Job Description : –
Act as a strong business manager of the search engine marketing channel.
Manage the P L of the channel by tracking reporting and analyzing all PPC initiatives and campaigns responsible for forecasting and budgeting of channel.
Create an associated keyword expansion roadmap working with the content team to develop relevant ads and landing page content.
Manage the day-to-day search marketing activities across multiple search engines Google Yahoo MSN Bing etc. including the campaign planning implementation budget management performance review and optimization of paid search campaigns.
Responsibilities include keyword research discovery and expansion review and editing of creative copy titles and descriptions review and analysis of web site performance metrics and optimization of campaigns.
Grow and optimize our keywords portfolio through testing A B and Multivariate with ad copy landing pages bidding strategies negative keyword etc.
Develop near and long-term PPC account strategies roadmaps and execute day-to-day tactics that increase revenue site traffic conversion and margins.
Identify and report on key performance indicators and opportunities for improvement on a regular basis.
Drive continued innovation and best practice implementation regularly sharing your knowledge with the marketing team and top executives.
Experience : – 3 – 4Yrs
Desired Candidate Profile : –
Hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
Experience managing SEM campaigns internationally – in targeting customers in specific international regions countries particularly US UK
Exceptional copy writing and editorial skills
Strong analytical skills with ability to drive meaningful actions from large data sets.
Proficiency in MS Office – especially Excel and PowerPoint
Fundamental knowledge and experience with web analytical tools and interface i.e. Google Analytics is required
Experience on social media advertising platforms is an added advantage. Eg. Facebook YouTube Linkedin
Ability to multi-task and prioritize in a fast-paced and dynamic work environment
An organized individual with great attention to detail and focus on quality of results
A self-motivated individual a good team player
Takes accountability and ownership of his her own work
Keywords to look for
Google Adwords SEM PPC Advertising Search Engine Marketing
Company Profile : –
Social Wavelength is India s largest social media agency. We are a team of 100 and work with more than 50 brands. We do social media strategy campaign management platform management brand monitoring influencer identification. We have created a complete eco-system comprising of brand planners social media strategists media planners content creators copywriters visualisers designers software programmers and data analysts. We have a transparent working environment with lot of opportunities for learning and growth.