When websites first started dominating the digital sphere, there was still a lot of discrepancies that websites could get away with (like broken links, poor grammar, outdated information, etc.). However, with the world moving onto the online realm – with entire interactions, transactions, and even socializing happening online – ignoring your brand and business’s website is no longer an option anyone can afford. In fact, not keeping your website updated and functional is a sure-fire way to demote your brand in front of your audience.
Plus, due to Google’s updates in their search algorithm, poorly maintained websites – or even websites that are simply not updated regularly with new and quality content – are ranked low or even penalized (depending on the website’s level of functionality and consequent bounce rates). Websites with non-responsive designs, broken links and/or plagiarized content are doomed to the same fate as well. And, if you happen to own an outdated e-commerce site, then the negative returns are even greater.
Hence, revamping your website when necessary and keeping its content and technology updated are crucial for the success of your brand. But if you need a little more convincing of the fact, check out the following case studies to see the massive difference a sound website revamp and redesign can make for your web traffic and lead generation rates:
This case study from HGS concerns a client who owned and operated a number of boutique hotels in India that were ranked as 5-star hotels. Having achieved top ratings in international standards, this hotel brand required that their website be revamped to increase their brand’s visibility, add location-specific landing pages on their website, and also for their website to be compatible with mobile devices. On completing the website revamp in adherence to these goals, the website gained a 25% increase in unique visitors in just the first two months, reduced time-consuming customer-tasks by 56%, increased the site’s search engine ranking (thanks to SEO for the website), and increased overall recognition of the brand in the digital realm – in addition to mobile devices.
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новая и новейшая история 1991 When your business grows, so should your website grow with it. Hence, if your goals have grown or changed, and your old website cannot meet those changes, then the site should be appropriately revamped in line with those new goals.
http://filmstillrocks.com/Media/raspisanie-poezdovpo-stantsii-saratov.html расписание поездовпо станции саратов Interskale’s Website Revamp Case Study:
Interskale’s [tenth] case study covers how they revamped their clients’ existing websites when they were not functioning in tandem with the respective client’s business goals. The old designs were revamped so that the website is as good as new – both in terms of visual design as well as functionality.
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Visual appeal and functionality are essential ingredients for any website. If your website lacks these in terms of quality, revamping your website is crucial (if you don’t want your brand to suffer dire online repercussions, that is).
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Xopso’s website was an e-commerce site that faced traffic and technical issues at every turn and quite essentially needed a reboot. Plus, the website design was non-responsive. This, of course, caused their website to crash often as well as reduced their traffic and increased their bounce rates. To fix this, FATBit Technologies redesigned and revamped their website from scratch – ensuring it had a responsive design now and that the technology implemented into the website was up-to-date. The result was that the website could now handle over 1 lakh visitors and handle around 1,000 orders per minute (without overselling products).
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For e-commerce sites especially, it’s essential to ensure that the website’s design and technology runs smoothly and is updates. Plus, as such e-store sites have a lot of visitors, the website should be able to handle high traffic numbers as well.
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Radical’s [first] case study involves an IT company in Bangalore that needed their website optimized and updated (and generally rebooted from scratch). The website also needed a reliable host and good search rankings. A sitemap was created and the website duly redesigned, with their links and content updated and search engine optimized. The result of the reboot was that there was a 45% increase in website visits, as well as top ranking in search engines for certain keywords.
Lesson to Take Away схема мотора вытяжки :
A website with valid content and search engine optimized is vital for any business. Hence, redesigning and updating your website’s design and content is essential if you want to keep your website appearing in the right online searches.
Fullerton is a financial services concern in India. HGS Interactive worked on revamping this business entity’s website with the objective of generating more leads for the financial concern. The main strategy included a redesign and revamp of the original website to improve the user experience, as well as the building of an omni-channel for lead generation on the website. As a result of this website revamp, the website started gaining visits, leads grew by 18.6% in the realm of personal loans, and leads grew by 41% in the realm of business loans (over 2 years).
http://ranjithp.com/disqusion/gde-mozhno-poteryat-kartu.html где можно потерять карту Lesson to Take Away:
The online realm is constantly evolving and changing. Hence, websites need to be redesigned and revamped over time in order to remain relevant, savvy, and appealing. Today, lead generation and quality content is what a website should be optimized for first and foremost.
From these case studies, it’s apparent that, the moment your website starts to slip – the moment it doesn’t match up with the impression, goals, and versatility of your business, products, and services – the website needs to be revamped and redesigned to the appropriate levels of efficiency. An efficient website, after all, is your brand’s online calling card.