: You only pay for the number of website clicks your Twitter ad campaign generates when you pick the “Website clicks and performance” objective; you pay solely for any app downloads and installations if you pick the “App installs or re-engagements” objective; and with the “Lead generation” objective, you only have to pay for the number of leads you gain from Twitter during the run-time of your ad.

Your Twitter Ad Run-Time:

You can either pick a start and end time for your ad campaign (recommended), or you can decide to run your ad immediately and continuously with no specified end date. And if you pick the “run continuously” run-time for your ad campaign and don’t specify your total campaign budget, then it will undoubtedly cost you more overall.

Your Total Ad Budget:

Whether or not you choose to specify your total ad campaign budget also influences you ad costs in the long run. Not specifying a budget means that you will be billed per your specified daily budget until your ad’s run-time is brought to an end. Whereas, if you specify a total ad budget, your cost will not cross that amount regardless of your ad’s run-time.

The Average Advertiser Bidding Range on Twitter:

Whether you choose the “Automatic Bid”, “Target Cost”, or “Maximum Bid” pricing option for your ad, how much you are charged for each occurrence of your ad objective (i.e., each follower, or each website click, or each app download, etc.) will depend on the price range at which Twitter advertisers as  a whole are currently bidding. Picking the “Automatic Bid” option will automatically pick the Twitter-optimized bidding price for your ad; the “Target Cost” and “Maximum Bid” options, however, will allow you to specify how much you are willing to pay for each of your ad objective’s occurrence.

The US Dollar to Indian Rupee Conversion Rate (An additional Twitter ad campaign price influencer for Indians):

Twitter Ads do not currently support the Indian Rupee (INR) currency. Hence, the price that Indians will have to pay for their Twitter ads will depend on the US Dollar ($) to Indian Rupee (INR) conversion rate at the time.

The Range of Twitter Ad Rates and Pricing in India

Twitter ad costs completely depend on the budget you allot for your ad campaign and the kind of results and engagement your ad campaign garners (based on your ad objective). Plus, there is no minimum amount that Twitter insists on when you allot you ad budget. However, Twitter Ads does require you to set a daily maximum budget for your ad (the total budget amount, though, is an optional specification). Hence, you can even set up a daily budget of $1 alone if you wish.

Then, depending on whether you choose the Automatic bid or Target cost pricing option, you’ll be accordingly charged for each engagement, or follow, or lead, etc., that your campaign generates. However, in case you opt for the “Target cost” pricing option for your ad campaign, it is generally advised that you pick an amount within the bidding range that is shown to you under that option. This will likely allow your ad to perform better and consequently get you a much better value of results for the money you’re investing.

Currently, depending on your ad objective, the bidding range for Twitter ads can range anywhere from around $1 to $23 per ad objective occurrence. And, considering current US dollar ($) to Indian Rupee (INR) conversion rates, it presently puts the price range for Twitter ad rates in India at around Rs.67 to Rs.1537 per result (i.e., per ad objective occurrence).

LinkedIn Ad Rates in India: Everything You Need to Know about Advertising on LinkedIn in India

LinkedIn is an excellent self-service advertising platform for marketers and advertisers to promote their business and services. And, while Facebook and Twitter are more prominent as advertising and marketing platforms, marketers will be losing out in not advertising on LinkedIn as part of their marketing strategy. For, it is, after all, the fastest growing professional social media network out there.

A Basic Introduction to LinkedIn Ads

linkedin ad campaign

If you’re looking to advertise on LinkedIn in India, first know that there are two kinds of ads you can set up on LinkedIn via LinkedIn’s Campaign Manager: Text Ads and Sponsored Ads. The text ads will only appear on desktop devices like PC’s and laptops and will, hence, not be seen by any mobile device users on LinkedIn. Plus, as these ads only allow text content, any image content in the ad will be automatically omitted. Such ads are good for headline-styled ads, where a call-to-action or lead is all you need to get LinkedIn users interested. Sponsored Ads, on the other hand, can be seen by both desktop and mobile device users on LinkedIn. They appear either (or both) on the LinkedIn home page’s main feed as well as on the right panel of the LinkedIn home page.

Once you’ve decided on the kind of ad you want to display, the next most important factor is the targeting specifications of your ad: The skills of your target audience, industry(s) of your target audience, job titles of your target audience, etc. Any one or more of these targeting options need to be specified in order to optimally target the audience who needs to your ad(s) on LinkedIn. However, know that LinkedIn requires your target audience to be at least as large as 1,000 members.

