Digital Marketing Jobs for MBA Freshers in Mumbai

Office Desk with Tools and Notes About Digital Marketing

 

Marketing is to business what oxygen is to body. No business, whether large or small, can expect to survive without proper marketing. It brings your work into the public view, informs customers (actual as well as potential) about your products/services and keeps them connected with your company. An essential part of every business undertaking, marketing has been in practice since ages and will continue to exist, as long as businesses exist. The only difference that you will see is in the tools and strategies that are employed to get results.

You must be already feeling the gradual shift towards the digital spectrum as more and more marketing/promotional campaigns are being run in virtual space. Internet and social media have emerged as very impactful mediums that are employing thousands of people in online marketing jobs. Today, digital marketing jobs for MBA freshers in Mumbai and other cities is a sought-after option. Youngsters with a passion for marketing and sales are showing a fine appetite to prove their skills in the digital space. And there is a huge demand for MBAs in various companies and businesses.

Today, every business entity, worth its salt, has an online presence and the bigger its size, the more widespread is its digital marketing ambit. And digital marketing is slowly turning into a specialized profession with companies hiring digital marketers in good numbers to manage their online marketing strategies. A career in digital marketing is associated with good money, growth and development which has led to a rise in the search for digital marketing jobs for MBA freshers in Mumbai. If you are also looking to join the group, you have miles to go. The opportunity pie is very large in the Millennium City and if you are skilled and hard-working, you can only expect betterment and bright prospects in this field.

Since digital marketing has become a core function of marketing, those with MBA degrees stand a better chance at gaining expertise in the field. There is no dearth of digital marketing jobs for MBA freshers in Mumbai.  If you are armed with an MBA degree, you possess the basic skills needed to deal with customers which include:

 

  • Strategizing to reaching out to the target customers.
  • Understanding the psyche of the customer to influence them.
  • Research skills like scouring data and details about the target customers through different sources.
  • Finding and utilizing the mediums through which leads can be generated.
  • Effective communication skills in written/verbal domain.
  • Additional skill set related to an analytical mindset, decision making and also problem solving.

However, all these skills and marketing knowledge need to be supplemented with technical knowledge to play a long innings on the digital pitch. And there are many components that cover the term digital marketing. It is about:

 

SEO (Search Engine optimization)

Whether your site will come into Google and other search engine results, is determined by the quality of SEO that has been done for your site. It is related with page ranking and as an SEO specialist, one needs to be aware of keywords, HTML coding, link building and other things that influence your page rank. A very vital part of digital marketing, SEO enhances the visibility of your site and also brings about an increase in the amount of traffic coming to your site which can be capitalized for further gains and generating successful marketing leads. Here, Are a few Walk.in interviews you can lokk up at jobsearch.naukri.com

 

Social Media Marketing

Facebook, Twitter, LinkedIn, YouTube and its ilk are the staple food for digital marketers. These social networks are fabulous platforms to promote your business and require specialized domain knowledge to catch the interest of the audiences. Every update or post or tweet has the capability to create a ripple effect and engage the online audience. It is a very potent medium and to make the most of its reach, you need to be proficient at web analytics. You should also possess a sound knowledge of online communication strategies that will work in the favor of your product or brand. The fan/business pages are powerful platforms for interaction and engagement and need to be harnessed to the optimum. For example these are the jobs available in Mumbai under Naukri.com

 

Content Marketing

You must have heard the saying “Content is King”. Well, it has become a cliché but this does not mean it is no longer relevant. Content plays a vital role in getting eyeballs and traffic. But merely good content is not enough. According to Li Evans, search marketing guru “Content does not win. Optimized content wins.” And hence, proper marketing of content is important. You need to publicize your blog posts and audio/visual matter through proper channels to make the most impact. Here are job listings for manger for E-mail marketing at Naukri.com .

