Bipin, the guest faculty for today’webinar

Bipin’s the man for our webinar today.

He is positively geeky and starts scaring you 2 minutes into a conversation with his knowledge of website programming and also the lack of it (web security)

More formally, he is the Lead for the NULLOpen Security Group, an OWASP ESAPI-PHP Committer and part of IHP(Indian HoneynetProject)

He is going to help us understand how websites can be more efficient, faster and more joyful on the front-end. It’s a technical topic but will be delivered in a manner so that even website owners can appreciate the relevance of this much-ignored aspect of websites.

Interested folks can register for free at

Dude, this website sucks !

Dude, this website sucks !

Does this sound familiar ? We reckon it could be the case given the large number of sub-optimal sites floating around today.

What do you think was going on in the mind of the person who last said something like this? More often than not, he/she is dissatisfied with the performance of the front-end i.e the client. A lot of the perceived usability is tied in more with stuff like how fast a site loads and less with back-end stuff like credit card authentication.

Optimizing client side performance is NOT just for sites like Google, Yahoo and Amazon (where their importance is easy to fathom). It is for all of us who want to focus on keeping visitors smiling during their visit to our site. Not only that, site speed is not also important to search engine algorithms.(

Also, So much of web access is happening on the mobile and this can really slow down things.

If you are a website owner, a designer, a front-end developer or just plain curious about this, join us for our next free webinar in the Catalyst Series. It’s called ‘Optimizing client side performance’ and you can register for it here.

It’s time you befriended search engines

Join us today (Friday 13th Aug at 5:30) for a conversation with Vikram Ghotgalkar on some very interesting aspects of search engines. Register free at

Vikram Ghotgalkar is out guest speaker for the webinar ‘ A detailed (yet non-scary introduction) to search engines’

Something about Vikram

• Worked with Tibco to implement a fuzzy logic based, smart search engine.

• During his term at Pinstorm (a leading digital marketing agency) Vikram played a major role in the development of an Automated Search Engine Marketing Tool, which was designed for low costs and large volumes.

• Co-founder at 4AM Design and Tech Labs, a company into designing web products.

• Worked with Direct-I on Domain Monetization Algorithms.

Wolfram Alpha wants to compute “whatever can be computed about anything”

This is something on the ‘about-us’ page of Wolfram Alpha, a new specialized search engine which some say is serious competition to Google.

“We aim to collect and curate all objective data; implement every known model, method, and algorithm; and make it possible to compute whatever can be computed about anything. ”

First of all, folks at Wolfram need to spell out this in more layman language !!

But why are people talking about Wolfram. That’s because for a lot of searches, especially factual searches, its frustrating to go though tons of pages thrown by search engine before ‘getting the facts’

Instead for factual search queries, Wolfram Alpha computes and provides answers and relevant visualizations from a core knowledge base of curated structured data. is a good place to find some examples. is a list of some funny searches on Wolfram 🙂

The question really is – are there enough people who would want to do such factual searches and hence consider WA as an alternative. Maybe something we can ask our guest speaker in the upcoming webinar on Friday.

Youtube was a dating site when it began

Youtube was a dating site when it started and this is how it looked. It basically allowed folks to upload videos about themselves and search for other interesting profiles when it started. Notice the ” I am a male seeking….” part at the bottom of the image above which makes this evident.

Today it has videos of everything under the sun and contributes to 30 percent of all Google searches. So it’s also a search engine of sorts and a rather important and specialized one now because of the volume it commands.

Google would have seen this coming when they bought Youtube for $1.65 billion in Oct 2006. It also allows Google to experiment with Youtube videos on Google search engine result pages and also with Google ads on youtube. Most of the rules are unwritten when it comes to monetizing videos.

It’s not for entertainment related consumption, content consumption is also on the rise. If the experience is good, a lot of us would love watching a video rather than read text or images. This is true especially in the education category.

How may of us have gone here to check what youtube can do for brands

Anyone seen Sergey Brin like this ?

An image of Sergey Brin in his early and should we say ‘wild’ days !!

Don’t know if this is before or after he and Larry Page got together to work on a search engine in Stanford called ‘Backrub’ – called so because it assigned due importance to inbound links to a page.

Backrub is now Google – for those who are up to it, a complete history of Google makes an interesting read and can be viewed here.

Interesting tit-bits about search engine history

  1. Starting with basics : Google was NOT the first search engine.
  2. The very first tool used for searching on the Internet was called ‘Archie’ The name stands for “archive” without the “v.”
  3. The next search programs were called Veronica and Jughead. The Archie comic strips have indeed had a geeky fan following :). Veronica stands for “Very Easy Rodent-Oriented Net-wide Index to Computerized Archives” and Jughead stands for Jonzy’sUniversal Gopher Hierarchy Excavation And Display. Absolutely No comments.

4. Up to now, the earlier efforts were reaching out to FTP sites and not reaching out to the web at large.In June 1993, Matthew Gray, then at MIT produced what was probably the first true web robot based World Wide Web Wanderer. Special prizes to those who can say ‘World Wide Web Wanderer’ without messing it up.

5. The ‘Excite’ Search Engine came from the project Architext, which was started by in February, 1993 by six Stanford undergrad students. They had the idea of using statistical analysis of word relationships (yeah, we have no clue of what that means) to make searching more efficient. They were soon funded, and in mid 1993 they released copies of their search software for use on web sites. Excite was bought by a broadband provider named @Home in January, 1999 for $6.5 billion, and was named Excite@Home. In October, 2001 Excite@Home filed for bankruptcy. InfoSpace bought Excite from bankruptcy court for $10 million.

6. Yahoo came on to the picture with its search tool, but acted strange – they only allowed people to search in its Yahoo web directory. Later, they started doing something which they excel at – spending money on acquisitions 🙂 Yahoo! acquired Inktomi in 2002, and Overture (which owned Alltheweb and AltaVista) in 2003.

Be more ‘informed’ on search engines – register for our free webinar on search engines –


The Catalyst Series is back and how !!

Featuring an eminent panel of guest speakers from the industry, the current series has a
‘domain’ focus. Each webinar would talk about how digital technology/ digital marketing is
impacting a particular vertical.(insurance,travel,etc..)
Each webinar would be for around half an hour followed by 15 minutes of Q&A. Our webinars are
not one-way academic seminars.They are majorly two-way, on-the-ground discussions with
All webinars are on Fridays@5:30
Follow us on Facebook, Twitter and Linked-In to get unrestricted access to the recordings. By
registering for any of the seminars, you will also get a free PDF on ‘Takeaways – Catalyst
Series 2′ which will feature ALL the webinars in this series and also access to ALL recordings of the webinars.

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