The Major Factors Influencing Each LinkedIn Ad’s Cost

LinkedIn allows you to limit your ad’s cost by letting you set a start and end date for your ad. Additionally, LinkedIn allows you to limit your advertising costs in two ways: You can either specify a maximum daily budget that you’re willing to allot for your ad; or you can set a “bid” for your ad. If you pick the bidding option for your ad budget (which is also the most commonly picked option for LinkedIn ads in relative terms), you once again have two options for specifying your bid: CPC or CPM: CPC refers to Cost Per Click, and in this kind of bid, you’re specifying the highest amount you’re willing to pay for every click on your ad. CPM refers to the cost you’re willing to pay for every 1,000 impressions that your ad receives on LinkedIn. The “bid” amount ranges depend on the current competing bids for your ad on your specified target audience, and LinkedIn will specify a range of amounts you can choose from depending on these current competing bids. As such, these competing bids for your target audience is the main criteria that will influence your ad costs. Secondary to this is the target audience [options] you pick and its relative size, as this influences what the current bidding competition level is in the first place.

Setting up a LinkedIn Ad in India

The Indian Rupee (INR) is one of the supported currencies on the LinkedIn platform. So, in order to pay for your ad in India, you need to first choose INR as your currency.

As mentioned earlier, you’ll first have to pick your ad type and ad targeting options. Then, you’ll be asked, “How would you like to pay for this campaign?” And you can either choose between paying for every time someone clicks on your ad (CPC budgeting) or every time your ad is shown (CPM budgeting). Then, under the question “What’s your budget for this campaign?”, you’ll have to specify your total daily budget for your ad campaign. Based on your input, your ad will be shown as often as possible in a day until the daily budget you specified has been depleted (For instance, if you’ve picked CPC as your bidding option, then your ad will continue showing all day until the number of clicks on your ad has used up your specified daily budget for that particular day).

Once your ad budget options have been set, you’ll have to choose the time range of your ad under the question, “How long should we run your campaign?”, wherein you can either choose “Indefinitely” or specify a particular end date for your ad. (However, considering that you are running this ad on a limited budget, choosing an end date is generally advised as you’ll be charged the daily budget of your ad until the day your ad campaign ends; so “indefinitely” isn’t a wise option unless you have a large budget to spend.)

Minimum LinkedIn Ad Rates in India

The minimum amount that LinkedIn will generally require you to allot for your CPC and CPM bids is Rs.100 (for either). And the minimum budget generally allotted by LinkedIn for your daily budget is Rs.500. Again, LinkedIn will also give you a “Suggested bid range” for both CPM and CPC options. And, it is advisable for your ad’s success on LinkedIn that you pick within this suggested range, or towards the higher scale of this suggested range.

The reason for considering this “bidding range” is that other advertisers will also have ad campaigns on LinkedIn that will have similar targets to yours, and running simultaneously at different parts of the day with yours. And, the ads with the higher bids “wins the bidding competition” and gets shown first, thereby getting more clicks as well. In fact, if your ad is not performing well enough and not getting enough impressions and/or clicks, even picking a higher amount than the system-specified bidding range is advised.

Overall, the LinkedIn ad rates in India have been steady, more or less. And while LinkedIn is on the more expensive side when compared to other social media advertising platforms such as Facebook and Twitter, it is also the most affordable and fastest-growing B2B advertising platform available today.

 

 

Facebook Ad Rates in India: Everything You Need to Know About the Cost of Advertising on Facebook in India

Facebook, despite facing stiff competition in the advertising arena from other social media platforms (like Twitter, YouTube, etc.), still leads as the best social media advertising platform by a wide margin. With millions of users logged into Facebook everyday – and with new users joining the platform all the time – this platform offers marketing and advertising opportunities like no other. And, the best part is that Facebook is a great advertising platform for all kinds of businesses and business sizes (i.e., Facebook ads accommodate businesses ranging from an international business to even a business that one is currently running from their basement).

The Most Important Thing to Know about Budgeting for Facebook Ads

There are a number of different ads you can create with Facebook Advertising. However, if you’re new to advertising on this platform, it’s wise to set your daily budget low and then scale up from there. Plus, it’s also advisable that, if you’re running an ad campaign, to create different ads and observe them for their performance. This way, you get to tweak your ads to get the best response, remove ad types and designs that aren’t benefitting you, and thereby get much better returns for your advertising investments. In fact, running an experiment ad on Facebook the first time – before you really take of the gloves – is an advisable strategy for those just starting to use Facebook Advertising.