 

Digital marketing jobs scenario

If you are looking to make a career in digital marketing in Mumbai, the job prospects are very bright. You will find numerous digital marketing jobs for MBA freshers in Mumbai and even if you are looking to start as a freelancer, you can easily do so. The demand for digital marketers is quite high and on the rise. The starting salary revolves in the range of 1.8-3 lakh. As you gain experience and exposure, it increases and after 4-5 years it can reach anywhere between 5-10 lakh.

Initially, you are given the responsibility of marketing a particular product/service and slowly you can progress to comprehensive digital marketing for the entire company. A versatile career option, it is a field that is constantly evolving and thus, you get copious opportunities to learn and flourish. Also, digital marketing jobs for MBA freshers in Mumbai is no longer a term that can be applied to the metros. You can find good avenues in other cities too. And all the avenues will encourage you to experiment and be creative. In short, as a digital marketing professional, you will be joining a dynamic job profile that will always keep you up-to-date and in the center of action.

 

Qualities and skills

But before you apply to the digital marketing jobs for MBA freshers in Mumbai and other cities, you should know about the qualities and skills that are expected from you. To succeed in this evolving field, you need to possess the mindset of a student that is always willing to learn. Though technical degree is not mandatory, a certification will help and you should be aware of the working of web technology. A creative bent of mind and innovative approach are also needed as they help in creating effective promotional campaigns. You should know how to think out of the box and demonstrate a flair for quick learning.

In the field of digital marketing, there are no written rules to make things work and the digital medium is very fickle. Hence, you should be adaptable to changes and have a knack for solving problems. You need to be flexible and also have good analytical skills. Download and read the job report Catalyst Verdict since to stay ahead of the others it is essential to keep on learning and keeping abreast with the new developments and updates. Last but not the least, hard work and commitment are very important because it is consistency and continuous efforts that bring results.

Digital Marketing Jobs for MBA Freshers in Hyderabad

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There is a humorous image on the internet that has modified Maslow’s Hierarchy of Needs, where the most basic needs of food, water, shelter, and security have been usurped by the “basic needs” of “Battery” and “Wi-Fi” instead. It was, of course, created to incite a giggle or a smile. But it also indicates how much we depend on the Internet and World Wide Web in that we could all relate to that image so easily. For most today would certainly feel utterly lost without a charged battery and an internet connection for their mobile device. In fact, this boost of internet activity and cyber involvement has also extended to the job market. So there are tons of job searches going on now that range from digital marketing jobs for MBA freshers  in Hyderabad to online social media jobs from home from all over the world.

Consequently, it is not much of a surprise that businesses and markets have also moved on to the online sphere. They’ve even made some major investments in digital marketing, as a majority of their potential and existing customers frequent this cyber realm more than any other. And the fact that the online platform allows for a wider platform of customers doesn’t hurt businesses either. Hence, careers in digital marketing have sky-rocketed into a very lucrative field. Even freshers in this field can expect an average annual salary ranging from around 1.8 lakhs to around 3.0 lakhs.

So, if you’re looking to enter this field, here are a couple of things you should know:

What is Digital Marketing?

Technicalities of the term aside, in essence, the term “digital marketing” basically means marketing online and creating digital marketing content that you can post online. In other words, when you market something by tweeting it, posting it on Facebook, creating a website, or taking any other such similar action online, you are participating in digital marketing.

What Do Digital Marketing Jobs in India and MBAs Have in Common?

In India, digital marketing jobs are still growing. However, there is a sharp contrast between the demand for digital marketers and the supply of skilled individuals to meet the demand for such jobs. Luckily though, qualifications are flexible for this job, and being Internet savvy and creative is what really matters here. Of course, some qualifications, due to the skills they teach and train students in, are better suited than others in helping fresh, young, aspiring digital marketers along. MBA is one such qualification. And this is proven by the fact that there is quite a list of digital marketing jobs for MBA freshers in Hyderabad.

Marketing and Sales is the most direct skill MBA students and freshers develop that will aid them in a digital marketing career, for the principles are quite similar. Even better is the fact that many colleges and universities include learning about e-commerce, e-businesses, B2B, and e-marketing as part of the syllabuses now – which makes MBA freshers even more relevant to work in the digital marketing field, especially in relation to e-marketing and sales jobs. There are several job offers for the same which one can find under JobsInHyderabad.

