Marketing is to business what oxygen is to body. No business, whether large or small, can expect to survive without proper marketing. It brings your work into the public view, informs customers (actual as well as potential) about your products/services and keeps them connected with your company. An essential part of every business undertaking, marketing has been in practice since ages and will continue to exist, as long as businesses exist. The only difference that you will see is in the tools and strategies that are employed to get results.
You must be already feeling the gradual shift towards the digital spectrum as more and more marketing/promotional campaigns are being run in virtual space. Internet and social media have emerged as very impactful mediums that are employing thousands of people in online marketing jobs. Today, digital marketing jobs for MBA freshers in Mumbai and other cities is a sought-after option. Youngsters with a passion for marketing and sales are showing a fine appetite to prove their skills in the digital space. And there is a huge demand for MBAs in various companies and businesses.
Today, every business entity, worth its salt, has an online presence and the bigger its size, the more widespread is its digital marketing ambit. And digital marketing is slowly turning into a specialized profession with companies hiring digital marketers in good numbers to manage their online marketing strategies. A career in digital marketing is associated with good money, growth and development which has led to a rise in the search for digital marketing jobs for MBA freshers in Mumbai. If you are also looking to join the group, you have miles to go. The opportunity pie is very large in the Millennium City and if you are skilled and hard-working, you can only expect betterment and bright prospects in this field.
Since digital marketing has become a core function of marketing, those with MBA degrees stand a better chance at gaining expertise in the field. There is no dearth of digital marketing jobs for MBA freshers in Mumbai. If you are armed with an MBA degree, you possess the basic skills needed to deal with customers which include:
- Strategizing to reaching out to the target customers.
- Understanding the psyche of the customer to influence them.
- Research skills like scouring data and details about the target customers through different sources.
- Finding and utilizing the mediums through which leads can be generated.
- Effective communication skills in written/verbal domain.
- Additional skill set related to an analytical mindset, decision making and also problem solving.
However, all these skills and marketing knowledge need to be supplemented with technical knowledge to play a long innings on the digital pitch. And there are many components that cover the term digital marketing. It is about:
SEO (Search Engine optimization)
Whether your site will come into Google and other search engine results, is determined by the quality of SEO that has been done for your site. It is related with page ranking and as an SEO specialist, one needs to be aware of keywords, HTML coding, link building and other things that influence your page rank. A very vital part of digital marketing, SEO enhances the visibility of your site and also brings about an increase in the amount of traffic coming to your site which can be capitalized for further gains and generating successful marketing leads. Here, Are a few Walk.in interviews you can lokk up at jobsearch.naukri.com
Social Media Marketing
Facebook, Twitter, LinkedIn, YouTube and its ilk are the staple food for digital marketers. These social networks are fabulous platforms to promote your business and require specialized domain knowledge to catch the interest of the audiences. Every update or post or tweet has the capability to create a ripple effect and engage the online audience. It is a very potent medium and to make the most of its reach, you need to be proficient at web analytics. You should also possess a sound knowledge of online communication strategies that will work in the favor of your product or brand. The fan/business pages are powerful platforms for interaction and engagement and need to be harnessed to the optimum. For example these are the jobs available in Mumbai under Naukri.com
You must have heard the saying “Content is King”. Well, it has become a cliché but this does not mean it is no longer relevant. Content plays a vital role in getting eyeballs and traffic. But merely good content is not enough. According to Li Evans, search marketing guru “Content does not win. Optimized content wins.” And hence, proper marketing of content is important. You need to publicize your blog posts and audio/visual matter through proper channels to make the most impact. Here are job listings for manger for E-mail marketing at Naukri.com .
Digital marketing jobs scenario
If you are looking to make a career in digital marketing in Mumbai, the job prospects are very bright. You will find numerous digital marketing jobs for MBA freshers in Mumbai and even if you are looking to start as a freelancer, you can easily do so. The demand for digital marketers is quite high and on the rise. The starting salary revolves in the range of 1.8-3 lakh. As you gain experience and exposure, it increases and after 4-5 years it can reach anywhere between 5-10 lakh.
Initially, you are given the responsibility of marketing a particular product/service and slowly you can progress to comprehensive digital marketing for the entire company. A versatile career option, it is a field that is constantly evolving and thus, you get copious opportunities to learn and flourish. Also, digital marketing jobs for MBA freshers in Mumbai is no longer a term that can be applied to the metros. You can find good avenues in other cities too. And all the avenues will encourage you to experiment and be creative. In short, as a digital marketing professional, you will be joining a dynamic job profile that will always keep you up-to-date and in the center of action.
Qualities and skills
But before you apply to the digital marketing jobs for MBA freshers in Mumbai and other cities, you should know about the qualities and skills that are expected from you. To succeed in this evolving field, you need to possess the mindset of a student that is always willing to learn. Though technical degree is not mandatory, a certification will help and you should be aware of the working of web technology. A creative bent of mind and innovative approach are also needed as they help in creating effective promotional campaigns. You should know how to think out of the box and demonstrate a flair for quick learning.
In the field of digital marketing, there are no written rules to make things work and the digital medium is very fickle. Hence, you should be adaptable to changes and have a knack for solving problems. You need to be flexible and also have good analytical skills. Download and read the job report Catalyst Verdict since to stay ahead of the others it is essential to keep on learning and keeping abreast with the new developments and updates. Last but not the least, hard work and commitment are very important because it is consistency and continuous efforts that bring results.