The Major Factors Influencing Facebook Advertising Costs

Your Facebook ad campaign costs will depend on a number of factors like the campaign run-time, your ad campaign goals or objectives on Facebook, and the type of targeting, bidding, and ad type options you pick:

Your Facebook Ad Objective:

The first thing Facebook Advertising makes you do is pick your ad goal or objective – and that objective can vary based on what you’re hoping to achieve for your business with your Facebook ad: The Brand Awareness objective is picked when the advertiser wants more people to become more familiar with their brand and business. The Local Awareness objective focuses on the same goal as the “Brand Awareness” objective; the only difference is that this ad-goal type focuses your campaign on targeting the local population near your business. The Reach objective focuses on reaching the highest number of people in your targeted audience.

The Traffic objective is useful when your main goal is to increase traffic for your website or if you want more people to install your app. The App Installs objective does the same thing as the Traffic objective, except that it directs users to an app store to specifically download your app. The Engagement objective is for when you want people to engage with your Facebook page or a particular post, event, offer, etc., on your page. The Video Views objective focuses on promoting your videos, and the Lead Generation objective gets you emails and other details about people interested in your business, products, and/or services.

The Store Visits objective is for when you want to promote visits to your local stores via Facebook. The Product Catalog Sales objective allows you to advertise your product catalog and thereby encourage product sales among your target users. And finally, the Conversions objective is for gaining conversions with your ad – whether that means getting more people to use your app or website.

The objective is possibly the most important aspect that influences your ad costs as Facebook only charges you for what you gain out of your ad. That means you’re charged for every click, comment, like, or number of impressions you get – based on your ad objective. You won’t be charged for anything more.

Your Ad Budget:

Facebook ad campaign

Facebook allows you to define a daily budget as well as a lifetime budget for your ad campaign. The daily budget is the minimum budget you have to employ for a Facebook ad, and it defines how much your ad campaign will cost per day. Whereas, your lifetime budget defines how much your entire ad campaign will cost (and it will not exceed that amount).

Your Facebook Ad Run-Time:

If your campaign is going to run for more than one day, then you have to either specify a minimum daily budget, or specify a lifetime budget that is as many times as the minimum budget for the number of days the ad campaign will run. Hence, your ad campaign cost will vary depending on the run-time of your ad(s).

The Average Advertiser Bidding Range on Facebook:

You can pick either Automatic Bidding or Manual Bidding for your Facebook ads. However, if you’re using a manual bid, based on your bid, your daily budget has to be at least five times more than your manual bid – a factor that is variable when you use the automatic bidding option.

The Minimum Range of Facebook Ad Rates in India

The minimum daily budget that Facebook allows is around Rs.40 per day (i.e., the minimum daily budget). But again, this minimum daily budget depends on what ad objective you have chosen for your ad: If you’ve chosen to get charged for impressions on your ad, around Rs.34 could be your minimum daily budget. If you’ve chosen to get charged for engagement (like for clicks, video views, likes, etc.), around Rs.167 would be the required daily (minimum) budget in India. And if you’ve chosen harder objectives such as users claiming offers, joining events, or installing apps, then the advisable minimum daily budget is around Rs.1329.

(Of course, here, again, how much you’re charged per CPC or CPM will depend on the average bidding range at the time, as well as the USD to INR conversion rate at the time.)

Over the last couple of years, there has been a steady rise of Facebook ad costs in India, not least of which is because Facebook now offers advertisers the option of sponsored ads, right sidebar ads and Page post ads. However, considering Facebook’s user base and the returns that Facebook ads generate, the increasing ad costs make little dents in the overall effectiveness. Besides, while Facebook ad rates have increased, the increases have been incremental and still remain affordable.

AdSense Rates in India: Everything You Need to Know About Using AdSense Ads in India

AdSense, of Google AdSense, is an advertising application that works mainly to help website owners and blog owners to display ads on their site. It works by displaying ads relevant to the content of your site and, based on the interaction the ad gets on your website from users, you (i.e., the website or blog owner) is paid.

A Quick Introduction to Google AdSense

Google AdSense is mainly used by website owners and blog owners to earn money via their websites. That is, the website owner or blog owner signs up on AdSense and then uses an HTML code they receive to pick where on their website ads can be displayed. Then, Google robots post ads in those areas of the website based on what kind of content the website mainly publishes.