 

Business Development is yet another skill that MBA graduates hold as a core part of their skill-set. And this is more important than ever in a world where a company’s potential and existing customers are on a global scale, and e-commerce is more and more common. Internet savvy MBA freshers are hence a shoo-in for digital marketing  MBA freshers in Hyderabad (or anywhere else in India too, for that matter). One can find jobs right from 1 yr experience to 6yrs or more for the same, Job listings like Relationship Manager or a consultant they can be found under one head that is JobsforFreshers.com

 

Effective Communication has always been a necessity in business. Hence MBA freshers would already be well-acquainted with how necessary good communication is in a job. And a digital marketing job swears by that same rule. Especially in the case of managing social media accounts in a digital marketing job, concise, clear, and catchy communication is vital. So an MBA fresher would do well in such a digital marketing job. Besides the job profile mentioned above a Job like Inside Sales Executive Associates holds an equal importance, jobs for the same can be found here,  jobsearch.naukri.com

What is the Scope for Digital Marketing in Today’s World?

In short, the answer to that above question would be: A lot. Every business, product, cause, event, and person who wants their name to be known now has a digital and online presence. So when it comes to jobs in this field, you’ll be happy to know that you have plenty of scope and choices to pick from. Better yet, it’s getting to be a soundly lucrative job in India as well. And even better, all you need are practical skills online for this job. So no matter your qualification, if you have the skills, you’re in. Skills definitely speak louder than formal degrees in this field (although, if you have a relevant degree, that’s cool too. You just need the skills with it again). So, for instance, if you’re looking for digital marketing jobs for MBA freshers in Hyderabad, or looking for SEO jobs for BA English graduates in Mumbai, or even looking for social media management jobs in Bangalore regardless of your qualification, you will certainly find it – that is, if you know what you’re doing in this online marketing field.

What are the Skills One Needs to Become a Digital Marketer?

Well, as with any field, there are some common skills and characteristics that would help you succeed in this particular career path. Some of the more essential traits a digital marketer should have are given below:

A Digital Marketer Should be Internet Savvy

Actually, this first skill should be obvious. After all, all your work as a digital marketer is going to be online. So of course you would have to know your way around the Internet. However, do note that, if you want a career in this field, then it’s not enough if you just know how to send an email or search a topic on Google; oh no.

If you want to make a fruitful career in the digital marketing field, you need to know your way around different email accounts, social media accounts, search engines, websites, forums, public portals, and every other possible marketing platform on the Internet. You should also know your way around apps, weblogs, hash tags, and podcasts. You can read more about a career in the digital marketing field from the article, “Career paths and Scope in online marketing in Today’s World.”

A Digital Marketer Should Be Intuitively Aware of Trends and Patterns

This is something you can only gain with practice, really. And it means that you should be able to study trending material and digital content that has gone viral online, and then be able to guess the pattern of popular posts on the Internet at a current time. Because once you know what is popular at the moment, you will be able to style your own digital marketing content similarly. In other words, you should be able to study patterns and trends online and know what content would be appealing to your audience. Particularly, if you have these special set of skills at the entry level for digital marketing jobs for MBA freshers in Hyderabad, you might rise quickly through the ranks in a job that requires you to conduct online market research.

A Digital Marketer Has to Be an Effective Communicator

As a digital marketer, misinterpretation of information is your mortal enemy. Everything you communicate via digital marketing methods must be clear, concise, and communicate exactly what you want to say to your audience. Vagueness, and open interpretation of your digital content, where the main message is unclear or misinterpreted, is a massive no-no. So watch out for that. Don’t ever love your concept to the point that you don’t see it’s ineffective. The message is the main dish here. So however you dress it up, make sure it’s clearly visible no matter what.

