In June 2000, InMobi had launched a mobile app development fund.
After six months, it announced the results of this venture. The results are startling, given that this basically targeted a lot of amateurish mobile app developers.
- Over 3bn ads were served within mobile apps during the program
- An average $1 eCPM via in-app mobile advertising
- 40 per cent of ads served in the US market, the remaining 60 per cent in Europe and Asia
- 25 per cent contribution to InMobi smartphone performance in December 2010
- Helped drive an increase of 1.8bn iOS and Android smartphone app impressions monthly on the InMobi network
Must say – Good times for the mobile app development folks