Adsense Plugin

From the advertiser’s side, they get to advertise on the websites that have allotted space for Google AdSense ads. It’s how advertisers advertise on external websites at all in the first place. In order to advertise on AdSense, the advertisers too have to sign up for the advertisers’ program on Google AdSense. Then, once you’ve entered your billing and payment details – and also added money to your advertiser’s account – you’re all set to create your ad. However, your ad budget, the keywords you use, and your bids will determine how often and how effectively AdSense will display your ads.

 The Major Factors Influencing AdSense Costs

Google AdSense mainly runs ads on a CPC (Cost Per Clicks) basis. And the costs as such are responsive to a number of influencing factors:

Your AdSense Ad Objective:

You can choose whether you want your ad to gain more clicks (CPC), impressions (CPM), or conversions (CPA) for your business. The CPC option is useful when you want to get more clicks on your website via your ads. However, if you simply want more familiarity to be generated among audiences for your brand, the CPM option would be better for your AdSense ad objective. (You are charged here for every 1,000 impressions on your ad with CPM.) On the other hand, if your goal is to generate sign-ups for your newsletters or website, or app installs for your program or mobile app, or product and service purchases, or any other kind of actual conversions from your ad, then the CPA (Cost per Action) objective is preferable for your AdSense ad campaign. For each of these objectives, you are required to only pay for what you gain.

Your AdSense Ad Run-Time:

How long your ad runs on AdSense will of course influence your overall costs. Especially since the AdSense bidding rates are variable. Depending on the quality of your ad, as well as other influencing factors, however, a longer duration of your AdSense ad campaign could get you more returns for your investments, thereby reducing your CPC, CPM, or CPA. (However, vice versa is equally possible as well.)

Your Average Daily AdSense Budget:

What you specify as your average daily AdSense budget will help you control your costs. This budget is the daily “average” of how much you’re allowed to spend for clicks, impressions, or actions on your AdSense ads. This means that, depending on the average bidding range on AdSense at the time, your CPC, CPM, or CPA will be closer to your daily budget or much lower. Generally, AdSense also accounts for a 20% “over-delivery” of clicks, impressions, and/or actions on your ad – in order to compensate for the days when your budget is too low for your ad to gain enough traction. Hence, the final amount you pay will probably be slightly higher than the daily average budget you have specified for your ad campaign.

The Average Advertiser Bidding Range on Google AdSense:

The bidding range of your ad varies from day to day, and hence, your CPA, CPC, or CPM for your ads can be lower or higher from one point of time to the next. Note that the bidding range for your AdSense ads can vary based on the display location of your ads, the frequency of your ads, and the quality of your ads. (Generally, automatic bidding is recommended for AdSense ads.)

The Quality of the AdSense Ad:

If an ad is of higher quality, it can actually rank higher than other poorer quality ads even if the bid amount allotted to those ads is lower. This, in turn, gets higher returns on the ad investments too, thereby lowering the CPC, CPM, or CPA.

In fact, Google uses a Quality Score to measure which ads and their keywords, quality, etc., are most useful and relevant to the audience they target.

The US Dollar to Indian Rupee Conversion Rate (An additional AdSense ad campaign price influencer for Indians):

AdSense ad costs will generally depend on the US Dollar ($) to Indian Rupee (INR) conversion rate at the time.

AdSense Rates and Pricing Patterns in India

AdSense ads have no minimum daily budget. Hence, what you allot as your average daily budget is entirely up to you. Plus, this budget can be modified at any time. In consequence, it’s the average bidding range at the time that decides the effective CPC, CPM, or CPA of your ads.

On average, however, the average AdSense rates in India range from Rs.100 to Rs.150 per click, per 1000 impressions, or per action. And again, this will depend on the bidding range at the time, as well as the daily budget specified, and whether or not the objective for the ad campaign is clicks, conversions or actions, or impressions on the ad.

As AdSense ads don’t have a minimum daily budget, the ads can cost as low as the advertiser pleases, or as high. However, the bidding range at the time defines how effective such ads will be as well in garnering the required clicks, impressions, and actions. In recent years, however, this bidding range has only increased with more competitors and advertisers entering the AdSense space for advertising.

Banner Ad Rates in India: All You Need to Know about Web Banner Ads and the Cost of Using Banner Ads in India

Web banner ads were all the rage when online advertising was new and novel. However, nowadays, thanks to the popularity of social media advertising, the popularity and usage of traditional web banner ads have declined. However, that’s not to say that they have disappeared. Thanks to advertising platforms like Google AdWords and the like, the website banner ad is still in the game, just that it now accompanies a slew of other advertising formats as well.