A Digital Marketer Must Be Creative

Creativity is perhaps the most important aspect you need to have in digital marketing. Because even if you have a lot of technical know-how, and study trends and what is popular, all of that will amount to nothing if you can’t create original digital content for your marketing purposes. Yes, you may take a few “inspired” choices from other sources. But in the end, styling those inspirations into something unique and original and appealing – or better yet, creating something entirely your own – is what really marks you as a savant in your field. Creativity is the best tool you can have in your arsenal here.

A Digital Marketer Should Understand Content and the Media by which This Content Can Be Communicated

As a digital marketer will have to create content to post online, it is very necessary that he or she has a good understanding of words and images and how they communicate certain ideas in various combinations – for those are the building blocks of what digital content is made up of in the end. And in addition to that, understanding audio, visual, and textual media (i.e., the channels through which the marketing message is spread) is also essential. An understanding of semantics, semiotics, and hermeneutics would greatly help here as well.

So, if you’re an MBA fresher and looking for digital marketing jobs for MBA freshers in Hyderabad, start working on the above skills right now. Your MBA degree has actually equipped you better than most for this field. So all you really have to do is apply the skills you know on the Internet platform.

 The Ins and Outs of Digital Marketing Career Options- Updated on 23rd January 2016

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With more and more companies entering the digital arena and e-commerce gaining stronghold in the Indian economy, a world of career opportunities has opened up for the youth. If one is tech-savvy or possesses a degree in computer science or computer applications, one can easily look forward to making a fruitful career in this sector. One can be a web designer, app developer, SEO specialist and much more. But the most exciting and dynamic opportunities lie in digital marketing. Digital marketing career options are quite versatile and full of advancement and growth.

You just need to have your heart and skills in the right place and there is no dearth of jobs. It is an emerging field with a bright future that will keep on expanding in the years to come. Though in a nascent stage, it is growing fast and youngsters are quite excited to explore the diverse digital marketing career options. But the only hitch they face is lack of professional training institutes which can equip them with the right skills and knowledge. Well, as said above, it is an emerging field and therefore, most of the learning comes during the job itself. It is more about practice and learning by doing. But there are a few credible institutes that teach you the tricks of the trade. One can also go for online courses by Google and Microsoft.

If you are exploring digital marketing career options, it would do you good to check out the various areas that come within its ambit.

SEO or Search Engine Optimization                                                    

This is the most basic step of digital marketing that is related with the page ranking of a site. It is about increasing the visibility of the website on search engines like Google, Yahoo, Bing, etc. It decides the position of the web pages. A very vital aspect of digital marketing, it is the foundation of a company’s online presence and the first step towards developing a competent online marketing strategy.

Email Marketing

Emails and newsletters are very important means of communication through which companies inform customers about the new launches, periodic updates and other information. They help to engage the customers and also bring new customers as the leads can be positively influenced with the help of this sharing tool.

SMM or Social Media Marketing

The main action is here.  Be it Facebook or Twitter, no company can ignore the importance of social media networking and they are capitalizing on it a great deal. From basic business pages of entrepreneurs to detailed social media presence of top-notch corporations, social media has emerged as a very effective platform to market one’s products and brand. Every update and post is a way to influence the audience and generate interest in them.

Web Analytics

The traffic, leads and online customers are a storehouse of information that can be utilized to gain important insights into their behavior and mold marketing strategies accordingly. This is done with the help of data analytics and the digital database is scoured from all angles to seek details that will help to increase sales. An important aspect of market research, it forms the core of digital marketing plans and campaigns.

Mobile Marketing

Smart phones are everywhere and slowly they are turning into hubs of consumer activity which means digital marketers have to tap this resource. And it is done through promo offers, updates, advertisements and informative updates. The aim is to engage the users and keep them interested.

SEM or Search Engine Marketing

Paid search listings are also important as they can maximize the visibility of your website. Sponsored placements and advertising help to bring your website into the eyes of people. It is related with running effective PPC campaigns and aids search engine optimization.

As for digital marketing career options, you have got a wide range of job profiles and depending on your skills, interest and aptitude, you can venture into any of the fields listed below. All are promising with ample scope to grow and learn.

