3bn ads served under the InMobi app development fund.

In June 2000, InMobi had launched a mobile app development fund.

After six months, it announced the results of  this venture. The results are startling, given that this basically targeted a lot of amateurish mobile app developers.

Results include:

  • Over 3bn ads were served within mobile apps during the program
  • An average $1 eCPM via in-app mobile advertising
  • 40 per cent of ads served in the US market, the remaining 60 per cent in Europe and Asia
  • 25 per cent contribution to InMobi smartphone performance in December 2010
  • Helped drive an increase of 1.8bn iOS and Android smartphone app impressions monthly on the InMobi network

Must say – Good times for the mobile app development folks



25,000 freelancing opps for Android in the last 15 days on Elance.

To say that the Android freelancing or job market is growing would be an under-statement.  Elance itself had more than 25,000 jobs posted in the last 15 days.

Well, where do you start learning Android – The Developer guide is a great place to learn the basics from who else bit Google.

In fact, Google did the non-techies a huge favour by launching the Android App Inventor – worrisome to a few in the industry because they thought that this would result in more amateurish kind of apps. Of course, you cannot compare a well-thought out customized app with the one created by using this tool, this lowers the barriers majorly.

Learning Catalyst is also offering 6 weeks faculty-led Android programs for those who want to hop into this exciting programming technology