An Overview of Web Banner Ads

online banner ads example

Web banner ads are the ads one often sees on websites right across the top or bottom of the web page. The standard size of a banner ad is 468 x 60 pixels (i.e., a 468 pixel width with a 60 pixel height). Over time, in addition to the horizontal web banner ads, vertical web banner ads (i.e., a 468 pixel height with a 60 pixel width) that appeared on the right sidebar or left sidebar of a website became common too. Web banner ads can be either static image ads or animated ads – although static images are much more common when it comes to banner ads, as not all websites can always support animations in their allotted banner ad area(s). There were also various sizes of banner ads in the earlier time of the World Wide Web. However, nowadays, with web advertising platforms no handling most ad publishing and placements, the 468 x 60 pixels size is usually followed for banner ads as it is the universally standard size for web banners on websites. Generally, the cost of banner ads is measured by CPC (Cost Per Clicks) or CPM (Cost Per 1000 Impressions).

The Major Factors Influencing Web Banner Ad Costs

Here are the main factors that will influence the price of your web banner ads:

Your Web Banner Ad Location:

A web banner ad usually appears in one of four locations on a website: As a horizontal banner across the top of a website’s web page, as a horizontal banner across the bottom of a website’s web page, as a vertical banner on the right sidebar of a website’s web page, or as a vertical banner on the left sidebar of a website’s web page. Ideally, banner ads are usually placed on the homepage of the website. However, placing the banner ad on the other pages (besides the homepage) on a website is often less expensive than the former placement. Likewise, the placement of the banner ad, horizontally, at the top of a web page is ideal – and it is also more expensive than banner ads placed on the right, left, or bottom of a web page.

Your Daily Web Banner Ad Budget:

In general, it is advisable to use an advertising platform (like AdWords) for banner ads. This way, the advertising platform handles most of the more tedious details of posting ads on relevant websites – like finding relevant websites and handling the billing amounts for the ads, among others. And in such advertising platforms, before you can post a banner ad campaign, you need to specify your daily ad budget. This, of course, will limit the cost of your ad campaign to that daily budget.

The Average Advertiser Bidding Range for Web Banner Ads:

Your ads will be placed and displayed at a certain frequency depending on the bidding range for banner ads at any given time on an advertising platform (we’re considering Google AdWords as the advertising platform example for now). So if you pick automatic bidding, and your daily budget allows you to pick an optimum bid per click or 1000 impressions for your ad, then your ad is more likely to get optimally placed, and thereby get more clicks and/or impressions.

The US Dollar to Indian Rupee Conversion Rate (An additional Web Banner Ad campaign price influencer for Indians):

The actual rates of your banner ads will depend on the US Dollar ($) to Indian Rupee (INR) conversion rate at the time – as INR is not always a singularly supported format on most online advertising platforms.

The Website on which Your Web Banner Ad is Placed:

Generally, the more traffic and engagement a website has, the more expensive it is to place a banner ad (or any ad) on that website. However, a website that is not very popular or has a limited number of traffic will charge much cheaper rates to post banner ads on their web pages.

For instance, putting a banner ad on YouTube’s homepage – whether a static image or an animated banner ad – will be almost (or equally) expensive as a full page newspaper ad (and sometimes more). This is because the traffic and engagement on YouTube is very high, thereby making the banner ad more likely to achieve clicks and impressions.

Your Chosen Measure of Performance for Your Banner Ads

Banner ads have two main ways in which you can measure the ad’s performance: through clicks and through impressions. As such, the final cost of your banner ad campaign will be the total number of clicks or impressions you get on the ad. (In other words, your ad rates will depend on your choice of CPC or CPM. And CPC is usually the preferred selection for measuring the performance of web banner ads.)

The Range of Web Banner Ad Rates in India

As advertising platforms like Google AdWords have no minimum budget an advertiser must specify, the rates can be as low as around Rs.7 per click. Currently, (on Google AdWords) the general banner ad rates in India range from around Rs.7 to around Rs.6638 for CPC, and from around Rs.17 to around Rs.6638 for CPM. However, these rates are subject to the conversion rates between the US Dollar and the Indian Rupee at the time.

Overall, the banner ad rates in India have been dropping the last couple of years, which is mainly due to the rise of other, more popular ad formats. However, banner ads are still a common enough feature and, depending on the popularity, reach, and traffic of the website it is placed on, it can also be uniquely expensive as well as very effective.