Content Writing/Content Development

If you are passionate about writing and enjoy doing research on different subjects, you can foray into content writing and development. Content is the backbone of any website or marketing campaign and it can be in the form of text, images, info graphics, short films, videos and the like. If you can write articles, blog posts, sales copies, scripts then this is the right profession for you that you will enjoy thoroughly.

Social Media Management

Are you a social media enthusiast? Do you love interacting with people on different social networking platforms? Have you got a flair for effective communication and knowledge of what will engage the audience? If yes, you can become a social media manager and oversee the marketing campaign on the different social media platforms. It is a dynamic profile where you get to learn a lot about the working of social media platforms.

SEO specialization

Search engines are the primary sources of web traffic and page ranking plays a significant role in the popularity of online campaigns. It is the base on which further digital marketing strategies are built. So, if you have knowledge of HTML, key words, link building and date analysis, you can become an SEO specialist. This is a very lucrative profile where you can flourish to great heights with time and experience.

Places to explore digital marketing career options

To make a career in the different branches of digital marketing about which we have explained above, you can explore the following places:

  1. Digital marketing consultancies/agencies – There are lots of consultancies and marketing agencies that specialize in services like online advertising, wed design and development, mobile marketing, social media marketing, search engine optimization, online reputation management and other related segments. They are present in many cities and famous names include Pinstorm, Webchutney, SubmitEdge, Social Wavelength, LogicServe, Brainwork Tech, and a lot more.
  2. Small businesses – Thanks to the Internet, many small businesses have come up on the digital scene that are offering services in web designing, development and online marketing, which again widens the digital marketing career options. If you want, you can also start your own business or join a small scale firm. Most of them hire freelancers and thus, you can work from home. All have an online presence and can be easily contacted through email or phone call or social networking sites.
  3. KPOs and software companies – KPOs or Knowledge Process Outsourcing companies and software companies have entered the digital marketing segment in a big way. Many are involved in the processing of marketing work and have a great demand for SEO executives, creative directors, media analysts, web analytics managers, content writers, SEM experts and other professionals who are on the lookout for digital marketing career options that offer diverse roles. The popular names in this segment are Accenture, Facebook, Amazon, Alivenow, Brainwork, etc.
  4. Marketing Department of companies – Every company with a fair scale of operations has a separate marketing department to take care of the marketing activities. And since the digital audience also needs to be catered to, it has to carry out activities for the digital space as well. This means there is a demand for professionals who can do online marketing, social media management, content writing, email marketing, web analysis and all the different work related to digital marketing. You can join any of these companies where vacancies are available.

 

The long and short of the story is that the future belongs to digital marketing. It is a booming career option that invites people from all academic disciplines. Anyone with an interest and aptitude for digital technology can join the field and rise to good positions. You can further read about the scope of a career in online marketing from the article, “Career paths and Scope in online marketing in Today’s World.”

If you are innovative, hungry to learn and passionate then sky is the limit for your growth in this field. And since there are so many avenues to capitalize your skills and talent, people from different backgrounds are entering the scene in good numbers. It is just about being focused and consistent. You will get to reap rich rewards and the digital marketing career options will definitely bring you complete career satisfaction.

The Connection between the Abilities of the Digital Marketer and Digital Marketing Job Salaries

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With the World Wide Web now in pretty easy access of fingertips, the virtual world has cropped up with a variety of internet jobs. For, with the many online virtual worlds in online gaming, the way we spend half or most of our day checking our email on our smart phones and the notifications to our social media account, and the way we google everything we want to know of, our lives more or less have a strong cyber foothold in today’s era. And from that firm foothold in the Internet platform, a number of online jobs have been created as well, thereby changing the employment sphere from what we knew of it before, as well as creating new digital jobs and careers in the process. Even better, thanks to how much scope and flexibility such jobs have, the digital marketing job salaries are nothing to sneeze at either! However, this field, despite its accessibility and scope, is no simple walk in the park. And every digital marketer needs a unique and creative array of skills before they can take full advantage of the more considerable digital marketing job salaries. Here are a couple of things to keep in mind if you plan to make it big in this field:

 

The Better You Know Your Way around the Internet, the More You Earn

It is true that the scope of online marketing is pretty wide as you read in the article, “Career paths and Scope in online marketing in Today’s World.” Having an online marketing or digital marketing job – whether that means social media marketing, online marketing content creation, SEO marketing, or any other manner of an Internet marketing job – isn’t just for anyone who can create an email account. Nope; for this job, it’s better if you are a complete Internet junkie and basically enjoy living, breathing, and eating the Internet and everything about it with a passion. Because passion and creativity is what you need to be a digital marketer. And, as all your work and strategies are going to be done online, it’s best if you submerge yourself in the Internet and learn this cyber neighborhood well. And as with any skill, the more you know your area of expertise, the better you earn in your field. Even a freelance or part-time online marketer has the potential to earn great digital marketing job salaries if their Internet skills are thorough.

 

Keep Learning New Skills on Par with Changing Internet Technologies

Technology is not a patient or restful customer. It is always moving forward, always changing, and always innovating. And the Internet and technology are directly proportionate to each other when it comes to change and innovation. So, for any person in the digital marketing field, the idea that one has “learnt enough” for their field simply doesn’t exist.

A digital marketer lives with the knowledge that what is trending today might not get a single hit tomorrow. A strategy that was fantastic last month might be a total bust the next. And there will always be newer things out there on the Internet – sometimes every day and sometimes every minute. So keep yourself updated. A lot of SEO “experts” found the rug pulled out from underneath them when Google first changed their search algorithm with regards to verbal content on the Web. And it was only those who kept up with the changes and the upgraded their own skills that made it through the change. Even better, just like that, the ones who learnt those new skills lost most of their competition in that change, meaning that they could (and do) demand even better digital marketing job salaries.

 

The More You Know, the More You Earn

Like with most jobs, the digital marketing job salaries you can expect are directly proportionate to how much you know about your field and medium. Unlike other fields though, the world of digital marketing changes at a much more rapid speed. And rather than qualifications being the judge of your knowledge, how you actually apply it and move around online is what proves your know-how here. Hence, school is never “out” for the digital marketer. And much like the researcher, scientist, and scholar, the digital marketer never stops learning or being a student of their craft. A new social media site, search engine, blogging website, forum, web portal, online discussion, software, or online anything, can crop up at any time and be the “next big thing” the internet revolves around. So the idea that a digital marketer will ever be “done” learning in this field is a laugh. On the flip side though, if one enjoys learning new things and understands that it’s enjoyable to keep updating yourself about what you love, this would be a wonderful field for them!

 

Knowing Their Own Worth is an Essential Survival Skill

As it is a relatively new field in many places in the world, the one horrible danger the digital marketer often faces is the threat of being undervalued. Because, many people don’t appreciate this field as being much more than posting content online and waiting for people to see it – which, in their opinion, is nothing more than one might do when they surf the Web for fun. If you are attempting to get into this field or already work dedicatedly in this field though, you probably already know that this is incredibly false. The technical knowledge, personal upgradation of skills, and know-how a digital marketer must undergo is endless. And then he or she actually uses their talents to manipulate and persuade as much of the World Wide Web as possible to pay attention to what they’re posting. And even that is a sorely limited explanation of what this job entails.

In any case, as little is understood or given thought to about this field, most people try to short-change online marketers for the work they do. And in many cases, at least at the entry-level, or when starting out on your own, many digital marketers will agree to low salaries. But then, it is essential that they keep themselves up-to-date about what the trend of most digital marketing job salaries is in their location. For as one gains experience in this field, they must demand fair compensation to receive it. In other words, they must know the worth of their work, or others will de-value it.

Currently, salaries average in this field from around 1.8 to 5.0 lakhs, all the way from freshers at the entry level to experienced candidates at executive managerial levels. So right now, a job in digital marketing is a relative gold mine. If you are contemplating a career in digital marketing and wish to know more about it, be sure to read the article, “The Ins and Outs of Digital Marketing Career Options.”